Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Beyond 'Happy New Month Ma': Customizing Messages that Sell

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Beyond 'Happy New Month Ma': Customizing Messages that Sell · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Today on the podcast, we're going to be looking at how to
• 0:04
  use your clipboard in Google, your clipboard in your Android
• 0:11
  phone. That's for those of you who use
• 0:12
  Android phones. You know, on the keyboard
• 0:14
  there's a feature that it's called clipboard.
• 0:16
  It makes it easy to copy and paste stuff and just makes one
• 0:20
  of these things that we can use to make our workload a whole lot
• 0:23
  easier so we can copy and paste messages instead of having to
• 0:26
  type messages over and over and over again.
• 0:29
  Now, the reason why we are doing this today is because lots of us
• 0:32
  are trying to improve our situation, trying to grow our
• 0:35
  business. And our primary means of doing
• 0:36
  that is the mobile phone. So we might as well just learn
• 0:39
  how to use these these features to make us much more effective.
• 0:44
  Now I'm making today's recording out and about the car wash
• 0:48
  actually, So expect to hear some noise in the background.
• 0:52
  Now, if you are tired of using business strategies that work in
• 0:55
  America and the UK but don't seem to work in Nigeria, then
• 0:58
  this podcast is your jam. Welcome to the podcast.
• 1:01
  I'm your host, Tavi Shima Ayede and for years I've been bringing
• 1:05
  you guys the best, the dopest insights that work for the
• 1:09
  Nigerian market. So if you want to stop wasting
• 1:11
  time and you want to grow your business the Nigerian way, then
• 1:14
  stay tuned into the podcast, subscribe on Spotify, YouTube,
• 1:17
  Apple or any player of your choice.
• 1:19
  And if you'd love to connect, you can call, send me a text
• 1:21
  message or WhatsApp me on 08064662140.
• 1:27
  But a warning to many of you who reach out are trying to collect
• 1:30
  money from me and guys I didn't like.
• 1:32
  It doesn't make sense. I have over 1200 episodes of the
• 1:36
  podcast so far. I'm trying to deliver value to
• 1:39
  you guys every single time. And you guys pay nothing for the
• 1:42
  podcast. You reach out to me, you have a
• 1:44
  question, I answer it for free. It's not everybody that I talked
• 1:47
  to that it has to end up in the consulting session.
• 1:50
  So to be honest, it's kind of insulting when like I'm doing
• 1:53
  all this stuff for free and then you reach out to me, you're
• 1:54
  trying to collect money from me. You guys should stop it.
• 1:57
  It's just downright rude. So where are we?
• 2:02
  So on the podcast now how to use clipboard in your Google keypad.
• 2:06
  That's for those of you who still use your phone and use
• 2:08
  thumbs to type. Now, even for those of us who
• 2:11
  use Bluetooth keyboards, external keyboards, we still
• 2:14
  have access to the to the clipboard.
• 2:18
  I'll just tell you how. I'll explain that later.
• 2:22
  Well, for those of you listening to the podcast for the first
• 2:24
  time, you don't even know what a clipboard is because
• 2:26
  surprisingly lots of people are not aware of the clipboard.
• 2:29
  It's just that a clipboard has been, I don't even know when the
• 2:32
  thing started, but if I say it's been around for like 20 years, I
• 2:35
  won't be lying because I've been using clipboards since like, I
• 2:41
  don't know, shortly after uni. So I'm surprised that people
• 2:43
  don't know about it. But basically it's a feature on
• 2:46
  your phone, especially your Android phone.
• 2:48
  I know for sure it's on Android phone for iPhone.
• 2:50
  I'm not sure if they have a similar feature.
• 2:52
  I don't know what it's called, but it makes it easy to copy and
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  paste and then it makes it easy for you to work in a faster way.
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  You're going to be able to respond to messages quicker
• 3:01
  because in business there are some responses that are just
• 3:04
  templated. You know, like for instance,
• 3:05
  somebody says do you respond on public holidays?
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  Do you open on public holidays? You don't have to type every
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  single time yes, I'm open on public holidays between the
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  hours of you know, 9:00 to 3:00. If you're going to be typing
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  that for everybody who says do you work on public holidays?
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  You know you go to type, you know it's just excessive typing.
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  So what you do is you just type that thing one time.
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  Yes, I'm open on public holidays and I open between the hours of
• 3:28
  nine to three. And if you can't reach me on so,
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  so, so then send an e-mail to blah, blah, blah, blah, blah, or
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  call. So, so, so, so, so if it's an
• 3:38
  emergency, so you will now copy that thing.
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  Now when you copy it, it's in a feature called clipboard in your
• 3:46
  Android phone. It's there temporarily.
• 3:50
  So what you now do is while you're stealing messages, you
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  will now see how will I put it? Now there are three icons to I
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  think the top right. I mean, I should have checked my
• 4:05
  phone before doing this thing. And if I remember correctly, I
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  think it's like 3 icons to the top right?
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  So the one that looks like a sheet of paper with lines on it
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  does the clipboard. So you click on that and then it
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  will now show you. I think the last, is it the last
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  five or maybe the last 10 messages that you copied,
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  whether you pasted it or not is a different thing.
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  But the last five messages that you copied or the last 10 that
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  you copied will be there. All you have to do now is just
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  go to that message that we want to put on clipboard permanently.
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  Just long press it now hold it down. 123A menu will now come
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  up. You now select the one that
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  looks like a pin just would pin there.
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  Now that message is going to be permanently in your clipboard so
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  that it will be like a standard set of messages, a standard
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  response that you can select and have people ask you some
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  questions. So that now in the future,
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  anybody who says do you open on weekends?
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  Do you open on public holidays? All you have to do is just open
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  clipboard and then tap. The thing will now paste and
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  then you send. So it saves you typing.
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  For those of us who are using phone to run our business, I'm
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  telling you, this thing is a time saver.
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  There's some messages that we keep typing over and over and
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  over. Like take for instance, price
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  packages. By the way, I do not agree with
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  you people just sending price package.
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  Anyhow, I believe that even though your options are three
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  yes, and even though last last, at the end of the day, we will
• 5:39
  discuss the history, but still be engaging people in the
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  conversation form. Pretend that you're interested
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  in them. Pretend that you're trying to
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  figure out that's that's for those of you who don't even
• 5:51
  care. You only just only collect your
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  money and go. Just pretend that you care that
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  you're curious about them. Engage them in conversation
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  after that. Then you can now copy and paste
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  your prize packages. It'll reduce the chance of
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  people ghosting. They feel like they're already
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  in a conversation with someone who knows them, who is
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  interested with them. And then quite frankly,
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  sometimes when you're having a conversation, it gives the the
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  opportunity to build some rapport and also to build some
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  credibility, to build some trust.
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  So I'm not one of these people who recommend to you that
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  whenever somebody says are you open December 26th and how much
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  you now copy and paste, paste your your prices.
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  That's absolute rubbish. It's madness, it's laziness and
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  it's ineffective. You know that issue doesn't work
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  so people should stop it. Yes, have your price list in
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  your clipboard, but pretend and give you the person first.
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  Oh yes, I'm available December 26th.
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  What is it that you have planned?
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  And then you start talking, talking, talking, talking,
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  talking person, let's say you're a caterer person says, oh, his
• 6:55
  mom sees, his mom sees 70th birthday, congratulations.
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  So mommy and Jesus Christ, they have the same birthday.
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  You know, you laugh about it, say no, no, Jesus Christ is
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  December 25th, Mom, he's 26th. You say, OK, Jesus Christ seen
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  your mom see by just one day, you know, you laugh about it and
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  that's OK. What do you guys have planned or
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  where you guys OK, You're oh, you're in Abuja and no problem.
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  I'm in Abuja as well. OK.
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  So is it breakfast, is it lunch? Is it something you know?
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  You talk, talk, talk, talk, talk.
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  After that you now copy and paste your price lists.
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  Use some use some common sense. If somebody says are you open
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  December 26th and you just say yes, then you copy and paste
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  price list, you're effectively leaving the ball in their
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  courts. If they're interested, let them
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  pay is how to do business and get somebody in conversation
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  first build some upon now sound like a human being.
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  When you guys know they text back and forth.
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  You know you don't they flow. You know when you now put the
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  price list, is there somebody can say my dear, I say is is
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  simple by they were doing no is not waiting.
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  You know, I know you can laugh or you can joke about it and
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  then start negotiating back and forth.
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  So for those of you who this is how you use clipboard, you just
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  carry your price packages. Golden package this silver
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  package, this platinum package this.
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  Then every single time somebody asks you a question, you just
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  copy and paste your your price packages.
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  My friend has rude. It's rude, it's ineffective.
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  OK, it's not rude, but it's ineffective and it's short term
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  thinking. You're trying to do the easiest
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  thing. You're not trying to do the most
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  effective thing. So even though we have clipboard
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  and we're using clipboard, we should still be engaging people
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  in the conversation. Selling, let me say it loud and
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  clear in case there's anybody listening the first time and the
• 8:39
  person hasn't picked it up yet. Selling is always a
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  conversation. Selling always have.
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  You always has a human element. It's not transactional, don't
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  keep it transactional. The people who can afford to be
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  transactional are people who bought out on scale and you
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  know, large multi, sorry, larger international transactions and
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  you know, stuff like that. So if you are Amazon, you know,
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  you don't have time to build a relationship with billions of
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  people. So keep it as transactional as
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  possible. If I Amazon doesn't want anybody
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  to call them, that's why the phone number is hard to find.
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  So when you're at that level, you know, yes, make everything
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  robotic, but at the beginning in the SME stage, believe me,
• 9:25
  one-on-one interaction, human conversation, you know, I'm
• 9:29
  talking to a human being kind of levels.
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  It moves things forward a lot. And let me stop ranting is ready
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  99 minutes now. So if you're going to wonder,
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  OK, clipboard. But Tavi Shima, why did you
• 9:43
  think of keyboard today? And it's very simple.
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  You know how I keep telling you guys that, you know, this whole
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  thing of happy new month, happy new month, blah, blah, blah,
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  blah, blah is not a good idea. Look for value added ways of
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  look for messaging strategies that add value to people's
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  lives. I've already done the podcast
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  episode about that to show how from a business perspective, you
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  can put out valuable content to send it to people every single
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  month. And that keeps you top of mind.
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  Funny enough, the, the business that inspired that, that's the
• 10:13
  eye clinic that keeps on sending me happy new month.
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  Happy new month. They did it again, they sent me
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  happy new month. And of course, you know, I, I
• 10:21
  ignored the message, but if they had done something value add,
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  which is oh, Mr. Tavishma, I noticed that you haven't come
• 10:27
  for the eye checkup in the last two years.
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  At your age, it is advisable that you come for eye checkup
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  every so, so, so and so. And in fact, since this is the
• 10:36
  1st of October and Nigeria is celebrating 65 years, how about
• 10:42
  you come in for a free eye checkup tomorrow?
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  We can schedule you at 10 AM. Would you be interested?
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  Now that kind of messages value add, it has come at the 1st of
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  the month. You have also said happy new
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  month. You have also said happy
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  independence. But because it's a value add,
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  something, you know, I might respond and say, oh, I'm not
• 10:59
  available tomorrow. Does the offer still last until
• 11:01
  Friday? And then of course, the person
• 11:03
  will say, of course, it lasts until Friday because remember,
• 11:05
  this is the goal is an eye doctor.
• 11:07
  The thing is, I will come in now if there's a problem with my
• 11:11
  eye, no problem, there were some money because I have to fix my
• 11:14
  eye. If there's no problem with my
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  eye, if my eye has not gotten worse, at least as I'm passing
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  the receptionist, because you know how they designed these eye
• 11:22
  clinics, You know the glass case is there with all the brand new
• 11:26
  glasses, everything looking nice, everything looking sweet.
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  And you know those words are used glasses.
• 11:30
  You know the temptation. Now you're happy with your
• 11:33
  glasses or nothing is wrong. But as you pass by, you just see
• 11:36
  one frame like this frame sweet die, you know, as the
• 11:41
  receptionist, you know, can I try this frame?
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  So of course you can. She will now open it.
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  You now try it. And then she was like, oh God,
• 11:47
  this thing fits you very, very well.
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  You now start doing calculation in your head.
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  OK, this frame that I'm using is not really bad.
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  You ask her how much he says, oh, so this is a new line is not
• 11:56
  too expensive, but it's only 70,000 naira.
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  In your mind you're now thinking 70K can I can I70K70K70K.
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  You know what bottom line is this, that kind of messaging can
• 12:07
  get somebody in. If there's a problem, you make
• 12:10
  some extra money. If there's not a problem,
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  there's room for you to get the person to, you know, exchange
• 12:19
  frames, you know, buy new frames or you know, you can cross sell
• 12:23
  or upsell on something. But most importantly, sending
• 12:25
  that kind of message value add getting people into the store.
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  So please stop with this happy new month, happy new month,
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  happy new month. In fact, I think that episode I
• 12:33
  recorded was called, I think was called while your happy new
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  month message isn't working or something like that.
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  So just go and check it anyway. So the reason why we're
• 12:42
  discussing clipboard today is because I received another happy
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  new month message and the message started with ma.
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  Now, if you have been listening to this podcast for Evil 5
• 12:54
  minutes, you know clearly that I am a guy.
• 12:58
  I am not a man at all. If I am a man, then I must be an
• 13:03
  incredibly handsome woman. I am not a man.
• 13:08
  And like I told you guys on our previous episode, I'm saying it
• 13:10
  again, when you're sending out these broadcast blanketed
• 13:14
  messages that you do not personalize or that you do not
• 13:17
  customize, this thing comes across as very insincere.
• 13:21
  Very, very insincere. I am not a woman.
• 13:25
  So the moment you send this message saying all kinds of nice
• 13:27
  things because the guy was talking about how my advice to
• 13:30
  him was good and everything and all, the moment I saw my, I just
• 13:33
  need, you know what? This guy prepared this message
• 13:35
  for like maybe 10 or 20 people and he just broadcasted it to
• 13:39
  all of us. The message just sounds
• 13:41
  insincere. It sounds not relevant.
• 13:45
  Everybody knows it's a broadcast.
• 13:46
  In the beginning, broadcast used to be easy to tell because the
• 13:49
  caller will be one kind. But now people have become
• 13:52
  really sharp about it. The caller doesn't show anymore.
• 13:54
  I don't know. I don't know how they do it, you
• 13:56
  know? But basically the message comes
• 13:59
  across as insincere, irrelevant. People ignore it.
• 14:02
  Nobody would take this message seriously.
• 14:04
  And look, let's face it, by the time one particular person
• 14:07
  receives these kinds of messages from you, like 5-6 time, they
• 14:10
  will stop taking you seriously. I repeat, in case you guys are
• 14:15
  not being hearing it, think about it.
• 14:16
  Let's say you and me were cool. You and me were friends and then
• 14:20
  me that I'm supposed to be your guy, Your very guy.
• 14:25
  I send you like 10 of these messages straight in a row.
• 14:27
  Will you be taking me seriously? Think about it.
• 14:32
  If you will not take me seriously, why do you think by
• 14:35
  continuing to send messages like this the other people are taking
• 14:38
  you seriously? Stop it now.
• 14:43
  This is how you use clipboard and it's the reason why I'm
• 14:45
  making today's episode. The formula is this.
• 14:47
  I've said it on the podcast many times and I'm saying it in case
• 14:50
  there's somebody who's just here for the first time.
• 14:52
  The formula for using clipboard is this copy and paste and then
• 14:57
  edit before you send. Again, copy and paste and then
• 15:02
  edit before you send. The copy and paste is to make
• 15:09
  this work quick, quick, fast, fast, fast.
• 15:12
  But then you are not sending messages to robots.
• 15:14
  All of us are not equal. We are all different.
• 15:16
  So you gasp change some elements in the message so that the team
• 15:20
  will flow. So if somebody says are you open
• 15:25
  on public holidays and you notice that the person is a Sir,
• 15:28
  all you do is you copy and you paste and then you now edit.
• 15:32
  In the beginning, you will put good morning Sir, then you will
• 15:36
  send makes it sound less like it's a robotic automated
• 15:42
  something. Something sounds like you're
• 15:44
  paying attention again, the formula is copy and then paste
• 15:49
  and then edit before you send. There is no message that you
• 15:55
  will create that will work one time for every single person in
• 15:59
  every single circumstance. So check copy it.
• 16:02
  Yes pin it to clipboard. Yes Somebody ask a question.
• 16:06
  Good. Does this apply?
• 16:07
  OK, compose. Open the compose box, you send
• 16:11
  the message, click on the clipboard, hit paste.
• 16:15
  Everything will boot there and then.
• 16:16
  Before you send, edit the relevant places, then you send.
• 16:21
  The whole idea is for us to personalize or customize our
• 16:25
  messages. It don't mean the same thing.
• 16:28
  Let me explain. The goal is to personalize or to
• 16:33
  customize the message because even though what we're doing is
• 16:37
  copy and paste, at least let us pretend that we are paying
• 16:42
  attention to these people. Let us pretend even if you don't
• 16:45
  care or you want to, do you want to collect money?
• 16:47
  Quick, quick, pretend to be interested.
• 16:49
  So personalize or customize the message.
• 16:51
  Now personalize the message means when you change the
• 16:54
  message in a way that it can apply to certain kinds of groups
• 16:59
  of people. That is why you change the
• 17:02
  message and then you put demographics.
• 17:04
  So to personalize is when you say something like, oh, good
• 17:08
  morning, Sir. Good morning, Ma.
• 17:09
  Good morning engineer. Good morning, deaconess.
• 17:12
  Good morning Alhaji. Good morning professors.
• 17:15
  That simple thing of personalizing good morning
• 17:17
  Alhaji. Alhaji will feel like you're
• 17:20
  talking to him because clearly you can't broadcast good morning
• 17:23
  Alhaji to everybody in your phone book.
• 17:25
  Not everybody is an Alhaji. Good morning, Deaconess.
• 17:31
  You can't broadcast that to everybody because not everybody
• 17:34
  on your phone is a deaconess. So when Deaconess Akubiru
• 17:39
  receives the message, she will feel like you're talking to her.
• 17:42
  You, you know that what you did was copy, paste and edit.
• 17:45
  But Deaconess Akubiru, she will feel as if you want her una de
• 17:49
  Yan. You're in a conversation.
• 17:51
  You feel me? Now you see how this thing
• 17:53
  works? It is copy, paste, edit, then
• 17:56
  send. So that is personalized when you
• 17:59
  just change something so they think can apply to a group of
• 18:03
  people. Customized is when you change it
• 18:10
  so that the message is unique to the individual.
• 18:15
  So if you say good morning deaconess, that is
• 18:18
  personalizing. But you know, there are lots of
• 18:21
  deaconesses in the world where if you say good morning,
• 18:25
  Deaconess Akubero, how many Deaconess Akubero are there in
• 18:29
  the world? That message seems customized to
• 18:32
  her. She will now know for sure that
• 18:35
  people are having a conversation.
• 18:37
  Even though you, you know truly that what you did was copy and
• 18:40
  paste and then edit. You're the one who knows you're
• 18:43
  doing copy and paste. You're doing some small
• 18:45
  automation. That's not really automation
• 18:47
  anyway. So that's the difference in
• 18:50
  personalized and customized. When you personalize, you can
• 18:53
  apply to any group of people. What shall we've narrowed it
• 18:56
  down small using the demographics.
• 19:00
  So when you send a message, I say good morning, Sir, good
• 19:03
  morning, Ma, good morning engineer, good morning,
• 19:05
  prophetess. No, that is personalizing.
• 19:10
  Good morning, Alhaji. When you customize, you make the
• 19:13
  message particular or unique to that person.
• 19:16
  So let's say to me now, for instance, if you're sending a
• 19:18
  message to me and say, hey, Mr. Taf, how many Mr. Tafs do you
• 19:23
  know that is customizing? There's some people, so my
• 19:28
  relatives who say who call me baby daddy.
• 19:30
  You know, that's because, you know, you know, of course I have
• 19:32
  kids now. So say baby daddy, what's up?
• 19:35
  That one, you know, who feel as if it can only be me they're
• 19:38
  talking to my wife calls me Lord Sugar.
• 19:41
  And because of that, there's some people, especially my
• 19:43
  wife's colleagues. I started calling me Lord Sugar.
• 19:45
  Although there's one of our colleagues who keeps calling me
• 19:47
  the Sugar Man. And in my mind, I'm like, you
• 19:50
  know, Madam, it's not the Sugar man.
• 19:53
  In fact, the Sugar man sounds funny, you know, or my
• 19:58
  father-in-law would say king TA. How far?
• 20:02
  So if you're sending this message, you know, copy and
• 20:06
  paste, but then you're now changing the header or changing
• 20:11
  the outro or changing some small things in between to now fix to
• 20:16
  now. How would I put it to now
• 20:18
  reflect some of these things personalized or customized
• 20:20
  message. You're increasing the chances
• 20:23
  that people are reading your messages.
• 20:27
  And that is the goal, to increase the chances of your
• 20:29
  messages being read. So again, the formula is copy,
• 20:34
  paste and then edit. When you're editing, we try to
• 20:37
  customize or we try to personalize.
• 20:40
  If time is really tight on your hand, then just personalize, at
• 20:44
  least copy paste and then say, good morning, Sir, good morning,
• 20:48
  ma, good morning, Sir, good morning, ma, good morning, Sir,
• 20:50
  good morning, ma. That won't waste your time.
• 20:52
  Or at least it's better than saying good morning, ma to
• 20:55
  everybody. And then half the people who
• 20:58
  receive that message are men and they know that.
• 21:01
  You know what? Let me just ignore this guy.
• 21:05
  But then if you really have time, customize the message.
• 21:10
  It won't take you too much time if you copy paste and send, but
• 21:18
  then you tweak it. You say good morning, Ma, you
• 21:21
  know it's it's OK. But I really think you should
• 21:24
  take the time out and then just delete that first part and write
• 21:28
  good morning Deaconess Akubero and then send.
• 21:31
  It will take you more time to be adding everybody's name, Good
• 21:35
  morning to delete and then put Deaconess Akubero send the next
• 21:39
  one. Malam Unisa send the next one,
• 21:44
  copy paste, twist it and Team Ghazi send.
• 21:47
  Yes, it's taking you time, but The thing is, we're increasing
• 21:50
  the chances of our businesses being read.
• 21:55
  Remember, we are in business. We want people to read our
• 21:57
  messages. We want them to digest the
• 21:59
  message. We want them to understand the
• 22:01
  message because we're hoping that by sending messages,
• 22:04
  eventually over time, we're going to get people to take
• 22:06
  action on certain things. And the prayer is that the more
• 22:09
  that they take actions on these things, the more the chances
• 22:12
  that these people will be giving us money, transferring money to
• 22:15
  our pockets, and the more that they transfer money to our
• 22:17
  pockets if we are doing what is good, you know, money
• 22:20
  management, investing money, things like that, over time, we
• 22:23
  should be getting richer and richer and richer.
• 22:25
  So that's the goal. So it's copy and then paste and
• 22:28
  then edit. So please, let's take advantage
• 22:30
  of these things, especially since messages in the West so
• 22:35
  far that is North North America, Western Europe messages already
• 22:40
  have over 90% open rate. That's when you take all of them
• 22:43
  collectively. That's Telegram plus WhatsApp
• 22:46
  plus text messages. In fact, in some places, like in
• 22:49
  some places in North America, text message, that's common SMS,
• 22:52
  normal SMS has a 98% open rate. That is beautiful.
• 22:57
  Think about it. Think about it, when you send
• 23:00
  e-mail, how many people check, how many people respond, how
• 23:03
  many people acknowledge. But then when it comes to
• 23:08
  messages, common SMS, 98% open rate, that means if you send SMS
• 23:14
  to 1000 people, it means 900, Abby, 998 people will open it.
• 23:19
  Abby, Abby is 980. Yeah, If you send it to 1000
• 23:23
  people, 980 of them will open it.
• 23:27
  So that's what we're trying to take advantage of.
• 23:30
  Messages have high open rates. Let's take advantage of that.
• 23:34
  Let's keep the tone nice. Let's keep it conversational or
• 23:37
  talking to somebody, let them feel like they're talking to a
• 23:39
  human being. Right now in 2025, people don't
• 23:42
  like chatting with bots, at least in Niger.
• 23:45
  Who knows if you're listening to this podcast in 2045, maybe
• 23:48
  things have changed and people are OK with chatting with bots.
• 23:50
  But right now in 2025, people don't like chatting with bots in
• 23:53
  Niger. Keep a conversation now.
• 23:56
  Let them know they say human being.
• 23:57
  At the other end of that line, we're trying to establish real
• 24:01
  time contact. That's the benefit with all
• 24:04
  these messages in real time contact that I will send the
• 24:07
  message at 7:45 AM Deaconess Akbaro will see it.
• 24:11
  She'll respond maybe around that kind 11 AM and I can respond
• 24:15
  again. And who knows, maybe before 5
• 24:17
  PMI can arrange a meeting. That's the goal.
• 24:22
  And let's use messaging to build trust and let's use messages to
• 24:25
  build relationships. But one thing is for sure, you
• 24:27
  are not building trust, You are not building relationships, you
• 24:30
  are not building conversational and you're not having real time
• 24:33
  impact. When you send a message to
• 24:36
  someone, the message starts, good morning Ma.
• 24:38
  And meanwhile the guy is a Sir. So let's not be lazy please.
• 24:45
  You're using clipboard. The formula is copy, paste and
• 24:50
  then edit before you send. Again, it is copy, paste and
• 24:55
  edit before you send. I won't say it the third time.
• 24:58
  Then the strategy is whether personalized or we customize.
• 25:02
  Personalized means, let's narrow it down to a group of people.
• 25:04
  Customized means let's narrow it down to one person in
• 25:07
  particular. So to personalize you just say
• 25:10
  good morning, good morning, Sir. Good morning, Ma.
• 25:13
  That is personalizing is broad or good morning Deaconess now
• 25:16
  and is still broad, but good morning Deaconess Akubero
• 25:20
  Deaconess to know that it is you that she's talking to.
• 25:24
  So that's it. The word is enough otherwise.
• 25:26
  But I know that anyway, people keep doing these sorts of
• 25:28
  things. And I know that next month, on
• 25:32
  the 1st of November, next month, I know I'll continue receiving
• 25:35
  these messages again. But somebody who now say good
• 25:37
  morning Ma, it happens every single month.
• 25:40
  So I know next month somebody will still send me a message,
• 25:42
  Good morning Ma again. And that's another person that
• 25:45
  I'm going to ignore. And then by the time I open the
• 25:47
  inbox and I see that, oh, you know what?
• 25:49
  I've received 20 messages from this person.
• 25:52
  And each time it's a happy new month message.
• 25:54
  And the person I see who keeps calling me Ma, I'm like, oh,
• 25:57
  this person hasn't even bothered to store my own phone number.
• 26:00
  Why am I keeping this person as a contact anyway?
• 26:02
  And then for me, I moved to archive because, you know, you
• 26:05
  never know. But then normal human beings,
• 26:08
  now normal human beings who are not in business, what do you
• 26:11
  think they do? If you don't believe me, go and
• 26:13
  ask your wife. Go and ask your girlfriend.
• 26:15
  Go and ask your boyfriend. Go and ask your side piece.
• 26:18
  Go and ask your mom. See.
• 26:19
  Go and ask your popsy ordinary people what do they do to these
• 26:22
  messages? Whatever the answer they give
• 26:24
  you is precisely what people are doing to your own messages as
• 26:27
  well. If you don't believe me.
• 26:29
  All right, so that's it. And that's all for today.
• 26:30
  Remember, if you'd love to connect, you can call, send me a
• 26:33
  text message or WhatsApp message on 08064662140.
• 26:38
  And if you love all these realistic and relevant content
• 26:42
  that works with the Nigerian market, then you're in luck
• 26:45
  because in this very feed that you're listening to, we have
• 26:47
  over 1000 episodes of Practical Insights still here.
• 26:50
  In fact, on YouTube, you know, past like there's almost like
• 26:53
  1003 on YouTube. Scroll down, continue to listen,
• 26:58
  continue to binge, but then take some notes.
• 27:00
  Apply one or two things. Whether you give me money or
• 27:03
  not, apply one or two things. The satisfaction that I get is
• 27:08
  when somebody reaches out to me and say, I listened to this
• 27:10
  podcast episode. I didn't like what you say.
• 27:13
  It makes me happy because at least people are engaging will
• 27:16
  now debate like, OK, what is it that you didn't like?
• 27:19
  I tried this one, it didn't work.
• 27:20
  Oh, really? It didn't work.
• 27:22
  OK, how did you try it? We now brainstorm a couple of
• 27:26
  things. And that's how I get ideas for
• 27:27
  the podcast. I can now come up.
• 27:30
  That's why people say that the podcast is practical is because
• 27:33
  I've spoken to someone who said I tried it in work under social
• 27:36
  circumstances. I come back here and I make
• 27:38
  another podcast episode. Previously I said this, I'm
• 27:41
  sorry, I gave the impression that was this.
• 27:42
  This is actually what I meant. This is how you apply it when
• 27:45
  you're in this and this and this context.
• 27:47
  So it makes me very, very glad. And then people who say I tried
• 27:51
  it, the thing worked. I love the testimony.
• 27:54
  In fact, I'll even make a podcast episode sharing the
• 27:56
  testimony. All right, so that's it.
• 28:02
  Keep listening. I'll see you guys soon.