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An Overview Of Macy's Private Brand Strategy With SVP Emily Erusha-Hilleque · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everybody.
• 0:01
  This
• 0:01
  is
• 0:01
  omitalk
• 0:02
  retail.
• 0:02
  I'm
• 0:02
  Ann
• 0:03
  Mazinga.
• 0:03
  And
• 0:03
  I'm
• 0:03
  Chris
• 0:03
  Walton.
• 0:04
  And
• 0:04
  we
• 0:04
  are
• 0:04
  back
• 0:05
  one
• 0:05
  more
• 0:05
  time
• 0:06
  from
• 0:06
  Shop
• 0:06
  Talk
• 0:07
  fall
• 0:07
  2024.
• 0:08
  And
• 0:09
  before
• 0:09
  we
• 0:09
  get
• 0:09
  into
• 0:10
  our
• 0:10
  next
• 0:10
  guest,
• 0:11
  we
• 0:11
  want
• 0:11
  to
• 0:11
  just
• 0:11
  give
• 0:11
  a
• 0:11
  quick
• 0:12
  thank
• 0:12
  you
• 0:12
  to
• 0:12
  our
• 0:13
  partners,
• 0:13
  making
• 0:13
  all
• 0:13
  of
• 0:14
  our
• 0:14
  coverage
• 0:14
  possible
• 0:14
  here.
• 0:15
  First
• 0:15
  of
• 0:15
  all,
• 0:16
  Microsoft,
• 0:17
  whose
• 0:17
  mission
• 0:17
  is
• 0:17
  to
• 0:18
  empower
• 0:18
  every
• 0:18
  person
• 0:19
  in
• 0:19
  every
• 0:19
  organization
• 0:20
  to
• 0:20
  achieve
• 0:21
  more.
• 0:21
  You
• 0:21
  can
• 0:21
  learn
• 0:22
  more
• 0:22
  about
• 0:22
  how
• 0:23
  together
• 0:23
  tech
• 0:23
  and
• 0:24
  people
• 0:24
  can
• 0:24
  realize
• 0:24
  the
• 0:25
  promise
• 0:25
  of
• 0:25
  AI,
• 0:25
  respectively,
• 0:26
  responsibly
• 0:27
  at
• 0:27
  aka
• 0:28
  Ms
• 0:29
  Al
• 0:30
  a
• 0:30
  T
• 0:31
  Microsoft
• 0:32
  and
• 0:32
  Narvar
• 0:33
  as
• 0:33
  a
• 0:33
  leader
• 0:34
  in
• 0:34
  post
• 0:34
  purchase
• 0:35
  intelligence,
• 0:36
  Narvar
• 0:36
  empowers
• 0:36
  retailers
• 0:37
  to
• 0:37
  drive
• 0:37
  revenue,
• 0:38
  reduce
• 0:38
  costs
• 0:39
  and
• 0:39
  streamline
• 0:39
  operations,
• 0:40
  all
• 0:40
  while
• 0:41
  delivering
• 0:41
  exceptional
• 0:42
  customer
• 0:42
  experiences.
• 0:43
  You
• 0:43
  can
• 0:43
  check
• 0:44
  them
• 0:44
  out
• 0:44
  right
• 0:44
  below
• 0:44
  us
• 0:45
  here
• 0:45
  at
• 0:45
  booth
• 0:46
  l
• 0:46
  45
• 0:46
  today
• 0:47
  or
• 0:47
  visit
• 0:48
  them@narvar.com
• 0:48
  dot
• 0:49
  now,
• 0:50
  joining
• 0:50
  us
• 0:50
  today,
• 0:50
  Chris,
• 0:51
  is
• 0:51
  someone,
• 0:51
  yes.
• 0:52
  That
• 0:52
  I
• 0:53
  am
• 0:53
  so
• 0:53
  excited
• 0:53
  to
• 0:53
  interview.
• 0:54
  Fresh
• 0:55
  off
• 0:55
  the
• 0:55
  stage.
• 0:56
  Fresh
• 0:56
  off
• 0:56
  the
• 0:56
  stage.
• 0:57
  Fresh.
• 0:57
  You
• 0:57
  just
• 0:57
  got
• 0:57
  done,
• 0:57
  right?
• 0:58
  Yes,
• 0:58
  we
• 0:59
  have
• 0:59
  Emily
• 0:59
  Urusha
• 1:00
  Hilliku,
• 1:00
  the
• 1:01
  senior
• 1:01
  vice
• 1:01
  president
• 1:01
  of
• 1:02
  private
• 1:02
  brands
• 1:03
  at
• 1:03
  Macy's.
• 1:04
  Welcome
• 1:04
  to
• 1:04
  Omnitalk,
• 1:05
  Emily.
• 1:05
  Thank
• 1:05
  you,
• 1:05
  Anne.
• 1:06
  Thank
• 1:06
  you,
• 1:06
  Chris.
• 1:06
  Thank
• 1:06
  you.
• 1:07
  It's
• 1:07
  so
• 1:07
  great
• 1:07
  to
• 1:07
  have
• 1:07
  you,
• 1:07
  another
• 1:08
  former
• 1:08
  colleague
• 1:08
  of
• 1:09
  ours
• 1:09
  here
• 1:09
  today
• 1:09
  with
• 1:10
  us.
• 1:10
  All
• 1:10
  right,
• 1:10
  so
• 1:10
  let's
• 1:10
  start
• 1:11
  off
• 1:11
  your
• 1:11
  role.
• 1:12
  Yes,
• 1:12
  it's
• 1:13
  pretty
• 1:13
  new,
• 1:13
  right?
• 1:14
  And
• 1:14
  so
• 1:14
  what
• 1:15
  is
• 1:15
  it
• 1:15
  and
• 1:15
  how's
• 1:15
  it
• 1:15
  work?
• 1:17
  So
• 1:17
  it's
• 1:17
  about
• 1:17
  two
• 1:17
  and
• 1:17
  a
• 1:17
  half
• 1:18
  years
• 1:18
  old.
• 1:19
  So
• 1:19
  I'm
• 1:19
  the
• 1:19
  senior
• 1:19
  vice
• 1:20
  president
• 1:20
  of
• 1:20
  private
• 1:20
  brands
• 1:21
  for
• 1:21
  Macy's,
• 1:21
  which
• 1:22
  includes
• 1:22
  all
• 1:23
  of
• 1:23
  design
• 1:24
  for
• 1:24
  private
• 1:24
  brands,
• 1:25
  Olive
• 1:25
  trend
• 1:25
  research
• 1:25
  and
• 1:26
  forecasting,
• 1:27
  our
• 1:27
  brand
• 1:27
  management
• 1:28
  and
• 1:28
  innovation
• 1:28
  team,
• 1:29
  our
• 1:30
  textile
• 1:30
  and
• 1:30
  art
• 1:31
  team.
• 1:32
  And
• 1:32
  so
• 1:32
  we
• 1:33
  build
• 1:33
  products
• 1:34
  across
• 1:34
  25
• 1:35
  brands
• 1:35
  at
• 1:35
  Macy's.
• 1:37
  And
• 1:37
  just
• 1:37
  that.
• 1:38
  Yes,
• 1:38
  just
• 1:39
  that.
• 1:41
  25
• 1:41
  brands.
• 1:42
  I
• 1:42
  mean,
• 1:44
  that
• 1:44
  in
• 1:44
  itself
• 1:45
  is
• 1:45
  revolutionizing
• 1:46
  the
• 1:46
  fashion
• 1:46
  business
• 1:46
  at
• 1:47
  Macy's.
• 1:47
  But
• 1:48
  tell
• 1:48
  us
• 1:48
  a
• 1:48
  little
• 1:48
  bit
• 1:48
  about
• 1:49
  how
• 1:49
  that
• 1:49
  kind
• 1:49
  of
• 1:49
  fits
• 1:49
  into
• 1:50
  some
• 1:50
  of
• 1:50
  the
• 1:50
  other
• 1:51
  brands
• 1:52
  under
• 1:52
  the
• 1:52
  Macy's
• 1:52
  umbrella
• 1:53
  and
• 1:53
  what
• 1:53
  kind
• 1:53
  of
• 1:54
  distinguishes
• 1:54
  the
• 1:54
  Macy's
• 1:55
  brands.
• 1:56
  Sure.
• 1:56
  So
• 1:56
  part
• 1:57
  of
• 1:57
  our
• 1:58
  strategy
• 1:58
  as
• 1:59
  an
• 1:59
  organization
• 2:00
  that
• 2:00
  we've
• 2:00
  been
• 2:00
  working
• 2:01
  through
• 2:01
  from
• 2:01
  a
• 2:01
  transformational
• 2:02
  standpoint
• 2:02
  over
• 2:03
  the
• 2:03
  last
• 2:03
  year
• 2:04
  is
• 2:05
  what
• 2:05
  we're
• 2:05
  calling
• 2:05
  a
• 2:06
  bold
• 2:06
  new
• 2:06
  chapter.
• 2:07
  Okay.
• 2:07
  A
• 2:07
  bold
• 2:07
  new
• 2:07
  chapter
• 2:08
  in
• 2:08
  Macy's.
• 2:08
  And
• 2:08
  when
• 2:09
  you
• 2:09
  think
• 2:09
  about,
• 2:09
  you
• 2:09
  know,
• 2:10
  chapters,
• 2:10
  chapters
• 2:10
  in
• 2:11
  a
• 2:11
  book,
• 2:11
  we're
• 2:11
  kind
• 2:11
  of
• 2:11
  in
• 2:11
  that
• 2:12
  first
• 2:12
  chapter.
• 2:12
  And
• 2:13
  one
• 2:13
  of
• 2:13
  the
• 2:13
  biggest
• 2:14
  things
• 2:14
  that
• 2:14
  we've
• 2:14
  been
• 2:15
  strategizing
• 2:16
  against
• 2:16
  and
• 2:16
  solving
• 2:17
  for
• 2:18
  is
• 2:18
  the
• 2:18
  changing
• 2:19
  needs
• 2:19
  of
• 2:19
  the
• 2:20
  current
• 2:20
  consumer,
• 2:21
  while
• 2:21
  also
• 2:21
  the
• 2:21
  consumer
• 2:22
  that
• 2:22
  we're
• 2:22
  trying
• 2:22
  to
• 2:23
  attract.
• 2:23
  And
• 2:24
  part
• 2:24
  of
• 2:24
  that
• 2:24
  is
• 2:25
  developing
• 2:26
  a
• 2:26
  portfolio
• 2:27
  of
• 2:27
  brands,
• 2:28
  not
• 2:28
  only
• 2:29
  in
• 2:29
  the
• 2:29
  national
• 2:29
  brand
• 2:30
  space,
• 2:30
  but
• 2:31
  also
• 2:31
  perfectly
• 2:31
  complemented
• 2:32
  by
• 2:32
  ownable
• 2:33
  private
• 2:33
  brands
• 2:34
  to
• 2:34
  be
• 2:34
  able
• 2:34
  to
• 2:35
  realize
• 2:35
  our
• 2:35
  fullest
• 2:35
  potential
• 2:36
  from
• 2:36
  an
• 2:36
  assortment
• 2:37
  and
• 2:37
  a
• 2:37
  content
• 2:37
  standpoint.
• 2:38
  And
• 2:38
  the
• 2:39
  customers
• 2:39
  have
• 2:39
  told
• 2:39
  us
• 2:40
  they
• 2:40
  love
• 2:40
  us
• 2:40
  for
• 2:40
  quality,
• 2:41
  they
• 2:41
  love
• 2:42
  us
• 2:42
  for
• 2:42
  value.
• 2:43
  We
• 2:43
  can
• 2:43
  do
• 2:43
  better
• 2:43
  in
• 2:44
  experience,
• 2:44
  we
• 2:45
  can
• 2:45
  do
• 2:45
  better
• 2:45
  in
• 2:45
  assortment
• 2:46
  as
• 2:46
  it
• 2:46
  relates
• 2:47
  to
• 2:47
  building
• 2:48
  relevant
• 2:49
  brands
• 2:49
  for
• 2:50
  our
• 2:50
  consumer,
• 2:50
  reducing
• 2:51
  redundancy
• 2:52
  in
• 2:52
  the
• 2:52
  assortments
• 2:53
  and
• 2:54
  really
• 2:54
  establishing
• 2:54
  ourselves
• 2:55
  as
• 2:55
  that
• 2:55
  fashion
• 2:55
  leader
• 2:56
  again
• 2:56
  in
• 2:57
  the
• 2:57
  space.
• 2:57
  So
• 2:58
  I'm
• 2:58
  curious
• 2:58
  because,
• 2:58
  you
• 2:58
  know,
• 2:59
  we're
• 2:59
  omnitalk
• 2:59
  and
• 2:59
  we're
• 3:00
  at
• 3:00
  a
• 3:00
  technology
• 3:00
  conference,
• 3:02
  how
• 3:02
  do
• 3:02
  you
• 3:02
  think
• 3:02
  about
• 3:03
  the
• 3:03
  digital
• 3:03
  side
• 3:03
  of
• 3:04
  this,
• 3:04
  like,
• 3:04
  particularly
• 3:05
  the
• 3:05
  endless
• 3:05
  aisle
• 3:05
  as
• 3:05
  you
• 3:06
  look?
• 3:06
  I
• 3:06
  mean,
• 3:06
  you
• 3:06
  just
• 3:06
  mentioned
• 3:07
  national
• 3:07
  brands.
• 3:08
  You've
• 3:08
  got
• 3:08
  exclusive
• 3:08
  brands,
• 3:09
  you've
• 3:09
  got
• 3:09
  private
• 3:09
  label
• 3:10
  brands.
• 3:10
  Then
• 3:10
  endless
• 3:10
  aisle
• 3:11
  in
• 3:11
  a
• 3:11
  marketplace,
• 3:11
  like,
• 3:12
  how
• 3:12
  do
• 3:12
  you
• 3:12
  think
• 3:12
  about
• 3:13
  all
• 3:13
  that
• 3:13
  and
• 3:14
  bringing
• 3:14
  it
• 3:14
  to
• 3:14
  life
• 3:15
  as
• 3:15
  well
• 3:15
  for
• 3:15
  the
• 3:15
  consumer?
• 3:16
  I
• 3:16
  think
• 3:16
  what
• 3:16
  Macy's
• 3:17
  is
• 3:17
  doing
• 3:17
  a
• 3:17
  really
• 3:18
  great
• 3:18
  job
• 3:18
  of
• 3:18
  is
• 3:19
  we
• 3:19
  are
• 3:19
  integrating
• 3:20
  not
• 3:20
  only
• 3:21
  our
• 3:21
  private
• 3:21
  brand
• 3:21
  fleet
• 3:22
  with
• 3:22
  our
• 3:22
  national
• 3:23
  brand
• 3:23
  fleet
• 3:23
  with
• 3:24
  our
• 3:24
  marketplace
• 3:24
  partners.
• 3:25
  And
• 3:25
  Josh
• 3:25
  Danos,
• 3:26
  who,
• 3:26
  you
• 3:26
  know,
• 3:26
  runs
• 3:27
  marketplace
• 3:27
  for,
• 3:28
  for
• 3:28
  Macy's
• 3:29
  is
• 3:29
  doing
• 3:29
  an
• 3:29
  incredible
• 3:30
  job
• 3:31
  in
• 3:31
  partnership
• 3:31
  with
• 3:31
  our
• 3:32
  merchants
• 3:32
  and
• 3:33
  integrating
• 3:33
  into
• 3:34
  one
• 3:34
  holistic
• 3:34
  strategy.
• 3:35
  So
• 3:35
  yes,
• 3:36
  the
• 3:36
  endless
• 3:36
  aisle
• 3:37
  is
• 3:37
  a
• 3:37
  very
• 3:37
  real
• 3:38
  thing,
• 3:38
  but
• 3:38
  Macy's
• 3:39
  is
• 3:39
  taking
• 3:39
  a
• 3:39
  very
• 3:40
  surgical
• 3:40
  and
• 3:41
  strategic
• 3:41
  approach
• 3:42
  to
• 3:42
  ensuring,
• 3:42
  similar
• 3:43
  to
• 3:43
  what
• 3:43
  we
• 3:43
  do
• 3:43
  in
• 3:43
  private
• 3:44
  brands,
• 3:44
  that
• 3:44
  marketplace
• 3:45
  is
• 3:45
  there
• 3:45
  to
• 3:45
  fill
• 3:46
  white
• 3:46
  space
• 3:46
  in
• 3:46
  categories
• 3:47
  that
• 3:47
  we
• 3:47
  currently
• 3:48
  don't
• 3:48
  carry
• 3:49
  within
• 3:49
  our
• 3:50
  national
• 3:50
  or
• 3:50
  our
• 3:50
  own
• 3:51
  brand
• 3:51
  space,
• 3:52
  opportunities
• 3:52
  out
• 3:53
  there
• 3:53
  that
• 3:53
  we
• 3:53
  want
• 3:53
  to
• 3:53
  maximize
• 3:54
  on.
• 3:54
  And
• 3:54
  again,
• 3:55
  giving
• 3:55
  the
• 3:55
  customer
• 3:55
  and
• 3:56
  meeting
• 3:56
  them
• 3:57
  where
• 3:57
  they
• 3:57
  are
• 3:57
  and
• 3:58
  what
• 3:58
  they
• 3:58
  need
• 3:59
  at
• 3:59
  Macy's.
• 3:59
  And
• 3:59
  Emily,
• 3:59
  I'm
• 4:00
  curious
• 4:00
  too,
• 4:00
  is
• 4:00
  the
• 4:00
  strategy
• 4:01
  from
• 4:01
  your
• 4:01
  standpoint
• 4:01
  too,
• 4:01
  on
• 4:01
  the
• 4:02
  digital
• 4:02
  side,
• 4:02
  just
• 4:02
  for
• 4:02
  the
• 4:03
  private
• 4:03
  brands?
• 4:03
  Do
• 4:03
  you
• 4:03
  extend
• 4:04
  the
• 4:04
  assortment
• 4:04
  into
• 4:04
  the
• 4:05
  digital
• 4:05
  sphere
• 4:05
  as
• 4:05
  well?
• 4:06
  You
• 4:06
  do,
• 4:06
  yes.
• 4:07
  So
• 4:07
  typically
• 4:07
  we'll
• 4:08
  do
• 4:08
  kind
• 4:09
  of
• 4:09
  layer
• 4:09
  ups
• 4:09
  for
• 4:10
  digital,
• 4:10
  or
• 4:10
  we'll
• 4:11
  take
• 4:11
  a
• 4:11
  small
• 4:12
  portion
• 4:12
  of
• 4:12
  the
• 4:12
  business
• 4:13
  and
• 4:13
  extend
• 4:13
  a,
• 4:13
  expand
• 4:14
  it
• 4:14
  out
• 4:14
  for
• 4:15
  a
• 4:15
  digital
• 4:15
  consumer.
• 4:16
  And
• 4:16
  it's
• 4:16
  very
• 4:16
  interesting,
• 4:17
  you
• 4:17
  know,
• 4:17
  depending
• 4:17
  on
• 4:17
  the
• 4:18
  brand
• 4:18
  that
• 4:18
  you're
• 4:18
  talking
• 4:18
  about,
• 4:19
  you
• 4:19
  know,
• 4:19
  you
• 4:20
  may
• 4:20
  have
• 4:20
  a
• 4:20
  brand
• 4:20
  in
• 4:20
  store
• 4:21
  that's
• 4:21
  a
• 4:21
  number
• 4:21
  ten
• 4:22
  brand,
• 4:22
  but
• 4:22
  it's
• 4:22
  a
• 4:22
  number
• 4:23
  one
• 4:23
  digitally.
• 4:23
  And
• 4:24
  so,
• 4:24
  you
• 4:24
  know,
• 4:24
  we
• 4:24
  have
• 4:24
  to
• 4:25
  be
• 4:25
  very
• 4:26
  strategic
• 4:26
  about
• 4:27
  how
• 4:27
  we
• 4:27
  sort
• 4:27
  against
• 4:28
  those
• 4:28
  two
• 4:28
  channels
• 4:29
  while
• 4:29
  still
• 4:30
  maintaining
• 4:30
  a
• 4:30
  very
• 4:32
  seamless
• 4:32
  brand
• 4:33
  experience
• 4:34
  no
• 4:34
  matter
• 4:34
  where
• 4:34
  the
• 4:34
  customer
• 4:35
  wants
• 4:35
  to
• 4:35
  engage.
• 4:36
  Right.
• 4:36
  Well,
• 4:36
  let's
• 4:36
  talk
• 4:37
  about
• 4:37
  some
• 4:37
  of
• 4:37
  those
• 4:37
  new
• 4:38
  brands.
• 4:38
  Emily,
• 4:40
  on
• 4:40
  34th,
• 4:41
  we
• 4:41
  saw
• 4:41
  you
• 4:41
  in
• 4:41
  the
• 4:42
  airport
• 4:42
  and
• 4:42
  you
• 4:43
  had
• 4:43
  the
• 4:43
  best
• 4:43
  sandals
• 4:44
  on
• 4:44
  and
• 4:44
  you're
• 4:45
  like,
• 4:45
  you
• 4:45
  got
• 4:45
  to
• 4:45
  check
• 4:45
  out
• 4:46
  on
• 4:46
  34th,
• 4:46
  which
• 4:46
  is
• 4:46
  one
• 4:47
  of
• 4:47
  the
• 4:47
  new
• 4:47
  private
• 4:47
  label
• 4:47
  brands.
• 4:48
  You
• 4:48
  just
• 4:48
  announced
• 4:49
  a
• 4:49
  new
• 4:49
  men's
• 4:49
  brand.
• 4:50
  Tell
• 4:50
  the
• 4:51
  audience
• 4:51
  at
• 4:51
  home
• 4:51
  kind
• 4:52
  of
• 4:52
  what
• 4:52
  we
• 4:52
  can
• 4:53
  expect,
• 4:53
  especially
• 4:53
  as
• 4:53
  we
• 4:54
  head
• 4:54
  into
• 4:54
  holiday,
• 4:54
  too.
• 4:55
  That's
• 4:55
  great.
• 4:55
  Well,
• 4:55
  yes,
• 4:56
  I
• 4:56
  was
• 4:56
  wearing
• 4:57
  a
• 4:57
  pair
• 4:57
  of
• 4:57
  on
• 4:57
  34th
• 4:59
  silver
• 4:59
  bow
• 5:00
  slides.
• 5:00
  Yes.
• 5:01
  And
• 5:01
  like
• 5:01
  we
• 5:01
  talk
• 5:01
  about
• 5:02
  on
• 5:02
  our
• 5:02
  team,
• 5:02
  you
• 5:03
  know,
• 5:03
  having
• 5:03
  pride
• 5:03
  in
• 5:04
  your
• 5:04
  work,
• 5:04
  you
• 5:04
  know,
• 5:05
  half
• 5:05
  of
• 5:05
  that
• 5:05
  is
• 5:05
  showcasing
• 5:06
  it
• 5:06
  by
• 5:06
  wearing
• 5:06
  it.
• 5:07
  Yes,
• 5:07
  I'm
• 5:08
  wearing
• 5:08
  shameless
• 5:09
  plug
• 5:09
  cashmere
• 5:10
  from
• 5:11
  Charter
• 5:11
  Club,
• 5:11
  one
• 5:12
  of
• 5:12
  our
• 5:12
  private
• 5:12
  brands.
• 5:13
  Oh,
• 5:13
  my
• 5:13
  God.
• 5:13
  With
• 5:13
  Donna
• 5:14
  Karen,
• 5:14
  one
• 5:14
  of
• 5:14
  our
• 5:15
  national
• 5:15
  brands.
• 5:15
  Yeah,
• 5:15
  that
• 5:16
  combo
• 5:16
  is,
• 5:16
  like,
• 5:17
  working
• 5:17
  for
• 5:17
  me
• 5:17
  today,
• 5:18
  so.
• 5:18
  Yes,
• 5:18
  yes,
• 5:18
  very
• 5:19
  much.
• 5:19
  Yes.
• 5:20
  But
• 5:21
  I
• 5:21
  think
• 5:21
  one
• 5:21
  of
• 5:21
  the
• 5:21
  things
• 5:21
  that
• 5:21
  we're
• 5:22
  most
• 5:22
  proud
• 5:22
  about
• 5:23
  in
• 5:23
  the
• 5:23
  private
• 5:23
  brand
• 5:24
  space
• 5:24
  is
• 5:24
  what
• 5:24
  we've
• 5:24
  been
• 5:25
  able
• 5:25
  to
• 5:25
  do
• 5:25
  as
• 5:25
  it
• 5:25
  relates
• 5:26
  to
• 5:26
  launching
• 5:26
  new
• 5:26
  brands.
• 5:27
  And
• 5:27
  our
• 5:27
  first
• 5:27
  new
• 5:28
  brand
• 5:28
  that
• 5:28
  we
• 5:28
  launched
• 5:28
  on
• 5:29
  34th
• 5:29
  in
• 5:29
  the
• 5:29
  ready
• 5:30
  to
• 5:30
  wear
• 5:30
  space,
• 5:31
  you
• 5:31
  know,
• 5:31
  really
• 5:31
  targeting
• 5:32
  what
• 5:32
  we're
• 5:32
  calling
• 5:32
  the
• 5:32
  prime
• 5:33
  time
• 5:34
  consumers
• 5:34
  so
• 5:35
  that
• 5:35
  40
• 5:35
  to
• 5:35
  60
• 5:36
  year
• 5:36
  old
• 5:36
  that
• 5:37
  we
• 5:37
  know
• 5:37
  is
• 5:37
  in
• 5:37
  the
• 5:38
  store,
• 5:38
  they're
• 5:38
  engaging
• 5:39
  with
• 5:39
  us
• 5:39
  in
• 5:39
  beauty,
• 5:39
  they're
• 5:40
  engaging
• 5:40
  with
• 5:40
  us
• 5:40
  in
• 5:41
  fragrance
• 5:42
  and
• 5:42
  other
• 5:42
  national
• 5:43
  brands.
• 5:43
  And
• 5:44
  the
• 5:44
  goal
• 5:44
  was
• 5:44
  to
• 5:45
  parlay
• 5:45
  them
• 5:45
  into
• 5:45
  the
• 5:46
  private
• 5:46
  brand
• 5:46
  space
• 5:47
  as
• 5:47
  well
• 5:47
  as
• 5:47
  fill
• 5:48
  white
• 5:48
  space
• 5:48
  from
• 5:48
  an
• 5:48
  aesthetic
• 5:49
  standpoint
• 5:49
  that
• 5:50
  we
• 5:50
  had
• 5:50
  in
• 5:50
  the
• 5:51
  market
• 5:51
  in
• 5:51
  terms
• 5:52
  of
• 5:52
  the
• 5:52
  modern,
• 5:52
  classic
• 5:53
  consumer
• 5:54
  with
• 5:54
  kind
• 5:54
  of
• 5:54
  that
• 5:55
  twist
• 5:55
  of
• 5:55
  contemporary
• 5:56
  and
• 5:56
  meeting
• 5:56
  her
• 5:56
  where
• 5:57
  she
• 5:57
  was.
• 5:57
  Yeah.
• 5:57
  So
• 5:58
  that
• 5:58
  brand
• 5:58
  is
• 5:59
  now
• 5:59
  about
• 5:59
  15
• 5:59
  months
• 6:00
  old,
• 6:00
  doing
• 6:00
  extremely
• 6:01
  well
• 6:01
  in
• 6:02
  our
• 6:02
  top
• 6:02
  ten
• 6:02
  ready
• 6:02
  to
• 6:02
  wear
• 6:03
  brands
• 6:03
  already.
• 6:04
  Just
• 6:04
  after
• 6:04
  a
• 6:05
  year,
• 6:05
  which
• 6:05
  is
• 6:05
  really
• 6:06
  positive,
• 6:07
  tangentially.
• 6:07
  Then,
• 6:08
  you
• 6:08
  know,
• 6:08
  several
• 6:08
  months
• 6:09
  later,
• 6:09
  we
• 6:09
  launched
• 6:09
  state
• 6:10
  of
• 6:10
  day,
• 6:10
  which
• 6:10
  is
• 6:11
  also
• 6:11
  targeted
• 6:12
  against
• 6:12
  that
• 6:12
  40
• 6:12
  to
• 6:13
  60
• 6:13
  year
• 6:13
  old
• 6:13
  consumer.
• 6:14
  But
• 6:14
  that's
• 6:14
  in
• 6:14
  the
• 6:15
  intimate
• 6:15
  apparel,
• 6:15
  in
• 6:15
  the
• 6:16
  sleepwear
• 6:16
  space,
• 6:17
  we
• 6:17
  like
• 6:18
  to
• 6:18
  call,
• 6:18
  you
• 6:19
  know,
• 6:19
  the
• 6:19
  brand
• 6:19
  harkening
• 6:20
  on
• 6:20
  this
• 6:20
  idea
• 6:20
  of
• 6:21
  rest
• 6:21
  wear.
• 6:21
  Yeah.
• 6:22
  So
• 6:22
  this
• 6:23
  wear,
• 6:23
  that's
• 6:24
  a
• 6:24
  new
• 6:24
  term.
• 6:24
  I
• 6:24
  know.
• 6:25
  So
• 6:25
  something
• 6:25
  that
• 6:26
  you
• 6:26
  can
• 6:26
  feel
• 6:26
  comfortable
• 6:26
  wearing,
• 6:27
  you
• 6:27
  know,
• 6:27
  around
• 6:28
  the
• 6:28
  house
• 6:28
  with
• 6:29
  your
• 6:29
  kids
• 6:29
  and
• 6:29
  their
• 6:30
  friends
• 6:30
  around,
• 6:30
  you
• 6:30
  can
• 6:31
  walk
• 6:31
  the
• 6:31
  dog
• 6:31
  in
• 6:31
  it,
• 6:32
  you
• 6:32
  can
• 6:32
  walk
• 6:32
  outside
• 6:32
  and
• 6:33
  grab
• 6:33
  the
• 6:33
  mail,
• 6:33
  but
• 6:33
  you
• 6:33
  can
• 6:34
  also
• 6:34
  easily
• 6:34
  sleep
• 6:35
  with
• 6:35
  it.
• 6:35
  So
• 6:35
  that
• 6:35
  brand
• 6:36
  is
• 6:36
  off
• 6:36
  to
• 6:36
  an
• 6:36
  amazing
• 6:37
  start.
• 6:37
  And
• 6:37
  then
• 6:37
  over
• 6:38
  the
• 6:38
  last
• 6:38
  month,
• 6:38
  we've
• 6:39
  launched
• 6:39
  our
• 6:39
  new
• 6:39
  branded
• 6:40
  men's
• 6:40
  motive
• 6:40
  one.
• 6:41
  So
• 6:41
  men's
• 6:42
  contemporary
• 6:43
  brand
• 6:43
  targeted
• 6:44
  at
• 6:44
  that
• 6:44
  age,
• 6:44
  like
• 6:44
  30
• 6:45
  to
• 6:45
  50.
• 6:46
  Off
• 6:46
  to
• 6:47
  an
• 6:47
  amazing
• 6:47
  start.
• 6:48
  And
• 6:48
  we
• 6:48
  leveraged
• 6:48
  a
• 6:49
  lot
• 6:49
  of
• 6:49
  external
• 6:49
  ambassadors
• 6:50
  too,
• 6:50
  to
• 6:50
  help
• 6:50
  us.
• 6:51
  Yeah,
• 6:51
  kind
• 6:52
  of
• 6:52
  paved
• 6:52
  the
• 6:52
  way
• 6:52
  for
• 6:52
  the
• 6:53
  brand.
• 6:53
  So
• 6:53
  really,
• 6:53
  really
• 6:53
  proud.
• 6:54
  So
• 6:54
  I'm
• 6:54
  guessing
• 6:55
  rest
• 6:55
  wear
• 6:55
  is
• 6:55
  kind
• 6:55
  of
• 6:55
  an
• 6:56
  upgrade
• 6:56
  from
• 6:56
  the
• 6:56
  pajama
• 6:57
  bottoms
• 6:57
  that
• 6:57
  I
• 6:57
  see
• 6:58
  my
• 6:58
  neighbor
• 6:58
  wearing
• 6:58
  while
• 6:58
  he's
• 6:59
  walking
• 6:59
  his
• 6:59
  dog.
• 7:00
  Is
• 7:00
  that
• 7:00
  the
• 7:00
  general
• 7:00
  idea
• 7:01
  here?
• 7:01
  He's
• 7:01
  nothing.
• 7:04
  Well
• 7:05
  intended
• 7:05
  and
• 7:05
  much
• 7:06
  needed.
• 7:06
  100%.
• 7:07
  We'll
• 7:07
  send
• 7:07
  them
• 7:07
  to
• 7:08
  Macy's
• 7:08
  products,
• 7:08
  right?
• 7:09
  Yes,
• 7:09
  yes,
• 7:09
  yes.
• 7:10
  Might
• 7:10
  be
• 7:10
  me,
• 7:10
  too.
• 7:11
  But
• 7:11
  anyway,
• 7:12
  all
• 7:12
  right,
• 7:12
  let's
• 7:13
  get
• 7:13
  you
• 7:13
  out
• 7:13
  of
• 7:13
  here
• 7:13
  on
• 7:13
  this.
• 7:13
  So,
• 7:14
  you
• 7:14
  know,
• 7:14
  knowing
• 7:15
  retail
• 7:15
  and
• 7:15
  merchandising
• 7:16
  as
• 7:16
  we
• 7:16
  do,
• 7:17
  holiday
• 7:17
  has
• 7:17
  been
• 7:18
  put
• 7:18
  to
• 7:18
  bed.
• 7:18
  At
• 7:18
  this
• 7:18
  point.
• 7:18
  From
• 7:19
  your
• 7:19
  standpoint,
• 7:20
  what
• 7:20
  are
• 7:20
  you
• 7:20
  excited
• 7:20
  about
• 7:21
  in
• 7:21
  terms
• 7:21
  of
• 7:21
  holiday?
• 7:21
  And
• 7:22
  then
• 7:22
  as
• 7:22
  you
• 7:22
  look
• 7:22
  forward
• 7:23
  to
• 7:23
  spring,
• 7:23
  because
• 7:23
  I
• 7:23
  know
• 7:23
  you're
• 7:24
  already
• 7:24
  working
• 7:24
  on
• 7:24
  that.
• 7:24
  If
• 7:24
  that's
• 7:25
  not
• 7:25
  also
• 7:25
  put
• 7:25
  to
• 7:25
  bed,
• 7:26
  what
• 7:26
  are
• 7:26
  you
• 7:26
  looking
• 7:26
  forward
• 7:26
  to
• 7:27
  for
• 7:27
  spring?
• 7:27
  Well,
• 7:28
  we're
• 7:28
  really
• 7:28
  excited
• 7:28
  about
• 7:29
  our
• 7:29
  holiday
• 7:29
  assortment
• 7:30
  at
• 7:30
  Macy's.
• 7:30
  You
• 7:30
  know,
• 7:31
  we've
• 7:31
  got
• 7:31
  one
• 7:31
  of
• 7:31
  our
• 7:31
  1st
• 7:31
  50
• 7:32
  stores,
• 7:32
  which
• 7:33
  is
• 7:33
  one
• 7:33
  of
• 7:33
  our
• 7:33
  incubation
• 7:33
  stores,
• 7:34
  stores
• 7:34
  in
• 7:34
  Jersey
• 7:35
  City
• 7:35
  where
• 7:35
  we
• 7:35
  set
• 7:35
  up
• 7:36
  prototype
• 7:36
  for
• 7:36
  holiday
• 7:37
  a
• 7:37
  couple
• 7:37
  of
• 7:38
  months
• 7:38
  before
• 7:38
  it
• 7:38
  hits,
• 7:39
  you
• 7:39
  know,
• 7:40
  the
• 7:40
  rest
• 7:40
  of
• 7:40
  the
• 7:40
  country.
• 7:41
  And
• 7:41
  I
• 7:42
  just
• 7:42
  walked
• 7:42
  the
• 7:42
  store
• 7:42
  a
• 7:43
  couple
• 7:43
  of
• 7:43
  weeks
• 7:43
  ago
• 7:43
  with
• 7:44
  the
• 7:44
  leadership
• 7:44
  team
• 7:44
  as
• 7:45
  well
• 7:45
  as
• 7:45
  my
• 7:45
  team.
• 7:46
  I'm
• 7:46
  really
• 7:46
  excited
• 7:47
  about
• 7:47
  gifting
• 7:47
  and
• 7:47
  sleepwear.
• 7:48
  I'm
• 7:48
  really
• 7:49
  excited
• 7:49
  about
• 7:49
  some
• 7:49
  of
• 7:49
  our
• 7:50
  new
• 7:50
  fashion
• 7:50
  elements
• 7:50
  that
• 7:51
  we've
• 7:51
  layered
• 7:51
  into
• 7:51
  ready
• 7:51
  to
• 7:52
  wear.
• 7:52
  Cashmere
• 7:53
  looks
• 7:53
  better
• 7:54
  than
• 7:54
  it
• 7:54
  ever
• 7:54
  has
• 7:55
  looked.
• 7:55
  So
• 7:56
  love
• 7:56
  it.
• 7:56
  Check
• 7:56
  it
• 7:57
  out.
• 7:57
  We've
• 7:57
  got
• 7:57
  new
• 7:57
  colors,
• 7:58
  we've
• 7:58
  got
• 7:58
  new
• 7:58
  fits,
• 7:59
  we've
• 7:59
  got
• 7:59
  new
• 7:59
  shapes
• 8:00
  and
• 8:00
  cashmere.
• 8:01
  We've
• 8:01
  done
• 8:01
  a
• 8:01
  ton
• 8:02
  of
• 8:02
  really
• 8:02
  amazing
• 8:03
  things
• 8:03
  in
• 8:03
  the
• 8:03
  beauty
• 8:03
  and
• 8:03
  fragrance
• 8:04
  space,
• 8:05
  in
• 8:05
  the
• 8:05
  jewelry
• 8:05
  space,
• 8:06
  you'll
• 8:06
  see
• 8:06
  charms,
• 8:07
  you'll
• 8:07
  see
• 8:07
  new
• 8:07
  boxed
• 8:08
  goods.
• 8:08
  All
• 8:08
  right.
• 8:09
  And
• 8:09
  then
• 8:09
  check
• 8:09
  out
• 8:10
  Holiday
• 8:10
  lane
• 8:10
  for
• 8:11
  your
• 8:11
  holiday.
• 8:11
  Holiday
• 8:11
  lane?
• 8:12
  Yes.
• 8:12
  For
• 8:12
  your
• 8:12
  holiday
• 8:13
  trim.
• 8:14
  If
• 8:14
  you're
• 8:14
  pre
• 8:14
  planning
• 8:15
  your
• 8:15
  tree,
• 8:15
  we
• 8:16
  put
• 8:16
  a
• 8:16
  lot
• 8:16
  of
• 8:16
  really
• 8:16
  amazing
• 8:17
  pieces
• 8:17
  in
• 8:17
  there
• 8:17
  that
• 8:18
  are
• 8:18
  good
• 8:18
  for
• 8:18
  gifts
• 8:18
  or
• 8:19
  just
• 8:19
  to
• 8:19
  decorate
• 8:19
  your
• 8:19
  home.
• 8:20
  Oh,
• 8:20
  my
• 8:20
  gosh.
• 8:20
  So
• 8:21
  great.
• 8:21
  Well,
• 8:22
  thank
• 8:22
  you
• 8:22
  so
• 8:23
  much,
• 8:23
  Emily,
• 8:23
  for
• 8:23
  taking
• 8:24
  the
• 8:24
  time
• 8:24
  to
• 8:24
  stop
• 8:24
  by.
• 8:25
  We
• 8:25
  know
• 8:26
  that
• 8:26
  you
• 8:26
  have
• 8:26
  a
• 8:26
  lot
• 8:26
  to
• 8:27
  see
• 8:27
  and
• 8:27
  do
• 8:27
  here
• 8:28
  while
• 8:28
  we're
• 8:28
  at
• 8:28
  shop
• 8:29
  talk
• 8:29
  fall.
• 8:29
  Thank
• 8:30
  you
• 8:30
  again,
• 8:30
  so
• 8:31
  much
• 8:31
  to
• 8:31
  Microsoft
• 8:32
  and
• 8:32
  Narvar
• 8:32
  for
• 8:32
  making
• 8:33
  all
• 8:33
  of
• 8:33
  our
• 8:33
  coverage
• 8:33
  possible.
• 8:34
  Go
• 8:34
  check
• 8:35
  out
• 8:35
  those
• 8:35
  Macy's
• 8:36
  new
• 8:36
  private
• 8:36
  brands.
• 8:37
  And
• 8:37
  until
• 8:37
  our
• 8:38
  next
• 8:38
  interview,
• 8:39
  be
• 8:39
  careful
• 8:40
  out
• 8:40
  there.