An Overview Of Macy's Private Brand Strategy With SVP Emily Erusha-Hilleque
In this exclusive interview recorded live at Shoptalk Fall, Chris Walton and Anne Mezzenga interview Emily Erusha-Hilleque, Senior Vice President of Private Brands at Macy’s.
Key highlights include:
[1:00] Emily discusses her role in overseeing Macy’s private brands
[3:00] The seamless integration of private and national brands across digital and physical channels [4:30] Insights on new private brands On 34th, State of Day, and Mode of One
[6:10] The growing influence of digital sales and how Macy’s tailors assortments online
[7:20] Macy’s holiday collection highlights, including cashmere…
The skinny
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