321 - How to Think Long Term in Marketing with Andrew LeRay, Director of Brand Marketing at National Women’s Soccer League

The Marketing Millennials · Apr 11, 2025 · 35m

Have you noticed more and more people are watching women’s sports?

This episode’s guest, Andrew LeRay of the National Women’s Soccer League, is on a mission to grow the league through brand, product, and more. How do you sell tickets and merchandise to people who may not know the league exists? Andrew suggests that education and brand awareness are the two concepts driving people to think about the NWSL.

What are some ways Andrew has changed targeting strategies for the brand? Since coming into the role about two years ago, Andrew talks about how strategies back then were about retention and…