Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Secret Weapon: WhatsApp Business Features You Didn't Know Existed

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Secret Weapon: WhatsApp Business Features You Didn't Know Existed · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

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  Hello and welcome to the show. Today I'd like us to look at how
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  to leverage WhatsApp for lead generation.
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  I think it's a good topic to move on to next, especially
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  since the last 2-3 days I've been devoted to the topic of
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  lead generation. Now, this is your first time of
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  listening to the podcast. Lead generation is just the
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  arts, the craft, the science of trying to get leads so that you
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  can chase after now a lead. The way that I like to look at
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  it is anyone who has done something in the past or who has
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  done something right now. They've raised their hand.
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  They've done something to show that they might be interested in
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  your product or your service. And these are the best kind of
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  people to run after because you can spend time chasing after
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  people in general, and you might get some business, but your
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  chances go up when you're able to get people to take some sort
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  of action, to do some sort of thing, to raise their hand in
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  some particular way, to say that they might be interested in your
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  product or your service. And then these are the best kind
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  of people to chase down. So if this is your first time of
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  listening to the podcast, after you're done listening to this
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  episode, go back, listen to three episodes.
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  You see how we went in some more depth about what lead generation
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  is and the kind of lead generation tactics that you can
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  do online or offline. Basically anything that is going
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  to get people to raise their hand to show that they are
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  interested. We did a case study in the last
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  episode, I think, where we used a fictional female entrepreneur
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  in Nigeria named Priya who is in the street wear and sneaker
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  business. And if I remember correctly, I
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  think the model that we came up with for Pre was exclusively
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  online. And then I think in two or three
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  episodes before that we handled. This was also another fictional
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  case. We didn't flesh it out, but
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  someone who was trying to sell bags, shoes, books, you know,
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  things like that for children in primary school.
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  And of course someone was taken off of a real life scenario
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  where someone approached me after I picked up my kids from
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  school and handed me a flyer. So whether it is handing people
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  Flyers and then someone DMS, you can see that the person who has
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  sent you Adm or an Instagram message or whatever off of the
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  flyer is a lead because the person might potentially be
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  interested. It doesn't mean that they are
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  going to buy, but chances go up, you know, if you're paying
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  attention to people that you have gotten and through these
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  sorts of avenues. So whether it's physical, using
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  a flyer or online using Instagram or any of the other
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  tactics that we discussed for Pre in the last episode anyway,
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  you'll get the gist. So you want to improve the odds
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  that you're going to do business with someone then run after
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  leads. So that's why lead generation is
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  a really important thing to pay attention to.
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  So yeah, So like I said, we're going to look at how we can
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  leverage WhatsApp for lead generation purposes.
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  Now, before I begin, I'd like to say that WhatsApp generally is
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  underutilized for business purposes because the average
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  person just uses it for social relationships.
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  You know, you're trying to shoot your shot, You're trying to get
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  a boyfriend or a girlfriend, or you're trying to keep in touch
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  with your parents. You know, I'm not saying that
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  that's bad. You know, keeping it up with
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  your parents and trying to improve your love life is a
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  really, really worthy goal. Because without family and
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  without community, no matter the amount of money that we have,
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  we're going to live very sad lives.
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  So social relationships are absolutely important.
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  So please keep in touch with Mumsy and Popsy and also try and
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  shoot your shot. Get yourself a boyfriend,
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  girlfriend, you know. Who knows, maybe 2024 might be
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  the year that you get settled down and get married and stuff
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  like that. So by all means use it for
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  social purposes. So.
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  But the point I'm trying to make is that the average person is
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  only paying attention to social relationships, humorous
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  broadcasts. This is what this influencer
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  did. You won't believe this happened.
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  You send that video or you say how fried chicken can cause
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  breast cancer. You you send that video, you
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  send this post and all those sorts of things.
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  Then for gossip and complaining, you know Uncle so and so did
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  this Auntie so and so did this. You won't believe that President
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  Tiniboo bought this today or President Tiniboo did this or he
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  travelled here or he travelled there, you know those sorts of
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  things. So that's what the average
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  person uses WhatsApp for. And because of that it is under
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  utilized because WhatsApp has lots of business features.
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  I mean even if we go outside of this whole thing of lead
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  generation, there are lots of business features that are
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  available on WhatsApp business. That's if you have the business
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  and feature in the first place. Now to be honest, I was one of
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  those people who ignored WhatsApp Business for a very
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  long time because I figured I already have a WhatsApp handle.
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  I already use it for business. Why should I possibly, I mean,
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  why bother switching over to WhatsApp Business?
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  But eventually for my friends who are using it, I got to see
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  some of the extra features that were on there.
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  Like you can create a dedicated profile when you're on WhatsApp
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  Business, you can't do that on your business WhatsApp.
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  Sorry on your regular WhatsApp. Cause for the regular WhatsApp,
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  you have your name, you have a profile photo, but then on the
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  business WhatsApp the profile features that are quite
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  extensive. So this profile photo, yes, but
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  then you can also put up a catalog of products or services
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  that you offer along with prices.
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  So you can put up your profile picture or your business logo
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  and then see that you are a wedding photographer and then
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  put up a catalog saying that silver package 250K, bronze
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  package 400K, gold package 500K, Silver package package 800K.
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  That is something you can do on the business profile that you
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  cannot do on a regular WhatsApp profile.
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  So the catalog is there, the images is there, the price are
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  there. You can put external web links.
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  You can put a link to your podcast like I do.
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  You can put a link to your online store if you have an
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  online store like create in our example yesterday.
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  If she decides to use WhatsApp for business purposes, you can
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  have a link to our online store so that you can look at her
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  WhatsApp handle. Click to the online store, go
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  there and buy your favorite shoe.
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  And then she of course should be able to send you the links from
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  her catalogue straight to you. If you are interested in buying
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  one of her shoes, can put up a link to your website.
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  You can use auto response messages that people use.
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  You know when you send a message at midnight and then there's a
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  response that says, you know, Ike Chuku and Sons wedding
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  Photography is currently asleep. We'll get back to you in the
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  morning, you know, that sort of thing.
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  But I also use it with caution though.
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  Well, anyway, I've already done lots of podcast episodes on the
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  best way to use auto response messages, so I'm not going to go
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  into that whole spiel here about how people are just being lazy
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  and you're better off just responding promptly as soon as
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  you see the message. So rather than have an auto
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  response message that says Okajuku wedding photography is
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  closed at the moment, how about when you wake up in the morning
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  and you see the message Just respond as promptly as possible
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  and, you know, get a move on? Because I've noticed that lots
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  of people who use auto response messages kind of kind of go to
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  sleep because there's something with the message there.
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  So they assume that things are already being handled.
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  But an auto response message doesn't mean that things are
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  getting handled because of your bride sends you a message at
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  11:59 and of course you are sleep business closed.
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  I mean that's normal. If you see another response
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  message saying we'll get back to you, business is currently
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  closed. We'll get back to you during
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  regular working hours tomorrow. But then you're now lazy because
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  this auto response message is there, so you don't, you know,
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  you forget, you get back to higher four days, five days or
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  something. I mean, that is not good
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  business practice. So in my own opinion, let's take
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  it easy with this auto response messages.
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  For those of you that do overkill because there are some
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  business people that I'm trying to have a conversation with, I
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  send one message, it's an auto response.
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  How best can we serve you? And then I copy and paste, I
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  send it again, the person responds and then I send another
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  message me. By that time the person has gone
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  away and then it's another auto response message saying welcome
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  to Sophia's massage parlor something, something, something.
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  How best can I serve you? I mean it's annoying because I
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  sent you the first message, that's the response that I got.
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  I copied and pasted. Then you responded and then I
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  sent and then you're not there. And then another message.
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  How can we help you? It's it's really annoying.
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  I mean, put yourself in your customers shoes then let's see
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  what else. OK, business features for
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  WhatsApp. Then you can also run Facebook
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  and Instagram advertisements now from your WhatsApp profile.
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  This is not something I've done myself, but I've been getting
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  the messages from WhatsApp. I haven't seen people use it but
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  just know that the feature is there if you have a WhatsApp
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  business profile. So there are lots of features to
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  harness for business when it comes to WhatsApp.
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  And this is me. I'm not a WhatsApp specialist,
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  but this is me just fooling around on my own.
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  And these are some of the many ideas and different ways that
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  you can use WhatsApp for business purposes.
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  So if we're going to use WhatsApp for lead generation,
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  wait, wait, let me talk about lead capture first.
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  OK, I'm assuming that we now know the definition of a lead.
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  That is a contact detail, someone that you can chase after
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  later on because they have done something in the past or they've
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  done something now to show that they might be interested in your
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  product or service. So if you're using WhatsApp for
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  lead generation, part of the function that you can use it for
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  is lead capture. And of course, lead capture like
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  it sounds means you get some contact detail that you can use
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  to chase after people that you can use to follow up later.
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  So one of the ways that people do that is they put this website
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  chat widget, you know, their websites that instead of that
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  place where you have contact and then the right phone number and
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  the right e-mail and things like that, you just have that
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  WhatsApp logo. You click on it and then voila,
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  you go straight into the person's inbox.
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  So then you're unable to ask the business person directly, Do you
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  have this in size 6? Do you have this in size 5?
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  How much does it cost? Do you deliver to Enugu?
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  How much is delivery charge for sending to Kaduna?
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  You know, those sorts of things so that people can hit you up
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  directly in WhatsApp. So that website chat widget, you
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  can put that up. That can be part of your lead
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  capture. You have that on your website
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  that is also. It's also possible to do that
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  from Instagram, but I think on Instagram it's a link.
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  I think it's a link anyway that you just click.
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  There's a way that you integrate it to the message thing so that
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  when you hit message instead of going to SMS.
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  Hmm. OK, so I'm a little confused.
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  Well, 'cause it's not a feature that I've used in a very long
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  time, but just know that that feature exists, that from your
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  Instagram business handle, there will be a link there so that
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  people can click and they'll be able to send you WhatsApp chat
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  messages directly. Then OK, I've mentioned the
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  Click to WhatsApp ads. You run advertisements from your
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  WhatsApp so that people click on them and then it sends you, it
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  sends them rather straight to your WhatsApp inbox so that you
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  guys can have conversations. And those advertisements are
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  going to be floating about on Facebook and Instagram.
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  So you see how we can use that for lead capture people who are
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  interested. So instead of doing that whole
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  thing where there's a form and you say enter your phone number
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  here, enter your e-mail address here, people just click once and
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  then they have access to you in your inbox and then you guys are
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  chatting. Then there's also AQR codes.
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  I saw this one at the British Council event.
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  People who are interested and wanted to be registered for a
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  certain thing. There was a QR code that was
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  given to us because we were the ones who are providing media
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  services, live streaming. So we streamed the logo up on
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  the screen. So if you were interested, all
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  you had to do was whip out your smartphone, get your QR code
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  scanner, and then you flip on that thing and the link would be
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  there and you click on that. It will take you someplace out
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  to some website. And the possibility, of course,
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  that you scan on that and then it sends you to a WhatsApp
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  number where you can get more information and then more
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  direction. So let me see.
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  OK, we've done over 10 minutes and I've noticed that I've been
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  doing too many 30 minute episodes.
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  So what I'll do is I'll keep the rest of the things that I wanted
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  to talk about to tomorrow about how we can use WhatsApp to build
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  relationships and trust, and then also using WhatsApp in the
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  commercial context. But I hope this has been able to
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  give you guys of an idea that if you're one of the regular people
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  who is looking for boyfriends and girlfriends, keeping in
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  touch with Mumsy and Popsy and uncles and aunties and sending
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  humorous broadcasts or complaining about the president
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  and the state of the economy, this is all that you're using
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  WhatsApp for. I hope this has been able to
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  show you that there are lots of other things that you could be
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  using WhatsApp for. So please get in and experiment
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  and see how you can use WhatsApp to grow your business.
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  So that by the end of 2024, WhatsApp might have helped us
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  get a husband or a wife and help us to build better relationships
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  with our mums and dads. And it will also give us the
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  opportunity to vent about the president and how he's
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  mismanaging the economy. If you're one of the people who
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  think so, there are lots of people who think he's doing a
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  good job and he's actually doing good for the economy, that these
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  are just growing pains. So if you're one of those
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  people, you can also praise him as well.
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  But bottom line is we can get all these social benefits, but
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  we can also use WhatsApp to grow our businesses as well.
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  So that's all for today, folks. Remember to connect with me on
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  LinkedIn. My name is Tavishima Ayede.
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  I'm the host of the show. You can confirm the spelling of
• 13:48
  my name from the link. We're currently listening to
• 13:51
  this episode. Subscribe as well, then also
• 13:55
  connect with me on WhatsApp. The phone number is 08064662140.
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  The country code is +234. For those of you who are not
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  Nigerian, thank you very much for your time and attention.
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  I'll catch you guys on the next episode where we will continue
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  discussing the numerous ways that we can use WhatsApp to
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  build your businesses.