Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / How to Start a Business Podcast for Free in Under an Hour

Transcript

How to Start a Business Podcast for Free in Under an Hour · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:00
  Hello and welcome to the Oracle's Chamber.
• 0:04
  This is the inner sanctuary of sales and marketing, money
• 0:08
  tactics, strategy, business growth and solving business
• 0:13
  problems. Today's episode is one of those
• 0:16
  late night recordings, so forgive me, I can't talk like a
• 0:20
  maniac like I normally would do because I don't wake up
• 0:23
  everybody in the house and all my neighbors.
• 0:26
  But today I want us to look at how to start a podcast for free
• 0:31
  to grow your business and do all of that in less than one hour.
• 0:36
  I repeat, lots of you have been listening to podcasts for a
• 0:39
  while. A couple of you think it's a
• 0:43
  good idea to start a podcast. I have been trying to discourage
• 0:48
  some of you from starting a podcast precisely because of the
• 0:51
  level of time investment and maybe even money investment that
• 0:55
  goes into these sorts of things. But I figured today, let me bite
• 1:01
  the bullet, Let me finally just tackle this thing.
• 1:04
  If you say you want to start a podcast to grow your business,
• 1:09
  how can you start that podcast for free without paying a single
• 1:13
  cover, without dropping a single dime?
• 1:17
  And how can you do that in less than one hour?
• 1:20
  Asper, let's just decide. Let's get this thing going no
• 1:24
  more. Let me start next week.
• 1:25
  Let me start next month. Let me start in two months, let
• 1:29
  me raise 2 million naira. Let me do this.
• 1:31
  Let me do that. Shah, let's just start.
• 1:36
  So if you're going to start the podcast to grow your business,
• 1:43
  the whole scope, the whole goal is you're going to try and gain
• 1:47
  exposure. You're trying to get affinity
• 1:49
  with new audiences. In other words, you're going to
• 1:52
  be trying to look for people who didn't know you before.
• 1:56
  That is exposure. Let people know your name.
• 1:59
  Let people know what you do. Let people know what your
• 2:01
  business is about. Let people know about your
• 2:03
  product or service. That's the goal.
• 2:07
  Please remember then affinity. That means you know they like
• 2:11
  you, they love you, they want to flow with you.
• 2:15
  That's the whole idea. Exposure and affinity with new
• 2:19
  audiences. The goal is not to be cool.
• 2:24
  The goal is not to sound cool. The goal is not to position
• 2:31
  yourself in any kind way. The goal is not packaging.
• 2:36
  The goal is not any of that extra soft stuff.
• 2:39
  I repeat, this is a business podcast.
• 2:44
  All of us who are listening to this thing were businessmen and
• 2:47
  businesswoman or thinking of getting involved in business or
• 2:53
  we are employees who sell on behalf of somebody.
• 2:57
  So if we grab the mic, it's not to be cool.
• 3:03
  Please hear me. The goal is exposure and then
• 3:06
  affinity with new audiences. Bear that in mind.
• 3:13
  Now let's look at the expectations.
• 3:15
  Now, whether you like it or not, it doesn't matter the country
• 3:22
  that you're in, Northern Hemisphere, Southern hemisphere,
• 3:26
  the tropics, this kind of thing is a medium to long term
• 3:31
  investment. In other words, you're going to
• 3:34
  be doing this thing for three years to five years before you
• 3:39
  know whether this thing is working or not, before you know
• 3:42
  whether this thing is a waste of time or not.
• 3:46
  I repeat, the time investment required for this thing is 3 to
• 3:52
  five years at the very least before you know whether this
• 3:54
  thing is working. If you are looking for the kind
• 3:58
  of business tactic or strategy or whatever that will give you
• 4:01
  money next week, please listen up.
• 4:04
  Podcasting is not for you. If you didn't hear me correctly,
• 4:09
  let me say it again. If you're looking for something
• 4:12
  that you will start in January and then by March money has
• 4:15
  started coming in, please, podcasting is not for you.
• 4:22
  Three to five years, medium to long term, that is the amount of
• 4:27
  time investment required. So you now ask yourself, quite
• 4:35
  frankly, is this kind of thing worth the time investment?
• 4:41
  Ask yourself before you start, because if you start now and you
• 4:48
  give up in eight months, you have wasted 8 months of your
• 4:50
  life. You hear me?
• 4:53
  If you start now and you give up after a year and a half, you
• 4:57
  have wasted a year and a half of your life.
• 5:00
  So ask before you begin three to five years.
• 5:05
  Is this worth the time investment?
• 5:07
  Because this thing be jumped to long term.
• 5:10
  Now there are some people who have pulled it off in the short
• 5:12
  term. Just know that they are the
• 5:14
  anomaly, all right? Those are exceptional
• 5:19
  circumstances. Don't assume that your own story
• 5:24
  is going to be exceptional. Don't assume it'll be nice, but
• 5:32
  don't assume. I personally, I don't know any
• 5:35
  of those people who've done it exceptionally well, that you
• 5:38
  start in January and then you know, by March, April, you're
• 5:43
  making money. I don't know any of those
• 5:45
  people, but for the sake of argument, those people exist.
• 5:52
  Don't assume that will be your story.
• 5:56
  For everybody else, it's three to five years.
• 6:01
  Ask yourself if you're willing to invest that amount of time.
• 6:06
  Now, there are problems that some of you are going to face.
• 6:09
  There's a problem of no money because you need to buy
• 6:13
  equipment. You need a brand new laptop, you
• 6:16
  need audio editing software, you need what else?
• 6:21
  You need a microphone. Then the editing costs that are
• 6:25
  involved, that's for those of you who are not good at editing.
• 6:29
  You hire an editor, you know, audio editor, video editor,
• 6:33
  whatever. Then of course you set up a
• 6:35
  recording booth in your house. And then there's also the
• 6:40
  problem that a lot of you who want to get into this game, you
• 6:43
  don't have podcasting expertise. So you're brand new.
• 6:45
  You're a total jam bite. These are some of the reasons
• 6:51
  why some of you never start. This is these are some of the
• 6:54
  reasons why some of you say it's a good idea to have a podcast.
• 6:57
  I would want to have a podcast. But then you say that in
• 6:59
  January. And then, you know, people ask
• 7:02
  you in March, like how far now? You say now I'm coming, I'm
• 7:05
  going, I'm on it, I'm on it. Then they see you again in July.
• 7:10
  How far now? So like, yeah, I'm planning
• 7:12
  launching soon. Launching soon and then they ask
• 7:15
  you again in, you know, October. I said how far?
• 7:18
  I said, you know what, it's something I'm pushing towards Q1
• 7:21
  of next year. So next year, next year, before
• 7:25
  you know it, next year becomes next quarter becomes next year
• 7:29
  and then three years has passed and you've never started that
• 7:32
  podcast. It's because you're focusing on
• 7:36
  this whole thing. I don't have money, I don't have
• 7:38
  equipment, anything is expensive.
• 7:40
  I don't have a recording booth. Where am I going to put the
• 7:42
  recording booth? I only have 3 bedrooms in my
• 7:45
  house. I don't have podcasting
• 7:46
  expertise. I don't want to start off
• 7:48
  sounding like a jam bite on the start of sounding professional
• 7:51
  and polished. The solution is quite simple.
• 7:57
  I said a lot too many people don't take me up on it.
• 8:01
  In fact, I only have one person who has taken me up on it, and
• 8:03
  she's doing quite well. That's my former student.
• 8:07
  Her name is Mombola Dekala, and her show is on the African Free
• 8:11
  Trade Continental Treaty. I think the show is called A
• 8:14
  Trade Beyond Borders. So she did exactly what I said,
• 8:19
  which is what I'm going to tell you to do.
• 8:22
  And if you do that, you're going to be able to start the podcast
• 8:24
  for free. You'll spend money to grow your
• 8:27
  business, and you will do this in less than one hour.
• 8:32
  The solution number one is use your phone.
• 8:36
  You already have the phone, you've already paid for the
• 8:39
  phone. So in a sense, you know, like
• 8:43
  it's there, you're not ringing it, Just use your phone.
• 8:49
  You don't even need to worry about a microphone.
• 8:52
  Now, my student, Momola, she got a microphone.
• 8:56
  I recorded more than 1000 episodes on my phone without
• 9:02
  using a microphone. I'm currently recording this
• 9:05
  broadcast episode straight into my microphone.
• 9:10
  No editing software, no photo booth, no nothing.
• 9:14
  Nothing. No Gichbel My phone only.
• 9:22
  Eventually I got a microphone, so now I'm talking into the
• 9:25
  microphone. The microphone is plugged
• 9:27
  directly into my phone. I'll explain why later on.
• 9:31
  I'm plugging it direct because, you know, people use Bluetooth
• 9:34
  recording technology and stuff like that.
• 9:37
  I'm not a fan, you know, for different reasons.
• 9:39
  And you know, I have a media background, so I'll explain
• 9:41
  later. But my microphone is plugged
• 9:44
  directly into my phone. So even if you're going to spend
• 9:48
  money and you're going to do this thing my way, guess how
• 9:52
  much my microphone cost? 7000 naira, that's all my
• 10:01
  microphone cost. 7000 naira, 7 and three zeros.
• 10:08
  If you don't believe me, I got it at Ebano.
• 10:10
  If you're based in Lagos, you're based in the east, you're based
• 10:14
  in Abuja, you're based anywhere where there's an Ebano.
• 10:17
  Go to Ebano right now. After you're done listening to
• 10:22
  this podcast episode, you'll find a section where they sell
• 10:29
  microphones, telephone adapters, chargers, you know, things like
• 10:32
  that. Usually it's close to the beauty
• 10:34
  section. I've entered into two Urbanos so
• 10:37
  far, 3 Urbanos, sorry. And I noticed that the layout
• 10:40
  always seems to be the same. So just enter there and ask for
• 10:43
  the beauty section. As you are nearing the beauty
• 10:46
  section, you will see where the microphone is.
• 10:50
  You know, wired microphones, lapel microphones, computer
• 10:54
  stands, mobile phone stands, battery chargers, all those
• 10:56
  sorts of things go there. You will see it. 7K only.
• 11:04
  I'm making this podcast recording in 2026, so sorry if
• 11:06
  you're listening to this in 2029 or whatever.
• 11:09
  Maybe the price has gone up, but in 20267000 naira only, that is
• 11:16
  the only extra thing that I have spent in trying to up production
• 11:23
  value on the podcast. That's the solution.
• 11:29
  Your phone only. What kind of phone?
• 11:32
  It doesn't matter. I've done it all right now I
• 11:35
  have over 1500 episodes. I recorded over 1000 of them
• 11:41
  without using a microphone. I've recorded on the Samsung
• 11:49
  Duo. Samsung Duo?
• 11:51
  Yeah, the cheap one. The very cheap one.
• 11:52
  That small phone, double SIM I've recorded on an iPhone 5,
• 11:58
  I've recorded on an iPhone 6 then is that 6 plus I'll be now
• 12:04
  5 plus. Then I've recorded on a Nokia, a
• 12:09
  Nokia C1. I think that was an Android go
• 12:13
  like a very cheap phone. I was in one shop where a woman
• 12:17
  wanted to buy a phone for her daughter and I just wanted to
• 12:20
  be, you know, helpful. Now as per I was in the shop and
• 12:25
  the C1 was on table. I told her, oh Madam, like this
• 12:27
  one is OK, I've used this one before.
• 12:29
  No man looked at me and said this one is a toy.
• 12:30
  And she pushed it away and said OK, C1 is a toy.
• 12:36
  So if one of those people who believes that the Nokia C1 is a
• 12:39
  toy believe some of the episodes you've listened to if you've
• 12:43
  been listening to me for a long time was recorded on the Nokia
• 12:46
  C1 Android go no be evil full Android you gave me.
• 12:51
  As in people look at it and say it's a children's phone.
• 12:58
  I've used it all. Currently I'm using a Redmi 13 Z
• 13:03
  entry level phone, Chinko China phone.
• 13:09
  I've used it all, Samsung, iPhone, Nokia, Xiaomi, I've used
• 13:16
  it all. Which phone Does not matter any
• 13:20
  modern phone. Audio quality is good enough.
• 13:22
  That's all you need. Sorry if I'm over stressing it.
• 13:27
  I know there's some people here who don't believe me and who are
• 13:29
  not getting it. I'm trying to drum it into their
• 13:31
  heads. You understand the podcast for
• 13:34
  free. You want to grow your business?
• 13:36
  You want to do all this in less than an hour?
• 13:39
  If you're listening to me right now, the time is 9:00.
• 13:41
  You want to go live? You want to launch latest 10:00
• 13:46
  today? Use your phone, this very same
• 13:50
  phone you're using to listen to me.
• 13:54
  Then apart from using your phone, focus on one take.
• 14:00
  One take just means on your mic or your begin the yarn.
• 14:05
  Just talk. Anything will happen.
• 14:09
  Just take her like that. One take, no redo.
• 14:17
  Don't redo, don't start over. Just do 1 take.
• 14:25
  So long as you focus on the structure of your content, the
• 14:30
  quality of the idea that you're trying to pass across, you will
• 14:34
  be fine. This is not a matter of Chris
• 14:36
  Bodio. I told you I'm at home.
• 14:40
  I'm going to do this in one take no pause.
• 14:42
  No. OK, well, I'll pause if my son
• 14:45
  comes and says, oh, you know, oh, Dad, you know, there's a
• 14:48
  lizard on my bed. You know, of course I have to go
• 14:52
  and take care of the lizard. So I'll just pause, go and take
• 14:55
  care of the lizard. Come back, I'll play and I'll
• 14:57
  say sorry about that. I need to attend to one or two
• 14:59
  things and then the yarns continue.
• 15:03
  So long as I'm focused on the value that I'm providing in the
• 15:07
  content, I know the quality of the ideas, I know the content of
• 15:10
  the structure of the content, everything is fine.
• 15:17
  I am not a broadcaster. You are not a broadcast, a broad
• 15:22
  broadcaster. I'm not a media professional.
• 15:24
  Neither are you. Anybody that is listening to
• 15:28
  your podcast, they know that and they will forgive you if you
• 15:34
  cough once in a while or if your wife is shouting in the
• 15:38
  background or whatever. Just give it your best shot,
• 15:41
  look for a reasonable, reasonably quiet place and just
• 15:44
  do this damn thing in one take. If you do it in one take, you
• 15:50
  don't have to worry about editing cost or editing time.
• 15:58
  So do your best, but the audio doesn't have to be crisp.
• 16:02
  It doesn't have to be fantastic. Sometimes you will hear, you
• 16:05
  know, show, show, show, show from the microphone.
• 16:07
  I forgot it that one day that the reason why they think they
• 16:09
  do show, show, show is because I'm holding my hand.
• 16:13
  I hold it really close to the foam part of the microphone.
• 16:16
  So sometimes I figure my finger rubs against it.
• 16:21
  Has that stopped any of you from listening to the podcast?
• 16:24
  Sometimes it's OK. I hold the thing too close to my
• 16:26
  mouth so, you know, it brushes against my moustache and
• 16:28
  anything. Has that stopped any of you from
• 16:31
  listening to the podcast? You guys think the quality of
• 16:34
  this thing is dope. That's why you're here.
• 16:36
  That's why you keep telling other people about the podcast.
• 16:40
  Stop focusing on crisp audio. The time will come, but for now,
• 16:45
  record this damn thing in one take.
• 16:47
  Focus on delivering quality ideas to people.
• 16:51
  People will listen. They know that this is not CNN.
• 16:56
  They know that this is not BBC. You are the subject matter
• 17:02
  expert. Be confident in that.
• 17:04
  Deliver what you can deliver, how you can deliver.
• 17:09
  The podcast episode that I recorded years ago when my last
• 17:12
  born was still really small. I was recording.
• 17:15
  I thought I was making progress. Then my son just bursting from
• 17:18
  now and says, Dad, I want to pee.
• 17:20
  In my mind, I'm thinking, yeah, I'm finished.
• 17:22
  I paused. I went to go and sort him out.
• 17:24
  I came back for a while. I thought, hi, I've already
• 17:29
  recorded for over 20 minutes now.
• 17:32
  I don't know how to edit. My brother has jackpot.
• 17:36
  It's not as if I can carry this file and give it to him.
• 17:38
  And then you cut out that I want to pee.
• 17:41
  I say, you know what I said, May I just chest down?
• 17:46
  Let me just be brave. I just pressed play.
• 17:49
  I continue talking and I just said sorry about that.
• 17:53
  I had to attend to the baby for a moment.
• 17:57
  Now I just continue. I found out later on, the
• 18:01
  listener of the show reached out to me, female.
• 18:04
  She said that that was the cutest episode she had ever
• 18:07
  heard. She said it was cute.
• 18:10
  You hear me? Some people say it was wrong,
• 18:15
  that now authentic. Meanwhile, for me, I'm thinking,
• 18:18
  yeah, it has happened. I spoke for over 20 minutes, my
• 18:22
  baby just boasting back, shouting, dad, I want to pee.
• 18:26
  I say yeah, these people think I'm an unprofessional.
• 18:29
  Good. Meanwhile, people heard it.
• 18:32
  They say it's cute. They say it's raw.
• 18:34
  They say it's authentic. They say it's engaging.
• 18:41
  Your one is afraid and your fear, the way the way you're
• 18:44
  looking, that fear is too is too much.
• 18:49
  Record this thing I want take. Give it your best crisp audio.
• 18:53
  No be the problem. The problem is your ideas are
• 18:56
  all focused. That's the reason why people
• 18:58
  believe in your podcast. Now there's another member of
• 19:02
  the the podcasting community that I belong to, this guy now
• 19:05
  professional broadcaster as per radio experience, TV
• 19:09
  backgrounds, you know, all of that.
• 19:11
  So he has a real proper professional setup.
• 19:15
  His podcast is about, you know, man, you ask now and you know,
• 19:17
  all these sorts of things. So he has a proper studio,
• 19:20
  proper microphones, proper computers, you know, editor,
• 19:23
  like, every, every, every, everything.
• 19:28
  So one day the guy said, you know what?
• 19:29
  You're not really a podcaster. I said, I'm not a podcaster.
• 19:32
  I said, yeah, you're not. And I told him, yeah, actually,
• 19:34
  I'm not a podcaster. You know, I'm a business
• 19:36
  consultant, you know, who just happens to have a podcast.
• 19:39
  And the guy said, even like that, what you're doing is not
• 19:41
  podcasting. So OK, I like me.
• 19:42
  What am I doing? The guy said, what you're doing
• 19:45
  is you're just making voice notes and uploading the voice
• 19:47
  notes. And I said perfect.
• 19:52
  So for your podcast, that is what I'm inviting you to do.
• 19:55
  Just make your voice note and upload it.
• 19:59
  It's fine. It still works.
• 20:02
  With that approach. Trust me, you will start your
• 20:05
  podcast for free to grow your business.
• 20:08
  You will do it in less than one hour.
• 20:10
  If you're listening to me right now, let's say it's 9:30 AM in
• 20:13
  the morning. Your podcast can be live by
• 20:15
  10:30 today. As you're listening to this
• 20:19
  podcast one hour from now, if you just do what I say now, the
• 20:26
  foundation of this approach to make this thing work is your
• 20:29
  content calendar. Content calendar just means what
• 20:34
  am I going to say and who am I talking to?
• 20:38
  So some of you, the reason why you're going to fail is because
• 20:42
  content calendar 0, you don't know who it is you want to talk
• 20:46
  to and you don't know what it is that you want to say.
• 20:51
  So anybody who asks me, I can now look before we will start
• 20:54
  talking. Phone or no phone, laptop ABI,
• 20:56
  no laptop, microphone ABI, no microphone, studio ABI, no
• 21:00
  studio. The very first thing I say is
• 21:02
  who are you talking to and what will you say if you can't sit
• 21:07
  down with pencil and paper and come up with a rough content
• 21:11
  calendar? But this is who I'm talking to.
• 21:14
  This is what I want to say. And these are my first, you
• 21:17
  know, 20 topics, my first 30 topics.
• 21:21
  You can't come up with that, my friend.
• 21:22
  You will fail. You don't know who you're
• 21:25
  talking to. You don't know what it is that
• 21:27
  you want to say, and you don't have a unique opinion on
• 21:32
  nothing. You're trying to regurgitate
• 21:34
  what is already out there. That is why a lot of you say,
• 21:37
  oh, I want to do motivational podcast relationship.
• 21:40
  I say, look, will you stop that rubbish?
• 21:42
  Everybody starts with a relationship podcast.
• 21:45
  Everybody starts with a motivational podcast.
• 21:47
  Everybody says live your best life, follow your dreams.
• 21:50
  Something, something, something like don't you have anything
• 21:53
  unique to say? Don't you have your own opinion
• 21:56
  on something? That is why a lot of you are
• 21:59
  going to fail. You go around saying that the
• 22:03
  podcast is not good for promoting your business.
• 22:05
  A podcast is good for promoting your business.
• 22:07
  The problem is you couldn't come up with a content calendar.
• 22:10
  You don't know who you're talking to.
• 22:11
  You don't know what it is that you're going to say, and you
• 22:13
  don't have a unique opinion on nothing.
• 22:16
  So you started and everything quickly went meh, like bland.
• 22:22
  And of course, if you're bland, nobody will listen to you.
• 22:25
  You guys are listening and you're recommending other people
• 22:27
  to listen to this podcast because whether you like my
• 22:30
  approach or not, you know I'm not blind.
• 22:32
  If nothing else, the real issue why some of you fail is you
• 22:41
  can't think of a content calendar.
• 22:43
  You have no unique point of view.
• 22:45
  We have to sort that out first. But of course, people never
• 22:50
  listen. They always focus on money,
• 22:51
  equipment, blah, blah, blah, blah, blah.
• 22:54
  And then I say, hey, what's up now?
• 22:55
  How far it's been 6 months? How far are the podcasts now?
• 23:01
  No clear reason, just excuse. Excuse.
• 23:05
  Before it was money. OK, No problem.
• 23:07
  You raised the mail, you bought a couple of stuff.
• 23:10
  You bought microphone, you bought laptop, you bought light.
• 23:12
  You bought this, you bought that.
• 23:13
  So now what's the problem? You know my house, you know no
• 23:17
  space. I pack it up, I shut it down.
• 23:20
  You know, once it was just excuses, excuses, excuses.
• 23:26
  Can this thing be done when you start a podcast for free to grow
• 23:29
  your business and you start your podcast in less than one hour?
• 23:34
  Excuse me, can this thing be done?
• 23:36
  The answer is yes. I have done it again today as
• 23:43
  I'm talking to you today, today, today, today, today.
• 23:45
  Not somebody else. Me, I started a new podcast
• 23:50
  where I make movie reviews. Excuse me movie reviews of
• 23:55
  Nollywood movies Nollywood movies on YouTube because I was
• 24:00
  chilling with my wife love of my life and we're just talking
• 24:03
  about some Nollywood movies that I'm watching and I said this
• 24:05
  thing is good or it's nice is everything like joke.
• 24:08
  I said I should even start a movie review podcast.
• 24:11
  My wife said you should I look here in the eye and I said and
• 24:14
  this baby serious. So she said I should I said OK
• 24:17
  no I'lla. So I dropped the kids in school.
• 24:21
  I got back, I checked my watch, I was OK.
• 24:25
  The time is currently like that kind of 815.
• 24:28
  My first coaching session was around 10:00.
• 24:31
  I said I can't do it Now I give myself one hour, Sha, sha, sha,
• 24:36
  you know, that was it. The goal is I'm doing movie
• 24:45
  reviews and I'm trying to expose myself to new audiences.
• 24:50
  I'm trying to gain affinity with new audiences.
• 24:53
  I'm trying to look for other avenues so that people can come
• 24:56
  across me. I said this guy's a sharp guy.
• 24:59
  Sure. What does he do?
• 25:01
  By the way? He's a business consultant.
• 25:03
  OK, OK, OK, OK. You know, the audiences exposure
• 25:12
  affinity. And by the way, this is an
• 25:15
  experiment. It's a trial.
• 25:17
  It might flop. I'm willing to invest three to
• 25:20
  five years to see if this thing is a flop.
• 25:24
  I'm not going to start now and then stop in four or five months
• 25:28
  because I know with this experiment, let me try it.
• 25:33
  And I know anyway that everything yields an outcome.
• 25:38
  There was one time when I was struggling with something, I
• 25:41
  can't remember what it was, and I said, you still know they
• 25:43
  yield fruit. The person I was talking to said
• 25:46
  The thing is yielding fruit. I said they still know they
• 25:48
  yield fruit. The person I said this thing is
• 25:50
  yielding fruit. The thing is, it's just not the
• 25:52
  fruit that you like. The thing opened up my eyes.
• 25:54
  I said it's true, sure. Everything you do yields fruit.
• 26:00
  Everything you do has an outcome.
• 26:02
  The problem is the outcome that is happening is maybe it's just
• 26:05
  not the outcome that you like. So even if this thing does not
• 26:08
  pop off in the sense of opening other people up to me and my
• 26:15
  business consulting practice, he we still have an outcome at the
• 26:18
  end of the day is OK. This outcome where the team the
• 26:20
  outcome. I like him.
• 26:22
  I don't like him. It makes sense.
• 26:23
  I'll be no make sense. Shy is an experiment.
• 26:27
  Let's see more to go. So my new show is called
• 26:32
  Nollywood unscripted. I recorded episode 1 today and I
• 26:36
  reviewed this Omani Oboli movie permission to break up with
• 26:40
  Michael Dapper and then a team. I can't remember her name.
• 26:42
  Well, fine, babe, like this Niger Beep, she attended I think
• 26:46
  New York School of Performing Arts something something, I
• 26:48
  think it's the same school that Tupac went to Tupac and Mary
• 26:51
  Shakur, then Jayla Pickett Smith.
• 26:54
  I think this guy again, this guy in what's what's his name now
• 27:02
  these guy, this movie where like he was an assassin who had
• 27:05
  amnesia and stuff. I can't remember the guy's name
• 27:07
  anyway, but I think, you know, that's the school that they all
• 27:10
  went to. So she went there.
• 27:11
  This is a team beep, correct beep.
• 27:13
  Fine beep. I job beep.
• 27:16
  So that's the movie that I reviewed on the podcast episode.
• 27:22
  How long did all this take? OK, I lied to you.
• 27:27
  It actually took more than one hour because remember, by the
• 27:30
  time I looked at my watch was around, I kind of E15.
• 27:33
  My first coaching session was 10.
• 27:36
  So what I did was I came up with the show description.
• 27:39
  I came up with the outline for the first recording.
• 27:45
  So the outline for the first recording took about an hour
• 27:48
  because, you know, this one theme review.
• 27:50
  So I can't just hop on the mic and freestyle the way like a
• 27:53
  freestyle here. So that one actually had to come
• 27:55
  up with a small outline. You know, this is the movie,
• 27:58
  this is the synopsis, these are the themes, you know, stuff like
• 28:00
  that. So that one took like maybe an
• 28:03
  hour. Then I came up with the show
• 28:05
  name for the content calendar. There's no need for content
• 28:08
  calendar because, you know, Nafim had a review and it's on
• 28:11
  YouTube that I watch all these films.
• 28:13
  So in other words, my content calendar is my YouTube history.
• 28:18
  I just go to the top. Once I finish one, the one that
• 28:21
  is at the bottom, that's my next one.
• 28:24
  When I finish that one, the one that is at the bottom, that's
• 28:26
  the next one. But you can see content
• 28:30
  calendar, that one don't be sorted.
• 28:34
  In fact, the Omani Oboli movies that I want to review, the ones
• 28:37
  that I've downloaded to watch, they're 30.
• 28:40
  That's my content calendar. My first 30 topics already
• 28:43
  sorted. Assuming I record only one
• 28:47
  episode a week, I have 30 weeks lined up.
• 28:51
  How many weeks in a year? 52.
• 28:53
  Can you see that before I ever start?
• 28:56
  I already have six. More than six months?
• 29:02
  My topic is already set. More than six months.
• 29:07
  Some of you say I make this thing look easy.
• 29:09
  Of course I make it look easy because I've done the hard work.
• 29:11
  The hard work is content calendar.
• 29:14
  What am I going to say? Who am I talking to?
• 29:18
  I'm talking to young Nigerians who like watching Hollywood
• 29:20
  movies. OK, I know that.
• 29:22
  What am I going to say to them? OK, no problem.
• 29:25
  This playlist where I don't organize on YouTube.
• 29:27
  This playlist, this is what I'm going to say to them.
• 29:30
  Is it all sorted? Will it not now be easy?
• 29:38
  So yeah, it took me more than one hour because coming up with
• 29:44
  the first outline for the show, coming up with these things
• 29:48
  because remember, it's a brand new show description or I also
• 29:51
  designed the podcast art. I did that using Google Gemini.
• 29:58
  It's AI tool from from Google. So it allowed me to design the
• 30:03
  podcaster. So designing the podcast art,
• 30:06
  coming up with the name, coming up with the outline for the
• 30:09
  first recording, all that took one hour.
• 30:14
  Then I answered a few calls, had my coaching session.
• 30:20
  Then later on in the afternoon, I now jumped on the microphone
• 30:24
  and then recording the episode itself took me 44, I think about
• 30:30
  44 minutes. So I recorded the episode, then
• 30:34
  I just dashed off. I said OK, let me go pick the
• 30:36
  kids and then do one or two things.
• 30:39
  Then is when I now came back in the evening that I now created
• 30:42
  the RSS link everything. I'm doing all this on my phone
• 30:46
  and then uploaded that first episode.
• 30:51
  So if I spend time on this thing today, maybe I spent two hours,
• 30:59
  but tomorrow, since everything has already been created, I've
• 31:02
  created the show title, I've created the description, I've
• 31:05
  created the podcast art, I've created the RSS feed, I've done
• 31:08
  all the hard work. Tomorrow, if I record another
• 31:11
  one and I only spend let's say 20 minutes in recording, 20
• 31:17
  minutes is what it's going to take me.
• 31:22
  Because nowadays we have fast Internet.
• 31:24
  The uploading on the Internet part down will be maybe like 5
• 31:27
  minutes 10 minutes. So if I record 20 minutes, it
• 31:30
  takes me 5 minutes to upload 2530 minutes.
• 31:33
  I am done. And remember my content
• 31:38
  calendar. I have a playlist of 30 movies
• 31:42
  and guess what? As time goes, will the playlist
• 31:46
  not increase? Some of you wonder how come I
• 31:49
  never run out of topics? I never run out of topics
• 31:52
  because I pay attention to the content calendar.
• 31:58
  So it can be done. I've done it again.
• 32:02
  The podcast went Live Today. If you like these also things
• 32:06
  then check it out, let me know. It's called Nollywood
• 32:09
  unscripted. Nollywood now like Niger films
• 32:12
  then unscripted, Nollywood unscripted, just check it out,
• 32:15
  let me know. But it can be done.
• 32:18
  You can't do it today. Come up with a small thesis.
• 32:22
  How can I use the podcast for exposure to new audiences, to
• 32:26
  build affinity with new audiences?
• 32:30
  Come up with a thesis, come up with a guess.
• 32:32
  Remember, it's an experiment that is going to take three to
• 32:35
  five years. So if you have three to five
• 32:36
  years to invest, let's begin this experiment.
• 32:39
  Even if it doesn't work out, you never know what kind of
• 32:42
  opportunities that is going to open.
• 32:45
  You don't know what you can leverage something into.
• 32:48
  But also be prepared for this thing to fail.
• 32:50
  I'm OK with shutting this thing down in three years, like OK,
• 32:53
  Latino makes sense. But summary, what I'm trying to
• 32:59
  say today is just start. And that's my general approach
• 33:04
  to business. Just start.
• 33:08
  Is this thing a good idea? OK, maybe it is, but let us
• 33:12
  start. The next thing is we have to
• 33:14
  validate this idea. Validating the idea just means
• 33:17
  do people like this thing? Do people want this thing?
• 33:21
  Can I effectively promote this thing?
• 33:25
  Just start put something out into the world?
• 33:30
  That's my approach and that's why I keep talking to you guys
• 33:34
  about Ekenga Software factory iksf dot Ng Nigerian founders.
• 33:40
  You can put your product out there.
• 33:45
  If software development costs are too expensive, you don't
• 33:48
  know how to code, you don't have a tech founder, it's not a
• 33:50
  problem. You go to Ekenga Software
• 33:52
  Factory, iksf dot Ng. You go there, you get your
• 33:56
  product live in seven days. You get a free.com dot Ng
• 34:00
  domain, free hosting one year. Whatever you design is yours.
• 34:07
  You can leave whenever you want. We're offering you 20% off.
• 34:13
  The discount code is TAV, TAV, that's my name, or Ayede NYEDE,
• 34:18
  also my name, my surname, that's the discount code.
• 34:22
  Just start. You want to start the podcast?
• 34:27
  Stop thinking. Just start.
• 34:29
  I've told you how you can do it for free and I've done it again
• 34:35
  today. Today as I'm recording this
• 34:36
  podcast episode. You want to start the business,
• 34:39
  Just start. The approach is simple.
• 34:41
  Just start, then validate it. Do people like it?
• 34:45
  Do people want it? Can I promote it?
• 34:47
  Shall I put something concrete into the world?
• 34:50
  And that's why that podcast episode Warehouse vexing for
• 34:53
  this babe. Say she wants that jewelry
• 34:55
  business and all. And we quarreled.
• 34:57
  Yeah. And of course, she hasn't been
• 34:58
  in touch with me since then. As I was telling her, just
• 35:02
  start. You've decided it's going to be
• 35:04
  jewelry. Abbey.
• 35:05
  No problem. The place where you're serving
• 35:08
  is not far from Kano. Abbey.
• 35:10
  No problem. Kano, you have access to the
• 35:12
  gold market. Abbey.
• 35:13
  No problem. You already have some hookups
• 35:15
  for diamond and the other thing. Abbey No problem.
• 35:18
  Which one you did talk branding, talking office space like just
• 35:22
  start, buy a few pieces, buy some small gold, buy some small
• 35:26
  silver, buy some small diamond. Begin the seller, push it out,
• 35:32
  start validate it. Do people like this kind of
• 35:35
  gold? Do people like this kind of
• 35:36
  silver? Do people like this kind of
• 35:39
  diamond? Just start, put something out.
• 35:46
  Anyway, let me stop writing. I guess you already get the
• 35:49
  point. But one more thing.
• 35:53
  Some of you are afraid of starting to starting with 0,
• 35:56
  starting with crickets. I want to encourage you because
• 35:59
  I started today in the morning. Right now it's just after
• 36:06
  midnight. I went to go and check how many
• 36:09
  listens. Guess what, 00 listens.
• 36:15
  So when you hear people like me saying everybody starts at 0,
• 36:19
  we're not being modest, it's the truth. 0 Gary Vaynerchuk has
• 36:23
  also said it too, that he started at 0 because it's the
• 36:26
  truth. It doesn't matter who you like,
• 36:28
  everybody starts at 0. You like Beyoncé.
• 36:31
  Guess what? We OK, Beyoncé didn't start at
• 36:33
  0. Beyoncé started at 4.
• 36:36
  She was performing her and her sister.
• 36:38
  The people in the audience was Popsy and Mossy and two
• 36:42
  siblings. So Beyoncé started at 4:00.
• 36:45
  So take a pic. Some of us start at 0, some
• 36:47
  people start at 4, but either way, don't be discouraged.
• 36:51
  So that's it. Thanks for your time and
• 36:53
  attention. If you'd love to connect, you
• 36:55
  can call me, send me a text message or a WhatsApp message on
• 36:57
  08064662140. Don't forget to check out my new
• 37:04
  podcast Nollywood Unscripted. If you like it, let me know.
• 37:08
  Even if you don't like it, at least I hope it shows you that
• 37:12
  you can start a podcast for free to grow your business or you can
• 37:18
  do it in less than an hour. OK, well, to be honest, well, it
• 37:24
  took me two hours. Sure, you can do it two hours.
• 37:28
  OK, let's be realistic for some of you who are, you know, like
• 37:31
  to overthink stuff. You can do it in one day.
• 37:34
  It doesn't require too much thinking.
• 37:38
  The only thinking you have to do is who am I talking to?
• 37:44
  What am I going to say to them? What is my unique point of view?
• 37:48
  Once you can figure out that easy part that this, this hard
• 37:51
  part, who am I talking to? What will I say to them?
• 37:53
  What's my unique point of view? If you have a phone, you're
• 37:56
  done. You don't need any more
• 37:58
  equipment, just start. So thanks for the time and
• 38:01
  attention. I'll catch you all some other
• 38:02
  time.