102 | Logistics of Our Rebrand with Katie Hunt, Proof to Product
Welcome to Part 2 of a three-part series exploring Proof to Product's exciting new rebrand. On Part 1, which was Episode 101, guest host Caroline Hull and I talked about why I decided to change my business name from Tradeshow Bootcamp to Proof to Product, and all the fears I had going into the transition. So if you haven't caught that episode yet, I encourage you to go and start there!
Today, on Episode 102, Caroline and I are diving into the logistics behind the rebrand, from the business formation and legal decisions to marketing planning and building Proof to Product's new website…
The skinny
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