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Lessons - Building Reebok & LuLulemon | Bob Meers - Ex-CEO at Reebok & LuLulemon
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In this "Lessons" episode, Bob Meers, former CEO of Reebok and Lululemon, delves into the strategies behind building iconic brands that stand the test of time. He shares his experience in aligning business goals with sustainability, driving innovation, and maintaining premium pricing in competitive markets.
Sustainability as a Business Imperative: Bob discusses how businesses can seamlessly integrate sustainability into their models, making it a core value rather than a superficial effort. He highlights the…
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