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Dry Brew Ceo/Founder John Schade | Beyond the Trailhead Podcast Ep. 46

In this episode of Beyond the Trailhead, I sit down with John Schade, co-founder and president of DryBrew.

DryBrew is real coffee in a chewy, ready-to-eat bite. No cup, no brewing, no stopping for a bathroom break five minutes later. John explains that the first idea came from wanting coffee while driving without spilling it everywhere. From there, the team created a chewy coffee bite made with real coffee and non-dairy creamer.

We talk about how DryBrew started, why sampling is such a huge part of selling the product, and how people usually “get it” once they actually try it. John also…

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