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Mortgage Marketing LIVE! How to Show Up in a Crisis with Rene Rodriguez · Mortgage Marketing Radio

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All right.
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We are live.
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Hey, everybody, what's up?
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This is Jeff Zimphur, host of Mortgage Marketing Live, and I've got a special guest
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today, Renee Rodriguez.
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You're going to hear from him in just a minute, and we're going to get started, so don't
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go anywhere.
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Thank you for joining this wonderful world we're in now, which is nothing but virtual online
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Facebook lives and such.
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Hope you're holding up well.
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I'm doing good, man.
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Just make sure my camera's on there, right?
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Yeah, I'm doing, I'm an introvert, man.
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So, working inside, I'm good with it.
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Wait a minute.
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How can, as much of an established speaker as you influencer from the stage, speaking to
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thousands, how can you be an introvert?
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How, I don't know.
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I don't think I always, I don't think I always was, I don't know if I always was, but
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I think introvert, introversion and extroversion is also pretty misunderstood, too.
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It's really not about, it's about where you gain your energy, where you refresh from.
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And so, being on stage and influencing and training and speaking, very fulfilling, but
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it doesn't re-energize me after I'm done.
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Being around people doesn't re-energize me, I have to be alone, or a very small group.
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And so, that's what re-energizes me and kind of gets me going.
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So I can, I do find energy from the work I do, but it's also, it's not what re-energizes
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me.
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Let's put it that way.
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It's very interesting.
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I'm kind of wired in the same way.
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And I can go out and speak and do all this, you know, host shows and all that.
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But yeah, I need my recharges alone, time, quiet time, or small groups, but some people
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get recharged in big groups.
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Yeah.
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Yeah.
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He's done it that way.
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He's just, he's missing his interaction with people, and so I feel for those that need
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that.
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It's a real deal.
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I mean, it's definitely different times for a lot of people right now.
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Yeah, my son is the same way as well, my younger one.
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So he said that-
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And so I feel for those that need that.
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It's a real deal.
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I mean, it's definitely different times for a lot of people right now.
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Yeah.
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He's had to make some adjustments for sure with that.
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All right.
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So let's get into the content here today.
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Today what we're talking about, and I'm just checking in on our Facebook feed.
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If you're here, let us know that you're watching live.
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So we're talking about how to show up in a crisis today.
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And obviously, normal has been canceled, and I know you've been having conversations
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with people.
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Let me get a sense of, is there a recurring theme, a word or an emotional description that
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are you seeing this show up in your conversations?
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A recurring theme, a great question, by the way.
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Is there a recurring theme?
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For me, I look at, and I get hypersensitive during crisis and stress.
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And when I say hypersensitive, it was, I begin to observe.
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I don't.
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I'm not a panicker.
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I'm not somebody that begins to become an alarmist or anything like that.
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I look and I watch and I observe.
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It's when I learn the most about people.
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And something that I said in the beginning, it's been the impetus behind the article that
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I wrote around the 10 leadership brands.
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You don't want.
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And why I'm doing the Lighthouse series is looking at who we are during times of crisis
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is really burns in the brand of who we are as a leader.
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And so I've been telling people, I said, look, whoever you've been during this time get
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used to it because that's what people are going to see you for the next 10 years.
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And when we look at it from that perspective, we have to ask ourselves tougher questions.
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How am I acting?
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How am I behaving?
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The piece that probably I'm going to be doing next is what's our parent brand?
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What kind of parent leadership are we showing right now?
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Because our kids are watching and it's so easy, me included, it's so easy to forget that
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our kids are watching every single thing that we do.
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And I got to keep asking myself, how am I showing up in the world through their eyes?
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And that changes the equation again.
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So yeah, that'd probably be the first answer I give you.
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All right, so that's a topic that I've been talking about a lot with some of the trainings
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that I'm doing is how do we show up in a crisis?
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And to your point of how you show up now, it's interesting how this heightened sensitivity,
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the awareness, the memory that's going to happen because I think everybody's attention
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is so crystallized.
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We've heard the stories of how brands are showing up and everybody's getting the emails
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from like during this time of crisis, right, COVID, we're here for you and you haven't heard
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from them in six months or whatever.
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So how are you advising mortgage professionals to show up?
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And by the way, as we know, the only way to show up today is online.
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So where do we start?
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Begin by being aware of how you are showing up because you're showing up when you're trying
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not to show up.
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That's deep, man, as deep you're showing up when you're not trying to show up.
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Yeah, everything you decide to put online is part of your brand.
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So if you're putting out memes every 30, 30 minutes, if you're the one that is known for,
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if you find value in being the first one to show a meme and to show the joke, and now
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don't get me wrong.
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I love jokes.
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And 100% of my close friends know that we have meme wars going on all the time, but that's
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not where my brand is.
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Those are personal relationships.
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And but everything that you post online, what you decide to forward, how you decide to
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comment, the things that you gravitate towards is how you're showing up.
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And if you forget that that's what you're doing and then you try to lead in another way,
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forgetting that the previous 20 things you've done have been outside of brand, it doesn't
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make any sense.
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And so imagine showing up at a Burger King or McDonald's or somewhere and they're serving
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lasagna.
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You'd be like, what?
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I don't get it.
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The same way that the jokester is constantly joking shows up and tries to inspire for a minute.
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It doesn't make any sense.
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And I'll never forget Dave Chappelle in his standup when they were talking about, forget
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what crisis it was.
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I got to go back and they were saying, well, let's go to Jaw Rule and see what Jaw Rule
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has to say.
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And Dave Chappelle goes, well, thank God they got an expert because we want to know what
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Jaw Rule thinks.
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And his brand has been a rapper and a part, you know, thrown a party.
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And then just the lack of judgment on the reporter to think that we'd want to know what
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Jaw Rule thinks during a time of crisis.
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And it was so funny because it shined a light on how ridiculous that was and all it does
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is illustrates that we all have a brand and when we aren't aware of that brand, that's
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the scariest point.
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And then now, here's the part, if you do realize that you're an alarmist based on your
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historical post, if you realize that you're, you know, Donnie Doomsayer, if you're Jester,
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the Joker, if you're constantly joking around or if you've been apathetic and tone deaf,
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you know, then you go, okay, is it who you want to be?
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Because if it's not, if it is who you want to be, then keep going.
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If you want to be the jokester, that's awesome because we do need humor and levity and all
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that sort of stuff.
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I am not downplaying it.
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I'm just saying it's not the brand I want.
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And if you want to be a leader, you have to just ask yourself, is that the best brand
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for you?
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And so then start asking yourself, what do I do and how can I show up?
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Very, very thoughtful and insightful.
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And before we get into our next section here, I want to give a quick shout out to Katie
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Shive, who's watching us on YouTube, Katie.
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We appreciate you showing up here today.
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Watch us on YouTube.
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Thanks for being here.
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So you talk a lot about this strategy or concept of the, I believe you call it the Lighthouse.
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Is that correct?
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And that's kind of what I've been in the trainings I'm doing with real estate agencies, trying
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to make it clear for them that this is, and I think for mortgage as well, this is our
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opportunity to show up and be that lighthouse, that beacon.
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But I want to understand in the context of what you just said, I mean, do you think if
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people haven't been the lighthouse before, can they not pivot and be that now?
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You can totally do that.
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You can totally do that, but it just might not be received right away.
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It might not be received right in the right way.
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So brands take time to create, but the good news is, is you can shock people in a grid
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way by showing up during times like this, because again, people are hypersensitive to what's
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going on.
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How many times have you had somebody in your life that say this person showed up and it
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was the last person I expected to be there for me, but they showed up during that time
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and they were solidified forever as somebody that I trust.
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And so why it wasn't about that they showed up is about during the time in which they showed
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up.
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So we all have an opportunity to show up right now, and to be different now.
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That again is an overused term.
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How you showing up, how you showing up, how you showing up, what do I mean by that?
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Think of the closest centers of influence or the people that you influence right now.
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Sometimes showing up just means with your kids.
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If you don't, I have a platform.
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If you're not lucky enough to be invited to speak on a podcast or whatever it is, then
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who you influence?
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If you've got 100 friends on Facebook, then you got 100 friends, or was it at 16% of
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the people only watch?
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So you have 16 people watching you, whatever it is that your influence circle is, you
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just start there.
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And I tell people, so what do I want to say?
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I've had so many people saying, I want to show up differently.
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What should I say?
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Wrong question.
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Question is, what's on your heart?
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And what do you want to share with the world?
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What are you feeling right now?
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Because sometimes showing the journey of the emotion is showing up.
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So what if somebody is confused or, you know, deals with the whole, well, in total disclosure,
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right?
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I mean, I've been there before.
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It's just like, you ask yourself, what could I say that would make a difference?
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You go through that little phase.
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We all do that.
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Yeah.
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Help there.
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But so it's because it's what can I say to make a difference is I think is the to make
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a difference is the wrong question, because we're doing it for the wrong reason.
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We, and that's the, that's the whole, excuse my language, after part about influence is
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we want to be influential, but the moment we try to be, we're not, because we're trying.
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Well, we're doing it for the wrong, yeah, we're performing.
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And that's the difference between expression and impression.
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Once we get into trying to impress people, we've moved out of an expression of what we
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believe for the most powerful and the most impressive, the most influential, the most impactful
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thing we can do is let our hearts speak.
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And what does our heart speak mean?
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It means that we speak from our history, our memories, what we believe, our values, our
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principles.
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When we, when we speak from that area, that place that we have so much conviction that
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even if we don't agree, we respect it, and we like it, and we can trust it, because
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it's you.
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That takes some courage, though, doesn't it?
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Huge, massive, because I mean, you're asking for rejection, because most of the people
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aren't going to agree with you.
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You know how scary it was for me to post that the Lighthouse series and things that are,
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I hold very dear and the 10 leadership brands, I was like, I don't want to post this because
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I'm going to piss some people off.
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And then I just said, you know what's good, and I just hit send and walk away.
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And what's what's been the impact of that so far?
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Very positive, um, silence from the people that I kind of thought would be silent.
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Hmm, really?
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Oh, okay.
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Yeah, it's okay.
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I mean, and here's the thing, somebody called me and said, did you write this one?
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Was this one about me?
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And I said, I don't know, did it have, did you resonate with it?
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Because if it did resonate, then yes, I wrote it for you and for all of us.
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But in there, it's, I find myself in many of those brands I don't want to be.
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That's the challenge.
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There's so many times, I know you've probably done this too, you're about to post something
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you're like, delete, I'm about to comment and like, delete it.
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So it's, it's a hard one, man.
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It's not easy.
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And that's the beautiful part.
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It's a struggle.
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And anybody who says it's easy is going to lie to you about other things too.
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This is a struggle.
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It is a dilemma.
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It is a challenge every day, which is why we need to engage in the dilemma.
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We need to engage in the challenge and embrace the fact that that's where we get better.
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It reminds me of the, probably overused, at least for me, military term of embrace the
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suck.
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Yeah.
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Yeah, it's overused until you have to do it, then you're like, this does suck.
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But the War of Art by Stephen Pressfield, which is a great book.
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The War of Art.
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I haven't heard of that one ever.
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I mean, art of the war, of course, but the War of Art, I like that idea.
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It's a very, you know, which is good.
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But the whole point of it is, is that anything that we're trying to create something like
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you're creating your platform, you're, you're speaking your influence when we are trying
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to create and step into something new or different, right?
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You could categorize it as art, in a sense, right?
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Because we're evolving into something we haven't been.
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And the point of the book is that you're going to hit resistance.
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And that's the war, right, between creating and becoming the new and you've got a big willing
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to break through that.
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Yeah.
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I agree.
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So tell us about Amplify, because I'm seeing you blow up all over the internet with Amplify
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influence.
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And it's like, you can't get in.
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It's sold out for years in advance.
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And I'm hearing incredible stories of transformation with people that come through Amplify.
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So what is that?
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So Amplify is a course that I've done for about 15 years, but I never opened it up to
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the public.
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It was something I did with private clients.
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And the only reason I didn't open it up, it wasn't I was trying to be secretive or
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anything like that.
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I didn't want to get into the business of event planning is literally a boring reason
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for that.
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But it's event planning is hard, you know, and so, but it's something that for years I have
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been asked, how do I change my presentation style?
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How do I become a more effective leader?
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Like you're doing something that I've been trying to get people to do in the digital world
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right now, which is digital body language.
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And when we're speaking, we have what I call the influence zone, which is from your belly
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button to your eyes.
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And if your hands are within the influence zone, you're influencing.
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If they're here trying to, and I'm saying, hey, I'm really excited to be here and my hands
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aren't here and I'm there.
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All of a sudden it's out there.
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But most people forget that there's an influence zone in here and you were talking about right
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here and you're kind of in our face with your hands and doing this, you know, and all of a
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sudden that becomes more engaging because I have this square, where is it?
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The square from right backwards here, from right here to influence, right?
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So I've got this area, and if I'm utilizing this area like this, and if I'm hiding behind
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the microphone and I pull out my pretentious pop filter and, you know, all of a sudden,
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like, yeah, yeah, we're really good here and you know, I can't even see me, you know,
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I try to hide this thing as much as I can, but it just, it just sounds so much better.
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But the, there's other things that, you know, from an amplifier perspective, it's taking
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you look at the three, five, three to five hundred things like that, they come together
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to create influence.
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The use of a pause, ums and aves, how to get, how to tell a story by looking at history
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versus trying to create.
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You don't speak from the heart by looking forward.
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You look at from backwards of what you believe and that's, that's a reverse process.
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You look back and you uncover what you've done.
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That storytelling, making things up is, is looking forward and you can always tell when
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that's happening because your body language changes, your tone changes and it's not as
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believable.
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But when you're recalling history and events and learning to tell your story and what
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it calls getting your heart to speak in sequence and first, getting your heart to speak is not
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an easy thing because we have been trained to not, right, right, yeah, absolutely.
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It's, it's what it's painful.
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And then, of course, we speak when we're hearts do speak at first, it comes, it comes
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out kind of sloppy and not very sequential.
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And when I talk about sequence, I'm talking about the neurological sequence with the brain,
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how the brain listens best.
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And so when we combine this sort of breakthrough moment of allowing ourselves to come out with
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a scientific methodology, now all of a sudden that comes together and it does become a pretty
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life changing awareness.
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And so people walk out of there going, seeing the world differently, seeing how they tell
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their story differently, their value propositions, seeing other speakers and other things vary,
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very, very, very differently.
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And so you can't unsee it then.
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And so then begins the journey of amplify is when you're done because now every talk
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you have this little person on your shoulders, like, okay, we hold on, I didn't tie it down.
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What's my frame?
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You know, am I using enough contrast and have I am I speaking from the heart, you know,
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all these questions that sort of are drilled.
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And so amplify is a combination of learning the science, but then putting it to practice
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for three days.
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So you're in front of the room with me anywhere from five to three feet away from you almost
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the entire time, starting and stopping you over around every single bit of body language
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quirk, you name it, it's being called out and we're fixing it now.
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It sounds quite honestly like it meant some for some people like, you know, want to respond
18:44
like a little intimidating, it is very intimidating.
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It is and it isn't for everyone.
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It's definitely isn't and it's it is, but I'll tell you this, we use, we make the process
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safe.
19:02
We make the process very fun three days goes by very fast.
19:08
Most people come back to in three, if not four times because of the, it's a 10, it's
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limited at 10 people so that people, everybody has their own different experience in there.
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I've had, I've had speakers in there that speak 80 to 90 times a year at $25,000 each.
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In the same room with somebody who's barely can get a few words out.
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And there's value for both because the, because there's only 10, I can customize the experience
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for everyone.
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That's, yeah, it looks very transformational so I put a link by the way in the notes
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here.
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It should be showing up and everybody's feed and we'll make sure people can, can get
19:44
access to you and the website and all that stuff before we're gone.
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So speaking of transformation, we mentioned this earlier, speaking from your heart, I mentioned
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the word courage that that takes courage.
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First of all, I want to shout out to Owen and Carolyn Jean Pierce, you both showed up.
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That takes courage.
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Thank you for showing up here today on our Facebook live stream.
20:07
So speaking of courage though, you did something that I really didn't have a lot of time to
20:12
dig into yet, but it looks very intriguing and that's the courage scale.
20:15
Can you just unpack that a little bit for us if you don't mind?
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Yeah, I highly recommend people watch the video, it's just, it's pretty, it's pretty
20:23
in depth.
20:24
But it was a, courage scale was a concept developed by a guy with a name of Dr. David Hawkins
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and he was a world famous psychiatrist, psychologist and medical doctor.
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So I mean, this guy was, he was, he was very smart and he had very large practice, 50 consultation
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rooms in New York City and left that to study these different states of being and I always
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keep one by my desk here.
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But it talks about, you know, being above this line or below this line and below the line
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are the feelings of death, shame, guilt, apathy, grief, fear, anger and what he says is
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those are the taking side of life, right?
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And he signed a logarithmic number to him, sending how much energy, how much vitality
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was given off.
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But so you reach this number of 200, which is the courage line and above the courage line
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are openness, willingness, reason, logic, joy, peace and enlightenment.
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All the things that are would be considered the taking side and so it's pretty simple when
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you think about it because I, we all know that there's givers and takers in this world.
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And so you can think of somebody right now that lives their majority like below the line
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and in fear apathy guilt, shame, anger and the moment they call you, even on the caller
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ID, you see them and you're just like immediately you just feel your energy drain versus somebody
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that's above the line that's open and logic and love and joyful and if we're lucky enough
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to know somebody who was enlightenment in light and that'd be great too.
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But then they give you energy.
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And so what the reason I started with that in the lighthouse series was I wanted to give
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people a framework to understand where they were at.
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Am I above the line or below the line and it was that simple.
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I don't want to make it over the complex but and we all know when we look at it that
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way, we know where we're at.
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We know when someone walks in a room where they're at.
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We know the entire room if it's above the line or below the line.
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This is a skill set that's innate to being human.
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Most of us just never put a code to it or word to it.
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So I wanted to give it a word because my good friend Dave Savage always says that if you
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can name it, you can tame it, right?
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And he took that from something.
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He's a David.
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He's watching this.
22:20
Give me the quote source on that one.
22:21
If you can name it, you can tame it.
22:22
I thought that was really, really smart.
22:23
But it's really the beginning process of emotional intelligence is understanding the
22:26
self-awareness of where I'm at and then the empathy to understand where somebody else
22:30
is at.
22:31
And then the skill to be able to change how I am to best effect to the person I'm working
22:37
with or the group I'm working with.
22:38
And so by giving people a way to look at this, and you can download it, you can go to
22:45
the courage scale.com or you go to my website or it's in the Lighthouse series, all that
22:49
stuff is there.
22:50
You're on scale free.
22:53
But yeah, there's beginning to create that self-awareness that empathy and then the skill.
22:57
Those three things coming together is what really helps us create a framework.
23:00
And it's all the things I'm creating now are designed for families as well.
23:03
I want people to take them to their sales groups, to their leadership teams.
23:06
I've had CEOs of billion dollar organizations call me and to the shangit with a team all
23:09
the way to family members.
23:10
They're saying, I should watch it with my kids.
23:12
That was what I tried to create it for.
23:14
Wow.
23:15
That's really cool.
23:16
I'm going to dig into that as well.
23:17
Because face it, when throughout life are there not times when we need courage.
23:23
For all the different roles, we play right, family, business, relationship, all that we're
23:28
called upon to have courage.
23:30
100%.
23:31
OK, so before we wrap up, because I know you're busy, if anybody's watching here virtually,
23:35
you've got a question for Renee, probably one of the most renowned people when it comes
23:39
to influence and obviously communicating with your heart, having courage, especially
23:46
in times like these, right?
23:48
I'm leveling up my communication skills and I think that's what you and I are probably
23:53
saying in many different ways here today is that we need to become better communicators
23:59
today.
24:00
Yeah.
24:01
And in a different way too, because we don't have the in person right now.
24:05
So body language and animation of the face, our hands, what we're wearing, our background,
24:12
I mean, I was going to take down all that stuff.
24:15
That's what I'm working on.
24:16
Those are my white porch.
24:17
And so that's just part of the deal.
24:18
That's the real you.
24:19
Yep.
24:20
And you chose something that's critical to you that's success, looks like this, feels
24:24
like this, but it's actually like this, those are core messages.
24:27
And if we learn to pay attention, we know it's important to people.
24:31
So look behind them.
24:32
Look in that, what's going on.
24:33
I'm not a big fan of the fake backdrops and things like that.
24:35
I think they're kind of layman.
24:37
But it's better.
24:38
Zoom.
24:39
It's fun.
24:40
Yeah.
24:41
I'm involved in, you know, it makes big indentations on my head that really work.
24:45
I hear you.
24:46
But yeah.
24:47
What's up, Kimberly James?
24:48
Good to see you here.
24:49
And by the way, I got a shout out for you, Kimberly James.
24:51
Are you ready?
24:52
Congratulations.
24:53
You are a winner.
24:54
Yes, Kimberly James, because you showed up, you get a free copy of my soon to be released
25:00
book, Disruptor Die.
25:02
How to survive and thrive the digital real estate shift.
25:04
It was ready to go live.
25:05
Can you believe this or not, Renee, but then all of a sudden COVID happened.
25:08
And I'm like, hold on.
25:09
I think I have a few things I need to add to the book.
25:11
Good for you, man.
25:12
Congratulations on that.
25:13
That's a big accomplishment.
25:15
That's a courage award right there, man.
25:17
Absolutely.
25:18
So Kimberly, hit me up on Facebook so I can get your, your mailing address and we'll send
25:23
that out to you.
25:24
All right.
25:25
So I want to close this out with, I'm curious about this, Renee.
25:29
What drives you, man, like, what, what turns you on, you know what I mean?
25:35
In the right way.
25:38
There's a difference between what, what gets me started sometimes versus what drives
25:42
me.
25:44
Sometimes what kicks me on isn't always positive.
25:50
Sometimes it's a, can you swear on your podcast?
25:53
Yeah, man, go ahead.
25:54
Sometimes it's a big fuck you to someone or to a group.
25:57
So that motivates you to say screw you, pal.
25:59
This isn't, yeah.
26:00
Somebody that didn't believe, right?
26:02
Or a, I have lost so much respect for Grant Cardone in the last week.
26:14
And I'm going to say that and I have friends that were closely with him.
26:17
And I was like, you know what that deserves, right there, man?
26:20
And here's why, right there, right there, right there.
26:22
And I'm going to say that also those that know him well say that he's a very good man.
26:27
So I want to say that as well.
26:29
I don't know him personally.
26:31
I don't know him personally.
26:32
So I'm not judging him personally.
26:34
I don't have enough information to do that.
26:36
But those that I do know that know him say he's a very good-hearted person.
26:39
But I think he made a big mistake.
26:41
And he made a big mistake with his hoax around saying that he was going bankrupt.
26:46
And it was a mistake because of what he did, people followed.
26:51
And then the next day saying, and if you watch it saying that it was in today's world,
27:00
you have to be crazy.
27:01
You've got to talk about things like murder and bankruptcy.
27:05
And I'm like, oh my God.
27:07
And I thought to myself, how many people are going to follow this advice?
27:13
And then start flooding our feeds with hoaxes and attempts by overusing and crying wolf
27:21
when things aren't real.
27:23
And to the thought of, you know, it may not have been his intention, I don't know what
27:28
it was.
27:29
I don't know if he cares.
27:30
I don't know.
27:31
I'm nobody in his mind in his world.
27:33
But the fact that he didn't realize that influence goes against everything that I believe of
27:38
use that influence.
27:39
Now, here's the other thing.
27:40
What I believe doesn't get much follows.
27:43
And so I'm not teaching you how to get a thousand, a hundred thousand followers.
27:47
And so that's not something that I'm qualified to do.
27:51
He's way better at that.
27:53
I'm just talking about for myself personally, that drives me double down on sharing how
28:00
to be influential in accordance to your values, whatever your values are.
28:05
And so that to me is something when I see that kind of stuff, it makes me say, I got to
28:10
start getting better at what I do so that people can listen to what it is that I'm talking
28:14
about.
28:15
So that drives me.
28:17
But what keeps me going is more spiritual, probably, I don't know if there's a right
28:21
place for it.
28:22
But it's, I believe that God has given us all gifts.
28:25
And I believe the most important thing that we need to do, I mean, if this guy created
28:29
us, or this gal created us, right, if it's a he or she, whatever it is, and they gave
28:34
us his opportunity.
28:35
And as a part of that gift, here's something that's special for you.
28:39
And at the end of my life, they go, dude, I gave you this gift and you did nothing with
28:43
it.
28:44
I don't want that conversation.
28:45
I want the conversation to say, I gave you this and you flourished and you shared.
28:50
That's honestly what drives me to maximize the gifts you've been given to further and
28:56
further away to God, your creator, whatever you, whatever the spiritual thing or the energy
29:00
or the spiritual thing, whatever it, it doesn't matter to me.
29:04
But something gave me something and I want to help make this a better place utilizing
29:10
those things.
29:11
That's it.
29:12
All right.
29:13
I was going to let you get off on that one, but I have to ask this final question then
29:15
because you said God gave everybody gifts, but why do some people struggle to recognize
29:23
that or identify comparison?
29:25
Because you watch, I mean, Tony Robbins has a gift and he's influencing millions.
29:32
I don't, I'm not influencing millions.
29:34
I'm influencing a lot of people, but not millions.
29:37
And so if I were to compare myself to a Tony or a Grant Cardone or something, I'd be
29:41
depressed.
29:42
I'd be depressed.
29:43
I feel like I was a failure every single day.
29:46
I got to compare myself to the best of my ability every day.
29:49
And who is in front of me?
29:51
My mother told me one time she said, I don't like working with leaders.
29:54
But for me, for some reason, they listened to me.
29:56
So that's my call to power.
29:57
I have to do it.
29:58
Your mom said that.
30:00
Really?
30:01
That she didn't like working with the leaders?
30:03
She didn't, but that was, but they listened to her.
30:05
She wanted to work with communities and the poor, but for some reason, business leaders
30:10
listened to her.
30:11
So she had to listen to that.
30:13
For some reason, that was a gift.
30:14
And if they were listening, then she had to step into that.
30:17
And we have to start paying attention to who's listening.
30:19
What is it that our job is?
30:21
If it's through art, if we're a janitor, if we're a landscaper, what is it that's, what's
30:26
our contribution to this?
30:29
If you're a carpenter, you know, whatever it is, if you're an engineer, if you're a musician,
30:34
who is it that I just saw somebody post today and I kind of wish I remember what was,
30:38
but they posted, hey, for those of you that want better backdrops for your Zoom and artist,
30:41
release a bunch of photos, they're beautiful, perfectly designed as backdrops.
30:45
Yeah.
30:46
I was like, that was really smart.
30:47
They're affecting the world by making it more aesthetically beautiful and maybe more
30:51
engaging so people engage in a meeting.
30:52
That is influence.
30:53
That is utilizing your gift.
30:55
And I hope and I pray that people will remember that artist.
30:58
Interesting.
30:59
Very interesting.
31:00
Good insights.
31:01
And I know one of the things that you're gift, by the way, and I would agree with you
31:03
that that is part of your gift just because I've watched you over the years.
31:08
People have shared stories about the impact you've made through your training, education,
31:12
the amplify program.
31:14
So if anybody's watching live or on the replay, I put the link saying, we'll put them
31:18
in again.
31:19
First thing I suggest you do is go follow Renee everywhere you could find them, right?
31:22
From the socials.
31:24
Secondly, go to his website, which is crenayspeak.com and then you'll get links to amplify and
31:29
everything else out there.
31:30
But just watch the videos, right?
31:31
The series of videos that you put up are like an extension of this conversation, the lighthouse
31:36
series, right?
31:37
Wow.
31:38
That's just an amazing journey you've taken people on there.
31:41
So man, that's for your gift.
31:43
Appreciate that.
31:44
Thank you.
31:45
You do a one-on-one course on how to make all of this looks as good as you do, man.
31:49
You're doing a great job.
31:50
Listen, dude, I'm fumbling by the minute here.
31:52
Yeah.
31:53
You just fumble more often and quicker so you go through the learning curve faster.
31:57
You're living that success road right there behind you.
32:00
Well, see, that's just that's part of having courage, I guess, right?
32:02
Where some people will remain frozen by fear, like, I don't want to look stupid, where
32:06
I'm like, I'm a perfectionist with all this stuff.
32:09
That is right.
32:10
I don't understand you looking dumb because I'll just get back to up the next day, you
32:13
know?
32:14
That's awesome.
32:15
I'm just going to remember it anyways, right?
32:17
It's lost in the feed, but anyways, man, listen, I know you're busy, incredibly, you
32:21
know, with all the stuff you got going on, so thank you for being here and thank you
32:26
for contributing what you do to the industry.
32:28
Just remember this, man.
32:29
Those of us who have things to share, I was doing 100 events a year, they are all cancelled.
32:34
Some are coming back, but the fact that you're doing things like this gives us a platform
32:37
again.
32:38
Don't forget your influx, keep pushing, keep doing what you're doing because without people
32:43
like you that are willing to fumble and learn this technology, I'm stuck in my office
32:46
talking to myself.
32:47
So, I appreciate it, man.
32:49
And I know we'll see each other again in person at one of these upcoming events, for
32:52
you.
32:53
We will get you there, man.
32:54
All right.
32:55
So, here's the one we're going to do.
32:56
I'm going to try and go out by using one of these fancy little slides with a video that
32:58
I bring in.
32:59
Let's see if it works.
33:00
I'll connect with you at a later point, man.
33:02
That's a good one.
33:03
Thanks, man.
33:04
Let's give it a whirl.
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