Latest / Influencer Confidential / How to Work With Brands (Without Being an Influencer) #297

Transcript

How to Work With Brands (Without Being an Influencer) #297 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the current Well,
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  Speaker 1: let's jump in. If you want to work with brands
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  Speaker 1: but don't think of yourself as a traditional influencer, but
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  Speaker 1: you still want to do strategic partnerships where you reach
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  Speaker 1: out to other brands. Whether you are a business owner,
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  Speaker 1: an entrepreneur, a coach, a podcaster, a UGC creator, a founder,
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  Speaker 1: whatever it is, this is for you because we're going
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  Speaker 1: to talk about strategic and creative ways that you can
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  Speaker 1: reach out to other brands in your industry, in your space,
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  Speaker 1: maybe even outside your industry, to help you monetize through partnerships. Partnerships.
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  Speaker 1: You guys are the key for so many successful deals
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  Speaker 1: and so many times I feel like when I especially
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  Speaker 1: when I meet like a business owner, they're like, well,
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  Speaker 1: brand deals are just for influencers. I'm like, says who.
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  Speaker 1: There are so many ways that you as a company
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  Speaker 1: or you as a brand can partner with other companies,
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  Speaker 1: other brands and make money together. And that's what I
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  Speaker 1: kind of want to talk about is kind of removing
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  Speaker 1: that word influencer from the equation and thinking yourself as
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  Speaker 1: more as an entrepreneur and other businesses that you guys
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  Speaker 1: can partner with. I'm talking coaches or speakers, you guys,
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  Speaker 1: if you are a course creator, you can still pitch brands. Okay,
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  Speaker 1: it's not just limited to influencer. And I'll let me explain.
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  Speaker 1: Let's just say you are a coach or a course
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  Speaker 1: creator or both. Let's just say you're like a fitness
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  Speaker 1: coach and you have a course on a topic. You're
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  Speaker 1: going to be pitching that brand, and instead of leveraging
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  Speaker 1: your influencer following, you're leveraging your students and your community. Right. So,
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  Speaker 1: let's just say you are a fitness coach and you
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  Speaker 1: want to reach out to a fitness brand. Your pitch
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  Speaker 1: may sound like that you want them to sponsor a
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  Speaker 1: module in your program, or a bonus in your course
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  Speaker 1: and pro or maybe for every coaching client you bring
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  Speaker 1: on you have an onboarding slide, and that brand is
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  Speaker 1: going to be integrated into every single onboarding client that
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  Speaker 1: you get. These types of pitches are also really successful
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  Speaker 1: because they're high converting. If you have a paid student community,
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  Speaker 1: a paid course, those people trust you in ways that
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  Speaker 1: people on the internet do not. Their trust level is heightened.
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  Speaker 1: So as a course creator or a coach, you can
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  Speaker 1: go in and pitch sponsorships. One of my favorite strategies
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  Speaker 1: I share it with my community, my inner circle membership
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  Speaker 1: community is the brought to you by example. So when
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  Speaker 1: I say brought to you by this is when I say, like, hey,
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  Speaker 1: there's a free program you guys, and it's yours to have,
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  Speaker 1: and it was brought to you by brand name. This
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  Speaker 1: allows you to create really useful content for your audience
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  Speaker 1: and they're getting it for free, but it was brought
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  Speaker 1: to you by Hello Fresh, or it was brought to
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  Speaker 1: you by Adobe. You are creating content your audience gets
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  Speaker 1: to benefit, your students get to benefit, your coaching clients
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  Speaker 1: get to benefit, but it was brought to you by
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  Speaker 1: this specific brand. Even if you have a course, and
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  Speaker 1: let's just say you have a step by step system
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  Speaker 1: in your course, oftentimes people are gonna ask you what
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  Speaker 1: are your recommendations rather than just putting an affiliate link
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  Speaker 1: inside your recommendations and sharing multiple You could also go
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  Speaker 1: all in and say this is the number one brand
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  Speaker 1: I recommend for this pain point. So again, if your
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  Speaker 1: fitness you're like, this is the number one protein shake
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  Speaker 1: and this entire module would be sponsored by said brand.
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  Speaker 1: You can do this. You can have it as a
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  Speaker 1: module within your course, or you could even have it
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  Speaker 1: as a bonus. Now I know I tend to attract
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  Speaker 1: lots of travel influencers. Let's just say you guys wanted
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  Speaker 1: to make an itinerary. I think a lot of creators
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  Speaker 1: love to do itinerary based content. Again, this itinerary was
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  Speaker 1: brought to you by this Tiers of Board, and that's
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  Speaker 1: why everyone gets to download it for free because of
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  Speaker 1: Tiers of Board paid for it. So again, thinking of
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  Speaker 1: like these sort of assets that you could do and create,
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  Speaker 1: but the brand is making it accessible to your audience.
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  Speaker 1: Another strategy, let's just say you're a podcaster, is not
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  Speaker 1: only thinking about like your podcast sponsors, you know, mid roll,
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  Speaker 1: pre roll, things of that nature. That's very typical and standard.
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  Speaker 1: You could also do sponsored interviews, so that would be
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  Speaker 1: a larger slot. So let's just say one of your
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  Speaker 1: interviews is going to be with someone on the marketing
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  Speaker 1: team of this brand that you want to work with,
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  Speaker 1: and you're going to be interviewing them, asking them questions,
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  Speaker 1: making it really organic and authentic. And again, if your
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  Speaker 1: audience is listening to you for forty five minutes and
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  Speaker 1: now you have a brand in this conversation, your conversions
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  Speaker 1: are going to be way higher than if it was
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  Speaker 1: just like a thirty second brand clip. So one of
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  Speaker 1: the things I love telling my podcasters to do when
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  Speaker 1: they talk about brand deals is pitch sponsored episodes, not integrations,
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  Speaker 1: but full on episodes. Remember, people love to talk about themselves,
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  Speaker 1: So if you're able to to bring in someone from
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  Speaker 1: the marketing team or someone that they want to have
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  Speaker 1: represent a founder, this is a great opportunity for that
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  Speaker 1: founder to get in front of very clear eyes an audience,
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  Speaker 1: and you're giving them that opportunity. I have had scenarios
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  Speaker 1: where I have pitched, hey, let's do a sponsored Instagram
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  Speaker 1: or sponsored YouTube or podcasts, and they're like, no, I
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  Speaker 1: don't know. But then I'm like, or I could have
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  Speaker 1: one of your team on our podcasts and they're like,
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  Speaker 1: we love it. It feels different, it feels exciting. So
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  Speaker 1: you can also leverage dedicated videos on your podcast as
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  Speaker 1: a way to lock in sponsorships. If you are an
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  Speaker 1: expert in your field, maybe you have a substack, maybe
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  Speaker 1: you have a newsletter community or a really engaged Facebook
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  Speaker 1: group on a specific niche topic. You know need Facebook
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  Speaker 1: creators I end up working with that have these really
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  Speaker 1: engaged groups. We're going to pitch those groups or newsletter
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  Speaker 1: creators that I help sponsor their newsletter. This again our
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  Speaker 1: brand deals. You guys, these are strategic partnerships, but they're
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  Speaker 1: not typical influencer Instagram TikTok partnerships. You are going in
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  Speaker 1: and sharing your niche group. Maybe it's your you know,
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  Speaker 1: slack community, or maybe you have a really intense discord
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  Speaker 1: community again, newsletter or whatever it may be. If you
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  Speaker 1: are an expert and you have a niche community somewhere
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  Speaker 1: that is not traditionally like on social media, you can
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  Speaker 1: still do partnerships at that level. I personally love seeing
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  Speaker 1: newsletter sponsorships. If you guys have a list of some sort,
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  Speaker 1: I think we're gonna see way more sponsorships on substack
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  Speaker 1: because again, there are so many writers now on substack.
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  Speaker 1: There's such an engaged community over there, so I feel
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  Speaker 1: like you are going to start to see a lot
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  Speaker 1: more sponsored newsletters over there. Now, speaking of substack, if
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  Speaker 1: you are a creator that wants to get like brand
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  Speaker 1: opportunities in your inbox, I have to share with you
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  Speaker 1: guys quickly about our substack here at Sidewalker Daily. Honestly,
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  Speaker 1: it is amazing. For the price of one coffee, you guys,
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  Speaker 1: you're going to get three opportunities sent to your inbox
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  Speaker 1: Monday through Friday. It's about sixty opportunities a month different
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  Speaker 1: you know, pitch ideas or UGC jobs, or maybe a
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  Speaker 1: PR agency told us about a campaign and they want
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  Speaker 1: us to send it out to you guys. This is
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  Speaker 1: an amazing opportunity to get these directly inside your inbox
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  Speaker 1: and then you guys can pitch those sort of brands directly.
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  Speaker 1: We also give the contact information to our paid subscribers,
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  Speaker 1: and yes, we also have a free version. You guys
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  Speaker 1: can go ahead and check it out. I will leave
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  Speaker 1: our substock below. It's called the Paid Creator and it's
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  Speaker 1: really for that creator who wants those, you know, opportunities
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  Speaker 1: in their inbox in the morning. It takes the stress
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  Speaker 1: off of pitching. You get those brands in your inbox
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  Speaker 1: and you can pitch them directly. Another strategy I want
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  Speaker 1: to share if you are listening in and maybe you're
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  Speaker 1: a paid speaker or a non paid speaker and you
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  Speaker 1: just do workshops and stuff. This was so interesting. This
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  Speaker 1: actually happened with a creator in our community. She would
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  Speaker 1: go and do speaking jobs at the these like big
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  Speaker 1: expos and the brand would pay her to be an
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  Speaker 1: ambassador at the expo, so she would literally wear the
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  Speaker 1: branded shirt on stage or while she was walking around.
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  Speaker 1: To me, that was just mind blowing because again, they're
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  Speaker 1: not paying her for you know, a post, they're not
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  Speaker 1: paying her for a short form video. They're paying her
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  Speaker 1: to represent them at an event. So if you are
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  Speaker 1: at events or you're speaking at events, you can pitch
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  Speaker 1: those brands. You can say, I'll be speaking at this
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  Speaker 1: global expo. There's going to be this amount of attendees.
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  Speaker 1: This is my topic I'll be speaking on. I would
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  Speaker 1: love to have, you know, an ambassador's style type of
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  Speaker 1: role where I could represent you at this event. And
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  Speaker 1: now you're getting paid to represent the brand at the event.
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  Speaker 1: And this, my friends, is thinking creatively. This is pitching different.
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  Speaker 1: This is giving brands something that maybe feels fresh and new.
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  Speaker 1: And in person. In person stuff converts really well. You
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  Speaker 1: could even bring you know, business cards that are branded
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  Speaker 1: with that brand's information as well. The sky is the limit,
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  Speaker 1: and that's why I feel like creators need to kind
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  Speaker 1: of remove themselves from traditional brand deals and start thinking
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  Speaker 1: about how can they make brands integrate them as part
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  Speaker 1: of their daily life and routine, Especially if you are
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  Speaker 1: going to conferences, going to events, speaking and all of that.
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  Speaker 1: This is a great way to reach out to brands
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  Speaker 1: and get paid to bring that brand along. Now again,
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  Speaker 1: if you guys need help in this specific area of
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  Speaker 1: your biz, do not hesitate speaking to our success manager.
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  Speaker 1: She will let you know how I can support you.
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  Speaker 1: It's not a one size fits all. Maybe you guys
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  Speaker 1: need specific pitching materials or you want me to get
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  Speaker 1: involved in your outreach strategy. I do one on one coaching,
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  Speaker 1: I do group coaching. There's different ways that I can
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  Speaker 1: support you. So go ahead and click below to get
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  Speaker 1: on a call with our success manager so she can
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  Speaker 1: put you in the right direction of how I can
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  Speaker 1: support you in your strategic partnerships. Because guys, this is
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  Speaker 1: what I love to do and I'm also quite good
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  Speaker 1: at it. Now, another thing, I did not mention, but
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  Speaker 1: I do think it's important. If you're an expert in
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  Speaker 1: your space. Let's just say you're an expert, you know,
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  Speaker 1: in the medical field or legal field or something of
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  Speaker 1: that nature, and there is a brand that again you
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  Speaker 1: live and swear by or you want it to be
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  Speaker 1: part of your recommendation list, do not be afraid to
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  Speaker 1: reach out to those brands. I always tell my pediatrician, like,
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  Speaker 1: anything she recommends, I'm gonna buy because I trust her
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  Speaker 1: and I know that she can't be bought, so she
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  Speaker 1: could be really selective with the types of brands that
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  Speaker 1: she reaches out to. But if there are brands or
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  Speaker 1: things that you really think are important, yes, you can
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  Speaker 1: set up your storefront, you can do affiliates with them.
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  Speaker 1: I'm totally dumb for that. Or you could say, listen,
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  Speaker 1: I'd love to work with you guys on this basis.
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  Speaker 1: I get this amount of you know, people in my
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  Speaker 1: office a week. I'd love to showcase you as the
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  Speaker 1: number one recommendation. Maybe you have a brick and mortar store,
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  Speaker 1: or maybe you have something that requires people to come
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  Speaker 1: see you in person. You can also reach out to
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  Speaker 1: those brands and let them know about the opportunity. Again,
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  Speaker 1: it does not all have to be social media related anyways, y'all,
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  Speaker 1: I hope that this series has helped you think about
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  Speaker 1: your partnerships bigger and better, not only brand deals online,
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  Speaker 1: brand deals offline speaking jobs. Getting you guys thinking about
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  Speaker 1: press pitching in general is so vital to your business,
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  Speaker 1: knocking on doors, letting people know you exist. And I
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  Speaker 1: hope this series has opened your mind your horizons about
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  Speaker 1: the type of opportunities that are out there for you guys.
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  Speaker 1: If you want to rewatch this series, today's episode was
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  Speaker 1: the last, we will link the playlist below so you
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  Speaker 1: can watch them all from the beginning and make it
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  Speaker 1: really easy for you guys to dive in step by step.
• 11:38
  Speaker 1: I hope you enjoyed today's episode. If you did, make
• 11:41
  Speaker 1: sure to rate, review, and subscribe to our show and
• 11:44
  Speaker 1: visit Sidewalkerdaily dot com for more resources on all things
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  Speaker 1: influencer marketing and social media. Until next time,