How to Know It’s Time to Hire Your First Salesperson | Blendi Muriqi & Mafalda Johannsen
Most founders wait too long to make their first sales hire or worse, they hire the wrong one.
In this episode of Sip & Scale, I sat down with Mafalda Johannsen, a sales hiring expert who’s worked with early-stage startups across Europe and the US. We talked about why founders struggle with sales (especially if they’re product people), the top mistakes made in the hiring process, and why great onboarding is the difference between your first rep thriving or ghosting you after month two.
Mafalda also shares what founders should actually do before hiring—like validating your offer, cleaning up…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.