Latest / Omni Talk Retail / How Albert Heijn Is Winning with Gen Z and Generative AI | Sjoerd Holleman Live at WRC 2025

Transcript

How Albert Heijn Is Winning with Gen Z and Generative AI | Sjoerd Holleman Live at WRC 2025 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:00
  This
• 0:00
  is
• 0:00
  Omnitalk
• 0:01
  Retail.
• 0:01
  I'm
• 0:01
  Chris
• 0:02
  Walton.
• 0:02
  And
• 0:02
  I'm
• 0:02
  Anne
• 0:02
  Mazinga.
• 0:03
  And
• 0:03
  we
• 0:03
  are
• 0:03
  coming
• 0:04
  to
• 0:04
  you
• 0:04
  once
• 0:04
  again.
• 0:04
  It's
• 0:05
  the
• 0:05
  start
• 0:05
  of
• 0:05
  the
• 0:05
  afternoon.
• 0:06
  Here
• 0:06
  it
• 0:06
  is.
• 0:07
  Day
• 0:07
  two,
• 0:07
  I
• 0:08
  guess
• 0:08
  day
• 0:08
  two,
• 0:08
  maybe
• 0:09
  day
• 0:09
  three,
• 0:09
  depending
• 0:09
  on
• 0:10
  how
• 0:10
  you
• 0:10
  want
• 0:10
  to
• 0:10
  look
• 0:10
  at
• 0:10
  it.
• 0:10
  Of
• 0:11
  the
• 0:11
  World
• 0:11
  retail
• 0:12
  Congress
• 0:12
  of
• 0:12
  2025.
• 0:13
  We're
• 0:13
  again
• 0:14
  at
• 0:14
  the
• 0:14
  Vusion
• 0:14
  Group's
• 0:15
  booth,
• 0:15
  which
• 0:15
  is
• 0:15
  in
• 0:15
  the
• 0:16
  grand
• 0:16
  ballroom
• 0:16
  foyer
• 0:17
  right
• 0:17
  outside
• 0:17
  the
• 0:18
  main
• 0:18
  stage.
• 0:18
  You
• 0:18
  can
• 0:18
  come
• 0:18
  on
• 0:19
  by,
• 0:19
  stop
• 0:19
  in,
• 0:20
  say
• 0:20
  hello.
• 0:20
  We'd
• 0:21
  love
• 0:21
  to
• 0:21
  connect
• 0:21
  with
• 0:21
  you.
• 0:22
  All
• 0:22
  right,
• 0:22
  and
• 0:22
  our
• 0:23
  next
• 0:23
  guest,
• 0:23
  we're
• 0:24
  getting
• 0:24
  a
• 0:24
  lot
• 0:24
  of.
• 0:24
  He's
• 0:25
  getting
• 0:25
  a
• 0:25
  lot
• 0:25
  of
• 0:25
  rave
• 0:25
  reviews
• 0:26
  for
• 0:26
  his
• 0:26
  I
• 0:27
  know
• 0:27
  panel
• 0:27
  earlier
• 0:28
  this
• 0:28
  morning.
• 0:28
  Like,
• 0:28
  people
• 0:29
  are
• 0:29
  excited
• 0:29
  that
• 0:29
  we're
• 0:30
  talking
• 0:31
  y.
• 0:32
  Yes.
• 0:32
  So
• 0:32
  I
• 0:32
  am
• 0:32
  excited
• 0:33
  to
• 0:33
  introduce
• 0:34
  to
• 0:34
  you
• 0:34
  Shird
• 0:35
  Holloman,
• 0:36
  the
• 0:36
  SVP
• 0:37
  and
• 0:38
  a
• 0:39
  member
• 0:39
  of
• 0:39
  the
• 0:39
  executive
• 0:39
  board
• 0:40
  at
• 0:40
  Albert
• 0:40
  Hein.
• 0:41
  You
• 0:41
  are
• 0:41
  first
• 0:41
  Albert
• 0:42
  Hein
• 0:42
  representative
• 0:43
  we've
• 0:43
  ever
• 0:43
  interviewed.
• 0:44
  So
• 0:44
  welcome
• 0:44
  to
• 0:44
  omnitalk.
• 0:45
  I'd
• 0:45
  love
• 0:45
  to
• 0:45
  be
• 0:45
  here.
• 0:46
  Love
• 0:46
  to
• 0:46
  be
• 0:46
  here.
• 0:46
  I'd
• 0:47
  love
• 0:47
  to
• 0:47
  hear
• 0:47
  a
• 0:47
  little
• 0:47
  bit
• 0:48
  about
• 0:48
  your
• 0:48
  background
• 0:49
  first
• 0:49
  and
• 0:50
  then
• 0:50
  if
• 0:51
  you
• 0:51
  don't
• 0:51
  mind,
• 0:52
  kind
• 0:52
  of
• 0:52
  giving
• 0:53
  people
• 0:53
  who
• 0:53
  may
• 0:53
  not
• 0:54
  be
• 0:54
  familiar
• 0:55
  a
• 0:55
  little
• 0:55
  bit
• 0:56
  about
• 0:56
  Albert
• 0:56
  Hein,
• 0:56
  too.
• 0:57
  Should
• 0:57
  we
• 0:57
  start
• 0:57
  there?
• 0:58
  Albert
• 0:58
  Hein?
• 0:58
  Yeah,
• 0:59
  let's
• 0:59
  do
• 0:59
  it.
• 0:59
  We're
• 1:00
  on
• 1:00
  your.
• 1:00
  You
• 1:00
  just
• 1:00
  tell
• 1:01
  us
• 1:01
  where
• 1:01
  to
• 1:01
  go.
• 1:01
  Let's
• 1:02
  just
• 1:02
  go
• 1:02
  there.
• 1:02
  Let's
• 1:02
  just
• 1:02
  go
• 1:02
  there.
• 1:03
  Albert
• 1:03
  Hein
• 1:03
  is
• 1:03
  the
• 1:04
  leading
• 1:04
  Omnichannel
• 1:05
  food
• 1:05
  retailer,
• 1:06
  supermarket
• 1:07
  chain
• 1:07
  in
• 1:07
  the
• 1:07
  Netherlands.
• 1:07
  Netherlands.
• 1:08
  And
• 1:08
  we're
• 1:08
  truly
• 1:09
  Omnichannel.
• 1:10
  So
• 1:10
  we
• 1:10
  basically
• 1:10
  have
• 1:10
  a
• 1:10
  huge
• 1:11
  e
• 1:11
  commerce
• 1:12
  business,
• 1:12
  home
• 1:12
  delivery,
• 1:13
  and
• 1:13
  we
• 1:13
  have
• 1:13
  over
• 1:14
  1200
• 1:14
  stores
• 1:15
  across
• 1:15
  the
• 1:15
  whole
• 1:16
  country
• 1:16
  and
• 1:16
  the
• 1:16
  north
• 1:17
  of
• 1:17
  Belgium
• 1:18
  as
• 1:18
  well.
• 1:18
  And
• 1:19
  we
• 1:19
  tend
• 1:20
  to
• 1:20
  see
• 1:20
  ourselves
• 1:21
  a
• 1:21
  little
• 1:21
  bit
• 1:21
  as
• 1:21
  a
• 1:21
  food
• 1:22
  tech
• 1:22
  company.
• 1:22
  Okay.
• 1:23
  So
• 1:23
  it's
• 1:23
  not
• 1:23
  just
• 1:24
  food,
• 1:24
  it's
• 1:24
  not
• 1:24
  just
• 1:24
  tech.
• 1:25
  It's
• 1:25
  food,
• 1:25
  food
• 1:25
  tech,
• 1:25
  where
• 1:26
  it
• 1:26
  comes
• 1:26
  together.
• 1:27
  We
• 1:27
  try
• 1:27
  to
• 1:27
  be
• 1:27
  at
• 1:27
  the
• 1:27
  forefront
• 1:28
  of
• 1:28
  innovation,
• 1:29
  and
• 1:30
  so
• 1:30
  we
• 1:30
  love
• 1:30
  to
• 1:30
  do
• 1:30
  that.
• 1:30
  We
• 1:31
  have
• 1:31
  125,000
• 1:32
  colleagues
• 1:32
  in
• 1:33
  the
• 1:33
  Netherlands,
• 1:33
  so
• 1:34
  one
• 1:34
  of
• 1:34
  the
• 1:34
  biggest
• 1:34
  employers,
• 1:35
  private
• 1:35
  employers
• 1:35
  in
• 1:35
  the
• 1:36
  Netherlands.
• 1:37
  And
• 1:37
  many
• 1:37
  of
• 1:37
  them
• 1:37
  are
• 1:38
  actually
• 1:38
  Gen
• 1:38
  Z
• 1:39
  youngsters.
• 1:39
  So
• 1:40
  over
• 1:40
  100,000
• 1:40
  are
• 1:41
  actually
• 1:41
  younger.
• 1:41
  Really.
• 1:42
  So
• 1:42
  we
• 1:42
  talk
• 1:42
  a
• 1:42
  lot
• 1:42
  about
• 1:43
  also
• 1:43
  in
• 1:43
  the
• 1:43
  panel
• 1:43
  about
• 1:45
  what's
• 1:45
  going
• 1:45
  to
• 1:46
  happen,
• 1:46
  customers,
• 1:47
  how
• 1:47
  is
• 1:47
  behavior
• 1:48
  changing,
• 1:48
  etc.
• 1:49
  But
• 1:49
  we
• 1:49
  actually
• 1:50
  employ
• 1:50
  them,
• 1:50
  my
• 1:51
  colleagues,
• 1:51
  100,000
• 1:52
  Gen
• 1:52
  Z
• 1:53
  colleagues.
• 1:53
  So
• 1:54
  we
• 1:54
  learn
• 1:54
  a
• 1:54
  lot
• 1:54
  from
• 1:54
  them
• 1:55
  and
• 1:55
  it's
• 1:55
  really
• 1:55
  nice
• 1:55
  to
• 1:55
  see.
• 1:56
  And
• 1:56
  how
• 1:56
  long
• 1:56
  have
• 1:56
  you
• 1:57
  been
• 1:57
  with
• 1:57
  Albert
• 1:57
  Hein?
• 1:57
  I've
• 1:58
  been
• 1:58
  with
• 1:58
  Albert
• 1:58
  Hein
• 1:59
  10
• 1:59
  years
• 1:59
  now,
• 1:59
  but
• 2:00
  Albert
• 2:00
  Hein
• 2:00
  is
• 2:00
  part
• 2:00
  of
• 2:01
  AAL
• 2:01
  DEHA,
• 2:01
  so
• 2:02
  a
• 2:02
  bigger
• 2:02
  group,
• 2:02
  I
• 2:02
  think.
• 2:02
  You
• 2:03
  met
• 2:03
  our
• 2:04
  CEO?
• 2:05
  Yes,
• 2:05
  we
• 2:05
  did.
• 2:07
  And
• 2:07
  with
• 2:07
  Al
• 2:08
  Dhei
• 2:08
  I've
• 2:08
  been
• 2:09
  for
• 2:09
  22
• 2:09
  years
• 2:10
  already,
• 2:10
  so
• 2:10
  it's
• 2:10
  been
• 2:11
  very
• 2:11
  long.
• 2:11
  So
• 2:12
  all
• 2:12
  sorts
• 2:13
  of
• 2:13
  things.
• 2:13
  Such
• 2:13
  a
• 2:13
  big
• 2:13
  company
• 2:14
  you
• 2:14
  can
• 2:14
  do
• 2:15
  all
• 2:15
  sorts
• 2:15
  of
• 2:15
  things.
• 2:16
  And
• 2:16
  different
• 2:17
  background
• 2:17
  I
• 2:18
  bet.
• 2:18
  And
• 2:18
  what
• 2:18
  is
• 2:18
  your
• 2:18
  job
• 2:19
  role
• 2:19
  specifically?
• 2:20
  Yeah,
• 2:21
  so
• 2:21
  currently
• 2:21
  I'm
• 2:22
  responsible
• 2:22
  for
• 2:22
  both
• 2:23
  strategy
• 2:23
  for
• 2:23
  Albert
• 2:24
  Heim
• 2:24
  and
• 2:24
  I'm
• 2:25
  responsible
• 2:25
  for
• 2:25
  product
• 2:26
  management,
• 2:26
  analytics
• 2:27
  and
• 2:27
  data
• 2:27
  science.
• 2:27
  So
• 2:28
  basically
• 2:28
  strategy
• 2:29
  and
• 2:29
  technology
• 2:30
  combination.
• 2:31
  All
• 2:31
  right.
• 2:31
  All
• 2:31
  right.
• 2:31
  Okay.
• 2:32
  All
• 2:33
  right.
• 2:33
  So
• 2:33
  have
• 2:34
  you
• 2:34
  been
• 2:34
  to
• 2:34
  WRC
• 2:35
  before?
• 2:35
  Is
• 2:35
  this
• 2:35
  your
• 2:35
  first
• 2:36
  time?
• 2:36
  This
• 2:36
  is
• 2:36
  my
• 2:36
  first
• 2:36
  time.
• 2:36
  It's
• 2:37
  your
• 2:37
  first
• 2:37
  time.
• 2:37
  Really?
• 2:38
  How
• 2:38
  are
• 2:38
  you
• 2:38
  finding
• 2:38
  it?
• 2:39
  It's
• 2:39
  great.
• 2:40
  It's
• 2:40
  great.
• 2:41
  It's
• 2:41
  so
• 2:41
  nice
• 2:41
  to
• 2:41
  meet
• 2:42
  so
• 2:42
  many
• 2:42
  peers,
• 2:42
  so
• 2:43
  many
• 2:43
  people
• 2:44
  that
• 2:44
  are
• 2:44
  in
• 2:45
  similar
• 2:45
  business
• 2:45
  but
• 2:46
  some
• 2:46
  of
• 2:46
  them
• 2:46
  are
• 2:46
  quite
• 2:47
  different.
• 2:47
  Even
• 2:47
  though
• 2:47
  it's
• 2:47
  retail.
• 2:48
  Because
• 2:48
  retail,
• 2:49
  it's
• 2:49
  a
• 2:49
  very
• 2:49
  broad
• 2:50
  spectrum.
• 2:51
  But
• 2:51
  it's
• 2:51
  so
• 2:51
  nice
• 2:52
  to
• 2:52
  hear
• 2:52
  everybody's
• 2:53
  dealing
• 2:53
  with
• 2:53
  the
• 2:53
  same
• 2:54
  challenges.
• 2:55
  So
• 2:55
  you'll
• 2:55
  be
• 2:55
  coming
• 2:55
  back?
• 2:56
  Yeah,
• 2:56
  I'll
• 2:56
  definitely
• 2:57
  be
• 2:57
  coming
• 2:57
  back.
• 2:57
  Well,
• 2:58
  you
• 2:58
  were
• 2:58
  on
• 2:58
  stage
• 2:59
  today.
• 2:59
  I'd
• 2:59
  love
• 2:59
  to
• 2:59
  get
• 3:00
  a
• 3:00
  sense
• 3:00
  from
• 3:00
  you
• 3:01
  what
• 3:01
  you
• 3:02
  talked
• 3:02
  about
• 3:02
  on
• 3:02
  stage
• 3:03
  and
• 3:03
  what
• 3:04
  you
• 3:04
  hope
• 3:04
  that
• 3:04
  the
• 3:05
  audience
• 3:05
  took
• 3:05
  away
• 3:05
  because
• 3:06
  as
• 3:06
  we
• 3:07
  mentioned,
• 3:07
  Chris
• 3:08
  mentioned,
• 3:08
  we've
• 3:09
  been
• 3:09
  hearing
• 3:09
  all
• 3:09
  about
• 3:10
  it.
• 3:10
  So
• 3:11
  tell
• 3:11
  us
• 3:11
  what
• 3:11
  we
• 3:11
  missed.
• 3:12
  We
• 3:12
  had
• 3:12
  a
• 3:12
  very
• 3:12
  good
• 3:13
  discussion
• 3:14
  on
• 3:14
  how
• 3:15
  our
• 3:15
  customers
• 3:16
  changing
• 3:18
  with
• 3:18
  all
• 3:18
  the
• 3:18
  different
• 3:19
  things
• 3:19
  going
• 3:19
  on.
• 3:20
  So
• 3:20
  on
• 3:21
  one
• 3:21
  side
• 3:21
  the
• 3:21
  population
• 3:22
  is
• 3:22
  aging.
• 3:22
  Yes.
• 3:24
  And
• 3:24
  it's
• 3:25
  changing
• 3:25
  behavior.
• 3:26
  There
• 3:26
  lead
• 3:26
  a
• 3:27
  lot
• 3:27
  more
• 3:27
  need
• 3:27
  for
• 3:28
  healthy
• 3:28
  products.
• 3:30
  Older
• 3:30
  customers
• 3:31
  being
• 3:31
  still
• 3:31
  very
• 3:32
  looking
• 3:33
  at
• 3:33
  a
• 3:33
  brands
• 3:33
  they
• 3:33
  used
• 3:34
  to
• 3:34
  buy
• 3:34
  when
• 3:34
  they
• 3:34
  were
• 3:34
  younger
• 3:35
  as
• 3:35
  well
• 3:35
  and
• 3:35
  they're
• 3:36
  very
• 3:36
  loyal
• 3:36
  to
• 3:36
  that.
• 3:37
  But
• 3:37
  on
• 3:37
  the
• 3:37
  other
• 3:37
  hand
• 3:38
  you
• 3:38
  have
• 3:38
  the
• 3:38
  Gen
• 3:38
  Z
• 3:38
  that
• 3:39
  is
• 3:39
  just
• 3:39
  looking
• 3:40
  at
• 3:40
  social
• 3:40
  for
• 3:40
  the
• 3:41
  latest
• 3:41
  trends
• 3:41
  and
• 3:41
  buying
• 3:42
  that.
• 3:42
  So
• 3:42
  they're
• 3:43
  actually
• 3:43
  a
• 3:43
  little
• 3:43
  bit
• 3:43
  more
• 3:43
  loyal
• 3:44
  to
• 3:44
  the
• 3:45
  trend
• 3:45
  than
• 3:45
  to
• 3:45
  the
• 3:45
  brand
• 3:47
  which
• 3:47
  is
• 3:47
  an
• 3:47
  interesting
• 3:48
  dynamic.
• 3:49
  But
• 3:49
  also
• 3:49
  at
• 3:50
  Albert
• 3:50
  Hein
• 3:50
  I
• 3:50
  think
• 3:50
  we
• 3:51
  have
• 3:51
  4.7
• 3:52
  million
• 3:52
  customers
• 3:52
  every
• 3:53
  week.
• 3:53
  Unique
• 3:53
  customers,
• 3:54
  not
• 3:54
  transactions.
• 3:55
  And
• 3:55
  they're
• 3:56
  all
• 3:56
  very
• 3:56
  different
• 3:57
  and
• 3:57
  we
• 3:57
  need
• 3:58
  all
• 3:58
  the
• 3:58
  technology
• 3:58
  and
• 3:59
  the
• 3:59
  data
• 3:59
  etc.
• 3:59
  To
• 4:00
  cater
• 4:00
  them
• 4:00
  well
• 4:00
  and
• 4:01
  to
• 4:01
  really
• 4:01
  help
• 4:02
  them
• 4:03
  shop
• 4:03
  well
• 4:03
  with
• 4:03
  us
• 4:04
  and
• 4:04
  make
• 4:04
  them
• 4:04
  very
• 4:05
  loyal.
• 4:05
  And
• 4:05
  that's
• 4:06
  been
• 4:06
  quite
• 4:06
  successful
• 4:07
  over
• 4:07
  the
• 4:07
  last.
• 4:08
  So
• 4:08
  I
• 4:08
  was
• 4:08
  talking
• 4:08
  to
• 4:08
  somebody
• 4:09
  beforehand,
• 4:09
  he
• 4:09
  said
• 4:10
  you
• 4:10
  brought
• 4:10
  up
• 4:10
  some
• 4:10
  interest.
• 4:11
  I
• 4:11
  don't
• 4:11
  know
• 4:11
  if
• 4:11
  it's
• 4:11
  you
• 4:11
  or
• 4:11
  somebody
• 4:12
  else
• 4:12
  on
• 4:12
  the
• 4:12
  panel
• 4:12
  brought
• 4:12
  up
• 4:12
  some
• 4:12
  interesting
• 4:13
  statistical
• 4:14
  about
• 4:14
  the
• 4:14
  number
• 4:14
  of
• 4:15
  older
• 4:15
  people
• 4:15
  and
• 4:16
  how
• 4:16
  that
• 4:16
  demographic
• 4:17
  is
• 4:17
  going
• 4:17
  to
• 4:17
  change
• 4:18
  and
• 4:18
  the
• 4:18
  scope
• 4:18
  by
• 4:18
  which
• 4:18
  it's
• 4:19
  going
• 4:19
  to
• 4:19
  change
• 4:19
  and
• 4:19
  Some
• 4:19
  of
• 4:20
  the
• 4:20
  impacts
• 4:20
  you
• 4:20
  expect
• 4:21
  to
• 4:21
  feel
• 4:21
  in
• 4:22
  the
• 4:22
  business.
• 4:22
  What
• 4:22
  were
• 4:23
  some
• 4:23
  of
• 4:23
  those?
• 4:24
  Yeah,
• 4:24
  I
• 4:24
  think
• 4:25
  what
• 4:25
  you
• 4:25
  see
• 4:25
  is
• 4:25
  that
• 4:26
  older
• 4:26
  people,
• 4:26
  smaller
• 4:27
  households,
• 4:27
  so
• 4:28
  all
• 4:28
  of
• 4:28
  a
• 4:28
  sudden
• 4:28
  you
• 4:28
  need
• 4:29
  smaller
• 4:29
  portion
• 4:29
  sizes.
• 4:30
  People
• 4:31
  are
• 4:31
  much
• 4:31
  more
• 4:32
  health
• 4:32
  conscious.
• 4:32
  They
• 4:32
  want
• 4:33
  to
• 4:33
  grow
• 4:33
  old,
• 4:33
  but
• 4:34
  they
• 4:34
  want
• 4:34
  to
• 4:34
  grow
• 4:34
  old
• 4:34
  healthily.
• 4:36
  So
• 4:36
  they're
• 4:37
  looking
• 4:37
  for
• 4:38
  different
• 4:38
  products
• 4:38
  than
• 4:38
  they
• 4:39
  might
• 4:39
  have
• 4:39
  done
• 4:39
  before.
• 4:41
  Especially
• 4:42
  because
• 4:42
  the
• 4:42
  group
• 4:43
  is
• 4:43
  going
• 4:43
  to
• 4:43
  become
• 4:43
  so
• 4:44
  large.
• 4:44
  If
• 4:44
  you
• 4:44
  look
• 4:44
  at
• 4:44
  Western
• 4:45
  Europe,
• 4:45
  it
• 4:45
  is
• 4:45
  Netherlands.
• 4:46
  It's
• 4:46
  exactly
• 4:46
  the
• 4:47
  same.
• 4:47
  The
• 4:47
  group
• 4:47
  is
• 4:47
  going
• 4:48
  to
• 4:48
  be
• 4:48
  very,
• 4:48
  very
• 4:48
  large.
• 4:49
  So
• 4:50
  it's
• 4:50
  something
• 4:50
  to
• 4:50
  really
• 4:50
  cater
• 4:51
  to
• 4:51
  and
• 4:51
  to
• 4:51
  really
• 4:52
  understand
• 4:52
  our
• 4:52
  customers
• 4:53
  and
• 4:53
  to
• 4:54
  cater
• 4:54
  to
• 4:54
  that.
• 4:54
  What
• 4:55
  about
• 4:55
  shopping
• 4:56
  behaviors?
• 4:57
  I
• 4:57
  mean,
• 4:57
  as
• 4:57
  a
• 4:57
  primarily
• 4:58
  online
• 4:59
  grocery
• 5:00
  retailer,
• 5:01
  what
• 5:01
  are
• 5:02
  you
• 5:02
  noticing
• 5:02
  about
• 5:03
  each
• 5:03
  of
• 5:03
  those
• 5:03
  populations
• 5:04
  and
• 5:04
  how
• 5:04
  they're
• 5:05
  shopping?
• 5:05
  Yeah,
• 5:06
  in
• 5:06
  terms
• 5:07
  of
• 5:07
  we're
• 5:07
  not
• 5:07
  just
• 5:07
  online
• 5:08
  groceries,
• 5:09
  I
• 5:09
  think
• 5:09
  about
• 5:10
  just
• 5:10
  over
• 5:10
  10%
• 5:10
  of
• 5:11
  our
• 5:11
  business
• 5:11
  is
• 5:11
  online.
• 5:11
  Yeah,
• 5:12
  I
• 5:12
  was
• 5:12
  going
• 5:12
  to
• 5:12
  ask
• 5:12
  you
• 5:13
  the
• 5:13
  percentage.
• 5:13
  Yeah,
• 5:14
  yeah,
• 5:14
  I
• 5:14
  think
• 5:14
  it's
• 5:14
  12
• 5:15
  or
• 5:15
  something
• 5:15
  right
• 5:16
  now.
• 5:16
  Okay.
• 5:16
  And
• 5:17
  then
• 5:17
  we're
• 5:17
  in
• 5:17
  the
• 5:17
  store,
• 5:17
  but
• 5:17
  we
• 5:18
  are
• 5:18
  truly
• 5:18
  only
• 5:18
  channel.
• 5:19
  So
• 5:19
  whatever
• 5:19
  you
• 5:19
  see
• 5:19
  online,
• 5:20
  what
• 5:20
  you
• 5:20
  do
• 5:20
  online
• 5:20
  and
• 5:21
  you
• 5:21
  get
• 5:21
  home
• 5:21
  delivered,
• 5:22
  your
• 5:22
  experience
• 5:23
  is
• 5:23
  going
• 5:23
  to
• 5:23
  be
• 5:23
  the
• 5:23
  same
• 5:23
  as
• 5:24
  in
• 5:24
  the
• 5:24
  store.
• 5:26
  Our
• 5:26
  app
• 5:26
  is
• 5:26
  our
• 5:27
  main
• 5:27
  way
• 5:27
  of
• 5:28
  contact,
• 5:28
  of
• 5:28
  having
• 5:29
  our
• 5:30
  connection
• 5:30
  and
• 5:30
  engagement
• 5:31
  with
• 5:31
  our
• 5:31
  customers.
• 5:31
  Yes.
• 5:32
  Because
• 5:32
  basically
• 5:32
  we
• 5:33
  grew
• 5:33
  our
• 5:33
  app,
• 5:34
  I
• 5:34
  think
• 5:34
  four
• 5:34
  or
• 5:34
  five
• 5:35
  years
• 5:35
  ago
• 5:35
  we
• 5:35
  had
• 5:35
  200,000
• 5:36
  users.
• 5:37
  Now
• 5:37
  we
• 5:37
  have
• 5:38
  5
• 5:38
  million
• 5:38
  active
• 5:38
  users.
• 5:39
  Oh
• 5:39
  my
• 5:39
  God.
• 5:40
  Really
• 5:40
  scaled
• 5:40
  that
• 5:40
  all
• 5:40
  the
• 5:41
  way
• 5:41
  up.
• 5:41
  And
• 5:42
  by
• 5:42
  adding
• 5:42
  digital,
• 5:43
  we
• 5:44
  digitalized
• 5:44
  anything
• 5:45
  we
• 5:45
  had,
• 5:45
  we
• 5:45
  digitalized,
• 5:46
  made
• 5:47
  it
• 5:47
  in
• 5:47
  the
• 5:47
  app,
• 5:47
  made
• 5:48
  it
• 5:48
  the
• 5:48
  focal
• 5:48
  point
• 5:49
  for
• 5:49
  our
• 5:49
  first
• 5:49
  loyalty
• 5:50
  step
• 5:50
  and
• 5:50
  we
• 5:50
  just
• 5:51
  built
• 5:51
  it
• 5:51
  from
• 5:51
  there.
• 5:51
  It's
• 5:52
  got
• 5:52
  to
• 5:52
  be
• 5:52
  a
• 5:52
  goldmine
• 5:53
  for
• 5:53
  a
• 5:53
  data
• 5:53
  and
• 5:53
  analytics
• 5:54
  guy
• 5:54
  like
• 5:54
  you.
• 5:55
  You
• 5:55
  like
• 5:55
  that,
• 5:55
  huh?
• 5:56
  Yeah.
• 5:56
  And
• 5:57
  really.
• 5:57
  And
• 5:58
  it's
• 5:58
  never
• 5:58
  data
• 5:58
  or
• 5:59
  technology
• 5:59
  for
• 5:59
  the
• 5:59
  sake
• 6:00
  of
• 6:00
  data.
• 6:01
  It's
• 6:01
  all
• 6:01
  for
• 6:01
  the
• 6:01
  customer
• 6:02
  or
• 6:02
  for
• 6:02
  employees
• 6:03
  to
• 6:03
  really
• 6:03
  help
• 6:03
  them
• 6:04
  see
• 6:04
  where
• 6:04
  the
• 6:04
  value
• 6:04
  is
• 6:05
  and
• 6:05
  really
• 6:05
  drive
• 6:06
  that
• 6:06
  home.
• 6:07
  Alright,
• 6:07
  sir,
• 6:07
  so
• 6:08
  I
• 6:08
  gotta
• 6:08
  ask
• 6:08
  you,
• 6:08
  I
• 6:09
  was
• 6:09
  going
• 6:09
  through
• 6:09
  this
• 6:09
  thought
• 6:09
  experiment
• 6:10
  with
• 6:10
  someone
• 6:10
  right
• 6:10
  before
• 6:10
  you
• 6:11
  came
• 6:11
  on
• 6:11
  and
• 6:11
  I
• 6:11
  was
• 6:11
  saying
• 6:12
  to
• 6:12
  him,
• 6:12
  like,
• 6:13
  if
• 6:13
  I
• 6:13
  look
• 6:13
  at
• 6:13
  how
• 6:14
  I
• 6:14
  shop
• 6:14
  for
• 6:14
  groceries
• 6:16
  and
• 6:16
  this
• 6:17
  could
• 6:18
  be
• 6:18
  a
• 6:18
  country
• 6:19
  of
• 6:19
  origin
• 6:19
  thing,
• 6:19
  who
• 6:20
  knows?
• 6:20
  But
• 6:20
  as
• 6:20
  I
• 6:20
  look
• 6:20
  at
• 6:20
  how
• 6:21
  I
• 6:21
  shop
• 6:21
  for
• 6:21
  groceries,
• 6:22
  I
• 6:22
  shop
• 6:22
  for
• 6:23
  them
• 6:23
  pretty
• 6:23
  similar
• 6:23
  to
• 6:24
  how
• 6:24
  my
• 6:24
  parents
• 6:24
  shop
• 6:24
  for
• 6:25
  them,
• 6:25
  and
• 6:25
  my
• 6:25
  parents
• 6:26
  shop
• 6:26
  for
• 6:26
  them
• 6:26
  similar
• 6:27
  to
• 6:27
  how
• 6:27
  their
• 6:27
  parents
• 6:28
  shop
• 6:28
  for
• 6:28
  them,
• 6:29
  is
• 6:30
  that
• 6:30
  true
• 6:30
  or
• 6:31
  do
• 6:31
  you
• 6:31
  take
• 6:32
  issue
• 6:32
  with
• 6:32
  that
• 6:32
  kind
• 6:33
  of
• 6:33
  issue?
• 6:33
  Okay,
• 6:34
  tell
• 6:34
  me
• 6:34
  why.
• 6:34
  Yeah,
• 6:35
  I
• 6:35
  want
• 6:35
  to
• 6:35
  know
• 6:35
  why.
• 6:36
  I
• 6:36
  think
• 6:36
  first
• 6:37
  of
• 6:37
  all,
• 6:37
  you
• 6:37
  see
• 6:38
  much
• 6:38
  more
• 6:38
  combined
• 6:39
  households
• 6:39
  also.
• 6:39
  Okay.
• 6:40
  We
• 6:40
  talked
• 6:40
  about
• 6:40
  that
• 6:41
  in
• 6:41
  the
• 6:41
  podium
• 6:42
  as
• 6:42
  well.
• 6:43
  So
• 6:43
  you
• 6:43
  now
• 6:43
  have,
• 6:44
  say
• 6:44
  you
• 6:44
  have
• 6:44
  a
• 6:44
  family
• 6:44
  of
• 6:44
  four.
• 6:45
  One
• 6:46
  is
• 6:46
  gluten
• 6:46
  intolerant,
• 6:47
  wants
• 6:48
  to
• 6:48
  eat
• 6:48
  vegetarian,
• 6:49
  the
• 6:49
  other
• 6:49
  one's
• 6:50
  doing
• 6:50
  sports
• 6:50
  and
• 6:50
  wants
• 6:51
  to
• 6:51
  have
• 6:51
  more
• 6:51
  protein,
• 6:52
  and
• 6:52
  the
• 6:52
  other
• 6:52
  one
• 6:52
  wants
• 6:53
  to
• 6:53
  be
• 6:53
  no
• 6:53
  longer
• 6:54
  in
• 6:54
  the
• 6:54
  kitchen
• 6:54
  in
• 6:54
  20
• 6:54
  minutes
• 6:55
  preparing
• 6:55
  it.
• 6:56
  So
• 6:56
  how
• 6:56
  do
• 6:56
  you
• 6:56
  deal
• 6:56
  with
• 6:57
  that?
• 6:57
  There's
• 6:57
  much
• 6:58
  more
• 6:58
  diverse
• 6:59
  demand
• 7:00
  and
• 7:00
  personal
• 7:00
  experience
• 7:01
  and
• 7:01
  personal
• 7:02
  preferences
• 7:02
  that
• 7:03
  comes
• 7:03
  back
• 7:04
  than
• 7:04
  when
• 7:04
  I
• 7:04
  was
• 7:04
  young.
• 7:05
  I
• 7:05
  just
• 7:05
  ate
• 7:05
  whatever
• 7:05
  my
• 7:05
  parents
• 7:06
  gave
• 7:06
  me.
• 7:06
  Right,
• 7:06
  Right.
• 7:07
  That's
• 7:07
  what
• 7:07
  we
• 7:07
  do.
• 7:07
  So
• 7:08
  what
• 7:08
  I'm
• 7:08
  buying
• 7:08
  is
• 7:08
  different.
• 7:09
  Is
• 7:09
  how
• 7:10
  I'm
• 7:10
  shopping
• 7:10
  different
• 7:11
  and
• 7:11
  how.
• 7:11
  So,
• 7:12
  yeah,
• 7:13
  for
• 7:13
  me,
• 7:13
  it's
• 7:13
  much
• 7:14
  more.
• 7:14
  What
• 7:14
  I
• 7:14
  see
• 7:14
  is
• 7:15
  much
• 7:15
  more
• 7:15
  digital.
• 7:15
  So
• 7:16
  our
• 7:16
  app
• 7:16
  is
• 7:17
  Also,
• 7:18
  of
• 7:19
  those
• 7:19
  4,5
• 7:20
  million
• 7:20
  app
• 7:21
  users,
• 7:21
  I
• 7:21
  think
• 7:22
  300,000,
• 7:22
  400,000
• 7:23
  every
• 7:23
  week
• 7:24
  do
• 7:24
  their
• 7:24
  e
• 7:25
  commerce
• 7:25
  shopping
• 7:25
  with
• 7:25
  it.
• 7:25
  But
• 7:26
  the
• 7:26
  others
• 7:26
  go
• 7:26
  to
• 7:26
  store,
• 7:27
  but
• 7:27
  also
• 7:27
  interact
• 7:27
  with
• 7:27
  us
• 7:28
  differently.
• 7:28
  So
• 7:29
  that's
• 7:29
  why
• 7:30
  we
• 7:30
  also
• 7:30
  think
• 7:31
  on
• 7:31
  how
• 7:31
  can
• 7:31
  we
• 7:31
  help
• 7:31
  all
• 7:32
  these
• 7:32
  customers.
• 7:32
  For
• 7:33
  example,
• 7:33
  what
• 7:34
  I
• 7:34
  just
• 7:34
  said
• 7:34
  on
• 7:35
  these
• 7:35
  families.
• 7:36
  So
• 7:36
  if
• 7:36
  you're
• 7:36
  a
• 7:36
  family
• 7:37
  of
• 7:37
  four
• 7:37
  and
• 7:37
  you
• 7:37
  have
• 7:37
  all
• 7:37
  these
• 7:37
  characteristics,
• 7:38
  we
• 7:39
  now
• 7:39
  build
• 7:39
  Genai
• 7:40
  Assistant
• 7:41
  in
• 7:41
  the
• 7:41
  app.
• 7:41
  We
• 7:41
  actually
• 7:42
  gave
• 7:42
  them
• 7:42
  a
• 7:42
  name
• 7:42
  and
• 7:42
  a
• 7:42
  little
• 7:43
  face
• 7:44
  after
• 7:44
  practicing
• 7:44
  a
• 7:45
  lot
• 7:45
  and
• 7:45
  it
• 7:45
  actually
• 7:46
  answers
• 7:46
  those
• 7:46
  questions.
• 7:47
  So
• 7:47
  if
• 7:47
  you
• 7:47
  say,
• 7:48
  I'm
• 7:48
  going
• 7:48
  to
• 7:48
  cook
• 7:49
  dinner
• 7:49
  for
• 7:49
  eight
• 7:49
  people
• 7:50
  tonight,
• 7:50
  two
• 7:51
  are
• 7:51
  vegetarian,
• 7:52
  One
• 7:52
  one's
• 7:52
  protein.
• 7:53
  The
• 7:53
  other
• 7:53
  one
• 7:53
  is
• 7:53
  a
• 7:53
  shellfish
• 7:54
  allergy.
• 7:54
  And
• 7:55
  I
• 7:55
  need
• 7:55
  to
• 7:55
  be
• 7:55
  in
• 7:55
  20
• 7:55
  minutes
• 7:56
  and
• 7:56
  what
• 7:56
  can
• 7:56
  I
• 7:56
  do?
• 7:56
  Prepare
• 7:57
  the
• 7:57
  day
• 7:57
  before.
• 7:58
  It
• 7:58
  just
• 7:58
  gives
• 7:59
  you
• 7:59
  all
• 7:59
  the
• 7:59
  recipes
• 8:00
  to
• 8:00
  choose
• 8:00
  from.
• 8:00
  One
• 8:01
  click,
• 8:01
  it's
• 8:01
  on
• 8:01
  your
• 8:01
  list
• 8:02
  or
• 8:02
  on
• 8:02
  your
• 8:02
  E
• 8:02
  commerce
• 8:03
  shop.
• 8:03
  And
• 8:03
  it's
• 8:03
  really
• 8:04
  driving
• 8:04
  customers.
• 8:05
  So
• 8:05
  in
• 8:05
  the
• 8:05
  first
• 8:05
  week
• 8:06
  when
• 8:06
  we
• 8:06
  announced
• 8:06
  it,
• 8:07
  it
• 8:07
  was
• 8:07
  already
• 8:07
  150,000
• 8:08
  users
• 8:09
  straight.
• 8:10
  So
• 8:10
  it's
• 8:10
  a
• 8:10
  great
• 8:11
  example
• 8:11
  on
• 8:12
  how
• 8:12
  technology
• 8:14
  answers
• 8:14
  a
• 8:14
  question
• 8:15
  that
• 8:15
  we
• 8:15
  already
• 8:15
  have
• 8:16
  and
• 8:16
  really
• 8:16
  drives
• 8:17
  value.
• 8:17
  And
• 8:17
  how
• 8:17
  are
• 8:18
  you
• 8:18
  seeing
• 8:18
  adoption
• 8:19
  of
• 8:19
  something
• 8:19
  like
• 8:20
  that?
• 8:20
  Is
• 8:20
  it
• 8:20
  Gen
• 8:21
  Z
• 8:21
  that's
• 8:21
  doing
• 8:22
  that
• 8:22
  primarily
• 8:23
  or
• 8:23
  are
• 8:24
  you
• 8:24
  seeing
• 8:24
  that
• 8:24
  across
• 8:25
  all
• 8:25
  age
• 8:25
  demographics?
• 8:27
  I
• 8:27
  think
• 8:28
  the
• 8:28
  older
• 8:28
  customers
• 8:29
  are
• 8:30
  a
• 8:31
  little
• 8:31
  bit
• 8:31
  tougher
• 8:31
  to
• 8:32
  take
• 8:32
  on
• 8:32
  board,
• 8:32
  but
• 8:33
  that's
• 8:33
  another
• 8:34
  challenge
• 8:34
  for
• 8:34
  us.
• 8:34
  Let's
• 8:35
  make
• 8:35
  the
• 8:35
  user
• 8:35
  experience
• 8:36
  so
• 8:36
  intuitive
• 8:37
  that
• 8:38
  they
• 8:38
  can
• 8:38
  tag
• 8:39
  along
• 8:39
  with
• 8:39
  it
• 8:39
  and
• 8:39
  has
• 8:40
  been
• 8:40
  quite
• 8:40
  successful
• 8:40
  so
• 8:41
  far.
• 8:41
  Wow.
• 8:42
  Yeah.
• 8:42
  Well,
• 8:42
  thanks
• 8:42
  for
• 8:42
  proving
• 8:43
  me
• 8:43
  wrong
• 8:43
  too.
• 8:43
  Because
• 8:45
  of
• 8:45
  my
• 8:45
  purpose,
• 8:45
  I
• 8:46
  100%
• 8:46
  agree
• 8:46
  with
• 8:46
  you.
• 8:46
  Now
• 8:47
  that
• 8:47
  I
• 8:47
  think
• 8:47
  about
• 8:47
  it,
• 8:47
  you're
• 8:47
  right.
• 8:48
  My
• 8:48
  shopping
• 8:48
  habits
• 8:48
  are
• 8:49
  very
• 8:49
  different
• 8:49
  based
• 8:50
  on
• 8:50
  the
• 8:50
  omnichannel
• 8:51
  nature
• 8:51
  of
• 8:51
  how
• 8:51
  we
• 8:51
  all
• 8:51
  shop
• 8:52
  and
• 8:52
  how
• 8:52
  we
• 8:52
  interact
• 8:52
  with
• 8:53
  things
• 8:53
  digitally.
• 8:53
  So
• 8:53
  that
• 8:53
  was
• 8:54
  great.
• 8:54
  Thank
• 8:54
  you.
• 8:54
  All
• 8:55
  right,
• 8:55
  well,
• 8:56
  let's
• 8:56
  close
• 8:56
  out
• 8:56
  this
• 8:56
  interview
• 8:57
  with
• 8:57
  getting
• 8:57
  you
• 8:57
  out
• 8:58
  of
• 8:58
  here
• 8:58
  on
• 8:58
  this
• 8:58
  question.
• 8:59
  What
• 8:59
  are
• 9:00
  you
• 9:00
  focused
• 9:00
  on
• 9:00
  in
• 9:00
  your
• 9:01
  role
• 9:01
  for
• 9:01
  the
• 9:01
  balance
• 9:01
  of
• 9:02
  the
• 9:02
  year
• 9:02
  and
• 9:02
  as
• 9:02
  you
• 9:02
  look
• 9:02
  to
• 9:02
  2026
• 9:03
  even.
• 9:04
  Yeah,
• 9:04
  no,
• 9:04
  I
• 9:05
  think
• 9:05
  as
• 9:05
  I
• 9:06
  said,
• 9:06
  so
• 9:06
  we've
• 9:06
  done
• 9:07
  a
• 9:07
  lot
• 9:07
  about
• 9:07
  digitalization,
• 9:08
  so
• 9:08
  all
• 9:09
  app
• 9:09
  first
• 9:09
  digitalizer
• 9:10
  stores,
• 9:10
  etc.
• 9:11
  So
• 9:11
  now
• 9:11
  we
• 9:12
  have
• 9:12
  these
• 9:12
  5
• 9:12
  million
• 9:12
  users
• 9:13
  in
• 9:13
  the
• 9:13
  app.
• 9:14
  So
• 9:14
  we're
• 9:14
  really
• 9:14
  happy
• 9:15
  with
• 9:15
  that.
• 9:15
  How
• 9:15
  can
• 9:16
  we
• 9:16
  make
• 9:16
  it
• 9:16
  more
• 9:16
  personal
• 9:17
  for
• 9:17
  you?
• 9:17
  Why
• 9:17
  do
• 9:18
  you
• 9:18
  see
• 9:18
  exactly
• 9:18
  the
• 9:18
  same
• 9:19
  as
• 9:19
  that
• 9:19
  I
• 9:19
  see
• 9:19
  and
• 9:20
  not
• 9:20
  only
• 9:20
  the
• 9:20
  offers
• 9:21
  but
• 9:21
  also
• 9:21
  the
• 9:21
  content.
• 9:22
  So
• 9:22
  real
• 9:22
  content,
• 9:23
  orchestration.
• 9:24
  How
• 9:24
  do
• 9:24
  I.
• 9:25
  If
• 9:25
  you're
• 9:25
  a
• 9:25
  vegetarian,
• 9:26
  I
• 9:26
  don't
• 9:26
  want
• 9:26
  to
• 9:27
  ever
• 9:27
  show
• 9:27
  you
• 9:28
  some
• 9:28
  meat
• 9:28
  and
• 9:28
  whatever
• 9:29
  again
• 9:29
  because
• 9:29
  you're
• 9:30
  just
• 9:30
  a
• 9:30
  vegetarian.
• 9:30
  It
• 9:31
  should
• 9:31
  all
• 9:31
  be
• 9:31
  blending
• 9:32
  in
• 9:32
  with
• 9:32
  you
• 9:33
  also
• 9:33
  from
• 9:33
  the
• 9:33
  content,
• 9:33
  the
• 9:34
  recipes,
• 9:34
  the
• 9:34
  inspiration,
• 9:35
  everything
• 9:35
  you
• 9:35
  see.
• 9:35
  So
• 9:36
  it's
• 9:36
  much
• 9:36
  more
• 9:36
  richer
• 9:37
  experience.
• 9:37
  That's
• 9:37
  what
• 9:37
  my
• 9:38
  focus
• 9:38
  is.
• 9:38
  Got
• 9:38
  it.
• 9:38
  Got
• 9:38
  it.
• 9:39
  How
• 9:39
  do
• 9:39
  you
• 9:39
  think
• 9:39
  about
• 9:39
  that
• 9:40
  when
• 9:41
  you're
• 9:41
  talking
• 9:41
  about
• 9:41
  that
• 9:42
  individual
• 9:42
  household
• 9:43
  that
• 9:43
  has
• 9:43
  different
• 9:44
  shoppers
• 9:44
  in
• 9:44
  it
• 9:45
  too?
• 9:45
  Are
• 9:45
  you
• 9:45
  able
• 9:46
  to
• 9:46
  get
• 9:46
  or
• 9:47
  is
• 9:47
  that
• 9:47
  on
• 9:47
  the
• 9:47
  roadmap
• 9:48
  somewhere
• 9:48
  in
• 9:48
  the
• 9:48
  future?
• 9:49
  To
• 9:49
  get
• 9:49
  down
• 9:50
  to
• 9:50
  the
• 9:50
  level
• 9:50
  of
• 9:51
  My
• 9:51
  son
• 9:51
  has
• 9:52
  a
• 9:52
  shellfish
• 9:52
  allergy.
• 9:53
  He
• 9:53
  goes
• 9:53
  in
• 9:53
  by
• 9:54
  himself
• 9:54
  to
• 9:55
  go
• 9:55
  purchase
• 9:56
  something.
• 9:56
  He
• 9:57
  might
• 9:57
  be
• 9:57
  using
• 9:57
  the
• 9:57
  same
• 9:58
  app
• 9:58
  that
• 9:58
  our
• 9:58
  family
• 9:59
  has.
• 9:59
  Like
• 9:59
  where
• 10:00
  do
• 10:00
  you
• 10:00
  see
• 10:00
  that
• 10:00
  going?
• 10:01
  That
• 10:01
  level
• 10:01
  of
• 10:01
  personality.
• 10:02
  Yeah.
• 10:02
  So
• 10:02
  basically
• 10:02
  we
• 10:02
  have
• 10:02
  our
• 10:03
  bonus
• 10:03
  card
• 10:03
  to
• 10:03
  screen,
• 10:04
  so
• 10:04
  it's
• 10:04
  the
• 10:05
  loyalty
• 10:05
  card.
• 10:05
  So
• 10:06
  we
• 10:06
  do
• 10:06
  store
• 10:06
  as
• 10:07
  much
• 10:07
  data
• 10:07
  as
• 10:07
  we
• 10:07
  can
• 10:08
  and
• 10:08
  people
• 10:08
  allow
• 10:08
  us
• 10:09
  to
• 10:10
  on
• 10:10
  that
• 10:10
  because
• 10:10
  we've
• 10:10
  got
• 10:11
  strict
• 10:11
  rules
• 10:11
  to
• 10:11
  that
• 10:11
  and
• 10:11
  we
• 10:12
  adhere
• 10:12
  to
• 10:12
  it.
• 10:12
  Right.
• 10:13
  And
• 10:13
  we
• 10:13
  try
• 10:13
  to
• 10:14
  get
• 10:14
  deeper
• 10:15
  and
• 10:15
  deeper
• 10:15
  into
• 10:15
  the
• 10:15
  consumer
• 10:16
  just
• 10:16
  to
• 10:16
  really
• 10:17
  help
• 10:17
  them
• 10:17
  and
• 10:18
  make
• 10:18
  their
• 10:18
  life
• 10:18
  easier.
• 10:19
  But
• 10:19
  yeah,
• 10:20
  there's
• 10:20
  always
• 10:20
  new
• 10:20
  frontiers.
• 10:21
  Right?
• 10:21
  Right.
• 10:22
  Wow.
• 10:22
  That's
• 10:22
  a
• 10:22
  really
• 10:23
  interesting
• 10:23
  question
• 10:23
  though
• 10:23
  with
• 10:23
  like
• 10:24
  the
• 10:24
  digital
• 10:24
  payments
• 10:25
  shaping
• 10:25
  the
• 10:25
  landscape
• 10:26
  and
• 10:26
  understanding
• 10:27
  who's
• 10:27
  in
• 10:27
  the
• 10:27
  store
• 10:27
  shopping
• 10:28
  through
• 10:28
  those
• 10:28
  conduits.
• 10:29
  That's
• 10:29
  a
• 10:29
  really
• 10:29
  interesting
• 10:30
  question.
• 10:31
  Yeah.
• 10:32
  Well,
• 10:32
  thank
• 10:32
  you
• 10:33
  so
• 10:33
  much
• 10:33
  for
• 10:34
  taking
• 10:34
  the
• 10:34
  time
• 10:34
  to
• 10:34
  stop
• 10:35
  by.
• 10:36
  Thanks
• 10:36
  to
• 10:36
  all
• 10:36
  of
• 10:36
  you.
• 10:37
  Been
• 10:37
  following
• 10:37
  along
• 10:37
  of
• 10:38
  our
• 10:38
  coverage
• 10:39
  here
• 10:39
  at
• 10:39
  the
• 10:40
  World
• 10:40
  Retail
• 10:40
  Congress.
• 10:41
  And
• 10:41
  finally,
• 10:41
  thank
• 10:42
  you
• 10:42
  to
• 10:42
  Fusion
• 10:42
  Group
• 10:43
  for
• 10:43
  making
• 10:43
  all
• 10:43
  of
• 10:43
  our
• 10:43
  coverage
• 10:44
  here
• 10:44
  at
• 10:44
  the
• 10:44
  show
• 10:44
  possible.
• 10:45
  Stay
• 10:46
  tuned.
• 10:46
  We
• 10:46
  have
• 10:46
  more
• 10:47
  interviews
• 10:47
  to
• 10:47
  come
• 10:48
  and
• 10:48
  until
• 10:49
  then,
• 10:49
  be
• 10:50
  careful
• 10:50
  out
• 10:50
  there.