Washburn-Crosby's High Stakes Experiment: How WCCO & Betty Crocker Built a Midwest Lifeline
SHOW DESCRIPTION:
On October 2, 1924, WCCO Radio went live across the Upper Midwest, transforming an unproven 500-watt hotel experiment into a 50,000-watt clear-channel utility that redefined regional identity. Born from the bankruptcy of WLAG, flour milling giant Washburn-Crosby took a high-stakes corporate gamble on the raw power of wireless radiotelephony, purchasing the silent station for $7,500 and funding a massive overhaul. At a time when radio was viewed as a fleeting trade-show gimmick, this visionary investment produced daytime radio’s first home economist, created the world’s first…
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