How a Roofing Company Scaled to 80 Million by Fixing Customer Onboarding

Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies · Jul 1, 2026 · 6m · transcript

Lucas and Luna break down the story of a regional roofing company that hit $80 million in annual revenue not by sales growth or marketing spend, but by completely redesigning their customer onboarding process. They reduced time from first call to signed contract from 14 days to under 48 hours, slashed cancellation rates by 40%, and turned a 30-day revenue cycle into a cash-flow machine. The hosts explore the specific systems, software stack, and org changes that made it possible, and what it means for any service business trying to cross the mid-market threshold.

#Roofing #CustomerOnboarding…