[Podcast] Music Marketing Trends Reveal New Ways to Engage Multicultural Consumers

The New Mainstream Podcast · Apr 8, 2020 · 21m

Music is one of the most prolific forms of cultural expression and influences consumer behavior and brand affinity. In this week’s episode, Nidia Serrano, Audience Marketing Director at Pandora, discusses how cultural cues impact trends in music marketing research, and how advertisers can use those insights to create relevant content for multicultural audiences.