Paid Search + Paid Social 101: Test and Learn | Andrew Harder of Cisco

Marketing Happy Hour · Jun 8, 2023 · 48m

This week, Cassie and Erica chat with Andrew Harder, Senior Paid Media Manager at Cisco (Webex Suite), a SaaS marketer passionate about paid media programs that drive bottom line results.

This episode is sponsored by Magic Mind: visit ⁠MagicMind.co/MHH⁠ to get up to 50% off your first subscription in the next 10 days with our code MHH20

Here's a peek at what we cover in this episode:

[00:03:17] - Andrew shares his background and experience in B2B (business to business) and SaaS (Software-as-a-Service) marketing, learning how to navigate ad platforms and manage large budgets, and details his…