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Why Having a CPA Is Vital: Guardians of Financial Integrity

What makes a CPA more than just an accountant? In this episode of Max Value, host Ben Towne sits down with Denise Froemming, President & CEO of CalCPA, to explore why CPAs are trusted as the custodians of financial truth—and how they can directly boost the value of your business.

Denise shares her inspiring journey from healthcare finance and data analytics to global real estate leadership and ultimately guiding one of the largest CPA organizations in the U.S. She explains what sets CPAs apart, how the licensing process is evolving, and why their integrity and public trust responsibilities…

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