Latest / Callum Walker | Figuring It Out / Episode #3: Clients draining you?: How I revitalised my coaching business with one question

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Episode #3: Clients draining you?: How I revitalised my coaching business with one question · Callum Walker | Figuring It Out

• 0:03
  Callum Walker: If fear is the only thing stopping us from achieving our dreams and we only fear what we don't understand, then the antidote to fear
• 0:10
  is knowledge. All we have to do is find out who has the knowledge that we need to conquer our fears and achieve our entrepreneurial dreams. My name is Callum Walker, and welcome to the podcast that will help you figure it out and conquer this lonely entrepreneurial journey. Wow. What a weekend.
• 0:31
  What a what a week. What a week it's been. A little bit wet today. I always find I I already do this down the canal because I always I just find that the stuff that comes out of my mouth, it just kinda flows a lot better when I'm walking or when I'm moving. I'm a very kind of active person as most of you who who work with me already kinda know in that sense.
• 0:52
  So, yeah, I'm quite active. I can't sit still. Think I it's the ADHD of me. But anyway, so, yeah, what an amazing past seven days, really. This time last week, I was in Berlin.
• 1:03
  Saw Brian Cox, which was just amazing. But, actually, on the last episode of this, I was talking about how impressed I am about just how he is able to translate such a confusing and potentially boring subject and turn it into something that is just so exciting, relatable, and everything. So he was just amazing. I definitely did get lost in a couple of things, you know, just naturally off the back of, like, math to numbers doesn't work for me particularly well, and he went a little bit in-depth for that. But, yeah, amazing.
• 1:35
  And, again, just to kinda summarize, I was talking about on the last episode really around how impressed I was that he was able to captivate his audience and get them so engaged in something that is so complex and challenging. But, anyway, I've been up to a bit of things. I had my webinar last week. On Thursday, I had my mass class, which was just amazing. You know, I had 30 people sign on.
• 2:00
  18 of them showed up, which is great. I'm really happy with that, and nine came on. So, yeah, nine more guys that I get to work with. But I think what I wanna talk to you, everyone, about today, and really what I wanna go into is how important your community is and who you're working with actually is. Because, like, for me, this is, the keystone to everything that you do, whether it's from a coaching perspective, from a marketing perspective, whatever.
• 2:33
  It starts with that who. And we can get really kinda sucked into the trap maybe as coaches of, right, okay. Well, who can I work with? Who who do I get results with? Who do I think I should work with?
• 2:46
  Versus who do I wanna work with? My reason for that is that, you know, for myself, I look back on my own coaching journey. I went through a period where I was working mainly with with people helping them lose weight, change their lifestyle, all of this sort of stuff. And I was extremely good at it. Don't get me wrong.
• 3:02
  I got incredible results with people and changed so many lives. I could sound a little bit arrogant, but I actually know it's just confident that, like, you know, I did. And and I was really good at it, but I didn't like it. It's not like I didn't like it. It just didn't get me like, ah.
• 3:18
  Do you know what I mean? Like, it didn't get me so excited. And, like, when I when I had new client come on, there was almost that sense of dread, actually. I don't know if it was because I didn't like the people. It was just more it felt like work as opposed to it feeling like this is what I'm here to do.
• 3:38
  This is why I was put on this planet. And and I found that I definitely went through a period of time really heavily procrastinating around driving my business forward, getting new clients. I knew the stuff I needed to do, but I didn't do it. And for a long time, I really used to think about, like, Well, why am I doing that? Like, why am I really why am I procrastinating?
• 4:04
  I know this is gonna improve the quality of my life. It's gonna do you know, I'm gonna bring my money. I'm gonna grow my business. But why am I so reluctant to drive forward and really, really grow my business and do the stuff that I was supposed to do? It's because I kinda didn't wanna do it.
• 4:18
  It's not necessarily the stuff. It was more the people that there were it was, like, you know, 40% of my clients I really loved, but 70 to 60%, I said, ugh, you're just hard. Like, you're just hard work. And and I I kinda put two and two together that more clients meant more pain. And and, really, like, we don't take actions to move towards pain.
• 4:42
  We take actions to move away from pain. I was just moving towards pain with a potential chance of moving towards pleasure, but it was a chance, not a certainty. Whereas the situation I'm in now, like, well, you know, pissing it down with rain. It's cold. It's wet.
• 5:04
  Yeah. I'm still doing this. Why? Because I love this now. Like, that this could potentially be a tool for someone listening here who might go, I really wanna engage with this guy.
• 5:13
  Now I want to do that because I love the work, but more importantly, I love the people who I work with now. Like, I am obsessed with bringing more and more and more people into my program. Why? Not to make more money. I'll go on to the money thing in a second, but because it just fills up my cup that I'm sure, you know, as entrepreneurs, especially young entrepreneurs, you know, whichever one in my community is, that includes you, Stumac, even though you're 34, you're still young.
• 5:46
  They're like, you know, we're all young, and that, like, you know, I started my business up at 22. I what are most 22 year olds doing? They're going out, getting pissed, and having a good time. What was I doing? Writing recipes at fucking 01:00 in the morning.
• 5:59
  And, like and that's incredibly lonely. It's incredibly lonely in the way that you're thinking because to run a business, to be an entrepreneur, to be a coach, you have to think on a different a different wavelength, a different level, and, like and being being isolated in that, it's painful, and it's hard. Whereas, like, this past weekend, honestly, like, people will look at I look at my weekend. Yeah? Just so you know, I my Thursday.
• 6:26
  So I got back from Berlin at 10PM. K? For some reason, it ended up being a ten hour round trip back from Berlin. So I got back from Berlin on Wednesday at 10PM after a ten a ten hour round trip. Then on Thursday, I got up at six, started all of my works.
• 6:40
  I needed to prep for my master class that I did at eleven. So I'm a bit nuts and just, like, rampage through that all the way through to eleven. Then I delivered a two and a half hour master class. Then I was following up with people for six hours after that. So I finished at nine.
• 6:53
  Then Friday, had three clients in the morning. Then I went and picked up the big smoke, one of my number one clients from the airport. We spent the afternoon together. I left the office at 10PM well, 10:30, actually. Then I was up for all of my clients to come down who've come from all areas of the country.
• 7:11
  Was just just so crazy. Like, I literally can't believe that these people have flown all the way over have flown over to see me, driven off in more parts of the country just to see me. Like, it's crazy. And and and then I was in the office at at 08:00. I left the office at half one in the morning after talking all day.
• 7:30
  Then it took me ages to get back to sleep because I was still wired. So I didn't get back to sleep till half two, but forgot that the the clocks had moved forward an hour. And then I stupidly said, without thinking about the clocks, guys, instead of starting at ten, she started nine. So I actually got to sleep at half three and then got to the office for eight. So so I was up at seven.
• 7:52
  So I had four hours sleep and then was talking all day on Sunday till and I left the office at half seven. That's nuts. But, like, I loved every minute of it. That I loved it. It gets me excited, and I just wanna do more of it.
• 8:10
  You know? And I think my point is that, like, one of my favorite things I've ever heard of Matthew McConaughey, he spoke about he went through a period where every film he was doing is like, I need this to be a blockbuster. I need this to be successful. But when he fell in love with the the daily labor, the process of acting, and started doing films that he genuinely loved as opposed to films that would make him money, he got an Oscar. He became one of the most successful actors going.
• 8:40
  So but I think my point is that, like, I had a weekend where every single person in that room are my people. Like, you know, they're they're they're me. I'm them. Like, we're talking on the same language. We're thinking the same thoughts.
• 8:57
  We're going through the same experiences, problems, challenges. We can feel so isolated, and I was around my people. And I just want more of those people because, like, I went through such a long period of time where I was so alone and on my own. And now all of a sudden, I'm not alone. And then more importantly, people who are in that position have have created a place for them to come.
• 9:19
  And that gets me excited. Procrastination is not a problem. My problem is I've gotta slow down. K? Slow down a bit here, chief.
• 9:26
  You know? So I think what I'm getting at is really, really think. Who do I want to work with? Not who do I think I should work with or what am I good at? Who do I wanna work with?
• 9:37
  What's the work I wanna be doing? So, you know, for years, I was, like, I was chained as a nutritionist. So I thought my only real, like, future was to either be a nutritionist at an international level or go down the Joe Wicks route and almost, like, be the known guy from a weight loss perspective. But neither of those futures excited me because I wasn't really in love with that process. Whereas this, I I adore my clients.
• 10:03
  They're like my friends. I just get to hang out and geek out and nerd with them over things that no one else understands, no one else can talk about. How amazing. So I think my point is really spending some time thinking about, right, what is it I wanna be doing? Who is it I wanna be working with?
• 10:20
  You know? And what's the place that I can create? Because the feedback I got off my off my guys was just, like, magical. They're like, honestly, the this is my peep these are my people. And then your business becomes something different.
• 10:35
  It's not it's not about just making money for you. You've you've you've put your own little stamp on the world. You've changed someone's life. And and I think that's the key to this. And, you know, and I was straight up and open with my guys because a few of them were asking about referrals.
• 10:52
  How did you go get about getting some referrals, all this sort of stuff? And I was like, look. Okay. I'm gonna have a conversation with you, all of you here, and I'm gonna ask you something. I'm like, right.
• 11:03
  Then if you could get me more clients, yeah, that gives me more money. Yeah? Gives me more money. But I'm still gonna be sat here in the same Marks and Spencer's t shirt in the which I'm actually still wearing, the same trackies that I'm still wearing because, like, because this this is enhancing the quality of my life. So more money, I'm not gonna spend it on anything else.
• 11:23
  What more money allows me to do is actually put it back into the business. So my point is that the more clients you give me, the more money I have access to, which then means all the things that we really enjoy doing, I could put more money into it to make it even better. I can get even better experts in. We can go and do, like, you know, our mastermind. We can go and do it somewhere else.
• 11:42
  You know, we can go abroad, and I can pay for you to do that because I've got more money to do it. So I can make the overall experience so much better. So it's like, you know, the more the more clients I get in, the more and more of this work I get to do. So I think where I'm kinda getting out with this is that, like, that really focusing on the who you want to work with is just massive. And asking yourself the question of, right, do my do my clients fill me up?
• 12:10
  Do I get excited to get more clients on board? Because, honestly, like, my clients have really, really changed my view of this whole business thing. But yeah. So so, yeah, that's everything that's got on this weekend. I was a bit cooked yesterday.
• 12:30
  This week is certainly a pullback week. You know? And I've I've I've started to get a lot better at that. I used to just go push, push, push, push, push, and then run myself into the ground to be absolutely cooked. But this week, it's like, right.
• 12:42
  Okay. In between clients, I am just gonna I know I'm doing this now, but I am just gonna go for a nice little walk, maybe play golf, hopefully, if it's not raining, spend some time with my mom and just just decompress and spend some time for myself so I can then go again. But but, yeah, if I could leave you with one thing, is really, really have a think about. Who do I wanna work with? What is the business I want to create?
• 13:07
  Who are the people I wanna spend my time with? Because remember, we end up spending more time with our clients than we do with our friends most of the time. So make sure the people you wanna spend time with. So, anyway, I'm gonna leave you with this. I'm gonna dry off, but hope you have an amazing week, and speak to you soon.