Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
How to Command the Room in Your Next Presentation
Today, Im sharing a real-life case study involving a client I'm working with in the solar industry. Let's call her Cinderella (not her real name).
She's been crafting a high-stakes proposal to take an entire estate off the grid, and we've been refining it to make it less salesy and much more conversational.
The secret sauce we are using is the SPIN selling framework:
Situation: Show you truly understand their current setup.
Problem: Pinpoint the specific pains they are facing.
Implication: Tease out the cost of doing nothing, like the diesel trap where they might be burning 15 million naira…
The skinny
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