Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Why Most Nigerian Startups Die Early & How to Launch Your Business in Just 7 Days

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Why Most Nigerian Startups Die Early & How to Launch Your Business in Just 7 Days · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

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  Most Nigerian startups fail before they actually launch.
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  And of course, the reason why Nigerian startup fails are the
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  reasons are varied. There are lots of reasons, but
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  there's one particular reason that I like paying attention to.
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  And for those of you who listen to the podcast, I guess you're
• 0:16
  not going to be surprised. And that's the reason of
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  analysis paralysis. Basically, people are thinking
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  and thinking and planning and planning and planning to plan.
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  And so because of that, you have people planning for months at an
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  end, but they don't deploy anything.
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  They don't build anything, they don't ship anything.
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  That's the main reason why startup Nigerian startup ideas
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  are failing, because a lot of you are planning to plan, a lot
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  of you are dreaming to build. You're building nothing, you are
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  deploying nothing. You're wasting weeks.
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  You're wasting months thinking about the brand.
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  You're wasting all this time thinking, worrying about the
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  website, worrying about tech, worrying about the back end.
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  You should be thinking about how quickly you can build an MVP.
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  That's a minimum viable product. A minimum viable product is just
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  the smallest version of your idea that people can see, that
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  people can interact with, that people can use.
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  So you can get a sense of whether people think this, your
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  software idea, this, your app, this your enterprise solution,
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  this whatever it is that you're trying to build.
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  So that people can see and judge for themselves whether they like
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  it or not, or whether they're willing to pay for it or not.
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  That is what you should be doing.
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  But even for those of you who think of building an MVP, you
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  fall into the era of wasting too much time on planning or
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  dreaming about building the MVP. You don't go ahead to build the
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  damn thing. That's the main reason why lots
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  of Nigerian startups fail or rather that is one of the
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  reasons that I want to pay attention to today in the
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  podcast episode. Now, if you'd like to connect
• 2:01
  with me, you can call me, send me a text message via WhatsApp
• 2:03
  message on 080646621401 of the reasons why I'm talking about
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  this today is because instead of just talking about it and
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  complaining, I'm actually collaborating with someone who's
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  trying to solve that problem. And that's what I'm going to
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  talk to you all about today. And there are a couple of
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  podcast episodes that we're going to be talking about these
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  particular issues, how we can solve these sorts of problems in
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  the Nigerian startup space. Now, the average time I went
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  online to go and look for. So excuse me.
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  So I went online to go and look at some figures for the average
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  time that it takes people to deploy world over.
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  And to be honest, the figures that I saw, you know, I don't
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  even trust those figures. But just for the sake of, well,
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  just for the sake of all I put it now to fulfill all
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  righteousness, let me go ahead and share some of the data that
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  I got now, some of the data that I found online.
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  Oh, please, by the way, go and verify these figures for
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  yourself is that on average, people are taking three to four
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  months before they deploy their their ideas.
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  Three to four months. And honestly, I think this is
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  too, this is too generous because since I started the
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  podcast, I hear from people all the time, especially people in
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  the tech space, they think they have a brilliant idea they want
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  to launch. I'm currently working with
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  somebody right now, a client of mine.
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  I'm ashamed to say this, but I think it's about four years now.
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  They still haven't launched. So there are people who play
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  this game. They play this game for months,
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  so say 30 to four months. I think it's too generous.
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  Most people are spending more time than that.
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  What I found online is when it comes to a no code product, that
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  is your product idea, your service idea, your website idea,
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  your app idea. It doesn't require too much
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  sophisticated code. Yeah, that most people take
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  about two to four weeks before they start.
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  There's some business ideas that you can launch just by putting
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  up a landing page or building an online directory, you know,
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  things like that. I think the most famous of these
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  guys that did it is what's his name, this guy, the four week
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  guy. Sorry, 4 hour workweek.
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  Yeah, the four hour workweek. I can't remember his name, but
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  anyway, there's one of his products.
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  How that is how he he launches product.
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  He basically just, excuse me, basically just created a landing
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  page. And from people placing orders
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  on the landing page, you know, the guy was like, OK, we're good
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  to go. This is a real business.
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  This is a viable business. So the guy didn't waste time.
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  If you just Google the four hour workweek, you know, you, you see
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  the guy, you see the book, you know, he's a successful
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  businessman and investor right now.
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  And that's how he got one of his ideas started.
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  The guy just created landing page, and then the guy started,
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  which is something I've been recommending for a very long
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  time. For those of you in the tech
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  space now, OK, this idea sounds pretty good.
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  OK, create a landing page. Now push it out.
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  Let's see, do people like this thing?
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  Let's see how many people click. Let's see how many people want
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  to buy. Let's see how many people want
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  to subscribe. Let's see how many people want
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  to, you know, whatever, put up a landing page.
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  So from what I saw online, it takes people on average 2 to 4
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  weeks. But man, nothing is too generous
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  in Nigeria. I won't be surprised if you tell
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  somebody in January, create a landing page and then in July,
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  you're still asking the person, oh boy, how far?
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  Where's the landing page? Meanwhile, no landing page,
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  Basha, based on what I saw online, they said that most
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  people are spending two to four weeks.
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  If the thing that they're trying to design is a simple no code
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  solution, then I also found that for people who are in the SAS
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  space, that is software as a service.
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  They're taking about 8 to 12 weeks to launch.
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  And again, I said that's too generous in Niger.
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  I'm surprised some people are taking like 2 years before they
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  launch if it's a SAS product, software as a service.
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  So those are the kind of solutions that all I describe it
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  now. OK, Software as a service is
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  when you build software, you deliver it online and you sell
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  it to business businesses. How do I put it?
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  No, let's just say software as a services, when you use software
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  to solve problems, let me put it that way.
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  So like those of us who used to be in the, you know, much more
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  creative spaces, like what's it called?
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  Not, not PowerPoint. What's it called?
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  Photoshop. Yeah.
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  So like Photoshop, for instance. Yeah.
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  That's software as a service. So in the old days you go buy
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  Photoshop, Photoshop in the market, you install it on your
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  computer. So right now you just download,
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  I don't think it's called Photoshop anymore.
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  My son keeps correcting me every time I say Photoshop.
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  He says Adobe, Adobe, something sweet.
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  So you go, you download Adobe whatever suite and you're using
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  the the software to solve problems.
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  So that's software as a service. So from what from the
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  information that I found online, most people who are trying to
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  build the software as a service, they take about 8 to 12 weeks
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  before they launch, before they deploy.
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  So before they build a web app, before they build all their
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  dashboards, they build their database.
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  You know, they put payment integration on the website,
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  everything taking them 8 to 12 weeks.
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  But in on on, honestly, I think for Nigerian businesses, it's a
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  lot longer than that. I'm surprised if they're taking
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  two years before they start. Then for enterprise solutions,
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  people are taking about four to six months, four to six months.
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  Now some of the challenges might be, excuse me, now people are
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  trying to come up with their complex AI models.
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  Of course, they have high security concerns.
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  Then when you're building enterprise solutions, you know,
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  there's also issues of, you know, regulatory issues,
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  compliant issues. You know, for those of you who
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  want to build fintechs, you know, you need to wait for what
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  this thing called, you know, approvals and licenses from CBN.
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  You know, one of my clients is currently in that space.
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  He's built something that is supposed to tack on to your
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  banking app and then help you review your spending habits and
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  things like that so that you can better budget, you know,
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  prioritize your spending and then get a sense of your
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  financial history. You know, so over the last week,
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  over the last month, over the last year, this is what I've
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  actually been spending money on. So the guy is currently waiting
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  for my profiles on CBN and, you know, stuff like that.
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  So you know, enterprise solutions now, people who are
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  building those sorts of things, enterprise solution basically
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  just means all I put it now, gosh, all I describe it when
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  you're selling to big businesses, basically big
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  businesses, businesses that have good, good revenue, you know,
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  like maybe like 100 million and above big, big businesses.
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  Like when this my guy finally gets the approvals, the, well,
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  you know, ultimately he will want people like you and me to
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  be downloading the app. But I think another way to
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  access the market could probably be to approach, you know, banks,
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  access banks, Zenith Bank, you know, all these big, big, big
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  banks, you know, to see how this thing can be integrated.
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  So you see, that's what we're talking about when we see
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  enterprise level software, you know, selling to the big boys
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  and the big girls, all those big, big companies now.
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  And of course they have big, big needs that go along with it.
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  So from what I saw online, it says that people are launching
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  in four to six months. And I say error, I'm saying is a
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  lie. In Niger, I don't think
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  anybody's building enterprise solution company are launching
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  in six months. Now ourself, I'll say three
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  years, four years before people even start.
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  Now there's a problem when you're taking so much time to
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  plan, when you're dreaming to plan, when you're dreaming of
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  executing, every time people ask your boy, how far would this
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  your idea? Say I'm on it, I'm on the
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  ground, I'm on the grind, I'm on the hustle.
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  You don't have any specific updates that you have to give
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  people. There's a problem.
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  One problem is sometimes market needs change, consumer trends
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  change, Consumers feel like they need something else.
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  You know, competition comes in. You never know because you're
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  wasting time. You are wasting too much time.
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  My recommendation on the podcast has always been that you should
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  try and talk to a couple of people before you start
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  building. That's what I talked about
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  Discovery, I know in the last broadcast episode I spoke about
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  it even though it was not related to software, but I
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  figured, you know, talk to a couple of people, you know,
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  maybe 5-10 people. If you figure out what people
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  are interested in, what problems that they have, things like
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  that, it will give you a sense on the kind thing where you go
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  design or the kind of software, the kind of app that you would
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  design. Then the next stage you should
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  go quickly into your whole UIUX design.
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  You know, you where people, you know, you like your acronyms,
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  UIUX, the user interface, the user experience.
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  You start designing everything. But don't just be designing
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  without talking to people. Talk to people first so they get
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  all the data that you need to actually start designing
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  something. Then after that you go into your
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  core and feature development and then, you know, you roll it out,
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  people test it. You have to start debugging.
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  Like one of my clients who they're creating an app, but the
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  app, his own particular app is for tailors and fashion
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  designers in Nigeria. So they're currently at this
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  stage. So they've gone through all
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  this. They spoke to a couple of people
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  that determined the kind of app that they designed made it
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  available for iOS and for Android.
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  So we've gone through feature development and currently
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  testing out the the app with a few.
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  I would have loved if they got up to 100, but they've not
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  gotten up to 100 or sharp testing it now, you know, wrote
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  it up, testing it a bugs coming up.
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  How do you squash the bugs? You know, how do you fix the
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  problems? You know, things like that.
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  That's what they're doing. So you've been listening to my
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  podcast for the length of time. You will know that that is my
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  own recommendation. I've always said, look, you're
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  spending too much time thinking just launch, get this thing
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  moving, time is going. People are not going to be
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  sitting and waiting for you forever.
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  Somebody else will start and say, oh, I had that idea before.
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  And so I had that idea before. Does not pay the bills.
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  It doesn't move anything forward.
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  I hear that a lot. Oh, I had that idea before.
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  Nothing new. And so, and quite frankly,
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  before Uber became a thing internationally, I know one guy
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  in Abuja, their office was not far from living faith in Durumi.
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  So that building that complex that is there that is made with
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  K bricks, that's where the office used to be, I'm telling
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  you was uncanny. I was was hearing the guy
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  talking about this idea, talking about this idea.
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  And I thought this idea will never work, never.
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  Then, lo and behold, months after I started hearing this
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  thing, Uber, Uber, Uber from Uber, he began to hear boats.
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  And then now all these things all over the place.
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  Now, of course, I know that you'll be going around.
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  OK, Well, he's a nice guy, so you probably won't say that.
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  But if you tell somebody that I had this idea before Uber,
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  you'll be justified by the end of the day.
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  And so you had the idea before Uber.
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  Did you build? Did you launch?
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  No, you just had a good idea. So let us learn to ship.
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  Let us learn to build. Let us learn to get things
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  moving now. I told you guys that I'm
• 13:31
  collaborating with someone to solve this problem.
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  The company that they have come up with is called Ekanga
• 13:39
  Software Factory. Ekanga is IKENGA.
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  For those of you who are a bit older, you know, those of you
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  who are in, you know, like let me say 4045, maybe 50.
• 13:52
  You remember the books that we read in school, There was a book
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  called Ekanga. Ekanga is like a anyway, let me
• 13:58
  not go into it. I'm not sure if the owners of
• 14:00
  the company want want me to talk about that aspect but ekanga
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  software factory IKENGA if you want to find out about them
• 14:12
  online, just go to the website. The website is very simple, 4
• 14:16
  letters only. Listen, ekanga software factory,
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  the website is IKSF dot Ng very simple.
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  Ikanga software factory Nigeria IKSF dot Ng.
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  That is what we've come up with. The whole point of coming up
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  with Ikanga Software Factory again, IKSF dot Ng is #1 speed
• 14:50
  to market. In line with my own personal
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  philosophy, boys and girls, you know, tech bro, tech sister,
• 14:58
  whatever it is you call yourself.
• 14:59
  Move speed to market. Move.
• 15:04
  Take this your idea and go live. The idea behind Ikanga Software
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  Factory is that no matter your idea, so long as you can
• 15:14
  describe your idea in plain English.
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  Once you go to IKSF dot Ng, we'll deliver you a product
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  within seven days. So long as you can describe your
• 15:28
  idea in plain English that all of us can understand.
• 15:32
  Remember, IKSF dot Ng Ikanga Software Factory, sorry if all
• 15:41
  you speak is house and then OK, we're going to have a problem.
• 15:43
  You might need to find somebody you know, who can talk English
• 15:47
  and type English and all that, but so long as you can talk or
• 15:51
  type in ordinary English on IK SF dot Ng ekenga software
• 15:59
  factory, your product will be ready 7 days.
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  Another problem that we're trying to solve is people are
• 16:06
  trying to launch products. And honestly, this is one of the
• 16:09
  reasons why, you know, you kind of take time, you talk to a
• 16:11
  software developer, you know, today, in January, the guy will
• 16:14
  tell you, say, you know what, being like 5 M, no problem.
• 16:17
  But maybe you can't raise that five M.
• 16:19
  By the time you raise 5 M in three or four months and you
• 16:21
  come back, the guy was, you know, you know it in the
• 16:23
  airport. I know this economy now you know
• 16:25
  how things they'd be now you supposed to bring 15 M, you say
• 16:28
  15 M, you now have to start looking for money again.
• 16:31
  So the prices, they go up, the price they come down.
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  OK, well, in Nigeria, nothing comes down.
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  The price they go up based on inflation, based on dollar,
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  based on these, based on all kind of things.
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  And then again, sometimes you raise the money, you give the
• 16:43
  software developer, the software developer starts to work.
• 16:46
  But then you'll now say, oh, Bros, you know, yeah, I do.
• 16:50
  This problem here, this problem here is supposed to bring 100K
• 16:53
  extra, 200 K extra, 500K extra. I can't think they cause serious
• 16:56
  confusion. And that's one problem that
• 16:59
  Ekenga software Factory wants to get rid of.
• 17:03
  Remember Ekenga software factory IKSF dot Ng Ekenga software
• 17:12
  factory Nigeria So the boys behind the Kanga, they've come
• 17:20
  up with this thing so that trying to get your product to go
• 17:24
  live, trying to get your software to go live.
• 17:29
  Once you describe it in simple English from the beginning, they
• 17:32
  give you a price and that price is valid.
• 17:34
  Bam, If they have given you the price, that is the price.
• 17:37
  There will be no extra. There'll be no based on, say,
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  inflation don't rise. I'll be inflation don't fall.
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  Or tenable economy this, tenable economy that.
• 17:45
  No, the price will be the price. Apart from the fact that you now
• 17:50
  know what the price is. They're going to bring things
• 17:54
  into different chunks. OK, Look, boss, Madam, for this,
• 17:58
  your idea to develop it, to build this website, to build
• 18:01
  this, to build that will break it into different chunks, even
• 18:04
  different trenches. Stage A like this, Stage B like
• 18:07
  this. Stage C like this.
• 18:09
  And then they'll tell you exactly how much for stage A,
• 18:12
  this is how much you pay for stage B, this is how much for
• 18:15
  stage C, this is how much no surprises.
• 18:20
  The idea is when you're talking to normal, you know, software
• 18:25
  development boys, web development boys, app developer
• 18:28
  boys, and you know, surprises, the price will change.
• 18:31
  This, that, that, that, that. No, none of that, no surprises.
• 18:34
  Before you start, there will be a price.
• 18:38
  How we will break this project up, It will be there.
• 18:42
  What will be the price for each stage of developing this, your
• 18:45
  idea, it will be there. Another problem that the boys
• 18:50
  are the Kanga software factory want to solve is this.
• 18:53
  No locking. If you start and you don't like
• 18:57
  the way things they progress and you find somebody else who you
• 18:59
  think is better, no problem. Carry your code, carry your
• 19:03
  property, you have paid, we go migrate time for you.
• 19:08
  Carry it is your own, you paid for it won't tie you down.
• 19:13
  This is something I appreciate because I know that Nigerian web
• 19:17
  developer boys that I to play this game a lot.
• 19:19
  You tell them build website for me to say no problem, they will
• 19:22
  build it. The website is working no
• 19:23
  problem. You now discover one day that if
• 19:27
  you want to change anything or you want to move anything you
• 19:29
  want to do anything, you don't have to go back to them.
• 19:32
  They're holding a website around some to say no.
• 19:34
  If you want to do this, you pay extra.
• 19:35
  If not to do that, you pay extra.
• 19:37
  You say huh, no, be my website. You find out that yes, they
• 19:41
  designed it for you, but they're the ones that are holding the
• 19:44
  they're holding the team under lock and key.
• 19:47
  If you don't pay them, Wahala, the Kanga software factory is
• 19:50
  not going to play those games, is your idea be you're the one
• 19:54
  that described it, Abby. You're the one that said is how
• 19:56
  you wanted to be built. You're not happy again, no
• 19:58
  problem. Carry your code.
• 20:00
  Where do you want us to migrate the thing to the Kanga Software
• 20:06
  factory? Nigeria, again, IKSF dot Ng
• 20:16
  isn't this simple? Isn't this easy?
• 20:20
  Isn't this the sort of thing that allow you to launch quick,
• 20:22
  quick, quick? So if you want is a simple
• 20:26
  landing page, for instance, you know, window complicated, not
• 20:29
  too much code. Instead of taking three to four
• 20:31
  months, you'll be ready to launch in seven days.
• 20:38
  Well, I forgot to mention you can go software factory.
• 20:40
  They're also offering free, free domain, free hosting costs.
• 20:48
  There's a bunch of other stuff that we can talk about, but let
• 20:50
  me just stop here and stay relevant to the topic that is on
• 20:54
  hand. Lots of Nigerian startup
• 20:56
  founders. The reason why we're not moving,
• 20:59
  the reason why you are feeling, the reason why you're not making
• 21:02
  progress, the reason why you're not taking off is because you
• 21:04
  are spending too much time planning to plan, dreaming to
• 21:09
  develop, taking too much time. Just launch.
• 21:17
  Do you understand your idea enough to describe it in simple
• 21:21
  English? I repeat to in simple English.
• 21:24
  This thing does not require you to know any amount of code so
• 21:27
  long as you can describe this idea in simple English.
• 21:30
  If you go to IK SF dot Ng again, Ikanga software factory Nigeria
• 21:40
  IKSF dot Ng, so long as you you can type or describe in simple
• 21:46
  English, we can get your product.
• 21:50
  We can get your software up and running in seven days.
• 21:56
  So reach out to them. It will ask you for code type in
• 22:02
  Ayede AYEDE or you can type in Tav TAV.
• 22:07
  Either way, if you talk to anyone, let them know that I'm
• 22:10
  the one that sent you. If they mess you up, come and
• 22:13
  tell me please. So I can go and tell them that
• 22:15
  look, you guys are not treating my people right.
• 22:23
  So whether you check this out, you can go software factory
• 22:27
  Nigeria IK SF dot Ng whether you check them out or not, because
• 22:34
  nobody by force. Honestly speaking, stop wasting
• 22:39
  time. Talk to a couple of people.
• 22:42
  Find 10 people 10/20/30 who you think of a problem that you
• 22:48
  think your idea for software or your idea for an app can solve.
• 22:51
  Go and talk to them. Figure out what their problems
• 22:54
  are. Figure out what their challenges
• 22:56
  are. Figure out what their needs are,
• 22:58
  figure out what their visions are.
• 22:59
  Figure talk to them. That is what will determine what
• 23:04
  you will design when it comes to UI and UX, user interface and
• 23:09
  the user experience. Remember I told you I've walked
• 23:11
  through one of my clients with this from I think November,
• 23:16
  December into January this year. They spoke to a couple of
• 23:20
  tailors and fashion designers first.
• 23:23
  What are the problems that fashion designers and tailors?
• 23:25
  What problems are they suffering?
• 23:28
  What vision are they moving towards?
• 23:30
  What problems are they trying to solve in their business based on
• 23:33
  that? That is what informed the thing
• 23:36
  that the web developer now designed and the app that they
• 23:40
  now designed made it available for Android and for iOS for
• 23:48
  Apple. So was the conversation with
• 23:50
  people that determined what it is that they designed and all
• 23:53
  the features that they put in it.
• 23:55
  So whether you check out Ikenga software Nigeria, software
• 23:59
  factory Nigeria or not, again, IKSF dot Ng go through the
• 24:05
  simple process, talk to 10/20/30 people based on that insight,
• 24:09
  design something then excuse me, create an MVP minimum viable
• 24:16
  product, the smallest version of that software or that app that
• 24:19
  people can engage with. Let them start using it as
• 24:23
  they're using it. If there's problem, they will
• 24:24
  tell you, oh boy, problem D, when we click on this, this one
• 24:28
  did not work, or when we clicked on this, this one worked too
• 24:30
  much, or whatever, whatever kind of problems come up with these
• 24:35
  things. Then you go to Patcham, you go
• 24:38
  to debug, you go to mend, you go to squash the box from this
• 24:42
  process. You will now know when, OK,
• 24:44
  we're ready. We can now go live.
• 24:47
  We can now start shipping this to the general public and we can
• 24:49
  start charging money. Basha, whether you go with
• 24:52
  Ikanga Software Factory Nigeria IKSF dot Ng, whether you go with
• 24:57
  us or not, this is the process that you need to go through
• 25:01
  because honestly, it frustrates me.
• 25:04
  Then I'm still talking to somebody.
• 25:05
  The current client, it's been 4 years, they never sheep.
• 25:10
  Four years a child that was born four years ago is in primary
• 25:15
  school now when I never sheep or people will be talking months.
• 25:21
  You guys remember when I spoke about the lady who this one was
• 25:23
  not software related. She wanted to be in the jewelry
• 25:26
  business. How was I think was like entry
• 25:29
  in five months like how far she says she's still a brand.
• 25:32
  She said a plan. She's still thinking about the
• 25:36
  website five months. Please don't let this be you
• 25:45
  anyway, so that's it. I remember you would love to
• 25:48
  connect with me or if you get any issues because you've been
• 25:50
  dealing with them, you can't go software factory numbers me,
• 25:53
  call me, send me a text message or WhatsApp message on
• 25:56
  08064662140. If they're not taking good care
• 26:00
  of you, let me know so I can go and knock them on the head and
• 26:03
  say, look, this is not we agreed.
• 26:06
  All right. So thanks for your time and
• 26:07
  attention. I'll catch you all at the next
• 26:09
  episode.