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Transcript

Who’s Your Who: The Secret to Scaling Your Orthodontic Practice · Hey Docs!

0:05
Speaker 1: Welcome to the Haydocks Podcast with your host Jill Allen.
0:09
Speaker 1: So we've been listening to your feedback and apparently you
0:12
Speaker 1: guys like it when it's just me behind the mic,
0:15
Speaker 1: no guests, no interview, just me sharing some advice, talking
0:19
Speaker 1: through the things I'm seeing in practices, and digging into
0:22
Speaker 1: the questions and challenges that come up all the time.
0:25
Speaker 2: With our doctors.
0:27
Speaker 1: So we thought, hey, why not make it a thing
0:30
Speaker 1: Once a month, I'm going to jump on here solo
0:32
Speaker 1: and talk about a topic I think can help you
0:34
Speaker 1: build a better practice, become a better leader, or maybe
0:38
Speaker 1: just look at something a little differently. And today we're
0:41
Speaker 1: talking about one simple question, who is Your Who? Inspired
0:45
Speaker 1: by Dan Sullivan's Who Not How book, We're going to
0:49
Speaker 1: talk about what happens when you stop asking how am
0:52
Speaker 1: I going to do this and start asking who can
0:55
Speaker 1: I get to help me here? From setting bigger goals
0:58
Speaker 1: to getting better at DELA delegation, We're digging into why
1:02
Speaker 1: the right people, not just the right plans, could be
1:06
Speaker 1: what it takes to really move the needle in your practice.
1:09
Speaker 1: Let's dive in, and now a word from the sponsors
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2:48
Speaker 2: To everybody who is out there and listening. This is
2:51
Speaker 2: going to be a fun presentation and one that I
2:55
Speaker 2: really have enjoyed putting together. We are going to be
2:59
Speaker 2: talking about who is your who? So who's your who?
3:05
Speaker 2: And I kind of got this concept. This is not
3:08
Speaker 2: a new concept when we think about the business world
3:13
Speaker 2: outside of orthodonics, but I do think that it is
3:16
Speaker 2: a new word concept within our industry. And this is
3:21
Speaker 2: a concept of figuring out who is your who for
3:27
Speaker 2: achieving goals. And I don't know how many of you
3:30
Speaker 2: know this, but I personally set a goal for myself
3:35
Speaker 2: every year to read at least one new book a month,
3:40
Speaker 2: and that gets me at least twelve a year. And
3:44
Speaker 2: this happens to be inspired by one of the books
3:48
Speaker 2: that I read this last year, and it's a book
3:52
Speaker 2: called Who Not How by Dan Sullivan. And this would
3:55
Speaker 2: be a book that I would highly encourage or suggest
3:59
Speaker 2: if any of you are like me and maybe putting
4:02
Speaker 2: together your booklist for the year, if you've not had
4:06
Speaker 2: an opportunity to read this book, it is definitely one
4:09
Speaker 2: that I think as business owners, everybody needs to have
4:13
Speaker 2: in their library. So we're kind of going to take
4:17
Speaker 2: this in two parts, and the first part of this
4:19
Speaker 2: presentation is really going to be about what it looks
4:25
Speaker 2: like for you when we're thinking about four main business concepts,
4:30
Speaker 2: and the four that we're going to dig into is
4:34
Speaker 2: number one, the goal setting fallacy. Number two is something
4:38
Speaker 2: called a multiplier effect. Number three is going to be
4:43
Speaker 2: the business hierarchy of needs, and number four is going
4:47
Speaker 2: to be the power of delegation. And as we go
4:51
Speaker 2: through these, my hope is that each of you are
4:54
Speaker 2: going to be intrigued or challenged to really think about
4:59
Speaker 2: how how can you apply some of these principles or
5:04
Speaker 2: ideas into your personal practice and maybe even your personal life.
5:11
Speaker 2: So the first thing that I really want to talk
5:14
Speaker 2: about is goals. And I can tell you, being a
5:18
Speaker 2: practice consultant and in this industry for over thirty years now,
5:24
Speaker 2: that I am going to bet that each one of
5:27
Speaker 2: you have sat down, or I'm going to hope that
5:31
Speaker 2: you've sat down and looked at your year in review
5:35
Speaker 2: and you have set up whatever your goals are going
5:39
Speaker 2: to be. And I'm sure that many of you start
5:43
Speaker 2: by looking at your year end reports and saying, ooh gosh,
5:48
Speaker 2: we didn't really hit our goals, or we didn't really
5:52
Speaker 2: do a great job achieving this that or the other.
5:56
Speaker 2: And what I want you to really think about is
6:01
Speaker 2: not necessarily the why we didn't hit our goals, because
6:07
Speaker 2: it is important to be thinking about that, But did
6:12
Speaker 2: the goals that we set make sense? And did we
6:15
Speaker 2: have a plan in place for hitting those goals? And
6:19
Speaker 2: you know, so many times when I'm working with practices,
6:22
Speaker 2: what I see is our practices will sit down and
6:25
Speaker 2: it's kind of the same goals year after year, and
6:29
Speaker 2: they pick out an arbitrary number and you know, hey,
6:33
Speaker 2: we did x amount of production in this previous year,
6:37
Speaker 2: so therefore we're just going to pick a number ten percent.
6:41
Speaker 2: We're going to grow by ten percent. We don't really
6:44
Speaker 2: have a rhyme or reason how we're going to grow
6:46
Speaker 2: by that. We don't even know why we picked that number.
6:49
Speaker 2: Maybe that was the average number that people were talking
6:52
Speaker 2: about in Facebook groups, who knows, But they picked a number,
6:56
Speaker 2: they picked a goal, and they set it in front
6:58
Speaker 2: of them, and a way they and one of the
7:01
Speaker 2: things that I have found is many times when practices
7:06
Speaker 2: are sitting down and setting goals, a lot of times
7:09
Speaker 2: they're either not choosing goals that are achievable or they
7:14
Speaker 2: aren't really thinking about what does it take to actually
7:22
Speaker 2: make that goal come to fruition. Do we have the
7:26
Speaker 2: right team members in place? Do we have the right
7:29
Speaker 2: tools and processes in place for us to hit whatever
7:33
Speaker 2: that goal is? And a lot of times what that
7:36
Speaker 2: comes down to when I'm sitting down and working with
7:39
Speaker 2: practices and we're really talking about, well, what are those
7:42
Speaker 2: goals and what are we trying to achieve? Is it
7:45
Speaker 2: comes down to your who. So it's not always about
7:51
Speaker 2: how are we going to do it, but who or
7:55
Speaker 2: who are we going to use to help us achieve
7:58
Speaker 2: those goals. Another thing that I think is really important
8:03
Speaker 2: that we need to be cautious of is getting kind
8:08
Speaker 2: of stuck in the if I only had done, if
8:13
Speaker 2: I had only changed, if I had only had more time,
8:18
Speaker 2: then I would have been able to achieve this goal
8:23
Speaker 2: or that goal, or then we would have been able
8:26
Speaker 2: to do this or that. And I think that as
8:30
Speaker 2: business owners, that's a really easy loop that we can
8:35
Speaker 2: get ourselves into. And a lot of times, if we
8:40
Speaker 2: really think about that mantra, it has that if I
8:45
Speaker 2: had done, if I had changed, if I had more time.
8:51
Speaker 2: And what I want you to take away from this
8:54
Speaker 2: whole presentation, for any of my docs that are listening
8:57
Speaker 2: or my office managers that are listening, is that you
9:03
Speaker 2: have to stop placing yourself at the center of your
9:08
Speaker 2: business goals or you are never going to really be
9:12
Speaker 2: able to achieve those goals. We have to be able
9:17
Speaker 2: to depend and rely on other people to help us
9:21
Speaker 2: get to those goals. And I see this a lot.
9:25
Speaker 2: And I'm sure many of you have heard about Superman's
9:29
Speaker 2: syndrome or I like to call it the super Woman's syndrome,
9:33
Speaker 2: but I think this is a real thing in business.
9:36
Speaker 2: When we take that step towards becoming a business owner,
9:40
Speaker 2: first and foremost, we're taking on all of the responsibility
9:46
Speaker 2: and stress that comes along with having a successful business
9:50
Speaker 2: or a business that is not very successful. And in
9:55
Speaker 2: doing that, a lot of times, like I said, we
9:59
Speaker 2: tend to get kind of stuck in this Superwoman or
10:03
Speaker 2: Superman's syndrome. And many times it can be our ego
10:08
Speaker 2: that gets us stuck there. Many times it can be
10:12
Speaker 2: control we just I know I've got team members, but
10:16
Speaker 2: I just don't think I can trust them to do it,
10:19
Speaker 2: or we even get caught in the gosh. I don't
10:23
Speaker 2: want to have to spend money to make money, and
10:26
Speaker 2: any of those three areas can really become a problem
10:31
Speaker 2: for us. So as we think about that, what I
10:36
Speaker 2: want you to be thinking about is any of you
10:40
Speaker 2: happen to actually own a practice from the very beginning.
10:44
Speaker 2: I think that many times when you look at when
10:48
Speaker 2: you first open up your practice or you first start
10:51
Speaker 2: your practice, you're a very different business owner or person
10:56
Speaker 2: to maybe the person that you are now ten years in,
11:00
Speaker 2: fifteen years in into your practice. And one of the
11:04
Speaker 2: things if you did have an opportunity to start up
11:07
Speaker 2: a practice, is that you learn that when you first
11:10
Speaker 2: get started, it's all on your shoulders. It is all
11:15
Speaker 2: up to you. The decisions you make are really going
11:19
Speaker 2: to be the make or break of how successful your
11:24
Speaker 2: practice is going to be. But what tends to happen
11:28
Speaker 2: over time, and I see this a lot when I'm
11:31
Speaker 2: working with my doctors that are kind of in there
11:34
Speaker 2: eight years to ten years in practice, is that they
11:40
Speaker 2: got so used to that control of being in control
11:47
Speaker 2: of everything that they have not been able to give up.
11:53
Speaker 2: And I jokingly say, you know, we've kind of become
11:56
Speaker 2: a control freak because dog onnet who else is going
12:00
Speaker 2: to pay attention to your business more than you? Probably
12:05
Speaker 2: not that many people in the beginning. But what I
12:08
Speaker 2: will tell you, docs is if you trust and you
12:12
Speaker 2: get the right people in place, and you get the
12:15
Speaker 2: right team members and the right third party companies in place,
12:19
Speaker 2: you are going to be able to have a team
12:23
Speaker 2: that you can trust. And if you can just trust
12:27
Speaker 2: them to get things off of your plate, it will
12:30
Speaker 2: get you that much closer to really truly hitting the
12:33
Speaker 2: goals that you're looking at trying to hit. And one
12:36
Speaker 2: of the things that I also see so many times
12:40
Speaker 2: is many, many, many of you are high achievers. And
12:45
Speaker 2: I'm going to speak to even my office managers out
12:47
Speaker 2: there if I've got any of those listening. You guys,
12:50
Speaker 2: you know that the buck stops with you, and you
12:53
Speaker 2: are really good at gts. You are going to get
12:57
Speaker 2: stuff done and you are going to make sure that
13:02
Speaker 2: nothing falls through the cracks. But sometimes getting so caught
13:08
Speaker 2: up in that actually gets you to a point where
13:12
Speaker 2: you cannot move forward, and you almost get stuck and
13:17
Speaker 2: you become the center of your business goals and instead
13:23
Speaker 2: you are not able to move past that and work
13:26
Speaker 2: with your team to actually achieve those goals. Something else
13:31
Speaker 2: that I think that we really have to be thinking
13:34
Speaker 2: a lot about is many times I have docs, especially
13:39
Speaker 2: when times are tough and you know, maybe our economy
13:42
Speaker 2: has been down where it's really tough to actually put
13:47
Speaker 2: the credit card out there or to be like, oh
13:49
Speaker 2: my gosh, I got to add another employee. But you know,
13:52
Speaker 2: maybe I can just work one more day, or I
13:55
Speaker 2: can work three more hours in the afternoon, or maybe
13:59
Speaker 2: I can And again we're back to that I can
14:03
Speaker 2: I can do this, you know, as an office manager,
14:06
Speaker 2: maybe I know I really need help with social media,
14:10
Speaker 2: but maybe I can find time on the weekend to
14:13
Speaker 2: set up our social calendar so that I can help
14:16
Speaker 2: the practice save money or whatnot. And what I just
14:19
Speaker 2: want to tell you is you have to be really
14:23
Speaker 2: careful about again becoming your own road block to moving
14:31
Speaker 2: your self forward towards the goals that you're looking for.
14:36
Speaker 2: And as a business owner, I can tell you that
14:40
Speaker 2: the Jill Allen that I am today is very different
14:43
Speaker 2: than the Jill Allen I was as a new business
14:46
Speaker 2: owner eighteen years ago, ten years ago, even six years ago.
14:52
Speaker 2: And one of the things that really helped me was
14:57
Speaker 2: moving myself out of the control position and being able
15:02
Speaker 2: to put the right team members and key companies in
15:07
Speaker 2: place to help me continue to move forward and move
15:11
Speaker 2: my dreams and my goals forward as a business owner.
15:15
Speaker 2: So what I want you to really think about is
15:18
Speaker 2: mind shift. What does it look like to really start
15:24
Speaker 2: to rely on your team and rely on maybe third
15:29
Speaker 2: party companies around you to help you move towards the
15:34
Speaker 2: goals that you want in this next year. So one
15:38
Speaker 2: of the concepts that I think is important to think
15:41
Speaker 2: about is this multiplier effect. And I'm sure many of
15:47
Speaker 2: you have kind of heard about this before, but Dan
15:51
Speaker 2: Sullivan talks about this in one of his books. But
15:55
Speaker 2: the who you work with might work with other who's
15:59
Speaker 2: as well well, creating a powerful multiplier effect. And what
16:04
Speaker 2: I mean by this, and what he means by this,
16:08
Speaker 2: is that if we can start taking a chance and
16:13
Speaker 2: relying on our team and relying on some third party
16:17
Speaker 2: companies and moving ourselves out of the way of achieving
16:22
Speaker 2: our goals, a lot of times it's not about trying
16:26
Speaker 2: to figure out how do we achieve our goal? But
16:30
Speaker 2: who do I need in place to help me achieve
16:34
Speaker 2: that goal? Because that's ultimately what it's about. So when
16:39
Speaker 2: we think about that, it is our who is your who?
16:44
Speaker 2: This is where I see so many offices not really
16:49
Speaker 2: taking the time to really determine who within their office
16:56
Speaker 2: is best at getting stuff done. So if you've got
17:01
Speaker 2: a goal for hey, we want to be better at
17:05
Speaker 2: just having a social media presence this year, and we
17:09
Speaker 2: really want to really get our social media channels up
17:13
Speaker 2: to snuff, and we've got a goal of committing to
17:17
Speaker 2: posting maybe three times a week out on each one
17:21
Speaker 2: of our social channels, Well, what I hope you are
17:25
Speaker 2: not doing is just breaking straws and saying, oh, whoever
17:30
Speaker 2: draws the shortest straw is going to be our social
17:32
Speaker 2: media guru, but instead really taking time to sit down
17:39
Speaker 2: and really determine maybe who on your team has an
17:42
Speaker 2: interest in this, whose skill set may be best suited
17:47
Speaker 2: for this, who has the time to do it, or
17:52
Speaker 2: is there maybe a third party company that could become
17:57
Speaker 2: your who for you helping you achieve whatever that goal
18:02
Speaker 2: might be. Another thing that I think is super important
18:07
Speaker 2: to think about, and this is a hard one I
18:10
Speaker 2: think as business owners, as office managers, even as team members,
18:16
Speaker 2: sometimes is that concept of we cannot do it alone.
18:22
Speaker 2: Even the best of us, even the best of the best,
18:25
Speaker 2: the most successful business owners out there, the most successful doctors,
18:30
Speaker 2: the most successful consultants, whoever you want to compare yourself against.
18:35
Speaker 2: Everybody has got a coach or a who in their
18:41
Speaker 2: life that is helping them move to the next level.
18:44
Speaker 2: And that's the thing that I really want to bring
18:48
Speaker 2: home for each of you, is that it is so
18:52
Speaker 2: important that we not get caught up on while I
18:57
Speaker 2: should be able to do this all. And I think
19:01
Speaker 2: especially if I happen to have any women doctors out
19:04
Speaker 2: there that are listening or women team members out there.
19:07
Speaker 2: So many times, you know, I have got people who say, well,
19:11
Speaker 2: I should be able to be this really great mom
19:13
Speaker 2: and still have this really successful practice and still get
19:17
Speaker 2: the laundry done and still be home to you know,
19:20
Speaker 2: make sure that dinner gets on or whatnot. And here's
19:22
Speaker 2: the deal. Whether it's a coach, whether it's somebody to
19:26
Speaker 2: just help you clean toilets in the house so you've
19:29
Speaker 2: got time to go to the park and play with
19:31
Speaker 2: the kids, all of that is okay if it helps
19:35
Speaker 2: us achieve our goals and whatever that is. So I
19:39
Speaker 2: like to talk to a lot of times to my
19:41
Speaker 2: docs about it's okay to get to a point where
19:45
Speaker 2: you have to rely on a CPA or a business
19:49
Speaker 2: bookkeeper to get your books done so that you don't
19:52
Speaker 2: have to do quick books on Saturday nights and on
19:55
Speaker 2: the weekends. Or to have a third party company maybe
19:58
Speaker 2: help do your aligner treatment planning, or to have an
20:04
Speaker 2: AI remote monitoring company help respond to text messages to
20:10
Speaker 2: your patients when they've got a really simple question that
20:15
Speaker 2: doesn't require an actual physical person to put eyes on that.
20:20
Speaker 2: And so I just want to give you permission to
20:25
Speaker 2: look at ways to not have to rely on yourself
20:29
Speaker 2: when you're looking at trying to set your goals and
20:32
Speaker 2: get your goals achieved for the next year. And really,
20:36
Speaker 2: what I want you guys to do is really think about,
20:40
Speaker 2: especially as doctors and office managers or directors and the
20:45
Speaker 2: practices or whatnot, how do you stop being the bottleneck
20:51
Speaker 2: and pass the ball. How do you be able to
20:56
Speaker 2: rely and connect and involve your team or identify and
21:02
Speaker 2: search out third party companies to really be able to
21:07
Speaker 2: help you move and achieve the goals that you have set.
21:13
Speaker 2: I'm sure many of you have probably seen this before,
21:17
Speaker 2: but there is kind of this higherarchy of needs that
21:22
Speaker 2: every person has. And the first and basic is just
21:27
Speaker 2: every single person has a physiological need to just have
21:33
Speaker 2: their needs met. We have to be fed, we have
21:36
Speaker 2: to all ideally looking to have a warm place to
21:39
Speaker 2: lay down, and security and safety in our lives. Everybody,
21:44
Speaker 2: as we kind of move up the hierarchy here, we've
21:47
Speaker 2: got a desire to have love and have belonging. And
21:51
Speaker 2: we see that in our teams. People want to be
21:54
Speaker 2: on your team because they want to be a part
21:57
Speaker 2: of something. Otherwise, if they don't want to be a
22:01
Speaker 2: part of something, they're not going to last long on
22:03
Speaker 2: your team. And I think that that's really important and
22:07
Speaker 2: something I talk to my docs a lot about is
22:10
Speaker 2: not everybody is going to be your forever employee. Not
22:14
Speaker 2: everybody is going to be the perfect fit. And if
22:17
Speaker 2: they aren't, that's okay. Send them away with love, let
22:20
Speaker 2: them go find another practice, another path in their life
22:25
Speaker 2: that's going to allow them to be able to meet
22:28
Speaker 2: this hierarchy of need of feeling love and feeling like
22:32
Speaker 2: they belong somewhere. The next one is self esteem. Everybody
22:37
Speaker 2: wants to feel good about themselves. And then the last
22:40
Speaker 2: one is self actualization. But it really is just that
22:44
Speaker 2: understanding of self and really being able to be like, Okay,
22:50
Speaker 2: I know who I am, and you know you hear
22:52
Speaker 2: this a lot. Oh, when you get into your fifties,
22:54
Speaker 2: you really know who you are. I don't know if
22:56
Speaker 2: that's true or not, but I can tell you that again,
22:59
Speaker 2: the Jill in her teens is very different than the
23:02
Speaker 2: Jill in her thirties and is very different than the
23:04
Speaker 2: Jill in her fifties. And I think that for any
23:07
Speaker 2: of you who have been going through life you could
23:09
Speaker 2: echo that same thing. Now here's kind of where I
23:14
Speaker 2: put hierarchy of business needs and where I kind of
23:18
Speaker 2: see it in our businesses is as business owners and
23:22
Speaker 2: as office managers and team members, we have to have
23:26
Speaker 2: a basic comfort and hierarchy of knowing that our business
23:31
Speaker 2: needs are being met on just the basic level of
23:35
Speaker 2: our daily operations and our systems up to date and
23:39
Speaker 2: in place. Do we feel good about what we have
23:43
Speaker 2: in place to move us forward? And I will tell
23:47
Speaker 2: you the minute that we lose this foundation in a
23:51
Speaker 2: practice is when things start to topple. And it doesn't
23:54
Speaker 2: always happen overnight, but I can tell you I've worked
23:57
Speaker 2: with so many practices where we start to lose that
24:01
Speaker 2: institutional knowledge. Maybe we've had a lot of turnover with
24:05
Speaker 2: team members, and once we lose that daily operations, boy,
24:11
Speaker 2: it really impacts everything above it, because all sudden our
24:15
Speaker 2: financial stability isn't quite there. You know, the systems for
24:19
Speaker 2: collecting our payments from insurance, Well, we used to have
24:22
Speaker 2: this great system, but nobody knows that system anymore. Or
24:26
Speaker 2: we used to have this great treatment coordinator who could
24:29
Speaker 2: convert everybody, and when she didn't, she was able to
24:32
Speaker 2: follow up and had a great system, And ooh, they
24:35
Speaker 2: aren't here anymore. And all of a sudden, we're not
24:37
Speaker 2: converting the way we thought we were, we aren't following
24:40
Speaker 2: up the way we are. Oh my gosh, we haven't
24:42
Speaker 2: got our odds patients in for the past year. So
24:46
Speaker 2: if you just kind of see as our foundation falls out,
24:50
Speaker 2: if we don't have these things in place, we ultimately
24:55
Speaker 2: don't get to freedom. And I really believe that is
24:58
Speaker 2: what everybody in our business life is ultimately searching for.
25:04
Speaker 2: We're searching to get to a point where we've got
25:07
Speaker 2: freedom to really do and live the way we want.
25:12
Speaker 2: And the only way we get there is by having
25:15
Speaker 2: the foundation under us and really making sure that we
25:19
Speaker 2: are paying attention to that in what we are doing.
25:24
Speaker 1: And now a word from the sponsors who make this
25:27
Speaker 1: podcast possible. Are you thinking about opening an orthodonic practice.
25:34
Speaker 1: I know it's a big decision, but saving twenty five
25:37
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25:40
Speaker 1: that's an easy one because Adeck has a special program
25:44
Speaker 1: called smart Start designed to help you launch your first practice.
25:49
Speaker 1: You get up to twenty five percent off your Adeck
25:52
Speaker 1: orthodonic equipment and furniture. You also get complimentary services to
25:57
Speaker 1: help you run and grow your business, and my favorite part,
26:01
Speaker 1: access to the smart Start pricing for two whole years
26:04
Speaker 1: after you open your doors. That gives you flexibility to
26:08
Speaker 1: add more shares as your cash flow grows.
26:11
Speaker 2: It's pretty smart.
26:13
Speaker 1: As an orthodonist, you care about getting all the little
26:16
Speaker 1: details right and Adeck really got it right with this program.
26:20
Speaker 1: So starting off with the big savings on Adeck equipment
26:23
Speaker 1: sounds good to you. The AdEx Smart Start is definitely
26:27
Speaker 1: worth a closer look. Just follow the link in the
26:30
Speaker 1: show notes to learn more.
26:37
Speaker 2: So let's just talk about the hierarchies that I was
26:41
Speaker 2: just talking about when we think about our daily operations
26:45
Speaker 2: and our systems, some of the who's that we really
26:49
Speaker 2: need to be thinking about are your team, your clinical assistance,
26:55
Speaker 2: your communication coordinators, your treatment coordinators, even to the point
27:00
Speaker 2: of your workflows that are happening in your practices, and
27:06
Speaker 2: even some of the third party companies that you may
27:10
Speaker 2: be relying on. This is all key. We have to
27:15
Speaker 2: know who's in place and do they understand the systems
27:19
Speaker 2: for us to really have a good foundation to grow upon.
27:24
Speaker 2: The next one is when we think about that financial stability,
27:29
Speaker 2: do we have the right pieces in place to really
27:33
Speaker 2: understand what our business is doing. Are we just taking
27:38
Speaker 2: you know, and looking at our business and then going
27:40
Speaker 2: onto our Facebook groups and going, eh, what's your overhead?
27:43
Speaker 2: And we hear the five hundred different people call out
27:47
Speaker 2: whatever it is, but there's really no context to what
27:51
Speaker 2: is being said. Or are we relying on professionals to
27:57
Speaker 2: give us real data and give us real understanding of
28:02
Speaker 2: where our practice is at and how we are actually
28:05
Speaker 2: doing And I see this as our whos that are
28:09
Speaker 2: our accountants or CPAs our office managers. The reporting that
28:14
Speaker 2: you have in your operating system. When we look at
28:18
Speaker 2: Ortho two. One of the things that I love about
28:21
Speaker 2: the system here is the fact that you can drill
28:25
Speaker 2: down and get too incredible reports and pull out any
28:30
Speaker 2: bit of information that you want. There's also third party
28:34
Speaker 2: companies that we can engage. If we want to compare
28:38
Speaker 2: ourselves to other people, but not the Facebook group, other
28:42
Speaker 2: people like true data, we can do that through gauge.
28:45
Speaker 2: We can use maybe companies like Ortho FI to help
28:49
Speaker 2: us streamline our financial processes and maybe even allow us
28:55
Speaker 2: some financial security to just be able to know that
29:00
Speaker 2: finances are being watched by somebody else, and if somebody
29:04
Speaker 2: calls in sick or never comes back to work, we're
29:07
Speaker 2: not going to have to be stressing out about how
29:09
Speaker 2: do I build insurance or how do I get the
29:12
Speaker 2: patient accounts collected. The next one, as we kind of
29:16
Speaker 2: moving up our pyramid, is really thinking about your market
29:22
Speaker 2: presence and your customer service or that patient experience. And
29:29
Speaker 2: I think that's been a big buzzword in our industry
29:33
Speaker 2: over the last few years now, where we are really
29:38
Speaker 2: taking it and thinking about what do I want my
29:42
Speaker 2: patients to experience when they come into my practice, and
29:45
Speaker 2: what is going to make it different than the five
29:48
Speaker 2: other doctors that are around me, And I think that
29:53
Speaker 2: having been in this industry for so long, it really
29:56
Speaker 2: is very different. It was a different air thirty years
30:01
Speaker 2: ago when patients were coming in to how they're coming
30:05
Speaker 2: in now, and patients are dating you, they're social proofing
30:10
Speaker 2: you before they even get into your practice. You know,
30:13
Speaker 2: there's a good chance that they've read at least three
30:15
Speaker 2: of your reviews, They've been all over your website, they
30:19
Speaker 2: probably talked to at least two or three friends. They
30:22
Speaker 2: might have even asked a professional, a dentist, or somebody
30:26
Speaker 2: in the dental community about you. So really thinking about
30:31
Speaker 2: our messaging and our brand and what does that look
30:35
Speaker 2: like is super important when we're thinking about that, and
30:39
Speaker 2: the who's that we might want to be thinking about
30:41
Speaker 2: are Maybe it's a marketing agency, Maybe it's just a
30:46
Speaker 2: marketing coordinator within your own practice. Maybe it's a company
30:52
Speaker 2: that is answering the phones for you so that you
30:56
Speaker 2: know you've got a consistent message and a can assistant
31:00
Speaker 2: tone that's going out every time a new patient calls
31:03
Speaker 2: into your practice, whether that's through a phone call, whether
31:07
Speaker 2: that's through a text, whether that's through an email communication.
31:11
Speaker 2: But those are all things that are building on that
31:16
Speaker 2: hierarchy of needs within a business. And then the next
31:20
Speaker 2: thing I think is really when we get into that
31:24
Speaker 2: innovation and growth, when our foundations are in place, it
31:28
Speaker 2: starts to give us a little bit more of that freedom.
31:32
Speaker 2: And we're going to talk about freedom but to grow.
31:36
Speaker 2: And I think that there is a point I can
31:38
Speaker 2: tell you as a business owner. I've been a part
31:41
Speaker 2: of a business accountability group for the last five years.
31:45
Speaker 2: I get up every Wednesday and I'm on a call
31:48
Speaker 2: at six point thirty in the morning with a group
31:51
Speaker 2: of professionals outside of our industry because I'm committed to
31:57
Speaker 2: growth in my business mindset, and I'm committed to growth personally,
32:02
Speaker 2: And I would encourage each of you as doctors and
32:06
Speaker 2: team members, there are ways that you can pour into
32:10
Speaker 2: growth for yourself. There's nothing that says just a doctor
32:13
Speaker 2: needs to read a book, or just a doctor needs
32:16
Speaker 2: to be a part of a business accountability group, or
32:20
Speaker 2: just the office manager is the only one that's responsible
32:24
Speaker 2: for personally growing and becoming better at being you. So
32:31
Speaker 2: I would encourage you when you start to see all
32:33
Speaker 2: of these things in place, this is just naturally the
32:36
Speaker 2: next step and I can't say it too many more times,
32:40
Speaker 2: but I think that doctors and and office managers, any
32:44
Speaker 2: chance you get to pour into your team members, give
32:48
Speaker 2: them opportunities to go to continuing education, give them opportunities
32:53
Speaker 2: to see the bigger vision of the practice and to
32:56
Speaker 2: see that there is a path forward in their career.
33:01
Speaker 2: Make sure that your teams understand that there is a
33:04
Speaker 2: career in orthodonics and it isn't just a job that
33:09
Speaker 2: they're holding on too until they get to whatever they
33:13
Speaker 2: perceive to be their next career. And then finally, I
33:16
Speaker 2: think at the top of that pyramid is really that freedom.
33:20
Speaker 2: And that's where I think all of us as business owners,
33:24
Speaker 2: and I even think people who are very happy with
33:28
Speaker 2: the career that they have chosen in orthodonics. We get
33:31
Speaker 2: to this point where you're free to focus. Life is good,
33:37
Speaker 2: Life feels good, You enjoy your job, you enjoy what
33:41
Speaker 2: you're doing, and it just gives you the freedom to
33:45
Speaker 2: then do that next thing, whatever that is. Maybe it's
33:49
Speaker 2: learning to play the piano, maybe it is taking up painting.
33:53
Speaker 2: Maybe it is giving of your time in a way
33:56
Speaker 2: that you never thought you'd be able to because you
33:59
Speaker 2: never thought you would get to the point where you
34:01
Speaker 2: actually have freedom. So I think about this and I
34:04
Speaker 2: bring this all the way back to the beginning. Is
34:08
Speaker 2: if you can truly just think about your goals and
34:12
Speaker 2: not in just we need to do this to do this,
34:16
Speaker 2: but really think about it in that hierarchy of business,
34:20
Speaker 2: and the goals get you along the way in that hierarchy.
34:25
Speaker 2: But if you can think about it's not about me,
34:28
Speaker 2: but it's about who do I put in place that
34:32
Speaker 2: is really going to help, I believe, take you to
34:36
Speaker 2: that next level. And I'm going to challenge each of
34:38
Speaker 2: you to really look at that and say, what can
34:42
Speaker 2: I do differently? What can we do differently, and who
34:46
Speaker 2: can I put in place to help us achieve the
34:50
Speaker 2: goals that we're looking for, because I don't want it
34:53
Speaker 2: to be ego and just you as the doctor thinking
34:57
Speaker 2: you have to do it all, whether it's ego or
34:59
Speaker 2: not Superman or Superwoman's syndrome. Next thing is we kind
35:04
Speaker 2: of finish this up that I really want to jump
35:07
Speaker 2: in and go into. Is I know I've talked a
35:11
Speaker 2: lot about who's as in real people companies that have
35:15
Speaker 2: real people, But I do want each of you to
35:19
Speaker 2: really think about AI and I know this has been
35:22
Speaker 2: the hot button. We've been talking about this at a
35:26
Speaker 2: lot of the big seminars for the last couple of
35:28
Speaker 2: years now. But I am going to give you just
35:33
Speaker 2: some very simple practical ways if you have not started
35:39
Speaker 2: embracing AI in your practice. And this is for anybody
35:44
Speaker 2: in the practice, but I'm going to really encourage you
35:47
Speaker 2: guys to really take the challenge to look at what
35:53
Speaker 2: are some ways that you can bring AI into your business.
35:57
Speaker 2: It's hard when you have to get embracing something new,
36:01
Speaker 2: but oh my gosh, is it wonderful when it works
36:04
Speaker 2: and it works really well. And I definitely believe that
36:09
Speaker 2: AI is the future. I think that a lot of
36:13
Speaker 2: people have some concerns about what AI is and how
36:18
Speaker 2: do we use it and this that or the other.
36:20
Speaker 2: But I'm going to just encourage you guys to tiptoe
36:23
Speaker 2: through the tulips here a little bit with me, and
36:26
Speaker 2: I'm going to talk about just two AI programs that
36:29
Speaker 2: I think can really help your practices out. And the
36:33
Speaker 2: first one is chat GPT, And I really believe if
36:37
Speaker 2: you are not using this, you should have a business,
36:41
Speaker 2: a professional Chat GPT account for your practice that you
36:46
Speaker 2: are all using and whether you're using it to help
36:51
Speaker 2: you do different tasks. And I'm going to talk about
36:53
Speaker 2: one specifically, and that I'm going to talk about is
36:57
Speaker 2: social media because this is the that I feel like
37:02
Speaker 2: most of my practices really this is a hard thing
37:08
Speaker 2: that we're going to go all in and put a
37:10
Speaker 2: lot of money towards a social media strategy by hiring
37:15
Speaker 2: a big company, or we're going to just kind of
37:19
Speaker 2: do it but not really dive in and do it
37:23
Speaker 2: and do it well. And I just believe that this
37:25
Speaker 2: is such a great tool. So I'm going to just
37:28
Speaker 2: show you an example of how your practice. Let's say
37:33
Speaker 2: you've decided, okay, we're going to our goal is to
37:37
Speaker 2: just be better at doing social media in the practice,
37:41
Speaker 2: and you've elected your team member that's going to be
37:44
Speaker 2: the lucky one that is going to start doing the
37:47
Speaker 2: social media for the practice. But they may be really
37:51
Speaker 2: good at their own personal social media, but have they
37:55
Speaker 2: done business social media before? Do they really understand practice.
38:00
Speaker 2: So one of the things that I suggest doing is
38:03
Speaker 2: going in and asking chat GPT to be and we're
38:08
Speaker 2: going to give chat GPT a role to be the
38:11
Speaker 2: best social media strategist. And I'm going to use my
38:15
Speaker 2: company as an example, and you guys would use your
38:19
Speaker 2: own company. And I am going to first just learn
38:24
Speaker 2: about my company, but learn about it from a social
38:28
Speaker 2: media standpoint. So what I want you guys to watch
38:31
Speaker 2: here is, you know, I have gone in here and
38:35
Speaker 2: I've asked chat GPT to be the best social media strategist.
38:40
Speaker 2: And what you can see is, in a matter of seconds,
38:45
Speaker 2: all of a sudden, chat GPT is coming up with
38:50
Speaker 2: all of these key things that I think are very
38:54
Speaker 2: important for this new person who's going to be doing
38:58
Speaker 2: your social media. Let's just say, it's coming up with
39:01
Speaker 2: our brand voice. It's telling you, okay, this is how
39:05
Speaker 2: you look out there socially. Here are some marketing and
39:10
Speaker 2: social media opportunities that you may not even know about
39:15
Speaker 2: that you have. It's giving us some visual aesthetics as
39:19
Speaker 2: far as how we should do it when we're thinking
39:21
Speaker 2: about this, that or the other, and even some key
39:25
Speaker 2: messaging for our social media. So the reason I think
39:30
Speaker 2: that this is important, you know, if you think about
39:32
Speaker 2: what that would have taken if you would have given
39:35
Speaker 2: somebody that assignment in your office and said, hey, I
39:38
Speaker 2: want you to go, you know, just kind of write
39:41
Speaker 2: all of this out for me. That's what a week
39:44
Speaker 2: long project, a two week long project. Maybe you'll see
39:48
Speaker 2: that a month from now, in between whatever other jobs
39:51
Speaker 2: they're doing in the practice, or they plug it into
39:54
Speaker 2: something like chet GPT and you've got it within a
39:56
Speaker 2: couple minutes. Now, this was pretty cool, right, we saw it,
40:00
Speaker 2: and it's like, wow, that was pretty amazing. But imagine
40:04
Speaker 2: if then we went in and we said, yeah, that
40:07
Speaker 2: was good, but I want you to do it even better,
40:11
Speaker 2: and I'm going to give it another job, and I
40:16
Speaker 2: want you to be a prompt engineer. And is there
40:20
Speaker 2: anything that you would change about being the best social
40:24
Speaker 2: media strategist to give me a better output for my results.
40:30
Speaker 2: Guess what chat GPT says, Well, you know what, Jill,
40:33
Speaker 2: I can sure do it better. Here we go, and
40:36
Speaker 2: so here it is. It's kind of revising what it
40:41
Speaker 2: just gave me. It's giving me even clearer direction on
40:47
Speaker 2: what my business is about, what and how I should
40:50
Speaker 2: start to position ourselves with our marketing. Now, the next
40:55
Speaker 2: thing that I want to show you, which is pretty cool,
40:58
Speaker 2: and again this is just kind of a fun exer
41:00
Speaker 2: size just to help you really understand how chat GPT
41:04
Speaker 2: works is Okay. Now what I want to do is
41:08
Speaker 2: I want to go in and I'm going to go
41:11
Speaker 2: in and I'm going to say, Okay, this is great,
41:14
Speaker 2: but now I want you to again write it just
41:18
Speaker 2: a little bit better. And now I want you to
41:20
Speaker 2: start giving me some strategies for this. So how should
41:25
Speaker 2: I set up my social media? What should it start
41:30
Speaker 2: to look like? And what should I be planning on
41:34
Speaker 2: as I am getting ready to set up my social
41:38
Speaker 2: media strategies as we're going along, and you can kind
41:41
Speaker 2: of see, it's pulling all of this, you guys, from
41:45
Speaker 2: what is out there online already for you. It's just
41:49
Speaker 2: putting it all together in a very specific way so
41:53
Speaker 2: that your team member is going to be able to
41:56
Speaker 2: really rock and roll with this and get out there
41:59
Speaker 2: and going. So last thing that I want to show
42:03
Speaker 2: you is now that we've been able to get a
42:07
Speaker 2: real clear picture on what we want to do with
42:12
Speaker 2: our social media and we as that new team member, Okay,
42:15
Speaker 2: I really understand the direction of my practice and what
42:20
Speaker 2: my goals are going to be. Now I want chat
42:23
Speaker 2: GPT to help me come up with a calendar, because
42:25
Speaker 2: isn't that the hardest thing? What do I post when
42:28
Speaker 2: do I post? How do I post? All of it?
42:32
Speaker 2: So here we go. Chat GPT is going to go
42:34
Speaker 2: right in there for us, and it's going to set
42:37
Speaker 2: up an optimized social media calendar for us. It's going
42:42
Speaker 2: to tell me what my pillars are, how often I
42:46
Speaker 2: should be posting, when the most optimized time to be
42:50
Speaker 2: posting my posts are, when I get the most engagement,
42:55
Speaker 2: when I should post. It's going to give me my
42:57
Speaker 2: hashtags for best following. I mean, isn't this cool to
43:03
Speaker 2: look at this? And again, how long is this taking us?
43:07
Speaker 2: If I would have given this to somebody to do myself,
43:11
Speaker 2: this could take a month for somebody to put together.
43:13
Speaker 2: And now we're a month behind already versus boom boom boom.
43:17
Speaker 2: Here we go. We've got everything, and we've got a
43:21
Speaker 2: month's worth of posts. And all that we now have
43:25
Speaker 2: to do is say, team, guess what it's social media Day.
43:28
Speaker 2: We're coming in. I'm coming in tomorrow. Everybody comes social
43:32
Speaker 2: media ready, have your hair done, have your face on.
43:35
Speaker 2: These are going to be I'm going to snap five
43:38
Speaker 2: different you know whatever things for our social media and
43:42
Speaker 2: away we go. And now your social media team member
43:46
Speaker 2: is able to get all of this accomplished maybe in
43:48
Speaker 2: a day or two, and have everything that he or
43:51
Speaker 2: she needs for the rest of your month. Isn't that awesome?
43:55
Speaker 2: I mean, just look how much I mean that just
43:57
Speaker 2: took us two minutes to get that, and I've got
44:00
Speaker 2: an entire month's worth of social media directions. So just
44:05
Speaker 2: something to think about with chat GPT, and just one
44:09
Speaker 2: way that you guys can do this. Now. The other
44:13
Speaker 2: thing that I want to just remind you about is
44:16
Speaker 2: it's not just for social media. This is a great
44:20
Speaker 2: way for you guys. Let's say you guys are running
44:22
Speaker 2: an ad for hiring a new team member. It's a
44:25
Speaker 2: great way to maybe write your ads. It's a great
44:28
Speaker 2: way to write your SOPs. They will give you good
44:32
Speaker 2: formats for that. You can go in there and do that.
44:35
Speaker 2: Maybe your blogs for your web page, all these different things.
44:39
Speaker 2: You give it an idea and boom, just like that,
44:42
Speaker 2: you've got a blog for your website, or you've got
44:46
Speaker 2: your scripted emails written out for every single one of
44:50
Speaker 2: your emails that's going out of your office. So just
44:54
Speaker 2: remember when you're using chat GPT. The tips and tricks
44:57
Speaker 2: that go along with this is it do the research
45:00
Speaker 2: for you it is a wealth of knowledge out there
45:04
Speaker 2: is everything exactly perfect. Know but I will tell you
45:08
Speaker 2: it'll get you information faster than even searching on Google.
45:12
Speaker 2: Assign it a job. Always give it a job, and
45:16
Speaker 2: provide context for how you want it to do the job.
45:19
Speaker 2: Set the tone. Write this in a business professional tone.
45:24
Speaker 2: Write this in a friendly but professional tone. Write this
45:30
Speaker 2: in whatever it is. Give it a tone. If you
45:32
Speaker 2: don't like it, have it, rewrite it. You know it's feelings.
45:35
Speaker 2: Don't get hurt if you don't like what it does
45:37
Speaker 2: for you. You don't just keep spitting it out until you
45:40
Speaker 2: like something, and when in doubt, have it. Review and
45:44
Speaker 2: optimize your prompt I would always say, never stick with
45:48
Speaker 2: the first thing it gives you. Have it, make it better,
45:51
Speaker 2: Always make it better until you feel really good about it,
45:54
Speaker 2: and then make it your own. That's really what it
45:57
Speaker 2: comes down to. Next, what I want to talk about,
46:00
Speaker 2: the second tool that I think is really key for
46:04
Speaker 2: practices is CANBA. And you know, again, I don't get
46:08
Speaker 2: any kickbacks from talking about these companies. I probably should
46:11
Speaker 2: have said that right from the beginning. I just find
46:14
Speaker 2: these tools, and especially because I work with so many
46:17
Speaker 2: startup practices, these are inexpensive tools and even free tools
46:23
Speaker 2: that really help practices do things and do them better.
46:27
Speaker 2: So CANBA is another tool that I highly suggest using
46:32
Speaker 2: in practices especially, And I'm going to kind of stick
46:36
Speaker 2: on the social media vibe here where now you've got
46:40
Speaker 2: your team member that went through did all of their research,
46:44
Speaker 2: got a calendar ready to go, they've taken their pictures,
46:47
Speaker 2: They've done all they need to do. But now I
46:49
Speaker 2: need to build a template. We can go into canba
46:53
Speaker 2: here and believe it or not, CANBA has a free
46:56
Speaker 2: account that you can use and or you can use
46:59
Speaker 2: a big business account. I would suggest paying. It's a
47:02
Speaker 2: very nominal fee for a business account. But what you
47:06
Speaker 2: can do in here is you can get your posts
47:09
Speaker 2: ready to go. And the beautiful thing is when you
47:13
Speaker 2: make these posts and you get them set up, they
47:17
Speaker 2: can post and make it sized right for each of
47:21
Speaker 2: your social media channels. So you can make one post
47:24
Speaker 2: and have it sized right to go on Facebook or
47:28
Speaker 2: have it go on Instagram or whatever you want to
47:32
Speaker 2: do there. So again we're just going to quickly show
47:36
Speaker 2: how easily it is to just come in here make
47:40
Speaker 2: a quick social post. And the cool thing about CANVA
47:44
Speaker 2: two is you can set up a brand guide so
47:48
Speaker 2: you can go in, you can set that up. You
47:51
Speaker 2: can say, okay, here's my brand colors. So any time
47:55
Speaker 2: I make anything, I always want it to be in
47:58
Speaker 2: my brand guide. I don't want to have to worry about, ooh,
48:02
Speaker 2: what color was that orange that we use? Or ogs
48:06
Speaker 2: what color is that pink or whatnot. You can very
48:09
Speaker 2: easily add in video, you can very easily add in
48:13
Speaker 2: static photos. But you can get this done in seconds.
48:19
Speaker 2: The next thing that I think is really cool is
48:21
Speaker 2: you can also create multiple posts at once. And again
48:26
Speaker 2: I'm not teaching necessarily on how to do canva, but
48:29
Speaker 2: it's more I just want you to understand that there
48:33
Speaker 2: are some pretty amazing tools within this really inexpensive tool,
48:39
Speaker 2: and we don't necessarily have to pay big companies to
48:43
Speaker 2: help us do this. There's a lot of who's when
48:47
Speaker 2: we talk about AI, who's that are right here within
48:51
Speaker 2: these really simple programs. So right here we decided, okay,
48:55
Speaker 2: I want all of these inspirational posts. I'm going to
48:58
Speaker 2: quickly pick mon I template. I'm going to add each
49:02
Speaker 2: of those quotes onto them, and again real quickly, boom
49:07
Speaker 2: boom boom, I'm going to book create and here we go.
49:11
Speaker 2: I just set up and created ten inspirational posts in
49:17
Speaker 2: a matter of a minute or two. And here we go.
49:21
Speaker 2: We're going to see this, and here we go. We've
49:25
Speaker 2: got ten different posts that's now ready. If one of
49:29
Speaker 2: our pillars was inspirational, I've got ten days worth the
49:34
Speaker 2: posts already done. And I didn't even have to think
49:37
Speaker 2: of the quotes. I just put it into Canba had
49:39
Speaker 2: to do it for me, and I just built the posts.
49:42
Speaker 2: And the really cool thing is there is so much
49:44
Speaker 2: free training on this and YouTube on other things that again,
49:50
Speaker 2: these are just these really fun tools that just allows
49:54
Speaker 2: AI to help us. And this is the last one
49:58
Speaker 2: that I'll talk about as we kind of read up here.
50:01
Speaker 2: But how many of you have been in and I
50:04
Speaker 2: think that the least favorite thing to do is giving
50:07
Speaker 2: oral hygiene instructions. Let's just say so, this is a
50:10
Speaker 2: really cool thing. In Canba. We can go in and
50:13
Speaker 2: we can get an avatar here, and with our avatar,
50:17
Speaker 2: we can have it speak and you can see kind
50:21
Speaker 2: of stiles everyone.
50:22
Speaker 3: It is so great to see your smiling faces at
50:24
Speaker 3: this conference. We hope that you were learning a lot
50:27
Speaker 3: about how to implement AI into your practice. Can you
50:30
Speaker 3: give the amazing Jill Allen a round of applause. I'm
50:33
Speaker 3: sure that you can already see the potential that something
50:36
Speaker 3: like this has to offer. You could use this AI
50:38
Speaker 3: to generate a personalized video for new patients welcoming them
50:42
Speaker 3: to your practice. We're even explaining some of your office policies.
50:46
Speaker 3: The potential is limitless.
50:49
Speaker 2: Isn't that cool? I mean, I just I look at
50:51
Speaker 2: that and I think we didn't have to pay a model.
50:54
Speaker 2: We didn't have to ask a team member to spend
50:57
Speaker 2: time out of their day recording. We're able to go
51:00
Speaker 2: in and generate somebody in through CANVA that's in an
51:06
Speaker 2: AI generated person too. Like we just said, this could
51:10
Speaker 2: be for oral hygiene instructions. This could be for an
51:14
Speaker 2: array of different things.
51:17
Speaker 1: And now a word from the sponsors who make this
51:20
Speaker 1: podcast possible. Hey, docs, let's talk about smile Sweet because
51:26
Speaker 1: it's not just another scheduling system. It's a game changer in.
51:29
Speaker 2: The world of new patient management. And as a.
51:32
Speaker 1: Proud smile Suite partner, I've witnessed the incredible impact it
51:36
Speaker 1: has on practices of all sizes. Smile Sweet means your
51:40
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Speaker 1: follow up. It's like having a secret weapon for your
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Speaker 1: smile deserves a suite of excellence.
52:13
Speaker 2: So as we finish up what I hope that you
52:17
Speaker 2: take away and I hope that you feel inspired and
52:20
Speaker 2: you are thinking about who is your who's or who's
52:26
Speaker 2: your who's and how these different things are going to
52:30
Speaker 2: be able to help you ultimately get and achieve the
52:34
Speaker 2: goals that you're looking for. But even beyond that, just
52:38
Speaker 2: free yourselves up, whether you're doctor's office, managers, team leads,
52:43
Speaker 2: to just not become the bottleneck and get in the
52:47
Speaker 2: way of achieving the goals that you are looking for.
52:51
Speaker 2: So if you have questions, you're always welcome to shoot
52:54
Speaker 2: me out an email. I'm always here to help.
52:58
Speaker 1: Are you ready to start a practice of your own?
53:01
Speaker 1: Need a new, fresh set of eyes or some advice
53:03
Speaker 1: on your existing practice. If so, reach out to me,
53:07
Speaker 1: Jill Allen at www dot practice results dot com. If
53:12
Speaker 1: you like what we're doing here on Haydocks and want
53:14
Speaker 1: to hear more of this awesome content, be sure and
53:17
Speaker 1: give us a five star rating on your preferred listening
53:20
Speaker 1: platform and subscribe to our show so you never miss
53:24
Speaker 1: an episode. Remember, new episodes drop every Thursday.
53:28
Speaker 2: See you next week.