$417 Per Month Membership

Gym Business Coach Podcast · Mar 20, 2025 · 21m

It started with a comment – one word, blunt and honestly offensive: “retarded.”

Tim had posted an ad comparing two gyms, both with 100 members. One gym was generating $500,000 a month, while the other barely made $200,000. Same headcount, completely different results – why is that?

A CrossFit gym owner jumped in, did the math, and lost it. He said, “That’s retarded.” Because to him, $417 per member per month sounded astronomical – like there’s just no way a gym could ever charge that.

Well… he was speaking from his own experience.

That reaction sparked a bigger conversation. In models like…