Latest / Women in The Coaching Arena / 144 | Four Coaching Niches About to Boom Thanks to AI

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144 | Four Coaching Niches About to Boom Thanks to AI · Women in The Coaching Arena

• 1:39
  Over
• 1:39
  the
• 1:39
  last
• 1:39
  few
• 1:40
  months
• 1:40
  I
• 1:40
  have
• 1:41
  been
• 1:41
  thinking
• 1:41
  about
• 1:42
  AI
• 1:42
  and
• 1:43
  how
• 1:43
  it's
• 1:43
  going
• 1:44
  to
• 1:44
  change
• 1:45
  the
• 1:45
  world.
• 1:46
  If
• 1:46
  you've
• 1:46
  listened
• 1:47
  to
• 1:47
  Stephen
• 1:47
  Bartlett's
• 1:48
  podcast
• 1:49
  about
• 1:50
  a
• 1:50
  month
• 1:50
  ago
• 1:50
  with
• 1:50
  an
• 1:51
  AI
• 1:51
  expert,
• 1:52
  it
• 1:52
  was
• 1:52
  seriously
• 1:53
  frightening
• 1:54
  because
• 1:54
  for
• 1:55
  example,
• 1:55
  I
• 1:55
  thought,
• 1:56
  well,
• 1:56
  plumbers
• 1:57
  will
• 1:57
  be
• 1:57
  safe,
• 1:58
  but
• 1:58
  apparently
• 1:58
  not.
• 1:59
  There
• 1:59
  are
• 1:59
  robotic
• 2:00
  plumbers
• 2:00
  on
• 2:01
  the
• 2:01
  way.
• 2:02
  So
• 2:02
  there
• 2:02
  is
• 2:02
  so
• 2:03
  much
• 2:03
  noise
• 2:03
  about
• 2:04
  what
• 2:04
  is
• 2:04
  going
• 2:04
  to
• 2:05
  be
• 2:05
  wiped
• 2:05
  out,
• 2:05
  what
• 2:06
  will
• 2:06
  change
• 2:07
  and
• 2:07
  who
• 2:08
  should
• 2:08
  be
• 2:08
  panicking.
• 2:09
  But
• 2:10
  when
• 2:10
  I
• 2:10
  look
• 2:10
  at
• 2:10
  the
• 2:11
  coaching
• 2:11
  industry,
• 2:12
  I
• 2:13
  see
• 2:13
  opportunities
• 2:15
  that
• 2:15
  you
• 2:15
  can
• 2:15
  seize
• 2:16
  right
• 2:17
  now
• 2:17
  to
• 2:17
  grow
• 2:18
  even
• 2:18
  faster
• 2:19
  rather
• 2:19
  than
• 2:19
  become
• 2:20
  obsolete.
• 2:22
  If
• 2:22
  you
• 2:22
  are
• 2:23
  a
• 2:23
  qualified
• 2:23
  coach
• 2:24
  or
• 2:24
  consultant
• 2:24
  listening
• 2:25
  to
• 2:25
  this,
• 2:26
  one
• 2:26
  of
• 2:26
  these
• 2:26
  niches
• 2:27
  could
• 2:27
  become
• 2:27
  a
• 2:28
  genuine
• 2:28
  opportunity
• 2:29
  for
• 2:29
  you.
• 2:30
  I'm
• 2:31
  Jo
• 2:31
  Lott
• 2:31
  and
• 2:32
  I
• 2:32
  help
• 2:32
  coaches
• 2:32
  get
• 2:33
  clients
• 2:33
  with
• 2:33
  honesty,
• 2:34
  not
• 2:34
  hype.
• 2:35
  Today
• 2:35
  I
• 2:36
  want
• 2:36
  to
• 2:36
  talk
• 2:36
  about
• 2:37
  these
• 2:37
  four
• 2:37
  areas
• 2:38
  to
• 2:38
  give
• 2:39
  you
• 2:39
  that
• 2:39
  glimmer
• 2:39
  of
• 2:40
  hope
• 2:40
  in
• 2:40
  this
• 2:40
  AI
• 2:41
  driven
• 2:41
  world.
• 2:43
  Despite
• 2:43
  the
• 2:44
  fear,
• 2:44
  there
• 2:44
  is
• 2:45
  also
• 2:45
  a
• 2:45
  moment
• 2:46
  of
• 2:46
  huge
• 2:47
  possibility
• 2:48
  if
• 2:48
  you
• 2:48
  choose
• 2:49
  to
• 2:49
  see
• 2:50
  it.
• 2:51
  So
• 2:51
  here
• 2:51
  are
• 2:51
  the
• 2:51
  predictions
• 2:52
  I
• 2:52
  make
• 2:53
  to
• 2:53
  where
• 2:53
  things
• 2:54
  may
• 2:54
  increase
• 2:55
  and
• 2:55
  become
• 2:56
  more
• 2:56
  valuable
• 2:56
  because
• 2:57
  of
• 2:57
  AI,
• 2:57
  not
• 2:58
  less
• 2:59
  opportunity.
• 3:00
  One
• 3:00
  is
• 3:01
  organizational
• 3:02
  change
• 3:02
  and
• 3:02
  leadership
• 3:03
  consulting
• 3:04
  for
• 3:04
  SMEs.
• 3:06
  Every
• 3:06
  business
• 3:07
  is
• 3:07
  going
• 3:08
  through
• 3:08
  huge
• 3:08
  change
• 3:09
  right
• 3:09
  now,
• 3:10
  so
• 3:10
  AI
• 3:10
  will
• 3:11
  be
• 3:11
  reshaping
• 3:12
  roles,
• 3:13
  reshaping
• 3:14
  workflows,
• 3:15
  expectations,
• 3:16
  culture.
• 3:18
  If
• 3:18
  you've
• 3:18
  ever
• 3:18
  used
• 3:19
  AI,
• 3:19
  you
• 3:20
  will
• 3:20
  know
• 3:20
  it
• 3:20
  can
• 3:21
  be
• 3:21
  very
• 3:21
  overwhelming
• 3:22
  because
• 3:22
  it
• 3:23
  leaves
• 3:23
  you
• 3:23
  in
• 3:23
  this
• 3:24
  loop
• 3:24
  where
• 3:24
  you
• 3:24
  feel
• 3:25
  like
• 3:25
  you're
• 3:25
  never
• 3:26
  done.
• 3:26
  And
• 3:26
  what
• 3:26
  if
• 3:27
  there's
• 3:27
  a
• 3:27
  better
• 3:27
  answer
• 3:28
  if
• 3:28
  you
• 3:28
  just
• 3:29
  talk
• 3:29
  to
• 3:29
  it
• 3:29
  a
• 3:29
  bit
• 3:29
  more?
• 3:30
  So
• 3:30
  it's
• 3:30
  a
• 3:31
  bit
• 3:31
  like
• 3:31
  social
• 3:31
  media
• 3:32
  in
• 3:32
  that
• 3:32
  way.
• 3:32
  The
• 3:33
  that
• 3:33
  kind
• 3:33
  of
• 3:33
  sucks
• 3:33
  you
• 3:33
  in
• 3:34
  and
• 3:34
  keeps
• 3:34
  you
• 3:34
  there,
• 3:35
  whirling
• 3:35
  around.
• 3:37
  So
• 3:37
  in
• 3:37
  this
• 3:38
  overwhelmed
• 3:38
  state,
• 3:39
  leaders
• 3:39
  of
• 3:40
  organizations
• 3:40
  don't
• 3:41
  want
• 3:41
  some
• 3:42
  huge
• 3:42
  organization
• 3:43
  to
• 3:44
  talk
• 3:44
  to
• 3:44
  them
• 3:44
  or
• 3:45
  send
• 3:45
  them
• 3:45
  a
• 3:45
  very
• 3:45
  complex
• 3:46
  slide
• 3:46
  deck.
• 3:47
  They
• 3:47
  want
• 3:47
  a
• 3:48
  real
• 3:48
  human
• 3:48
  being
• 3:49
  just
• 3:49
  like
• 3:50
  you,
• 3:50
  someone
• 3:51
  that
• 3:51
  they
• 3:51
  can
• 3:51
  trust,
• 3:52
  someone
• 3:52
  who
• 3:52
  can
• 3:53
  help
• 3:53
  their
• 3:53
  teams
• 3:54
  adapt
• 3:54
  to
• 3:54
  this
• 3:55
  hugely
• 3:55
  changing
• 3:56
  world.
• 3:57
  This
• 3:57
  is
• 3:58
  where,
• 3:58
  if
• 3:58
  you
• 3:58
  are
• 3:58
  a
• 3:59
  coach
• 3:59
  with
• 3:59
  experience
• 4:00
  in
• 4:00
  hr,
• 4:02
  leadership,
• 4:03
  learning
• 4:03
  and
• 4:03
  development
• 4:04
  operations,
• 4:06
  organizational
• 4:07
  change
• 4:08
  can
• 4:08
  be
• 4:08
  incredibly
• 4:09
  valuable.
• 4:10
  Those
• 4:11
  small
• 4:11
  and
• 4:11
  medium
• 4:12
  organizations
• 4:13
  need
• 4:13
  support
• 4:14
  now
• 4:14
  more
• 4:14
  than
• 4:15
  ever,
• 4:15
  and
• 4:16
  I'm
• 4:16
  also
• 4:16
  really
• 4:17
  surprised
• 4:17
  at
• 4:18
  how
• 4:18
  few
• 4:18
  of
• 4:18
  them
• 4:18
  are
• 4:19
  really
• 4:19
  utilizing
• 4:20
  AI.
• 4:20
  So
• 4:21
  you
• 4:21
  may
• 4:21
  even
• 4:21
  be
• 4:22
  able
• 4:22
  to
• 4:22
  teach
• 4:22
  them
• 4:22
  a
• 4:23
  thing
• 4:23
  or
• 4:23
  two
• 4:23
  as
• 4:23
  well.
• 4:25
  They
• 4:25
  also
• 4:26
  may
• 4:26
  have
• 4:26
  the
• 4:27
  budgets
• 4:27
  to
• 4:27
  invest
• 4:27
  because
• 4:28
  maybe
• 4:28
  they
• 4:28
  have
• 4:28
  saved
• 4:29
  some
• 4:29
  money
• 4:29
  through
• 4:30
  AI,
• 4:31
  but
• 4:31
  the
• 4:31
  cost
• 4:31
  of
• 4:32
  managing
• 4:32
  that
• 4:33
  change
• 4:33
  well
• 4:34
  will
• 4:34
  be
• 4:34
  far
• 4:35
  higher
• 4:35
  than
• 4:35
  they
• 4:35
  pay
• 4:36
  you.
• 4:36
  So
• 4:37
  if
• 4:37
  you
• 4:37
  have
• 4:37
  ever
• 4:37
  led
• 4:38
  teams,
• 4:38
  deliver
• 4:39
  training,
• 4:40
  handled
• 4:40
  conflict
• 4:41
  or
• 4:41
  supported
• 4:42
  managers
• 4:42
  through
• 4:43
  that
• 4:43
  transformation,
• 4:44
  this
• 4:44
  niche
• 4:45
  is
• 4:45
  wide
• 4:46
  open
• 4:46
  for
• 4:46
  you.
• 4:48
  Make
• 4:48
  sure
• 4:48
  that
• 4:48
  they
• 4:49
  know
• 4:49
  how
• 4:49
  you
• 4:50
  can
• 4:50
  support
• 4:50
  them
• 4:50
  through
• 4:51
  this
• 4:51
  AI
• 4:52
  transition.
• 4:54
  Okay.
• 4:54
  Opportunity
• 4:55
  two
• 4:55
  is
• 4:56
  personal
• 4:56
  brand
• 4:57
  coaching
• 4:57
  for
• 4:57
  executives
• 4:58
  and
• 4:58
  founders.
• 5:00
  In
• 5:00
  this
• 5:00
  world
• 5:00
  of
• 5:01
  AI,
• 5:01
  you
• 5:02
  are
• 5:02
  the
• 5:02
  only
• 5:03
  differentiator
• 5:04
  right
• 5:04
  now.
• 5:05
  For
• 5:05
  thousands
• 5:06
  of
• 5:06
  years,
• 5:06
  we
• 5:06
  have
• 5:06
  been
• 5:07
  connected
• 5:07
  to
• 5:08
  human
• 5:08
  beings,
• 5:09
  their
• 5:09
  stories.
• 5:10
  We
• 5:10
  still
• 5:11
  want
• 5:11
  to
• 5:11
  buy
• 5:12
  from
• 5:12
  people
• 5:12
  that
• 5:12
  we
• 5:13
  like
• 5:13
  and
• 5:13
  trust.
• 5:15
  So
• 5:15
  a
• 5:15
  personal
• 5:16
  brand
• 5:16
  is
• 5:16
  no
• 5:17
  longer
• 5:17
  optional.
• 5:18
  If
• 5:18
  you
• 5:19
  are
• 5:19
  not
• 5:19
  visible,
• 5:20
  you
• 5:20
  are
• 5:20
  forgettable
• 5:21
  and
• 5:21
  can
• 5:22
  easily
• 5:22
  be
• 5:22
  overtaken
• 5:23
  with
• 5:23
  AI.
• 5:24
  But
• 5:25
  if
• 5:25
  you
• 5:25
  are
• 5:25
  sharing
• 5:26
  your
• 5:26
  stories,
• 5:27
  being
• 5:28
  likable,
• 5:28
  being
• 5:29
  trustworthy,
• 5:30
  then
• 5:30
  people
• 5:31
  will
• 5:31
  still
• 5:31
  want
• 5:32
  to
• 5:32
  buy
• 5:32
  from
• 5:32
  you.
• 5:34
  So
• 5:34
  executives
• 5:34
  and
• 5:35
  founders
• 5:35
  now
• 5:36
  need
• 5:36
  help
• 5:36
  with
• 5:37
  how
• 5:37
  to
• 5:37
  show
• 5:38
  up
• 5:38
  online
• 5:38
  with
• 5:39
  clarity.
• 5:39
  Maybe
• 5:40
  they
• 5:40
  want
• 5:40
  to
• 5:41
  get
• 5:41
  their
• 5:41
  next
• 5:42
  job.
• 5:42
  So
• 5:42
  they
• 5:42
  need
• 5:43
  to
• 5:43
  now
• 5:43
  start
• 5:43
  being
• 5:43
  visible
• 5:44
  on
• 5:44
  LinkedIn.
• 5:46
  How
• 5:46
  to
• 5:46
  communicate
• 5:47
  their
• 5:47
  values
• 5:48
  and
• 5:48
  why
• 5:48
  they
• 5:48
  are
• 5:48
  different,
• 5:50
  how
• 5:50
  to
• 5:50
  lead
• 5:51
  more
• 5:51
  effectively,
• 5:53
  how
• 5:53
  to
• 5:53
  build
• 5:54
  trust
• 5:54
  through
• 5:54
  consistency,
• 5:56
  and
• 5:56
  how
• 5:56
  to
• 5:57
  share
• 5:57
  stories
• 5:58
  in
• 5:58
  a
• 5:58
  way
• 5:58
  that
• 5:58
  feels
• 5:59
  authentic
• 6:00
  and
• 6:00
  not
• 6:01
  cheesy.
• 6:02
  AI
• 6:02
  can
• 6:03
  assist
• 6:03
  with
• 6:03
  drafts,
• 6:04
  but
• 6:04
  it
• 6:04
  can't
• 6:05
  capture
• 6:05
  that
• 6:05
  human
• 6:06
  nuance.
• 6:07
  I
• 6:07
  heard
• 6:08
  a
• 6:08
  stat
• 6:08
  yesterday
• 6:09
  that
• 6:09
  15%
• 6:11
  of
• 6:11
  stuff
• 6:11
  out
• 6:12
  there
• 6:12
  now
• 6:12
  is
• 6:12
  not
• 6:13
  written
• 6:13
  by
• 6:14
  AI,
• 6:15
  which
• 6:15
  means
• 6:15
  85%
• 6:16
  is
• 6:17
  and
• 6:18
  we
• 6:18
  can
• 6:18
  feel
• 6:18
  it.
• 6:19
  So
• 6:19
  if
• 6:20
  you
• 6:20
  can
• 6:20
  help
• 6:21
  someone
• 6:22
  use
• 6:22
  AI.
• 6:23
  Yes,
• 6:24
  because
• 6:24
  I
• 6:24
  think
• 6:24
  it
• 6:25
  really
• 6:25
  does
• 6:25
  save
• 6:26
  time.
• 6:26
  But
• 6:27
  amend
• 6:27
  it
• 6:28
  to
• 6:28
  build
• 6:29
  in
• 6:29
  their
• 6:29
  own
• 6:29
  stories,
• 6:30
  their
• 6:30
  own
• 6:30
  message,
• 6:31
  and
• 6:32
  help
• 6:32
  them
• 6:32
  lead
• 6:33
  and
• 6:33
  build
• 6:33
  that
• 6:33
  personal
• 6:34
  brand
• 6:34
  with
• 6:34
  confidence,
• 6:35
  then
• 6:35
  you
• 6:36
  will
• 6:36
  do
• 6:36
  really
• 6:36
  well.
• 6:38
  So
• 6:38
  if
• 6:38
  you
• 6:38
  naturally
• 6:39
  help
• 6:39
  people
• 6:39
  articulate
• 6:40
  who
• 6:41
  they
• 6:41
  are
• 6:41
  and
• 6:41
  how
• 6:42
  they
• 6:42
  want
• 6:42
  to
• 6:42
  show
• 6:42
  up,
• 6:43
  this
• 6:43
  niche
• 6:44
  will
• 6:44
  grow
• 6:44
  even
• 6:45
  further
• 6:45
  as
• 6:46
  the
• 6:46
  differentiator
• 6:47
  to
• 6:47
  AI
• 6:48
  generated
• 6:49
  faceless
• 6:50
  content.
• 6:51
  Opportunity
• 6:52
  3
• 6:53
  Productivity
• 6:54
  Focus
• 6:54
  and
• 6:55
  decision
• 6:55
  Coaching
• 6:57
  Everyone
• 6:58
  is
• 6:58
  overwhelmed.
• 6:59
  Like
• 7:00
  I
• 7:00
  said
• 7:00
  earlier,
• 7:01
  AI
• 7:01
  keeps
• 7:02
  you
• 7:02
  in
• 7:02
  that
• 7:02
  loop
• 7:03
  and
• 7:03
  you
• 7:03
  can
• 7:03
  go
• 7:03
  round
• 7:04
  and
• 7:04
  round
• 7:04
  and
• 7:05
  you
• 7:05
  can't
• 7:05
  see
• 7:05
  straight
• 7:06
  by
• 7:06
  the
• 7:06
  time
• 7:06
  you
• 7:06
  are
• 7:07
  out
• 7:07
  of
• 7:07
  ChatGPT.
• 7:09
  So
• 7:10
  yes,
• 7:10
  it
• 7:10
  can
• 7:11
  seem
• 7:11
  like
• 7:11
  it
• 7:11
  speeds
• 7:12
  everything
• 7:12
  up,
• 7:12
  and
• 7:13
  it
• 7:13
  truly
• 7:13
  can.
• 7:15
  But
• 7:15
  what
• 7:15
  it
• 7:15
  also
• 7:15
  means
• 7:16
  is
• 7:16
  that
• 7:16
  we
• 7:17
  have
• 7:17
  more
• 7:17
  decisions
• 7:18
  to
• 7:18
  make
• 7:19
  as
• 7:20
  to
• 7:20
  whether
• 7:20
  it's
• 7:20
  good
• 7:20
  enough
• 7:21
  or
• 7:21
  whether
• 7:21
  it's
• 7:21
  not
• 7:22
  good
• 7:22
  enough,
• 7:22
  whether
• 7:22
  there's
• 7:22
  a
• 7:23
  better
• 7:23
  prompt,
• 7:23
  whether
• 7:24
  we
• 7:24
  need
• 7:24
  to
• 7:24
  chat
• 7:25
  with
• 7:25
  it
• 7:25
  even
• 7:25
  further.
• 7:27
  We
• 7:27
  need
• 7:27
  to
• 7:27
  manage
• 7:28
  more
• 7:28
  of
• 7:28
  those
• 7:29
  inputs.
• 7:29
  We
• 7:29
  need
• 7:30
  to
• 7:30
  navigate
• 7:30
  more
• 7:31
  pressure
• 7:31
  because
• 7:32
  we're
• 7:32
  all
• 7:32
  expected
• 7:33
  to
• 7:33
  do
• 7:33
  more.
• 7:35
  AI
• 7:35
  tools
• 7:36
  won't
• 7:36
  fix
• 7:36
  that.
• 7:37
  Calendars
• 7:37
  can't
• 7:38
  fix
• 7:38
  that.
• 7:39
  Another
• 7:39
  app
• 7:40
  won't
• 7:40
  fix
• 7:40
  that.
• 7:40
  But
• 7:41
  what
• 7:41
  will
• 7:41
  help
• 7:42
  you
• 7:42
  get
• 7:42
  clarity
• 7:43
  is
• 7:43
  is
• 7:43
  human
• 7:44
  support.
• 7:45
  This
• 7:46
  niche
• 7:46
  is
• 7:46
  perfect
• 7:47
  for
• 7:47
  coaches
• 7:48
  who
• 7:48
  excel
• 7:48
  in
• 7:49
  helping
• 7:50
  people
• 7:50
  think
• 7:50
  clearly,
• 7:51
  understanding
• 7:52
  those
• 7:52
  behavior
• 7:53
  patterns,
• 7:54
  building
• 7:54
  sustainable
• 7:55
  systems,
• 7:57
  supporting
• 7:57
  emotional
• 7:58
  regulation,
• 8:00
  setting
• 8:00
  boundaries
• 8:01
  and
• 8:01
  managing
• 8:02
  overwhelm.
• 8:03
  This
• 8:04
  niche
• 8:04
  may
• 8:04
  become
• 8:05
  even
• 8:05
  more
• 8:06
  deeply
• 8:06
  needed
• 8:07
  in
• 8:07
  this
• 8:07
  really
• 8:07
  disconnected
• 8:08
  AI
• 8:09
  world
• 8:09
  we
• 8:09
  are
• 8:09
  living
• 8:10
  in.
• 8:11
  Okay,
• 8:11
  Opportunity
• 8:12
  Four
• 8:12
  is
• 8:13
  AI
• 8:14
  integrated
• 8:14
  coaching
• 8:15
  products.
• 8:17
  Lots
• 8:17
  of
• 8:17
  people
• 8:17
  are
• 8:17
  growing
• 8:18
  right
• 8:18
  now
• 8:19
  because
• 8:19
  they
• 8:20
  are
• 8:20
  building
• 8:20
  their
• 8:21
  own
• 8:21
  frameworks
• 8:22
  into
• 8:23
  AI
• 8:23
  systems
• 8:24
  which
• 8:24
  can
• 8:24
  support
• 8:25
  their
• 8:25
  clients
• 8:26
  or
• 8:26
  be
• 8:26
  a
• 8:27
  lead
• 8:27
  generator
• 8:28
  into
• 8:28
  their
• 8:28
  business.
• 8:30
  So
• 8:30
  if
• 8:30
  you
• 8:30
  have
• 8:31
  a
• 8:31
  tool,
• 8:32
  a
• 8:33
  framework,
• 8:34
  some
• 8:34
  sort
• 8:34
  of
• 8:34
  process,
• 8:35
  a
• 8:35
  structured
• 8:36
  system,
• 8:37
  then
• 8:37
  you
• 8:38
  can
• 8:38
  build
• 8:38
  that
• 8:39
  into
• 8:39
  AI.
• 8:41
  For
• 8:41
  example,
• 8:42
  a
• 8:42
  clarity
• 8:42
  tool
• 8:43
  that
• 8:43
  helps
• 8:43
  leaders
• 8:43
  make
• 8:44
  decisions,
• 8:44
  which
• 8:44
  is
• 8:45
  not
• 8:45
  AI
• 8:46
  spinning
• 8:46
  them
• 8:46
  around
• 8:46
  in
• 8:47
  circles.
• 8:48
  It
• 8:48
  is
• 8:48
  your
• 8:49
  AI,
• 8:50
  your
• 8:50
  framework,
• 8:51
  which
• 8:51
  will
• 8:51
  not
• 8:52
  keep
• 8:52
  trying
• 8:53
  to
• 8:53
  help
• 8:53
  them
• 8:54
  again
• 8:54
  and
• 8:54
  again
• 8:54
  and
• 8:55
  again.
• 8:55
  You
• 8:56
  can
• 8:56
  build
• 8:56
  it
• 8:56
  so
• 8:57
  you
• 8:57
  get
• 8:57
  to
• 8:58
  the
• 8:58
  end.
• 8:58
  In
• 8:59
  other
• 8:59
  words,
• 8:59
  okay,
• 9:00
  have
• 9:00
  you
• 9:01
  made
• 9:01
  a
• 9:01
  clear
• 9:01
  decision?
• 9:02
  Brilliant,
• 9:03
  job
• 9:03
  done.
• 9:04
  Now
• 9:04
  you
• 9:04
  take
• 9:04
  your
• 9:05
  next
• 9:05
  step,
• 9:05
  which
• 9:06
  AI
• 9:06
  very
• 9:06
  rarely
• 9:07
  does.
• 9:07
  It
• 9:07
  says,
• 9:08
  would
• 9:08
  you
• 9:08
  like
• 9:08
  me
• 9:08
  to
• 9:08
  do
• 9:09
  this,
• 9:09
  this,
• 9:09
  this,
• 9:09
  this,
• 9:10
  this?
• 9:10
  And
• 9:10
  then
• 9:10
  you
• 9:10
  never
• 9:11
  seem
• 9:11
  to
• 9:12
  take
• 9:12
  the
• 9:12
  step
• 9:12
  with
• 9:13
  what
• 9:13
  it's
• 9:13
  given
• 9:13
  you
• 9:13
  to
• 9:14
  begin
• 9:14
  with.
• 9:15
  Maybe
• 9:15
  it's
• 9:15
  a
• 9:15
  team
• 9:16
  communication
• 9:17
  assessment,
• 9:18
  maybe
• 9:19
  it's
• 9:19
  helping
• 9:19
  people
• 9:20
  plan
• 9:20
  their
• 9:20
  week
• 9:21
  and
• 9:21
  doing
• 9:22
  some
• 9:22
  sort
• 9:22
  of
• 9:23
  strategic
• 9:23
  workflow
• 9:24
  to
• 9:24
  help
• 9:24
  them
• 9:24
  do
• 9:24
  that.
• 9:25
  Maybe
• 9:26
  it's
• 9:26
  a
• 9:26
  tool
• 9:27
  that
• 9:27
  helps
• 9:27
  them
• 9:27
  work
• 9:28
  out
• 9:28
  their
• 9:28
  values.
• 9:29
  You
• 9:29
  can
• 9:30
  create
• 9:30
  the
• 9:30
  process
• 9:31
  and
• 9:31
  AI
• 9:32
  can
• 9:32
  power
• 9:33
  the
• 9:33
  delivery.
• 9:34
  I
• 9:34
  have
• 9:34
  done
• 9:34
  this
• 9:35
  throughout
• 9:35
  my
• 9:35
  program
• 9:36
  now.
• 9:36
  So
• 9:37
  for
• 9:37
  example,
• 9:37
  I
• 9:38
  have
• 9:38
  a
• 9:38
  niche
• 9:38
  bot,
• 9:39
  an
• 9:39
  offer
• 9:40
  bot,
• 9:41
  a
• 9:41
  content
• 9:41
  planning
• 9:42
  bot,
• 9:42
  a
• 9:43
  website
• 9:43
  writing
• 9:44
  bot,
• 9:44
  a
• 9:45
  LinkedIn
• 9:45
  bot.
• 9:46
  So
• 9:47
  it
• 9:47
  may
• 9:47
  seem
• 9:47
  like
• 9:48
  simple
• 9:49
  AI
• 9:50
  ChatGPT,
• 9:50
  what's
• 9:51
  the
• 9:51
  difference?
• 9:52
  But
• 9:52
  the
• 9:52
  difference
• 9:53
  is
• 9:53
  it's
• 9:53
  been
• 9:54
  built
• 9:54
  to
• 9:54
  just
• 9:55
  help
• 9:55
  you
• 9:56
  walk
• 9:57
  away
• 9:57
  from
• 9:57
  that
• 9:57
  conversation
• 9:58
  with
• 9:59
  for
• 9:59
  example,
• 9:59
  a
• 10:00
  clear
• 10:00
  I
• 10:00
  help
• 10:01
  statement
• 10:02
  or
• 10:02
  a
• 10:02
  clear
• 10:03
  offer
• 10:04
  if
• 10:04
  you're
• 10:04
  using
• 10:04
  the
• 10:04
  offer
• 10:05
  book.
• 10:05
  And
• 10:06
  it
• 10:06
  is
• 10:06
  also
• 10:07
  programmed
• 10:07
  with
• 10:08
  all
• 10:08
  of
• 10:08
  my
• 10:08
  materials,
• 10:09
  all
• 10:09
  of
• 10:09
  the
• 10:10
  proven
• 10:10
  niches
• 10:10
  that
• 10:10
  I've
• 10:11
  seen.
• 10:12
  So
• 10:12
  it
• 10:12
  doesn't
• 10:12
  just
• 10:13
  gather
• 10:13
  all
• 10:13
  this
• 10:14
  data
• 10:14
  that's
• 10:14
  random
• 10:15
  and
• 10:16
  tell
• 10:16
  you,
• 10:16
  for
• 10:16
  example,
• 10:17
  that
• 10:17
  you
• 10:17
  can
• 10:18
  build
• 10:18
  a
• 10:18
  life
• 10:19
  coaching
• 10:19
  business,
• 10:20
  which
• 10:20
  sadly
• 10:21
  I
• 10:21
  think
• 10:21
  is
• 10:21
  a
• 10:22
  really,
• 10:22
  really
• 10:22
  hard
• 10:23
  niche
• 10:23
  to
• 10:23
  build.
• 10:24
  But
• 10:24
  ChatGPT
• 10:25
  will
• 10:25
  tell
• 10:25
  you
• 10:26
  that
• 10:26
  of
• 10:27
  course
• 10:27
  there
• 10:27
  is
• 10:27
  a
• 10:27
  huge
• 10:28
  market
• 10:28
  for
• 10:28
  life
• 10:29
  coaching
• 10:30
  and
• 10:30
  as
• 10:30
  we
• 10:31
  know,
• 10:31
  we
• 10:32
  need
• 10:32
  to
• 10:32
  rebrand
• 10:33
  life
• 10:34
  coaching
• 10:35
  to
• 10:35
  be
• 10:35
  way
• 10:35
  more
• 10:36
  micro
• 10:36
  specific
• 10:37
  than
• 10:37
  that.
• 10:38
  So
• 10:39
  the
• 10:39
  benefit
• 10:39
  to
• 10:40
  building
• 10:40
  your
• 10:40
  own
• 10:41
  GPTs
• 10:42
  or
• 10:42
  tools
• 10:43
  is
• 10:43
  that
• 10:44
  you
• 10:44
  can
• 10:45
  program
• 10:46
  it
• 10:46
  to
• 10:46
  just
• 10:47
  help
• 10:47
  them
• 10:47
  with
• 10:47
  that
• 10:48
  thing.
• 10:48
  They
• 10:48
  can
• 10:48
  trust
• 10:49
  it,
• 10:49
  they
• 10:49
  can
• 10:49
  start
• 10:50
  to
• 10:50
  get
• 10:50
  to
• 10:50
  know
• 10:50
  it,
• 10:50
  they
• 10:51
  can
• 10:51
  start
• 10:51
  to
• 10:51
  know
• 10:52
  that
• 10:52
  it
• 10:52
  will
• 10:53
  help
• 10:53
  them
• 10:53
  without
• 10:54
  overwhelming.
• 10:56
  So
• 10:56
  let's
• 10:56
  summarize
• 10:57
  the
• 10:57
  real
• 10:57
  secret
• 10:58
  ingredient
• 10:59
  here
• 10:59
  which
• 10:59
  runs
• 11:00
  through
• 11:00
  all
• 11:01
  of
• 11:01
  these.
• 11:02
  And
• 11:02
  the
• 11:03
  idea
• 11:03
  is
• 11:04
  your
• 11:04
  personal
• 11:04
  credibility
• 11:05
  will
• 11:06
  create
• 11:06
  demand.
• 11:08
  Not
• 11:08
  the
• 11:08
  AI,
• 11:09
  not
• 11:09
  the
• 11:09
  tools,
• 11:10
  not
• 11:10
  the
• 11:10
  tactics.
• 11:11
  Your
• 11:11
  voice,
• 11:12
  your
• 11:12
  clarity,
• 11:13
  your
• 11:13
  leadership
• 11:15
  can
• 11:15
  utilize
• 11:16
  AI
• 11:17
  rather
• 11:17
  than
• 11:17
  turn
• 11:18
  against
• 11:18
  it.
• 11:19
  Figure
• 11:19
  out
• 11:19
  what
• 11:20
  problems
• 11:20
  AI
• 11:21
  is
• 11:21
  causing
• 11:23
  and
• 11:23
  how
• 11:23
  can
• 11:23
  you
• 11:24
  help
• 11:24
  to
• 11:24
  fix
• 11:25
  them.
• 11:26
  I
• 11:26
  remember
• 11:27
  doing
• 11:27
  a
• 11:27
  course
• 11:27
  once
• 11:28
  that
• 11:28
  said
• 11:28
  all
• 11:29
  of
• 11:29
  your
• 11:29
  products,
• 11:30
  like
• 11:30
  all
• 11:30
  of
• 11:30
  your
• 11:31
  services,
• 11:32
  will
• 11:32
  create
• 11:33
  future
• 11:33
  problems.
• 11:35
  Everything
• 11:35
  that
• 11:35
  we
• 11:36
  do
• 11:36
  will
• 11:36
  create
• 11:36
  another
• 11:37
  problem.
• 11:38
  For
• 11:38
  example,
• 11:39
  if
• 11:39
  you
• 11:39
  are
• 11:39
  a
• 11:39
  leadership
• 11:40
  coach
• 11:41
  and
• 11:41
  you
• 11:41
  do
• 11:41
  an
• 11:42
  amazing
• 11:42
  job,
• 11:43
  give
• 11:43
  this
• 11:43
  person
• 11:43
  an
• 11:43
  amazing
• 11:44
  service,
• 11:44
  they
• 11:44
  become
• 11:45
  an
• 11:45
  amazing
• 11:45
  leader.
• 11:46
  They
• 11:46
  may
• 11:46
  then
• 11:46
  get
• 11:47
  a
• 11:47
  promotion
• 11:47
  to
• 11:48
  lead
• 11:48
  a
• 11:48
  huge
• 11:49
  team
• 11:50
  which
• 11:50
  creates
• 11:50
  another
• 11:51
  problem.
• 11:52
  So
• 11:52
  everything
• 11:52
  we
• 11:53
  do
• 11:53
  creates
• 11:53
  problems
• 11:54
  just
• 11:55
  like
• 11:55
  AI
• 11:55
  creates
• 11:56
  problems.
• 11:57
  How
• 11:57
  can
• 11:57
  we
• 11:57
  keep
• 11:57
  looking
• 11:58
  to
• 11:58
  the
• 11:59
  problems
• 11:59
  that
• 11:59
  AI
• 12:00
  is
• 12:00
  creating
• 12:01
  and
• 12:01
  figure
• 12:02
  out
• 12:02
  how
• 12:02
  we
• 12:02
  can
• 12:03
  solve
• 12:03
  them?
• 12:04
  I
• 12:04
  am
• 12:05
  doing
• 12:05
  exactly
• 12:06
  this
• 12:06
  right
• 12:06
  now
• 12:07
  and
• 12:07
  planning
• 12:07
  a
• 12:08
  new
• 12:08
  service,
• 12:09
  hopefully
• 12:10
  to
• 12:10
  launch
• 12:10
  by
• 12:10
  the
• 12:11
  end
• 12:11
  of
• 12:11
  this
• 12:11
  year
• 12:12
  which
• 12:12
  will
• 12:12
  solve
• 12:13
  a
• 12:13
  gap
• 12:13
  in
• 12:13
  the
• 12:13
  market
• 12:13
  that
• 12:14
  I
• 12:14
  have
• 12:14
  seen
• 12:15
  due
• 12:15
  to
• 12:15
  AI.
• 12:17
  So
• 12:17
  keep
• 12:17
  watching
• 12:18
  and
• 12:18
  I
• 12:18
  will
• 12:18
  share
• 12:18
  more
• 12:19
  as
• 12:19
  it
• 12:19
  reveals
• 12:20
  itself.
• 12:21
  It's
• 12:21
  something
• 12:21
  that
• 12:22
  I
• 12:22
  feel
• 12:22
  like
• 12:22
  I
• 12:22
  have
• 12:22
  reflected
• 12:23
  on
• 12:23
  for
• 12:24
  12
• 12:24
  months,
• 12:25
  maybe
• 12:25
  more.
• 12:26
  So
• 12:26
  finally
• 12:27
  it's
• 12:28
  getting
• 12:28
  so
• 12:28
  much
• 12:28
  clearer
• 12:29
  as
• 12:29
  to
• 12:29
  how
• 12:30
  best
• 12:30
  I
• 12:30
  can
• 12:30
  support
• 12:31
  you.
• 12:32
  So
• 12:32
  keep
• 12:33
  watching
• 12:33
  and
• 12:33
  see
• 12:34
  me
• 12:34
  consider
• 12:35
  how
• 12:35
  AI
• 12:36
  is
• 12:36
  creating
• 12:37
  a
• 12:37
  gap
• 12:37
  in
• 12:37
  the
• 12:37
  market
• 12:37
  and
• 12:38
  how
• 12:38
  I
• 12:39
  hope
• 12:39
  to
• 12:39
  fill
• 12:40
  that
• 12:40
  gap
• 12:41
  for
• 12:41
  you.
• 12:43
  So
• 12:43
  if
• 12:43
  you
• 12:43
  take
• 12:43
  one
• 12:43
  thing
• 12:44
  away
• 12:44
  from
• 12:44
  this
• 12:45
  episode,
• 12:45
  let
• 12:46
  it
• 12:46
  be
• 12:46
  this.
• 12:47
  Choose
• 12:48
  one
• 12:48
  opportunity
• 12:49
  and
• 12:49
  explore
• 12:50
  it
• 12:50
  this
• 12:50
  week.
• 12:51
  Consider
• 12:52
  the
• 12:52
  problems
• 12:53
  that
• 12:53
  are
• 12:53
  arising
• 12:54
  and
• 12:54
  take
• 12:55
  action.
• 12:56
  Clarity
• 12:56
  comes
• 12:57
  from
• 12:57
  taking
• 12:58
  that
• 12:58
  first
• 12:58
  next
• 12:59
  step,
• 12:59
  which
• 12:59
  is
• 13:00
  messy
• 13:01
  without
• 13:01
  really
• 13:02
  knowing
• 13:02
  if
• 13:02
  it's
• 13:02
  a
• 13:03
  good
• 13:03
  idea.
• 13:04
  The
• 13:04
  only
• 13:04
  way
• 13:04
  you
• 13:05
  will
• 13:05
  ever
• 13:05
  know
• 13:05
  is
• 13:06
  to
• 13:06
  take
• 13:06
  that
• 13:07
  step
• 13:07
  and
• 13:07
  the
• 13:07
  next
• 13:08
  step
• 13:08
  will
• 13:08
  reveal
• 13:09
  itself.
• 13:11
  Thank
• 13:12
  you
• 13:12
  for
• 13:12
  listening
• 13:12
  to
• 13:12
  today's
• 13:13
  episode.
• 13:14
  If
• 13:14
  this
• 13:14
  sparked
• 13:15
  ideas
• 13:15
  then
• 13:16
  I
• 13:16
  would
• 13:16
  love
• 13:16
  to
• 13:17
  hear
• 13:17
  from
• 13:17
  you.
• 13:17
  Do
• 13:18
  drop
• 13:18
  me
• 13:18
  a
• 13:18
  line
• 13:18
  on
• 13:19
  LinkedIn
• 13:19
  as
• 13:20
  Joanna
• 13:20
  with
• 13:20
  an
• 13:21
  A
• 13:21
  and
• 13:21
  lot
• 13:22
  with
• 13:22
  two
• 13:22
  T's.
• 13:23
  Joanna
• 13:24
  Lott
• 13:25
  and
• 13:25
  if
• 13:25
  you
• 13:26
  want
• 13:26
  to
• 13:26
  be
• 13:26
  the
• 13:26
  first
• 13:26
  to
• 13:26
  hear
• 13:27
  about
• 13:27
  my
• 13:27
  new
• 13:28
  idea
• 13:28
  to
• 13:29
  support
• 13:29
  you
• 13:30
  in
• 13:30
  your
• 13:30
  business
• 13:30
  in
• 13:31
  this
• 13:31
  AI
• 13:31
  driven
• 13:32
  world,
• 13:32
  then
• 13:33
  do
• 13:33
  sign
• 13:33
  up
• 13:34
  to
• 13:34
  the
• 13:34
  2026
• 13:35
  coaches
• 13:36
  planner.
• 13:37
  You
• 13:37
  will
• 13:37
  find
• 13:37
  the
• 13:37
  link
• 13:38
  in
• 13:38
  the
• 13:38
  show
• 13:38
  notes.
• 13:39
  It's
• 13:40
  especially
• 13:40
  designed
• 13:41
  for
• 13:41
  coaches
• 13:41
  to
• 13:42
  take
• 13:42
  you
• 13:42
  through
• 13:42
  every
• 13:43
  step
• 13:43
  of
• 13:44
  that
• 13:44
  business
• 13:44
  building
• 13:45
  process
• 13:45
  including
• 13:46
  the
• 13:46
  initial
• 13:47
  builds,
• 13:47
  your
• 13:48
  big
• 13:48
  ideas,
• 13:49
  the
• 13:49
  monthly
• 13:49
  reflections,
• 13:50
  the
• 13:50
  weekly
• 13:51
  planning,
• 13:51
  all
• 13:52
  of
• 13:52
  the
• 13:52
  things
• 13:52
  that
• 13:53
  you
• 13:53
  need
• 13:53
  to
• 13:53
  keep
• 13:54
  on
• 13:54
  track
• 13:54
  and
• 13:54
  have
• 13:54
  a
• 13:55
  really
• 13:55
  intentional
• 13:56
  year.
• 13:57
  Sign
• 13:57
  up
• 13:58
  to
• 13:58
  the
• 13:58
  2026
• 13:59
  coaches
• 13:59
  planner
• 14:00
  in
• 14:00
  the
• 14:00
  Show
• 14:00
  Notes
• 14:01
  and
• 14:01
  I
• 14:01
  hope
• 14:02
  it
• 14:02
  helps
• 14:02
  you
• 14:02
  plan
• 14:03
  for
• 14:03
  a
• 14:03
  Prosperous
• 14:04
  and
• 14:04
  Magical
• 14:05
  2026.
• 14:07
  And
• 14:07
  like
• 14:07
  I
• 14:07
  say
• 14:07
  at
• 14:07
  the
• 14:08
  end
• 14:08
  of
• 14:08
  every
• 14:08
  episode,
• 14:09
  trust
• 14:09
  yourself,
• 14:10
  believe
• 14:10
  in
• 14:10
  yourself
• 14:11
  and
• 14:11
  be
• 14:11
  the
• 14:11
  wise
• 14:12
  gardener
• 14:12
  who
• 14:13
  keeps
• 14:13
  on
• 14:13
  watering
• 14:14
  the
• 14:14
  seeds.
• 14:15
  Thank
• 14:16
  you
• 14:16
  so
• 14:16
  much
• 14:16
  for
• 14:17
  listening
• 14:17
  to
• 14:17
  this
• 14:17
  episode
• 14:18
  of
• 14:18
  Women
• 14:18
  in
• 14:19
  the
• 14:19
  Coaching
• 14:19
  Arena.
• 14:20
  I
• 14:20
  have
• 14:21
  a
• 14:21
  mass
• 14:21
  of
• 14:22
  free
• 14:22
  resources
• 14:23
  on
• 14:23
  my
• 14:23
  website
• 14:24
  joannalottcoaching.com
• 14:27
  that's
• 14:27
  Joanna
• 14:28
  with
• 14:28
  an
• 14:28
  A
• 14:28
  and
• 14:29
  Lott
• 14:29
  with
• 14:29
  two
• 14:30
  Ts.
• 14:30
  Joanna
• 14:31
  locked
• 14:32
  coaching.com
• 14:33
  and
• 14:33
  I'll
• 14:33
  also
• 14:34
  put
• 14:34
  links
• 14:34
  in
• 14:34
  the
• 14:34
  show
• 14:35
  notes
• 14:35
  below.
• 14:37
  Let
• 14:37
  me
• 14:37
  know
• 14:37
  if
• 14:37
  you
• 14:38
  found
• 14:38
  this
• 14:38
  episode
• 14:38
  useful,
• 14:39
  share
• 14:40
  it
• 14:40
  with
• 14:40
  a
• 14:40
  friend
• 14:40
  and
• 14:41
  leave
• 14:41
  me
• 14:41
  a
• 14:41
  review
• 14:42
  and
• 14:42
  I
• 14:42
  will
• 14:42
  personally
• 14:43
  thank
• 14:43
  you
• 14:44
  for
• 14:44
  that.
• 14:45
  Remember
• 14:46
  to
• 14:46
  trust
• 14:46
  yourself,
• 14:47
  believe
• 14:47
  in
• 14:47
  yourself
• 14:48
  and
• 14:48
  be
• 14:49
  the
• 14:49
  wise
• 14:49
  gardener
• 14:50
  who
• 14:50
  keeps
• 14:50
  on
• 14:50
  watering
• 14:51
  the
• 14:51
  seed.
• 14:52
  Get
• 14:52
  into
• 14:52
  the
• 14:53
  arena,
• 14:53
  dare
• 14:54
  greatly
• 14:54
  and
• 14:54
  try.