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Real Estate Agents: Do THIS Before You Even Think About Business Planning for Next Year · The Real Estate Agent Playbook

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  agents before you do all the business planning for 2025
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  I want you to stop and focus
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  we have a massive problem in our industry
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  that is leading to the suppression of your success
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  I'm gonna go through all of that
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  this one idea that can completely change a trajector
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  whether you're a agent who is crushing it
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  looking to level up a brand new agent in the industry
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  or anything in between so stay tuned
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  what's up guys Jeremy Kane
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  Real Estate Agent Playbook
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  coming to you with something that
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  has really helped me dial in my business
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  and allowing me to build organically
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  through relationships and I want to share this with you
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  so you can absolutely crush 2025
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  on this channel
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  I do a ton of content on doing just this
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  leveling up helping you get that win
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  today in the game of real estate
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  if you like this video or resonates with you
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  you have questions please comment below
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  and if you like the content and how it's delivered
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  please subscribe to the channel
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  hit the notification bell
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  and we can continue to grow this up
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  and I can continue to be a resource for you
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  to help you absolutely crush your goals
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  moving forward so do all those things
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  but let's get right into it
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  so first and foremost
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  I wanna talk about a problem that I see with agents
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  that I coach a ton
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  and I coach agents in my organization
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  I coach agents outside of my organization
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  and when we first start
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  there's always this piece that is
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  so infinitely focused on lead generation
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  I understand Lee generation is super important
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  but within that it's always something like oh
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  well I saw this I wanna do it this way I saw this
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  I wanna do it this way saw this
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  I wanna do it this way
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  most of the agents that come to me are not brand
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  brand new agents I have a foundations course for that
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  that kind of helps but that foundations course
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  I find is absolutely needed
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  by agents that are already doing
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  what we're already doing right
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  they're already in the business
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  they just need to refocus
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  and the biggest mistake that people are making is
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  are so focused on the next big thing
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  the next lead generation
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  what they're gonna do to change their business
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  so we're always in this constant state of change
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  in our industry
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  and what it does is it either keeps people at you know
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  peaks and valleys
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  because it takes some time to implement a system
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  or it keeps agents always constantly running right
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  for for the next win as if
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  you know
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  we have I do say get a win today in real state
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  but it's almost a finite game right
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  I'm
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  I'm reading Infinite Game by Simon Sinneck right now
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  and he talks about it being a continuum
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  success is a continuum verse
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  you know an end right
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  we're not playing a sport
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  we don't have jerseys on we don't have a scoreboard
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  we don't have the time running out
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  well time is running out
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  we just don't know when that's gonna be
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  and it's definitely not on a scoreboard
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  so what I'm encouraging my agents to do
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  and what I've seen with the agents were successful
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  that I'm coaching and mentoring
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  is that they look at their personality
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  they look back right
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  so just do this one thing
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  set down your goal setting for 2025
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  your standards
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  your everything and just look at what went well in 2024
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  right if you are a producing agent
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  I want you to make a list of every single closing
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  you had
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  and I wanna know exactly where that's come from right
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  so if it's from a referral
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  I want you know referral from financial advisor
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  their name that if it comes from an open house
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  I want it open house what address it was at
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  so whatever transactions you close or currently active
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  you know under a buyer agency or listing agreement with
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  I want those to be listed and where did those come from
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  I can almost promise you that they came from the same
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  four general sources
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  or two sources or three and what I want you to do
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  when you're focusing on building this up as an agent
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  is I want you to focus on those things
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  that already worked you are already so to speak
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  an expert in transitioning
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  clients from that lead source to a close transaction
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  so why don't we double down
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  what were the actions
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  that LED you to have that very first Facebook message
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  right what were the actions for them to engage
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  what were the post like um
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  that they started to engage with before they called you
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  what were the called actions in those posts
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  what were what videos did they reference
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  when you did talk to them
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  all of those things
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  I wanna deep dive into those 10 transactions
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  those 20 transactions whatever you did in 2024
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  even if it's two if it's two transactions
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  there's a huge room for improvement
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  but where those transactions came from
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  I want you to make that
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  the majority of your business plan
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  in 2025 not to do the same things
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  but to do more of the things that drew people in
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  so build that build that road map right
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  where did they come from
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  if you can continue to double down
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  triple down on exactly what happened there
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  the truth is is that your content
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  if that's what it's from or that Open House
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  resonates with those
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  people that you are trying to reach
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  and we do so much so especially now with YouTube right
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  we're seeing YouTube we see this great idea
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  certainly
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  I'm all for implementing things into your strategy
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  but if you've never done an open house
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  and you see a video of somebody
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  who's crushing open houses
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  please set that down for the time being
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  and focus on these things that brought you transactions
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  now
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  once you do that build your business plan around that
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  how are you gonna double triple
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  quadruple down
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  based on how much more success you wanna have
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  based on how many transactions you wanna get to
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  if you wanna go from two to 20 transactions
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  we need to 10 x where those two
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  you know things came from
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  or 5 x at least where those two transactions came from
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  so that you can get to that next step
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  and so that's of utmost importance
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  and when we're doing business planning
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  some people are like oh
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  wipe the dry erase board clean
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  and let's just start over
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  that's not what I want you to do if you've had some
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  some success now if you were a new agent
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  I want you to focus on your sphere right
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  the likely place for your first transactions are
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  people that already know
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  like and trust you or you know
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  some of those active door knocking
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  open houses and that kind of stuff right
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  we'll talk about that in a second
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  but I want you to build a list of
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  people in your community people in your sphere
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  no matter if they're in your community
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  or in another state who know
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  like and trust you and how can you relate to them
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  where is the best connection point for the mass
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  of those people right
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  and if you're brand new to an area
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  what are the things that you need
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  or what were the services that you rendered
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  when you came into the town
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  and start building a list of these people
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  and you need to get ultra um
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  intentional about building relationships with those
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  in the right way
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  there's a ton of information on my foundations course
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  if you're a new agent
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  you should comment new agent below
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  I will get you all the information on my foundations
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  course a way to get it for free
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  a way to get it for pay whatever you need to do
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  but once we have those things as a new agent
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  your next step is to be resourceful
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  I have an agent that has had his license for 4 weeks
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  has 2 homes under contract
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  and 2 buyers actively looking right
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  it's because he was present
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  it wasn't because he went out and did
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  some crazy amount of door knocks
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  or calls or whatever
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  he actually got
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  the two deals that he has under contract
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  from his church and then by doing so
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  a lightbulb collecting is like okay
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  there's a lot of renters in this church
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  that I want to reach out to
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  and be of assistance he was not overzealous
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  he was not asking people if they want to buy or sell
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  he did it very naturally right
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  people came to him and said hey
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  you know I obviously
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  you know we've heard your journey in real estate
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  I wanna buy a house or in another case
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  somebody that he was in fellowship with said hey
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  you need to talk to you know this guy
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  he just got his license
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  and those are the two that are under contract
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  then he said okay
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  this might be an opportunity for me to serve people
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  because both of these people are renting
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  and didn't wanna rent again
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  so let's
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  figure out the group within our church that's renting
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  and talk to them and serve them
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  and be of assistance to them
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  so he provided value the one thing that he did
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  was get research on new build communities
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  before he even had a client
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  he was researching that he was researching mentors
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  he was researching contracts
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  he's researching the tools that he needed for the trade
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  and so when he did have the opportunity
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  he was able to plug
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  the first buyer into the new home build community
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  that he did research on before he even had a client
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  and so the biggest mistake that new agents make is
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  they're so focused on their first deal
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  their first deal that they're not learning the market
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  they're not learning these strategies
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  there's not familiar with communities
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  you have time at that point to make sure
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  you're familiar with contracts
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  you're familiar with your state rules
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  you're familiar with the communities
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  so take some time to do that and put that in
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  now the last thing I'm gonna say about this is
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  if we are really talking about leveling up
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  you like Jeremy okay
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  get it like go back double down whatever
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  I wanna try something new
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  I wanna try YouTube I wanna try this
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  that's perfectly fine
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  but make sure that the majority of
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  your business plan circles around
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  the things you've already had success with
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  and then pick one thing that you're gonna grow
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  you're gonna commit to and go from there
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  in the event it's March
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  and you've absolutely crushed your goal
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  to get on YouTube
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  and build a channel and start posting
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  you know weekly content
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  then add something else or add another video
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  maybe you're doubling down on YouTube because you know
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  you already got some contacts from that
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  or you got a deal from that great
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  but at that point make that decision
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  there's nothing that says you can't plan
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  except for in this November and December
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  for the next year
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  so we wanna make it a very recurring thing
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  but I want you to focus on these business planning
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  tactics that are working
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  and you will absolutely crush it
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  so if you need help with this
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  I have a Realtor game plan call you can book below um
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  we talk about this all the time in my group
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  the Wolfpack of the XP Realty
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  if you are interested in partnering there
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  you looking to make a move
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  there's an option to call you know there honestly
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  if you just reach out to me and tell me what's going on
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  you don't have to find the link 3 0
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  3 2 1 0 0 3 7
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  8 or follow me over on Instagram
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  I'm more than happy to help you
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  dial in a strategy that's unique to you
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  but I'm sick of seeing agents
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  just trying to chase the next big thing
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  that absolutely has nothing to do with their
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  personality that absolutely hate it
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  because if you hate what you're doing
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  the burnout happens much quicker
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  so I hope this helps please like comment subscribe
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  we'll see you on the next one
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  but let's absolutely dial in a business plan for 2025
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  that is sustainable and will absolutely work for you
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  and take you to your goals
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  uh that you've always dreamed of
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  we'll talk to you next time bye bye