Tylenol Murders: Why Your Medicine Is Sealed
In 1982, seven people in the Chicago area died after taking Tylenol laced with cyanide, and the killer was never caught. Someone poisoned bottles right on store shelves, and Johnson & Johnson had days to decide whether its most profitable brand would survive. What the company did next became the crisis PR playbook brands still follow more than forty years later.
Next episode: Jack the Ripper, and how newspapers turned a killer into a brand. Out October 15.
Killer Marketing is a Lies We Bought podcast, hosted by Emily Rask.
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