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F1 General | Joe Unplugged | 185 | The Biggest Business Transformation in F1: What Changed Everything?
Listener Heath asks: what's the biggest business change in Formula 1 over the last 20 years? There's no shortage of candidates — Liberty Media's acquisition, Drive to Survive, the end of tobacco money, the Concorde Agreement restructure. But Joe Saward lands on one, and makes the case that everything else followed from it.
In this episode, Dick and Sabrina dig into the business transformation of F1 with Joe, who watched the Bernie Ecclestone era up close and has covered every twist since Liberty took over in 2017. Joe's answer is the cost cap — and his argument is that it only became possible…
The skinny
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