skinny.

Latest / GTM Made Simple

296: Pivoting from a Startup Leader to a Scale-up Leader w/Brian Halligan

A scaling up company leader needs to shed his startup skin and re-emerge as a whole new animal. (S)he needs to:

Let the experts you hired make their best decisions

Make your major changes in the startup phase

Regardless of industry, tech’s holy grail has an enterprise back-end, and consumer-friendly front end

The leader sets the tone and makes the big picture decisions

Make your product easy to buy and use - no exceptions

Make a plan, prioritize, and stick with it

The skinny

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