207: Open rates- not the full story with Host Kendra Corman
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Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success"
Episode Overview
AI Rhyme Introduction: Kendra begins with a creative nursery rhyme about email metrics.
Open Rates Misconception: Discussing the limited value of open rates in gauging true engagement.
Importance of Email Engagement: Emphasizing actions beyond opens, such as clicks and purchases.
Evaluating Email Performance: Analyzing the effectiveness of emails beyond the superficial data.
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The skinny
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