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How Long Should It Take to Get Your Point Across? · Morning Joe with Gibrón

• 0:00
  Morning Joe with Gibron.
• 0:03
  Doing a little brunch time discussion.
• 0:06
  You know, you, you come across a lot of people,
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  and as an entrepreneur,
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  how long is it going to take you
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  to tell me
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  what your product is and what it does?
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  Time and limitations, that's what we're talking about today on Morning Joe with
• 0:26
  Jabron.
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  I'll see you on the inside.
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  This discussion kind of takes me back
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  for a couple of reasons.
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  Uh,
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  I'll have a, a link
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  in the description,
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  but, uh, you've all seen them.
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  Well, I guess most everyone has seen the mill- moving billboards. You know, they've
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  put some type of, uh,
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  visual
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  device on the back of a truck or,
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  you know, you've seen them on the top of cars.
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  Uh, seen box trucks turned into
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  four-sided,
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  uh,
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  maybe three-sided, I guess you could say,
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  uh,
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  digital advertising.
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  Saw one this morning,
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  and, uh,
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  there's a link in the description,
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  and, uh, it was for Talarico.
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  He's trying to, uh, he's running for office here in Austin, Texas, and had a
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  great discussion,
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  uh, with the guy
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  who's driving the,
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  the truck, Casey.
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  And, uh, we got to talking about, not about the politics, but just about the
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  technology and
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  the generator that was being used that was in the back of the truck to
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  run the display.
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  But
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  he had some interesting points, you know,
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  about the technology, but it got me to thinking about, you know, how
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  long,
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  how effective,
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  but how long does it take you to explain your business?
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  Ran into another gentleman I've seen a
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  few times, and
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  he's got an app he's been building, and finally, I guess it's built, but
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  I never really got a grasp of what he was talking about, what it, it does.
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  You know, whether the terms were over my head or under my head,
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  even as a fifth grader, which is a target,
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  you know, that's the sweet spot.
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  If you can explain what you do to a f- five-year-old
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  in less than three seconds,
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  you're golden.
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  So I, even now, I really don't understand what he was talking about,
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  um,
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  and I've been in the digital world for 25 years. I don't know everything.
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  Actually, 27. I don't know everything, obviously. There are questions and answers
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  I don't even know exist, [laughs] like Kobe Bryant says.
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  But
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  it, you know,
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  when I was, uh, starting my business and before then, actually, it was the
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  elevator. You know, I think I read about in a book,
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  Differentiate or Die, may have been that book. I'm not for certain.
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  But
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  elevator pitch, you know, about the time it takes you to go from the first floor to
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  the second floor, the first floor to the third floor.
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  If someone were to ask you,
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  you've only have, you only have the amount of time
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  of that ride from the first to the second floor, the third floor to the 20th floor,
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  whatever it is.
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  If they should ask you, "Oh, what do you do?" How long is it going to take you?
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  Well, if you know you've got a long ride, [laughs] well, you,
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  you can maybe expound on some things that you normally wouldn't.
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  But it should be easy to digest.
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  An example of that would be
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  the malls, you know, that have all pretty much dissolved in today's,
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  uh, economy of retail.
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  But you go to the mall, and they've got the food court,
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  and I use this example quite a bit,
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  but they've got the food court there and
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  a couple hundred people sitting in the food court,
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  another group of people in line in front of the
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  five, six, 20 different
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  restaurants.
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  And, uh,
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  inev- inevitably, they'll have someone standing outside,
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  you know, outside the, uh, the front of the counter giving away samples,
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  just enough for you to digest.
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  You only need a sample,
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  and you can say yes or no.
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  Uh, does it lead to a actual purchase of a meal? It has in my case,
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  you know, um, whether it be Annie Anne's
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  or some, uh,
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  uh, what's the other one?
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  Uh, there's, there's plenty, [laughs] you know, plenty of restaurants that are in
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  the mall. They vary by state, I'm sure,
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  and demographic.
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  But my point is, is
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  they give you something very quick and easy to digest, and you can tell if you
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  want to deal with it or not.
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  Often, it's their best cut, you know,
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  hot off, you know, a little, little piece of a warm cookie,
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  warm chocolate chip cookie. Kind of hard to turn that down.
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  Nice piece of
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  juicy chicken that just came off the grill,
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  you know, kind of hard to turn that down.
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  A nice sip of cool
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  whipped smoothie,
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  strawberry and banana or something like that, chocolate whip.
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  It's kind of hard to turn that down.
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  You know, you've seen, uh, even in the grocery stores,
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  you know, they'll put up a little
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  table and,
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  or cart.
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  And, uh, you know, it'd be someone there handing out the product.
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  And, you know,
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  they might have a pitch. I think those are ambassadors, you know, and they get paid
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  for doing that for different brands, worked out with the store, obviously. But
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  how long
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  will it take you
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  to explain what your business does,
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  what it is,
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  what's the purpose,
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  why are you doing that,
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  who cares?
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  You know, what, what, what are you answering
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  when someone says, "Oh, what do you do?"
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  You know, they see the
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  side of your truck and, you know, maybe you didn't put the whole
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  19 yards of what you do,
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  but, uh,
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  you know, what, what, what do you...
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  How long is it gonna take you to,
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  to, uh,
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  tell somebody what you do?
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  You know,
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  three seconds seems like a long time
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  until you're fumbling over your words and
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  whatnot, you know?
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  You don't want to fumble over your words.
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  You want to sound confident.
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  You want to, uh,
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  be effective in what you say.
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  You know, it's
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  no secret sauce to it
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  other than to
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  have a
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  high level of energy, high level excitement, you know?
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  I guess if you're in the mortuary business,
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  might be a, a different attitude or mood.
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  But
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  you want to have, uh,
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  certainty,
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  you know? You want to have some energy.
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  You want to be happy about it, I'm sure. And all this is in your body language.
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  So that's something you can practice, you know, as a small business owner.
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  You know, I wouldn't practice with friends
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  because friends are not gonna give you... You know, they're gonna give you what they
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  think you want to hear.
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  Just go out and do it.
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  And you look and see the response on people's face
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  when they say something or when they respond, when you, when you say something
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  and
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  how they respond. Reflecting code from the past. The logic hums a quiet tune. This
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  is Morning Joe with Jabron. Underneath this digital
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  moon. Go. Chasing down a ghost inside the frame. Whispering a query by its name.
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  Polished-