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How Long Should It Take to Get Your Point Across?

How Long Should It Take to Get Your Point Across?

Someone sees your mobile billboard. Someone asks what you do. A prospect gives you a few seconds of their attention.

How long does it take before they get to the good part?

In this episode of Morning Joe with Gibrón, Gicassó looks at how quickly small-business owners need to communicate value—whether it’s one-on-one with a prospect or through technology like a mobile digital billboard.

The conversation was sparked by a mobile billboard supporting James Talarico during his recent Texas flip and a conversation with the driver about the…

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