Latest / The Relentless Pursuit of Winning Podcast / Be SEEN: How Women Founders Can Scale with Impact and Purpose | Khryzza Kelley and Chantelle Lisette

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Be SEEN: How Women Founders Can Scale with Impact and Purpose | Khryzza Kelley and Chantelle Lisette · The Relentless Pursuit of Winning Podcast

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A lot of women
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think about others more than they do about themselves when they're presenting
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or building something and that can get in the way.
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The goal
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of entrepreneurship is to win the race,
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your individual
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race.
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You can't be a million-dollar entrepreneur with a thousand dollar mindset.
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It's a constant evolution, but it also entails slowly letting go of the things
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that shouldn't be on your plate,
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because you gotta allow others to also be in your mission.
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Feeling worthy of not only your identity,
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but feeling worthy of the success that you are about to have.
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If you are a CEO of your own business,
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you also have to be the CEO of your own mind.
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Self-worth is a muscle and we want to grow it.
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Hey guys, welcome to another episode of the Relentless Pursuit of Winning Podcast.
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My name is Rick Meekins. I'm your host as usual in our studio.
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Today we have Khryzza Kelley and Chantelle Lisette.
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How are you today, ladies?
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Good, good.
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We're good.
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Fantastic, fantastic. Welcome to the show.
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Welcome to the show. This is gonna be an amazing show,
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folks. You guys are absolutely going to love it.
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These women have so much to share today.
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But as usual, if you haven't done it already,
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I would appreciate it if you would like,
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subscribe, and hit the bell so that you can get updates every time you drop
1:24
a new episode. And without further ado,
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let's get to it. Chantelle, why don't you lead the way?
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Who are you? What do you do? Why do you do what you do?
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I love that question. So my name is Chantelle Lisette.
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I am a speaker, a podcast host,
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and I am the founder of She Is Worthy.
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It's a global women's networking community based on faith,
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connection, and sisterhood. And I do what I do because I truly have a mission
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to help one million women know their worth,
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empower them to love themselves,
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and that in turn will help them scale their business and become successful both
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personally and professionally.
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Wow, wow, wow, you don't play small.
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I love that. I love that.
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No.
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And Khryzza, give us give us who you are,
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what you do, and why you do what you do.
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Thank you. Thank you, Rick. And I'm so happy to be here with you and Chantelle.
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I'm Khryzza Kelley. I'm the CEO of CoWorq I'm a chief team architect of CoWorq
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and founder of On Fridays We Scale.
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Our goal is to help create one million women millionaires and missionaires.
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So impact-driven women that are doing good,
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not only for them for themselves,
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for their businesses, but also for the communities that they support.
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Did you say missionaires? Tell me more.
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Yes, yes, missionaires.
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Help me help me understand.
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Basically, For me, if you are a founder,
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if you're an entrepreneur, you're doing good you're in your community,
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in the communities that you're supporting,
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you're creating an impact with the resources that you have at the time
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or what you have right now, our goal is to help you amplify that.
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Our goal, our goal is
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for you to reach your million so that you can amplify the mission that you have.
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So we call them millionaire and missionaire at the same time.
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Okay.
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Okay. Okay. And Chantelle, you you said something about faith as as one
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of the one of your your founding pillars as well,
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didn't did
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I hear that? Tell me
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Yes, that's correct. Mm-hmm.
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more.
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Yeah, so the reason I have faith as part of it is I want it to be optional
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for women to have that element if they want it,
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because for me that's what saved my life.
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That's what created this community.
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She Is Worthy. It was I found lack of self-worth in myself and I've realized
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if I had women around me that were in a community to uplift me,
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then I could, you know, get out of this funk.
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I could
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be successful in area of work in relationships and friendships and with
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myself. And so I add that faith element to the community to where we do have prayer
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calls. We have a group chat and we just offer that space for anyone that wants
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to participate in that because I truly believe that God is the one who
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got me to where I am. And so I want to always offer that to the women who joined.
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Wow, wow, that's powerful. That is really powerful.
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That's bold. You know, that's that's something that I I think a a lot of people
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don't like to talk about, but you've incorporated right into right into what
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you guys are building. I absolutely love that.
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I I think one of the important things that would be helpful,
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you know, for us is is to really understand your journey.
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You know, you're you're because you're talking about the each of you are talking
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about impacting the lives of over a million people.
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You know, we need to understand what qualifies you to do that.
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So, Chantelle, you want to start?
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Yeah, yeah. So I think for Khryzza and I,
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we bring little bits to the table,
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which is great. I really focus on identity and worth.
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So that's my story background.
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And then Khryzza's story background is more on how she became to scale,
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right? So for identity and worth,
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this all started for me 2018. I was coming out of a long term relationship,
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and when I left that relationship,
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I left my identity with it. And so
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Mm-hmm.
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I controlled the one thing that I thought I could control,
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which at that time for me
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was my body, was food. a lot of women struggle for this and I'm comfortable
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speaking about it, but I did suffer an eating disorder that almost took my life.
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I actually had three months to live.
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And hearing those words that the doctor told me I had three months to live really
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just shook me up because when you hear it from a doctor,
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it's different from a white coat than,
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you know, from anyone else saying it.
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And at that moment I felt, okay,
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I have these dreams, I have these goals.
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I have to make a decision. Like do I
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save my life or do I just continue down this path?
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And I started praying and that's where the faith element came in.
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And I heard God say, you are worthy.
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And those three words save my life because you are worthy.
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I thought if God felt that about me in that moment where I felt so low,
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then I have to believe it about myself.
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And so then I started to become a health coach.
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I got healthy again. Nutrition became a big part of my life.
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And then I felt, you know what,
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if someone as strong as me could go
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This low. I'm sure there's other women out there that are also suffering that
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now I feel called. Now I feel like it's my mission to help women know their worth
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because I almost lost my life because of it.
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And so that's where She Is Worthy became the name because I wanted women when they
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look in the mirror to say, you know what,
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that girl staring back at me, she is worthy.
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She is worthy, that girl. So that's the mission of She Is Worthy and using
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my voice and sharing my story both on social media and on stages.
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has been a really big help because when I show my vulnerability,
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it gives other women permission to to do the same.
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And when I speak, I heal and I know that it's healing others too.
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So that's my mission and that's kind of full circle how it came to be.
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Okay, okay. Qu quick question for you on that.
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I mean, how does how does this impact or how does this drive entrepreneurship?
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Yeah, so a lot, a lot of women I find I'm in sales,
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I'm in business as well. And I realized that the one thing that changed in my life
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when I started becoming good at sales and being successful in my business was that
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identity change. When I found my worth and realized my worth is the pillar,
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my self-worth is the pillar for my net worth.
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That is what I want to teach women,
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entrepreneurs, people that are building businesses,
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you have to believe in yourself.
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in entrepreneurship for then others to believe it too.
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So that's the connection with identity and worth and being successful
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in entrepreneurship.
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That makes sense. That makes sense.
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Khryzza, I want to hear your your story.
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what gives you, you know, the chops,
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so to speak, to get out there and impact the lives of a million women.
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I think as a woman founder myself,
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it I had a first-hand experience of how hard it is to figure it
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out all by yourself, kind of like building the plane as you fly the plane at the same
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time, right? I'm born and raised in the Philippines.
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for those of you watching this on video,
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this I'm I'm wearing a Philippine flag earring on my one ear and American
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fli flag on the other.
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Being born and raised in the Philippines,
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I learned early on that opportunities are are rare.
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They're not given. You gotta fight for it.
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You gotta take it. And when you're already in a position of privilege,
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you have to create it for people who have less of it.
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And much of my journey, even before becoming an entrepreneur,
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has been in that, has been in that trajectory.
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But as a business owner, especially as a CEO of CoWorq,
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from 2023 to 2025, we 10X our profit,
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we 42X or client.
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And we 57x the jobs that we created,
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we literally grew from a group of three people,
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a company of three people, to a company of 300.
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And a company who probably made $3,000 to making $300,000 to making seven figures.
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But the way we were able to do it,
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if somebody has just told me, like,
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hey, that's normal, or hey, you need to pivot,
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do you have an exposure here, or hey,
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you know, keep going. It is what it is.
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It's usually what happens: the the the more that you scale,
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the more that you grow your business.
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That would have saved me so much money,
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stress, and maybe pounds, because I lost,
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I lost weight and all of the stresses in scaling a business.
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So this is why we're doing what we're doing,
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that we are helping more and more women scale not only in millions,
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but also scale their mission. And we do it in a way that is very different from
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how we talk about scaling, right?
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For example, Silicon Valley talks about scaling in a sense of,
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you need a venture capital firm to back you up.
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Or you need an angel investor.
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I don't do business like that.
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I don't want to give up ownership of my company.
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I want to build it,
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Mm-hmm.
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you know, with people who really genuinely advocate for me.
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And I also don't scale the way Wall Street scales,
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meaning, you need to have a financial capital to lend you money,
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or you need to build relationships with reputable banks.
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I did it on the later part of my business,
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but not really in the in the integral growing part.
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And
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I realized that in my journey,
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a lot of women founders are the same way too.
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They don't the way Wall Street and Silicon Valley talks about scaling,
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it's not really resonating with them.
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So we kind of had
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Mm-hmm.
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to find a third way of scaling,
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which is scaling with purpose,
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scaling and scaling with purpose and scaling with people.
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Mm. Mm. You you mentioned you mentioned purpose and mission in your in your
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conversation. What w talk talk to us about that?
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Why is that so important to use as your as your as your pillar versus,
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I don't know, perhaps revenue or headcount.
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We have such a we have such an either or mentality with regards to purpose.
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We look at purpose in the sense of how corporate America looks at purpose,
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meaning corporate social responsibility.
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For example,
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Mm-hmm.
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when big companies talk about purpose,
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they talk about it in a sense of,
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yeah, we're gonna donate parts of our proceeds to this foundation,
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or we're gonna do donation drive or whatever.
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Mm-hmm.
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But
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purpose is not what you do with the money that you made,
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but purpose is how you make your money.
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For example, for
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Mm-hmm.
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me, how we build teams in the clients that we serve is we do it in a way that
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is ethical and equitable for our talents in the Philippines,
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in Latin America, in the US, making outsourcing ethical and equitable.
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Or in On Fridays We Scale. We scale through ethics.
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We scale by not stomping on people.
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We scale by leveraging the purpose or our moonshot,
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as I call it.
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To attract the right clients, the right advocates,
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the right mentors, and the right people who can help us grow and scale faster.
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Mm. Mm. Mm. That's brilliant. That's brilliant.
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I I love that. I love that. Chantelle,
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talk to me. Talk talk to me about a a story where you've worked with someone
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and really helped them, you know,
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really experience a a mindset shift.
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You know, perhaps, you know, they're,
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you know, in a defeatist mentality and they come out,
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you know, ahead of the ball. I mean,
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because that's that's I mean, that's real proof in the pudding.
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It's one thing to do it for yourself and you've got the drive and everything else
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to get that done, but
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You know, especially being an entrepreneur for a while,
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as both of you guys know, it gets hard.
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It gets heavy. And then, my gosh,
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life happens.
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Yeah, entrepreneurship is hard.
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And that's the beauty of it too,
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is when you do come out at the end of the tunnel,
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the light at the end of the tunnel,
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you feel that sense of reward.
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I deal with a lot of women that come to She Is Worthy community that they want
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a voice. They want to either be on stage.
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So, for example, there's this one woman who came in our my community,
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one of the founding members about two years ago.
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She was very shy when she first entered.
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and she wanted to work one-on-one with me.
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And so at the time I was doing a lot more one-on-one.
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And so we would coach on a bi-weekly basis.
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And one of her long-term goals was to use her voice and be on a stage.
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But in order to get there, in order to be on a stage,
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you know, a lot of women can be on a stage,
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but to be on a stage and to be impactful and to really share from her heart
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and feel confident and happy on a stage,
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it's a lot different than coming to a stage with maybe just strategy or tools
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or just reading from a screen,
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you know, and I really help women to embrace who they really are when they
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are on that stage, using their voice if that's their goal.
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And we had a lot of calls and one of the biggest things that we needed to focus
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on was mindset because she kept using phrases like,
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I should be this or maybe this.
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And it's it's just the phrases that we use that can really reframe our mindset.
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So instead of saying should, saying like I can't or I will and having that growth
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and future mindset. And so we started to work on those basic items and really stop
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worrying about other people's opinion because A lot of women
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They think about others more than they do about themselves when they're presenting
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something or building something and that can get in the way.
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I always use this horse analogy where if you go to a horse race,
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you're gonna see the horse with blinders.
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And why do they have blinders?
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Because if they look left or right,
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they're gonna get distracted and they're not gonna win the race.
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And The goal
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Mm.
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of entrepreneurship is to win the race,
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your individual
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Mm-hmm.
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race. Not win above all, but just your individual race.
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Follow your own path. And we have to quiet the noise and just focus on us.
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And so
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that girl actually ended up getting a a huge keynote speaker opportunity
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and she ended up we worked a lot with the notes.
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She had a lot of note cards and cue cards and while I did prep her on the cue cards,
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I really empowered her to speak from your heart and if you feel comfortable put them
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down. And she actually
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put them down before she walked on the stage and she gave an incredible keynote
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and I was seeing a lot of people reposting her story.
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she got publicity from it. And so it was a really cool experience to watch someone
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that was so shy to even pick up a mic,
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even get on a zoom with me to then now speaking on a stage.
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And now she continues to get more speaking opportunities.
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And so that's just one example of someone using their voice literally,
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but just women using their voice in other ways,
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whether it's painting or writing
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She Is Worthy is publishing a book as well with multiple authors and empowering them
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to even share their story. And so that's just one example of just the little work
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that I do of helping women to just step into their own power.
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Wow, wow, wow. It was interesting.
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I was I was reading something.
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I d I I think I was reading something.
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You were just talking about like how women even in relationships and you you kind
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of alluded to the idea that you know they pour everything into the relationship
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and don't necessarily take care of themselves.
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That's and and this is that's that was perfect.
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That was perfect. Is it is there a framework or something that you
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use or or steps or stages or something to help like people understand like where
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they are in this in this
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process?
15:07
Yeah, I would say it's more so the reframing of how we speak to ourselves
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because that is a big part of how I change my whole identity is instead of telling
15:16
myself stories that were false,
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you know, versus fact versus the story we tell ourselves.
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it really helps in just a lot of situations.
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You know, if we are in a specific situation and we have a thought of,
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they probably didn't invite me to that event because X,
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Y, and Z, that's a story we're telling ourselves.
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But the fact is you weren't invited.
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Not
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because X, Y, and Z. So you have to separate those thoughts.
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And I think when you get better at kind of taking control of your own brain and your
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mind and your thoughts, you can get better at controlling the outcome you want,
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which is essentially just loving yourself and letting go of control.
15:52
Yeah, yeah. My my sister does a little bit of mindset work and she tells me like
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one of the techniques she uses is like meditation and and self talk and stuff
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like that. Is is that what you work with your with your clients on?
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Yeah, self-talk is a big one. even like writing love letters to yourself or taking
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yourself on a date. I remember when I got out of that relationship and before
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Yeah.
16:13
I entered my new relationship,
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I took six months to really date myself.
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Like if I wanted to go to this nice restaurant,
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I would pick out my favorite dress,
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I put heels on, and this is a true story.
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If any waitress or waiter knew me back then,
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they would see me and I would just sit there and enjoy my meal.
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And there's something about going to a restaurant alone that also instills
16:33
confidence in you in a way because it's
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Yeah.
16:35
It's a bold move.
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It really is. It really is. You're you're independently you,
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you know, at this point, you know.
16:40
Uh-huh.
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It's hard, you know. My my my
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my my son did my son started doing that.
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he he's he's married and and all of that,
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but he never gave himself permission to take himself out.
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And he like suddenly started going out and he's like,
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my gosh, dad, I had this meal and this and that And it's it's beautiful to see people
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just really, really loving on themselves.
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You know what I mean?
17:01
Yeah, yeah.
17:02
Amazing.
17:04
Khryzza, you know, one one of the things that crosses my mind is building in that
17:10
scaling process, you know, we change as entrepreneurs.
17:14
You know, we start from being the person that is,
17:16
you know, has their hands on everything.
17:18
You know, to that person that's leading,
17:20
you know, four or five people to 10 people to 20 people.
17:23
You you know what I mean? And it's it's it's a it's a leadership evolution
17:27
or maturity or something like that.
17:29
How do you help your clients?
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evolve in that process because it it's requires a lot.
17:37
It does. And I think this is where the work of Chantelle and my work comes
17:43
across because it's hard to tell a CEO to let go of control and trust other
17:50
people if they don't feel that they if if they're not mentally
17:56
secure about who they are, about their leadership,
18:00
and about their capacity to step into a newer identity that their business demands
18:06
of them.
18:06
I always say that You can't be a million-dollar entrepreneur with
18:10
a thousand dollar mindset. The person who built your business is not gonna
18:13
be the person who scales your business.
18:16
So, for example, the version of myself who built my very first business in 2021
18:20
is very different than the person who I am today.
18:23
And the person
18:24
Mm-hmm.
18:24
who's gonna scale my business forward is not gonna be me today.
18:28
So
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It it's It's a constant evolution,
18:31
but it also entails slowly letting go of the things that shouldn't be on your
18:35
plate, because you gotta allow others to also be in your mission.
18:38
You also
18:39
Yeah.
18:39
need to allow others to support you,
18:41
to help you, because you can't do it all by yourself.
18:44
There is a great sense of
18:47
Feeling worthy of not only of your identity,
18:51
but feeling worthy of the success that you are about to have.
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And I think to me, that's why when I think about scaling,
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that's why I'm partnering with Chantelle and She Is Worthy because we can talk
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about strategies, we can talk about operations,
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these are the tools that you need,
19:07
these are people that you need to hire,
19:08
this is how you do this: the marketing,
19:10
the sales, the tactics, the scripts,
19:12
the prompts. But all of these.
19:15
If you don't believe that you can get there,
19:17
if you don't see yourself operating in a seven,
19:21
eight, nine-figure range, all of these won't be,
19:25
you know, it's it's useless. It is useless.
19:27
Yeah.
19:27
So
19:27
we gotta evolve. We gotta 10x over and over again,
19:31
we gotta scale over and over again,
19:33
and we need to we need to allow other people in,
19:36
because we can't do it all by ourselves.
19:39
Mm, mm, mm. What what happens when someone gets to a point and they're like,
19:45
Well, I don't necessarily want a million dollar business because a million dollar
19:49
business has million dollar problems.
19:51
Absolutely.
19:52
I I
19:53
heard that a lot. in fact, I heard that in from another woman founder
19:58
too in our mastermind. And I basically had to help her reframe the her mindset
20:03
a little bit in a sense that we don't it's not really about you at this point.
20:08
Because if your business is doing something good for your clients,
20:13
for your community, then all the more that we want you to be successful.
20:18
All the more that we want you to have,
20:20
all the resources that you have,
20:22
all the more that you need to reach a million dollars,
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not only in revenue, but in profit.
20:26
So you can amplify the things that you're already doing with the resources that
20:30
you have right now, with the knowledge that you have right now,
20:32
with the connections and networks that you have right now.
20:35
So it's not about you being a million-dollar CEO,
20:39
having a million-dollar problem,
20:41
but it's about helping a million more people or impacting a million more
20:45
communities in the process.
20:46
We need more good millionaires in this economy and in this society.
20:51
So that's what we're trying to do.
20:54
Wow, wow, wow. That's that's that's that's powerful.
20:57
That's really, really powerful.
20:59
Chantelle, you talked to us about some of your personal overcoming.
21:05
and of course that that is a big deal,
21:06
and that's something I know that you're gonna work with entrepreneurs on,
21:09
but you you're also a an entrepreneur yourself.
21:13
and that side of it, there's a qualification side of this where things
21:18
go wrong.
21:19
you know, as business owners, as entrepreneurs,
21:21
what was a time when you had to be able to,
21:24
you know, just pull yourself up by your bootstraps and say,
21:26
Hey, you know what? Everything sucks.
21:28
Everything I hate everything right now.
21:30
Let's go. I mean, what what was that story for you?
21:33
Yeah, I think it was the beginning that She Is Worthy starting a community from
21:37
scratch is not easy. And
21:39
Yeah.
21:40
I think it's it was a mental battle from the start because you know,
21:44
you have your first Zoom call or you have your first event,
21:46
and you're like you're already self-sabotaging by saying,
21:49
Is anybody gonna even show up?
21:51
Am I even worth like, am I qualified for this?
21:55
and you start giving yourself that negative self-talk.
21:57
And so what I had to do was give myself the mindset that I teach others by saying.
22:02
I am worthy of this. I am called to this.
22:05
And the more that I don't do this and I don't step into this person that I want
22:09
to become, this woman that I'm growing into,
22:12
I'm selfish for not starting that,
22:15
for I'm stopping other women from seeing the gifts that I have and the light
22:19
I have. So I started before I was ready.
22:22
I always tell Khryzza of this,
22:23
and people, I'm very transparent,
22:25
I hosted my first event.
22:28
sold tickets with no venue because I was determined and I knew that God was gonna
22:33
provide and it was going to happen.
22:35
And I did get a venue, you know,
22:36
within weeks of the event happening.
22:38
But it was very hard to navigate when you start something and maybe day one goes
22:43
by and you're like, I have no memberships.
22:45
Day two, no memberships. Okay,
22:47
one month goes by and I still have no memberships.
22:50
Am I gonna give up or am I going to keep going?
22:53
And I think what I've learned just in my own personal sales career,
22:55
I've been in sales for 10 years,
22:57
is that when you get a no, I just always like to position it as no means next.
23:01
And that's okay. And the more no's I get,
23:04
the bigger yeses are to come. And I have to tell myself that because If
23:09
you are a CEO of your own business,
23:11
you also have to be the CEO of your own mind.
23:13
And that's where it starts. And so
23:16
There was just a lot of little things that led up to me just saying,
23:20
you know what? Nothing can stop me.
23:21
If I fall and hit my knee, I'm gonna get excited because I'm coming back
23:24
up and I'm coming back up stronger.
23:27
Wow, that's that's that's really powerful stuff right there.
23:30
The the thing that the place where I really want to understand your thinking
23:35
is you said that God was gonna provide a venue.
23:38
Mm-hmm.
23:40
that requires a lot of faith. That's that's belief that something is gonna
23:44
happen. Where does where does the strength from this come for this come from?
23:49
Yeah, I have to say it comes from my dad.
23:51
my dad he has an autoimmune disease and he has he's still here to this day,
23:56
strong, healthy, because of our faith.
23:58
But his autoimmune disease is fighting for his platelets.
24:02
He has a condition where his body eats up his platelets,
24:04
and we need those to live. And so since I was a very young girl,
24:08
I've seen my dad in and out of the hospital,
24:10
and he has always been smiling in the hospital,
24:13
having faith, even when the doctors say,
24:15
All right, go say your goodbye,
24:17
Chantelle like
24:17
He this is it. And he goes, I'm good.
24:20
I don't know why they're saying that.
24:21
Everything's fine. And so from a young age,
24:23
I've watched that. And that faith has always come through.
24:26
So it's instilled that in me to always say,
24:28
Okay, if he's this strong in the world,
24:32
doctors are saying, you know, he's gonna go,
24:34
but he's here, then there's something deeper and stronger out there.
24:37
And so I think that's where my faith comes from,
24:39
is just watching the path of resilience with my dad and
24:42
I have a different lens of life because of that.
24:45
I definitely look at life differently.
24:46
I don't worry about little issues or drama or anything.
24:49
I'm not available for that. I'm only available for what God has called
24:53
me to and that is it.
24:55
I'm not available for issues and drama.
24:58
What dude, I need I need to like just start like taking notes.
25:01
huh.
25:02
a phrase that a lot I tell
25:04
people borrow that belief that I'm not available for that.
25:07
Like just I should write a book that just says I'm not available for that because
25:11
huh.
25:11
I use that in so many, so many circumstances,
25:14
especially running a community of women.
25:17
Mm-hmm.
25:17
Women have
25:17
hormones and so I'm just I'm not available for that.
25:19
But I am available for this.
25:21
wow. wow. wow. So you even use it with redirecting.
25:24
I love that. I love that. Khryzza,
25:27
same question for you. I mean,
25:28
you know, things go wrong. You know,
25:29
I mean, it's it's one thing, you know,
25:32
as as coach, consultant, as as leader,
25:34
you know, it's like, hey, we tell these great stories.
25:36
Hey, we built a million dollar business,
25:38
we did all these things, you know,
25:40
but we need to hear about, you know,
25:43
what went wrong and how you came back from it.
25:45
If you're not I I read this in one of the email,
25:48
a thousand emails that I receive every single every single day from all kinds
25:52
of businesses. but this one really caught my attention because it reminded
25:56
me of the reality of what we're trying to do.
25:59
and it says if you're not ready for rejections,
26:02
you're not ready for millions.
26:04
And that is that
26:04
Mm.
26:05
literally normalized everything.
26:07
Because you see this success stories,
26:10
right? You see this influential people that from the outside it's like
26:17
wow, like how do they do that?
26:19
I'm that I'm that type of person.
26:20
Like, how did you do that? Because I would love to be there.
26:23
I'd love to achieve what you achieve.
26:24
Like, teach me, like show me, or
26:26
Mm-hmm.
26:27
point out to me what am I not,
26:28
what I'm not thinking, what I'm not doing,
26:30
who am I not talking to, so that I can also I can also get there.
26:34
But with
26:36
With great successes, it also comes with a lot of a lot of failures.
26:40
I mean, I definitely fired more people than I than I liked.
26:44
I definitely I don't want to say wasted because it was a lesson learned,
26:48
but I spent so much money on things that looking back,
26:52
ooh, I should have not spent money on that.
26:55
I wasted time. Again, I don't want to say wasted because at the end of
26:58
the day we all learn from it, but I spent time on things that I realized looking
27:03
back was not really adding value to either me or my business.
27:07
I spent time in rooms and in spaces where looking back again,
27:11
it was not really value adding as well.
27:13
So it is normal. Rejections are normal,
27:16
failures are normal, but it's our ability to pivot.
27:20
And our ability to believe in our planting.
27:23
I I do plant a lot. Every day I do.
27:26
And I'm saying it figuratively,
27:28
not literally. I do plant a lot.
27:30
I do plant a lot of relationships.
27:32
I do plant a lot of conversations that I don't know if it's gonna come into
27:37
fruition next day, next next week.
27:40
But you gotta get out there, you gotta talk to people,
27:43
build relationships as much as you can,
27:44
especially in my business, because I have a people centered business.
27:48
I don't sell physical products.
27:50
So it's really through relationships that I can grow and I really have to trust
27:54
in the people that I build relationships with.
27:56
especially during the times that things may not may not go according to my plan,
28:02
Mm.
28:03
or
28:03
may not go according to what I expected it to be.
28:06
So keep planting.
28:08
Keep going and again, if you're not ready for rejections,
28:13
you're not ready for millions.
28:14
So so so back to the question.
28:17
what went wrong and how did you come
28:18
back from it?
28:19
A lot of things went wrong, Rick.
28:21
I I can imagine.
28:22
A lot of things went wrong. I mean,
28:24
I had to
28:25
I think the big one of the biggest lesson I had to learn is firing my my business
28:29
partner. That was probably one of the hardest
28:30
Mm.
28:32
lesson I had to learn. My business partner was my friend for more than a decade.
28:36
Yeah.
28:36
and i I just realized that if I really want our impact to be real impact.
28:42
Because to me, this is not just about business for me.
28:45
This is not just about the money.
28:46
It really is about the people that we're trying to help.
28:49
Yeah.
28:50
and if I really want to do that,
28:51
I need to be with a partner, I need to be with people who I know I can trust
28:56
and I can build things with, right?
29:00
And at the
29:00
Mm-hmm.
29:00
time, my business partner, it it wasn't just it we are going into different
29:06
directions in life. And it's normal.
29:08
It is normal. So I had to learn that.
29:10
and the funny thing is after that my business basically took off.
29:14
because I think whenever we say that we want something,
29:17
we gotta make space for it, right?
29:19
We gotta we we gotta face our discomfort so that we can achieve the things that
29:23
we wanna achieve. Another thing too,
29:25
another failure, which I don't wanna call it a failure,
29:28
but it is a challenge, is firing people,
29:30
firing the team that you hired.
29:32
You know, you when you hire people,
29:33
you are thinking that, I wanna help them grow,
29:35
I wanna build them up, I wanna grow their this company with them.
29:39
But sometimes it's not only the the things or our identity that I always say that
29:45
the things that got you to where you are right now won't get you to where you wanna
29:48
go. And sometimes it's not only things but also people too.
29:51
So that's another thing that I had to to learn the hard way.
29:55
Yeah, yeah, yeah. I've had to I've had to learn that lesson.
29:57
Had to experience that multiple times.
29:59
Never never fun. You know, that startup team,
30:00
you're just like rah, rah, rah.
30:01
And then it's like, you're not evolving.
30:04
That's a tough one. That's a tough one.
30:08
Chantelle, I was I'm I'm curious.
30:10
You know, one of the things that happens as as business owners is,
30:13
you know, we identify ourselves with with our companies,
30:17
you know, and so the state of our company impacts the state of who we are
30:22
and how we are.
30:24
And obviously that's not healthy because sometimes we don't make the right
30:28
decisions about our companies like like,
30:30
you know, firing a firing a co-founder or something like that.
30:34
How do you help entrepreneurs separate themselves,
30:37
you know, from their businesses or separate their identity from their from
30:41
their from their business performance?
30:43
Yeah, a lot of entrepreneurs that I deal with,
30:46
they base their worth or value in themselves to their social media
30:52
following. How many people are following them,
30:54
how many people are liking their posts.
30:56
A lot of the entrepreneurs that I work with,
30:58
they are very social media focused.
31:00
That's why I point out that example.
31:02
They they tie those outcomes to their identity and their worth.
31:05
And part of my work is just continuing to redirect their mindset back to their
31:11
self-worth and back to their
31:13
identity without the business.
31:14
Like if everything crashed today,
31:16
if social media and Instagram shut down,
31:19
who is Chantelle without She Is Worthy?
31:22
Who is Chantelle without the social media following?
31:26
If you can't answer that, then that's where your focus needs to be before
31:30
you build the business, before you try to scale,
31:33
before you try to do anything else.
31:35
Like that is where we have to start.
31:37
Because just like a tree, it has a ha you have to have a strong foundation,
31:40
right? You can't
31:42
start with the leaves. Leaves aren't there if the tree is not there.
31:46
And then we have to water our own grass instead of always
31:48
Mm-hmm.
31:48
looking for greener grass. Greener grass is where it you are.
31:51
It's where you stand because you have to water your own grass.
31:54
So part of the things that I just constantly teach is always give yourself
31:58
quiet time. You know, tune out the noise,
32:00
quiet the noise because there is so much going on in our world and it's so easy
32:04
to just be the hustle mentality.
32:06
And you know, if I kept that on all the time,
32:08
like I'd have 10 businesses by now.
32:10
But would I
32:11
Would I have a filled cup? No.
32:12
And then my identity would be lost in the business.
32:15
So constantly redirecting, taking yourself to the park,
32:18
journaling, talking to yourself,
32:20
that positive self-talk, and always redirecting your mind there.
32:24
So most of our calls always start with that foundation first.
32:28
Once everyone has gone to a place of,
32:30
okay, what did Chantelle do for myself,
32:32
not for the business this week?
32:34
If we can answer that, now we can move on to strategy.
32:36
But we can't start at strategy.
32:38
We have to start at self-work.
32:39
Mm-mm. What's occurring to me as as you're speaking is and I'm I'm curious if this
32:46
is true, is there when we're when we're working on ourselves,
32:51
you know, is there a discipline requirement for this?
32:55
Is this something where we've got to be very,
32:57
very intentional and perhaps have time specifically carved out for the journaling
33:02
and the meditation and and and all that good stuff?
33:05
Yeah, I always say Self-worth is a muscle and we want to grow it.
33:08
And just like when you go to the gym,
33:10
you have to make a routine out of it.
33:11
You have to be disciplined with your eating,
33:13
disciplined with the weights, and it's the same with our life.
33:16
We have to block out time for it.
33:18
So if you look at my calendar,
33:19
there is always gonna be a block at least once a day for something,
33:23
whether it's journaling, whether it's a 10 minute walk.
33:25
If I have a busy day, a 10 minute walk is everything.
33:28
anything to take you out of your entrepreneurial world and into your
33:32
internal, you know, avoid
33:33
Mm-hmm.
33:33
the external and go into internal,
33:35
that you have to be intentional about blocking time off.
33:37
That's how you'll be successful in your business.
33:39
So I always say if you do want to be successful in your business,
33:42
you have to start with blocking that time off for yourself.
33:45
Yeah, yeah, yeah. That's so smart.
33:46
That's so smart. What what do you what do you what do you feel,
33:50
Khryzza, what do you feel leaders really need to focus themselves on?
33:56
looking at from the perspective of of discipline?
34:00
I think for me, leaders need to focus,
34:02
I think, on on what the what the vision,
34:05
or I call it moonshot, what the moonshot really is.
34:08
Because to me, especially as you continue to scale your business,
34:12
you gotta have a moonshot. it's not enough to do your business as if to
34:16
do the day today, right? You gotta have a vision.
34:19
You you you need to know where you're going.
34:21
Your team need to know where you're going as well.
34:24
Your clients need to know where you're going because your vision should
34:28
act as your filter. It changes everything.
34:30
It should act as a filter in every decision that you're gonna make,
34:34
in every investment that you're gonna make,
34:36
in every person that you're gonna hire,
34:38
in every client that you're gonna say yes to.
34:40
It has to be a filter. It has to act as a filter.
34:44
So, with regards to to, and and this is also the difference between businesses
34:49
that grow versus businesses that scale,
34:52
because not
34:52
All businesses will scale. On a normal basis,
34:55
maybe a business can grow 3% to 30% year on year,
34:59
but a scaling
34:59
Yeah.
34:59
business is a business that grows 300%,
35:02
3000%. And those are
35:03
Yeah.
35:04
two different mindsets. Those are two different levels of discipline,
35:08
and those are two different levels of focus.
35:10
Focus specifically on the vision and on the moonshot.
35:15
Mm. Mm. Mm-hmm. So tell tell me about the t mindset of a I don't know,
35:21
a five, six figure business owner versus a seven,
35:26
eight figure business owner.
35:28
Yeah, I think you say six, seven,
35:30
eight, like the higher one, the bigger
35:31
Yeah. Yeah.
35:33
one, they're not afraid to dream big and they're not afraid to actually visualize
35:38
themselves there. And I I know the difference because I used to
35:40
be one of those that was like a four,
35:42
five, six, a smaller thinking entrepreneur wanting to reach those big dreams,
35:47
but still boxing myself in and still being afraid to be seen,
35:50
which is why we're doing this mastermind called SEEN because that is such a common,
35:54
common thought, you know.
35:56
You want to scale, you want to get there,
35:58
but you're afraid to be seen. So you're just gonna really thrive in this area.
36:02
But that's not really thriving.
36:03
That's boxing your gifts up. And so you really have to start walking like
36:08
the entrepreneur that's seven or eight,
36:09
nine figure. You have to, what would she do?
36:12
Like I would start making decisions.
36:14
Like I'm at a shopping store. Well,
36:16
this girl would buy that kind of blazer and this girl would buy this type
36:19
of shirt. Well, I'm gonna go for this one because I'm I'm her.
36:22
I'm gonna step into her now. So you have to start making decisions,
36:26
even
36:26
how I respond to people. Okay,
36:28
let me pause. How would this woman respond?
36:31
Okay, she doesn't have time for that.
36:32
She's scaling. So she's gonna respond in this way.
36:35
Versus
36:35
Mm.
36:35
maybe someone who's a people pleaser or oversharing.
36:38
So you have to really like educate yourself on the qualities of the woman
36:43
that you're gonna become and do that now.
36:45
Mm.
36:45
Become her now.
36:47
Mm. Mm. Mm. Good stuff. Good stuff.
36:50
Khryzza, Chantelle brought up the the SEEN event.
36:54
I want our audience to know what you're what they're gonna expect when they
36:57
encounter you at the event.
36:58
Expect to change what you believe is possible.
37:01
Expect to change what you define as big in the spirit of thinking big.
37:07
Because the founders in the room,
37:09
they are already big thinkers.
37:10
They are already risk takers, like what Chantelle said,
37:13
right? They are already in their scaling season.
37:19
They are not new or strangers to the idea of thinking big,
37:23
dreaming big, having a big vision.
37:26
Taking bigger risks, et cetera.
37:28
But in this room, is what's what's happen what's gonna happen in this room is it's
37:34
gonna force you to rethink what you think your ceiling is.
37:39
Mm.
37:40
If
37:40
you think that you know what, Rick,
37:42
I really just want a $50,000 month.
37:46
If I achieve that every month,
37:48
I'm happy, I'm good. But this room will force you to think,
37:52
well, what if it's a $500,000 month instead of $50,000?
37:56
Like what would change? Because
37:57
Mm.
37:58
to be honest, the changes that you need is not actually drastic.
38:01
It's actually very strategic. And this room will tell you what are the things
38:05
that you need to tweak so that you can get there.
38:08
And not only get there, but get there faster.
38:10
So this room is gonna is gonna change what you think is possible,
38:14
how you define big in terms of dreaming big,
38:16
but also this room is also what's gonna collapse decades into a single day.
38:23
Because the people who already achieve what you want to achieve is already there.
38:27
The people who are facing the same challenges that you're facing,
38:30
that you're looking a solution to or you're looking a strategy about is already
38:34
there. The tools, the resources,
38:36
it's already there. So really at the end of that day,
38:40
if you're still not scaling or if you're still not growing your business,
38:44
the only reason that I can think of is basically it's a you problem.
38:47
It's not a strategy
38:47
Mm.
38:48
problem, it's not a mentor problem,
38:50
it's not a network problem.
38:52
Because everything in that day has already been provided for.
38:55
In fact, we're spoiling our founders in that room
38:59
Yeah.
38:59
that single day.
39:01
Fantastic, fantastic. Chantelle,
39:04
what are people gonna walk away from after experiencing you?
39:08
Yeah, I think they're gonna walk in one woman and they're gonna walk
39:12
out a completely different woman,
39:14
but the woman that's not available for a lot,
39:17
the woman that is available to love on herself in all situations no matter what,
39:22
and to always fill her cup up first so that she can give her gift to pour into
39:26
others. They're gonna move their business before they even leave the event.
39:31
And that's the goal. We all we've all been to events.
39:33
Conferences where we take notes,
39:35
we have a great notebook and we lose that notebook the minute we leave and we don't
39:38
implement anything. We don't believe it.
39:40
We believe it in the moment because we're surrounded by those women.
39:43
But my goal is to have these women borrow my belief until it's theirs.
39:47
I want them to borrow my belief of confidence until it's theirs and them
39:51
to leave with it and implement to their own lives and their own businesses.
39:55
Mm-hmm. Wonderful, wonderful, wonderful.
39:57
And give us the give us the details.
39:59
is this something that you're gonna do on a regular basis?
40:01
Is this like biannual something like that?
40:04
Yeah, so we plan on doing this annually.
40:06
This is the first ever SEEN Mastermind,
40:08
and it's going to be an annual conference that we plan on doing every single year.
40:13
Wonderful, wonderful, wonderful.
40:14
We'll have to we'll have to have you guys back and and give us some
40:17
of the experiences that you guys had.
40:18
Mm-hmm.
40:18
Cause
40:18
I know that you guys are gonna grow as a result of doing this as well.
40:21
So I'm excited about that. I have a question for each of you.
40:26
and I always ask my guests at the end of the show.
40:28
So Khryzza, I'm gonna ask you first.
40:31
the name of the show is the Relentless Pursuit of Winning Podcast.
40:35
And winning is something that we can generally define.
40:37
This is something that you believe highly in based on what you've shared with us.
40:41
The harder part though is maintaining that relentless pursuit.
40:45
So my question for you, I'd like for you to share with our audience your
40:49
recommendations on how to maintain that relentless pursuit.
40:52
That's a very difficult question,
40:54
Rick.
40:55
Ha ha.
40:57
How do you maintain the r your relentless pursuit of winning?
41:01
I think for me it's recognizing my pa my winning patterns,
41:06
right? I am a recovering overachiever.
41:09
I'm a recovering perfectionist.
41:11
and to me, winning is everything because winning is not just about me,
41:15
it's about my community. If I win,
41:16
Mm-hmm.
41:17
everybody wins. That's my mentality.
41:19
So to me, it's not a it's not an option or a choice to win.
41:24
It is an imperative to win. And for you to relentlessly pursue that,
41:28
I think it's very important to recognize what are the patterns that has served
41:32
me well over the years and will continue to serve me in the next couple of next
41:37
couple of years, next couple of iterations,
41:40
if you will. And it's usually number one
41:42
seeking mentorship from people who already achieved,
41:45
who already won what I wanted to win.
41:47
second is feeding my brain, feeding my soul,
41:51
videos or music or whatever it is that not only inspires me,
41:56
motivates me, but feeds me. I am what what people call a sapiosexual,
42:02
where I am very much attracted to intelligence and it really helps me.
42:07
move the needle as to what I think is is an achievement or what I define
42:12
as as winning. So recognizing patterns,
42:15
surrounding yourself with mentors who already got to where you want
42:18
to go and feeding feeding yourself physically,
42:22
mentally, but also intellectually.
42:25
Mm mm. What's the what's the best thing you've learned lately?
42:28
For me, my goodness,
42:28
Yeah.
42:29
for me, the best thing that I've learned that I have learned lately is to as a very
42:34
passionate people-centered CEO and founder,
42:38
I used to have like highs and lows in terms of emotions.
42:41
In terms of winning, my goodness,
42:43
we're winning, it's the best day ever.
42:45
And in terms of s having and experiencing failure,
42:47
I'm it's like, my God, I really want to disappear in this world.
42:51
Yeah.
42:51
Like
42:51
I don't want to talk to another person.
42:54
But one thing that I had to learn recently is I had to normalize my emotional
43:00
wavelength and my
43:01
Mm-hmm.
43:02
mental wavelength so I can accommodate anything that life and business is gonna
43:07
throw at me. I can't have the unpredictable highs or the unpredictable
43:11
lows. I need to normalize it in my system so that my business can also normalize
43:16
it when we face them. Because we're gonna face a lot of challenges.
43:19
We're gonna face problems that we've never faced before.
43:21
So that stability is super super crucial in scaling and in winning.
43:28
Love it, I love it. Chantelle same question.
43:31
I would say continuing to come back home to yourself.
43:34
Kind of like what Khryzza was saying,
43:36
you have to be the calm because there's gonna be storms that come no matter what.
43:40
And if you don't experience a storm,
43:42
then you gotta work harder because that storms are part of life.
43:46
Storms are part of working harder.
43:48
So coming home to yourself, staying grounded and redefining what winning means
43:53
for yourself. You know, winning can mean numbers,
43:56
you know, that's great. But when it comes to identity and worth,
43:59
winning is showing up.
44:00
Winning is saying I'm not gonna give up on myself.
44:02
Winning is saying I'm I'm gonna keep running this race,
44:05
even if things fall, even if things fail,
44:08
even if things go south or north,
44:10
I'm still gonna stay on my path and I'm gonna keep going because then
44:14
you can at least feel a hundred percent in everything you've done.
44:17
And I always say God doesn't call the qualified,
44:20
he qualifies the called. And if you just keep that phrase in your brain,
44:24
you will continue to win because you're qualified to win.
44:27
Mm-hmm. You know, it it's it's interesting.
44:30
People that haven't been through storms make me really nervous because you never
44:34
know what they're gonna do. You know what I mean?
44:35
It's like this is too easy.
44:35
Yeah.
44:37
so
44:38
Mm-hmm.
44:39
if someone wants to attend the SEEN event,
44:41
what's the best way to get signed up for that?
44:43
Okay, I'm gonna I'm gonna I'm gonna answer it.
44:45
Yeah, sign up on onfridayswescale.com/seen We're also on Instagram
44:50
at @seenmastermind. So we are extending the deadline actually to November 6th.
44:55
So because we know people will wait until the very last minute.
44:59
Last minute.
45:00
they're gonna
45:00
wait for like, wait, let me just check with blah blah blah.
45:03
But hey, if you want to scale,
45:05
you gotta be decisive. So if you are
45:09
Yeah.
45:09
Exactly.
45:10
So please, if you are in your season of scaling,
45:13
register and see you on 11/11
45:17
Amazing, amazing, amazing. Chantelle,
45:19
you've you've talked a lot about mindset.
45:21
I've I suspect you've got some tools or something like that up your sleeve.
45:25
You anything you want to share with our audience?
45:28
You know, I would just say if I can challenge and encourage every person
45:32
listening today, if you don't give time to yourself in your calendar,
45:36
how do you expect to give time to yourself in your relationships,
45:38
in your friendships, even in your business?
45:40
So I would just challenge every listener right now to look at your calendar
45:44
and it and identify three to five blocks in your schedule,
45:48
I put an intentional 10 minute to one hour block of either taking a walk.
45:54
reading a book, listening to this podcast or a podcast,
45:58
and just pouring back into yourself.
46:00
I think that's the biggest thing and and say in your daily affirmations,
46:03
you know, go into the mirror and look yourself in the eye.
46:05
I don't think a lot of us actually look at ourselves directly in the eye.
46:08
It can be kind of scary sometimes,
46:09
maybe like after you wash your face,
46:09
Mm-hmm.
46:11
but you know,
46:11
Please.
46:11
look at yourself directly in the eye and and tell that person like you are worthy
46:16
of success. You are worthy of this life that you're desiring.
46:20
Like you are worthy of it.
46:22
And just
46:22
Hmm.
46:22
let that sink in.
46:24
I love it. I love it. Khryzza,
46:26
there anything you want to leave our audience with?
46:28
Scaling is a decision. You don't wait for yourself or your your business to be ready
46:33
to scale. It is a decision. There is a difference between successful businesses,
46:38
successful entrepreneurs, and entrepreneurs who just look at others
46:42
and wonder, okay, how did I do that?
46:44
Like what is happening? But it is
46:47
Mm-hmm.
46:47
a decision. You really gotta decide because there is so much power in deciding
46:52
the life that you want. If you want a 10 hour work month.
46:57
decide, decide that that's the life that you want.
46:59
If you want a seven, eight, nine figure business,
47:02
decide. Decide it that that's the business that you want.
47:05
If you want to build nonprofit or schools or whatever it is,
47:09
the the legacy that you want to leave in this world,
47:12
you gotta decide because life doesn't just happen.
47:14
It just doesn't magically appear.
47:16
You gotta decide. And once you decide,
47:19
you will be surprised that all along the opportunities are actually there.
47:24
But that's the power of deciding.
47:26
It gives you that filter and that clarity and that kind of like light bulb of,
47:31
yeah, I can connect with Rick.
47:33
I can connect with Chantelle I can join this because this will help
47:36
me in my decision and my goal and my in my vision.
47:39
So just decide. I know stop stop dilly-dallying,
47:43
decide the life that you want,
47:45
and we'll get there.
47:46
Love it. I love it. You guys, you guys are just a wealth of information.
47:49
Thank you so much for being on the show.
47:51
This has this has been absolutely fantastic.
47:53
Thank you so much for having us.
47:54
Thank you.
47:55
It's been it's been fun. I'm like,
47:56
yeah, we're on a show. Like it felt like a conversation.
47:59
Awesome, awesome,
48:01
awesome.
48:02
And folks, thank you so much for watching or listening to another episode
48:05
of the Relentless Pursuit of Winning podcast.
48:07
We'll catch you next time.