Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Beyond the Business Card: Effective Networking

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Beyond the Business Card: Effective Networking · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:01
Hello and welcome to the show. Today I would like to run
0:05
through, I'd like to comment on something that I saw on a social
0:09
media post on threads because once in a while on the podcast,
0:13
I'd like to give a comment on, you know, things floating about
0:17
in the, you know, on the interwebs.
0:21
I'd like to give a quote, or rather I'd like to give a
0:23
comment from a sales and business development
0:24
perspective, you know, from how a sales person would look at
0:27
some of these things. And I came across a really
0:30
interesting post on Threads about how networking isn't for
0:34
hungry or angry people, or rather how networking isn't for
0:38
hungry and angry people. Or by the way, just for those of
0:41
you who don't know, because there are some people who still
0:44
don't know about Threads. Threads is the Twitter ish
0:49
competitor kind of app that was invented by Zuckerberg and Co.
0:55
So I think if you're looking for it, you have to look for, I
0:59
think when you search in the, in your app, in your, what's it
1:03
called, Play Store and stuff like that, you search Threads by
1:06
Instagram and then it comes up. So it was rumoured to be a
1:11
Twitter killer Twitter competitor.
1:12
But so far I don't think things have panned out quite well for
1:17
the app. But anyway, I'm there just
1:21
checking it out because I'm looking for more places to
1:26
report, post my podcast content on.
1:29
So I've been playing around on threads anyway.
1:32
So like I said, the post on Threads was about how networking
1:35
isn't for hungry and angry people.
1:40
So I guess that's what I want to look at today, whether that is
1:46
true, how much of it is true, and then what can we make of it
1:49
from a sales and business development perspective.
1:53
Now, if by that comment that sales sorry that networking
1:57
isn't for hungry and angry people, we mean that people who
2:01
have people who are coming into networking with the wrong
2:04
sentiment if they're coming at it from the place of the place
2:08
of lack, meaning I don't have enough.
2:11
If that's the driving sentiment, I don't have enough.
2:13
I can't eat today. I want to be able to eat today
2:15
and pay school fees today. If you're coming at it from that
2:18
angle or if you're coming at it from the angle of ill will
2:22
focused on me, me, me, I want to prove myself right.
2:25
I want to do this, I want to do that.
2:26
So if you're looking at it from that angle that what are your
2:30
sentiments when you're coming into networking, then yeah, of
2:33
course, the answer is definitely yes, that if you're hungry and
2:36
if you're angry, then networking is not the thing for you.
2:41
But The thing is, it's not just networking.
2:43
You'll find that most business activities won't be for people
2:47
who have that frame of mind that is either being hungry or
2:51
desperate because you don't know where your next paycheck is
2:53
going to come from or or they're coming at this from anger,
2:58
resentment, ill will, being self-centered and those sorts of
3:02
things. So yeah, now let's break this
3:05
down for a richer understanding of what networking is and how to
3:08
go about it, because I think those are the key things to take
3:10
out of these sorts of conversations when you see them
3:14
on social media. So definitions, of course, you
3:18
can define networking in any number of ways.
3:21
But over here on the show, the way that I like to look at
3:24
networking is that networking is not about handing out business
3:29
cards and networking is not about giving elevator pitches.
3:35
I can't stress this enough because lots of people go for
3:38
networking sessions. In fact, the last one that I was
3:41
at earlier in the year, I made a podcast episode about that, that
3:44
was at the British Council Alumni UK events.
3:48
And that's for people who graduated from UKUK based
3:52
universities. And I think that it is the UK's
3:56
way of what's that word? I can't remember the word that
4:01
I'm looking for anyway, but you know, amongst American
4:04
universities, you have these these things where they have a
4:07
strong alumni networks and things like that.
4:09
And because those alumni networks are strong, it provides
4:14
marketing opportunities throughout the different
4:17
generations, and it keeps the thing going and going.
4:20
So some people attend certain American schools.
4:22
You know those schools. No need for me to say what the
4:25
schools are. And they have the strong alumni
4:29
associations like back in Nigeria, there's the Nigerian
4:32
Harvard Association or something like that.
4:34
So, you know, these organizations are there and
4:37
they've been there for a very long time, you know, from the
4:38
80s, or at least I was aware, I wasn't aware of it from the 80s,
4:42
but I know some people in the 80s who are, who are members.
4:46
So, so you get the gist. If there's a Nigerian Harvard
4:50
society or something, then of course, you know, with the
4:54
prestige and with the networking, then people want to
4:57
attend Harvard more and then on and on and on.
4:59
And I assume that Alumni UK, as the UK government's efforts are
5:04
trying to get that sort of thing going so that with strong Alumni
5:08
UK networks, it will serve as a marketing channel, channel of
5:12
more Nigerians attending UK universities.
5:15
So yeah, so that was the last formal networking session that
5:19
was at, because remember, networking can be formal, it can
5:22
be informal because when you go for your children's PTA or PTC,
5:26
like my son corrected me that it's no longer Parent Teacher
5:29
Association, it's now the Parent Teacher Conference.
5:32
So when they go for the PTA or the PTC, you know, you're just
5:34
chilling, the other parents there, you're chatting.
5:37
So networking is happening all the time.
5:39
Your kids school, what else? If you have hobbies, you're a
5:43
member of Abuja Archery Association or maybe you play
5:46
chess like I do, there's networking going on there.
5:48
And then of course there's networking going on at formal
5:51
events like the British Council Alumni UK thing that I
5:57
mentioned. So the reason why I'm stressing
6:00
that networking is not about handing out business cards and
6:02
elevator pitches is because lots of people show up to the PTA or
6:07
to the PTC just to see how many business cards they can hand out
6:10
to other parents. And you're not going to grow
6:13
your business that way. In fact, you're being an ASS if
6:18
you keep doing that because you'll be putting lots of people
6:23
off. And then after a while, people
6:25
just know that, oh, you're that obnoxious parent who's always
6:27
handing out business cards. So showing up to the PTC to hand
6:30
out business cards or showing up to the chess club to hand out
6:34
business cards, or showing up to Alumni UK, British Council
6:38
Alumni UK event to hand out business cards is not effective
6:41
networking. In fact, that's not what
6:43
networking is about. It's also not about giving
6:46
elevator pitches because it's the same thing.
6:49
There's sports Day in school. You show up not just to support
6:52
your child, but because you want to give elevator pitches to
6:54
every single parent that is there.
6:56
After a while, people just know you're like, OK, that's that
6:58
obnoxious father, that's that obnoxious mum.
7:02
And yeah, you have the reputation.
7:04
Everybody gives you space. And even if people want what it
7:06
is that you have, I'm sure somebody will think like, man,
7:09
this baby's really pushy or this guy's really pushy.
7:12
I'd rather deal with somebody else.
7:14
So networking, not about handing out business cards, not about
7:18
giving elevator pitches. However, am I saying that we
7:22
should not hand out business cards and we should not give
7:24
elevator pitches? By all means do, but the focus
7:28
is not on handing out the card or giving the elevator pitch or
7:32
telling every single person, this is me, this is what I can
7:35
do, This is why I'm the best. Rather, we should be trying to
7:38
figure out who is in the room so that we can build profitable
7:43
relationships around them in the future.
7:46
The mistake that you business card and elevator pitch people
7:49
are making is you're assuming that networking is what is
7:52
happening now that we're in the room.
7:55
Networking starts in the room, but the real networking is what
7:58
happens after the event is over. What you do after the PTA or the
8:03
PTC is done is what networking is.
8:07
When you guys finish on the chess club meeting, the phone
8:10
calls that you make, the houses that you visit, the messages
8:14
that you send, that is where the real networking happens.
8:17
Networking happens afterwards. So because of that, what you
8:20
should be doing now that you're in the room, now that you're at
8:23
the Alumni UK meeting, now that you are at the Christian Mothers
8:28
Association meeting, now that you are at the Association of
8:34
Muslim Accountants in Nigeria, You know, while you're at that
8:37
session, you're trying to figure out who is in the room that is
8:41
worth building a relationship with in the future, worth
8:43
building a profitable relationship in the future.
8:47
So if you do that and you're handing out business cards and
8:51
giving elevator pitches with that in view that you're trying
8:55
to figure out who is worth spending time with here, then
8:59
your elevator pitches, your business cards, not going to be
9:02
a problem. But don't go into networking
9:04
thinking that is about talking about you saying this is me.
9:09
This is why I am the best, This is why I am the greatest.
9:12
This is why you should do business with me.
9:14
This is why I'm the greatest thing that God has created and
9:16
blah, blah, blah, No is going there, walking up to people.
9:21
Hey, how you doing? Ask questions about them.
9:26
Why are they here? How did they join the
9:29
association? What line of business are they
9:31
into? Are there any problems that
9:33
they're facing in their business?
9:35
What are their goals, business or personal or religious or
9:38
spiritual or whatever. You should be having all those
9:41
sorts of questions. Now, the reason why this is a
9:43
sales and business development perspective on the topic of
9:47
networking, it's because sales people, they know there's no
9:51
salesperson who assumes that you can go to a gig or go to a
9:55
whatever today and hand out business cards today and then to
9:58
more people who start calling you and getting business.
10:00
Sales people know that. So that's the reason why you
10:02
won't find any salesperson or rather any seasoned salesperson
10:05
going about an Alumni UK event or a Muslim Accountants
10:09
Association of Nigeria event handing out business cards
10:12
today, thinking that they'll get clients tomorrow.
10:14
That's why sales people go to these sort of events and they
10:17
try to, they work the room, they have conversations with
10:21
everybody and they're trying to figure out who is here, who is
10:25
worth working to tomorrow, who is worth going to visit
10:27
tomorrow, who is worth calling tomorrow, who is worth sending a
10:30
LinkedIn request to tomorrow, you know, blah, blah, blah.
10:33
So networking is about reading the room, reading the context to
10:37
see who is worth having conversations with.
10:39
Now, if you have a conversation with people now, you can figure
10:42
out who should you build relationships with later.
10:46
So this is the problem for a hungry person.
10:48
A hungry person needs Business Today.
10:51
So the problem for a hungry person is networking would
10:55
require delayed gratification. So yeah, that's the problem.
11:00
That's why if you're hungry, networking is going to be hard
11:04
because a hungry person needs Business Today.
11:06
But networking is looking towards building relationships
11:10
that will yield fruit later. And the hard part is even that
11:15
later. We don't even know when that
11:17
later is. The business might come next
11:18
week, next week, the business might come next month, it might
11:22
come in six months, or it might come in three years.
11:24
The thing is, we don't even know.
11:26
So that's why if you're hungry, it's going to be rough.
11:28
If you're hungry, what should you do?
11:32
If you're hungry, what you need to do is direct response
11:35
marketing and other kinds of activities that you can do today
11:39
and you can expect rewards in the near future.
11:41
So if you're doing direct response marketing today and
11:44
today is January 1st, and you're hoping that business will start
11:46
coming in January 15th, Yeah, that's possible.
11:49
But you can't do networking today, January 1st.
11:52
I think that January 15th business will come in.
11:55
It might. Chances are it's not going to.
11:58
So if you're hungry, direct response marketing.
12:01
Now, what about angry people? If you're trying to figure out
12:06
who is in the room and who is worth talking to, it involves
12:08
you to be other oriented, thinking about other people.
12:13
You have to do that because you already know who you are, you
12:17
already know what your agenda is, and you already know what
12:19
the outcome you're striving for. So if I attend an Alumni UK
12:25
event or if I attend the Muslim Forensic Accountants Association
12:32
of Nigeria, if I attend that association meeting, I already
12:35
know who I am and I know who my agenda is and I know what
12:39
outcome I want to get from attending this meeting.
12:43
So if I'm going around telling everybody that I am the best
12:46
Muslim accountant in Nigeria, I graduated first class from
12:50
University of Ibadan in 1970, whatever.
12:52
And basically I'm just going around telling everybody that
12:55
I'm just going to put people off.
12:57
Nobody needs to know that I graduated first class and that
12:59
I'm the best and nobody can do forensic networking, sorry,
13:02
forensic accounting like I like, I like I do.
13:07
I should be going around trying to figure out who is this other
13:10
person that I'm talking to? What are their agenda?
13:12
What are their outcomes? What are the things that are
13:14
important to them? Because if I go to this
13:18
networking thing and I spend one hour talking to 20 people saying
13:22
I'm the best, I graduated first class, do business with me,
13:24
nobody knows this thing more than me.
13:26
I'm certified by the international forensic.
13:28
Something, something, something, whatever, then that is all I've
13:32
done. I've spent 2-3 hours talking
13:35
about myself and I have no idea who was in the room.
13:38
But if I go and talk to other people and figure out who their
13:40
agenda is, the outcomes they're looking for and things like
13:42
that. After the meeting, after this
13:46
networking session, I can now do some ruminating by myself, like,
13:51
oh, OK, this guy was interesting.
13:53
Oh, by the way, collect people's business cards.
13:55
So even though you're not going to be handing out yours,
13:57
definitely collect theirs and collect phone numbers.
14:00
And then I'm running through the list of people I'm thinking
14:01
like, oh, OK, I spoke to with, with, OK, no, no, a Muslim would
14:05
with you. That's not possible.
14:07
OK, So I spoke to Alhaji, this person.
14:09
I spoke to Alhaji, that person. I spoke to this person.
14:11
I spoke to Hajiya, this person, and OK, well, this person is
14:15
into this, this, I'm into that, that, that, and then you can
14:18
start seeing how their agenda aligns with your agenda.
14:24
Now when you see how these things align, this is where the
14:27
real networking starts. You now start making phone
14:30
calls. You not start making office
14:32
visits, LinkedIn and social media connection requests and
14:36
things like that to start doing relationship building with those
14:39
people who have similar agendas like yours because there's an
14:43
alignment. Or since you know how well you
14:49
have a sense of what the alignment might be like, you
14:51
might even call up these people with a proposal that might be of
14:54
mutual benefit. So you can see how the
14:56
networking doesn't happen at the Association of Nigerian Islamic
15:03
Forensic Accountants or the British Council Alumni UK event.
15:08
The networking is what happens afterwards.
15:11
You do some reflection, do some rumination, look at those
15:14
business cards. OK, this person is worth
15:16
spending time with. Cool.
15:18
This other person was Yani OPTEI.
15:20
Don't think they're serious. I don't like them.
15:22
My spirit doesn't align with them.
15:23
And then you throw away that person's business card.
15:26
That's if you want to be ruthless.
15:28
So the networking is what happens afterwards.
15:31
When you start calling people, you say, hey, how'd you hear so
15:34
and so? Do you Remember Me?
15:38
This is this is OK. Let me see.
15:41
What Muslim name can I think of this is Haruna.
15:44
You spoke to me from some some some some undergraduate of
15:48
remember We spoke, we both went to OAU said, oh, OK, yes, I
15:52
remember you. Oh, hello, ma'am, blah, blah,
15:53
blah. See, that's where the networking
15:55
starts. You finish the event and you
15:57
think this Hajia Hassanatu was an interesting person to talk to
16:02
because you guys both went to the same school and you're both
16:04
interested in this and this and you're trying to explore these
16:06
kinds of business opportunities. So after the event, you call
16:10
Haja and her two up, introduce yourself.
16:13
She won't remember because let's face it, even though she took
16:17
your business card, she hasn't stored your number on her phone.
16:19
Lots of people just take these cards and don't store the
16:21
numbers. And then you start the
16:23
conversation from there. You know, basically just let her
16:25
know you are that interesting guy from OAU and you remember
16:28
this part of the conversation that you guys had.
16:30
There are some initiatives that you guys are working at in your
16:32
own forensic firm, forensic accounting firm, and you think
16:35
there might be opportunities to do business.
16:37
So is Madam has Hassanatu, is she free for a meeting next week
16:43
Wednesday at 8:00 AM? Of course you would say she's,
16:46
she's cool for that because who doesn't want to make business?
16:49
And then you go out and see her in the office and you guys start
16:51
chatting, you start building mutual relationships and then
16:54
you start talking about specific proposals that can be of benefit
16:57
to both of you. And that is where the networking
16:59
happens. Networking doesn't happen at the
17:01
event. Networking happens after the
17:04
event. So the other business people who
17:08
are going to teach you about networking and focus on the
17:11
event, focus on the event. But for those of us who have a
17:14
sales and business development background, we know that at that
17:18
event, nothing will happen. The event is just where we're
17:20
sorting. We're just feeding each other
17:23
out. Who is who, who is worth this,
17:26
you know, that's we're just feeding each other out.
17:28
The real networking starts afterwards.
17:31
So to be able to do all of this, all these other focus activity,
17:35
you have to let go of yourself for a while because being in the
17:39
room means you're doing detective work or psychologist
17:42
work on other people. If you are an angry person and
17:46
you're constantly overrun by your ideas of what people owe
17:49
you or the injustices that have been meted out to you or I'll
17:54
treatment against you or how people are not giving you your
17:57
due or they don't recognize you for how handsome or how
18:00
brilliant or how beautiful or how spectacular or how talented
18:03
you are, If that's your frame of mind, you are not going to be
18:07
able to be effective at networking.
18:10
So if you're an angry person, what should you do?
18:12
Well, apart from talking to a psychologist or talk to your
18:15
imam or talk to your pastor, apart from that you can use the
18:18
anger as your fuel. There's some people who use that
18:21
as their fuel. They use that as a chip on their
18:23
shoulder to show people that, oh, they're right after all.
18:26
So like, oh, people are not rating me, I'll be, maybe
18:28
because I'm short, I'll be. Or from the wrong packet of the
18:31
country, I will show them. I'll continue to grind.
18:33
Eventually you make it so they will teach those people who look
18:36
down on me, or I will teach that girl who refused to date me when
18:39
I was in uni, or we teach all those stupid boys who didn't
18:41
look at me when I was in uni. So, yeah, you can use that as a
18:45
chip on your shoulder. Although is there a healthy
18:48
motivation to have to being successful in business and in
18:51
life? I don't know.
18:53
I'll leave that to the psychologists and the pastors
18:55
and the preachers to answer. So if you're hungry and you're
18:59
angry, networking, Yep, it's not for you because hunger requires
19:03
you to focus on the short term. That is going to put something
19:06
in your belly today, maybe next week.
19:09
Anger requires you to pay attention to yourself and not
19:12
other people. However, even if you're hungry
19:15
and even if you're angry, I still recommend Shah that you
19:18
put in the work and do the networking because if you do
19:22
effective networking today, it means you will not go hungry
19:25
next year. Think about networking as
19:28
farming. You're farming crops and you're
19:31
looking towards the hardvest. So network today so you won't go
19:35
hungry next year. So even if you're hungry still
19:37
just it's hard, but you know, don't go on aggressive sales
19:43
mode. Just pipe low, you know, calm
19:45
down, do the networking right, Network today.
19:48
You won't go hungry next year. Then networking today also means
19:53
building alliances and building strategic imperatives today that
19:57
will make you a hit next year. So even if you're angry and you
20:01
want to blow, you want people to see you, that you've arrived,
20:04
that you've been right all along, all those people that.
20:07
Said in your class that you will never succeed.
20:10
Everybody that chose to hang out with the cool kids, they didn't
20:12
hang out with you because you know you are one kind or you
20:14
came from the wrong kind of family or something like that.
20:17
They're working today. Building those alliances today
20:20
means that you're going to heat next year and then all those
20:23
naysayers will see you and we proved wrong.
20:25
They'll be like, oh, so that Razz boy in our class, is he the
20:30
one? There's a baller like that.
20:32
There's nine billionaire him and Presido.
20:35
They're now 5:00 and 6:00. Yeah.
20:36
OK. So networking today, make sure
20:39
that you blow next year or in two years or three years or
20:42
whatever. So whether you're hungry or
20:45
angry today, networking is still one of the surest ways to get
20:49
food and to get revenge on people next year.
20:54
So still do it. But for those of you who are
20:57
hungry and you want to try direct response marketing
21:00
because that's what I spoke about, actually, you should be
21:02
trying two things, direct response marketing and direct
21:04
response copywriting. How do you go about that?
21:07
Well, it's very simple. Direct response marketing is
21:11
just a strategy that you use in business to try and get results
21:14
from people today, provided you know who the target or the
21:18
target audience is. So direct response marketing is
21:21
not about building brand awareness.
21:24
This is not about people should be aware from aware of who I am
21:27
or what I can do. You're trying to get immediate
21:30
responses from people now. That is why it's called direct
21:34
response. So all the things you put out
21:37
are designed to get people to make a purchase, to buy today or
21:43
to sign up for your newsletter today or to request For more
21:46
information today. Because if they join your
21:49
newsletter today or they give you information today, you can
21:52
try to sell them something tomorrow.
21:53
But you can see that direct response marketing is we're
21:57
trying to get something now, now, now, now, now that can only
22:00
give us money now if we get them to buy now or that we can use to
22:04
start pursuing them next week to try and get money from them next
22:07
week. So the key characteristics of
22:10
direct response marketing is #1 measurable, measurable, sorry,
22:15
forgive me, measurable results. You can look at conversion rates
22:20
and that's stuff you see now why topics we talk about over here
22:24
on the podcast, you see how they tie into other things eventually
22:27
because we had the whole series on conversion rates.
22:30
So you check conversion rates, return on investment.
22:33
You know, if I put 59 in, how much money did I get out?
22:36
And then customer acquisition costs.
22:38
You advertised here, you got the customer, how much did you spend
22:41
for that customer to come? Then you also need clear cost to
22:44
action when you're doing direct response marketing.
22:47
So if this is not branding, you have to be direct buy now by
22:53
today to take advantage of this 20% offer.
22:57
Call 07, blah, blah, blah, blah, blah.
22:59
Now sign up to XYZ or call today deadline Friday 21st July.
23:06
Something, something, something you can see that all that kind
23:08
of language is people should buy now or take action now.
23:14
And then he has a strong focus on the offer, you know, 50% off,
23:18
80% off or do this to achieve so, so, so, so and so and that
23:23
and that and that you have, you know, plenty of language about
23:26
why this offer is so great. You're highlighting the
23:30
benefits, the value proposition to the people that you are
23:34
talking to. So now direct response
23:36
copywriting, you know, is a marriage, you know, they both
23:38
work the same way. So direct response copywriting
23:42
is just the the written, the things that you write that are
23:47
trying to persuade people and try to compel people to take
23:51
immediate action. So that's the relationship
23:53
between direct response marketing and direct response
23:55
copywriting directs response marketing is sort of like the
23:59
strategy. Direct response copywriting is
24:01
the tactics, the actual words that you are writing on the
24:04
sheet of paper or that you're typing out on the computer
24:06
screen. Now, those are the words that
24:08
are going to be responsible for getting contacts or prospects
24:13
into customers. So when you're thinking direct
24:16
response copywriting things you'd be paying attention to,
24:20
your headline should be clear and compelling.
24:24
It should grab the reader's attention and promise a solution
24:27
to the problem. Like I was listening to a
24:30
podcast and I thought this was a really interesting example.
24:33
Oh, by the way, if you have children in the car, now is the
24:35
time to close the children's ears.
24:37
And so the headline, the headline that the guy proposed
24:42
was, is your husband struggling with erectile dysfunction?
24:46
Are you tired or feeling a weak blank, blank, blank?
24:49
Then buy this watermelon herb, mix it with so, so, so, so so
24:55
and get pregnant within three weeks or something like that.
24:58
Now I know that that's a ridiculous harm copy, but it you
25:02
get the idea. You know who the audience is.
25:05
You know what the problem is. You have a very clear and
25:07
compelling head, compelling headline.
25:09
Are you suffering this problem? Anybody who is hanging suffering
25:12
that problem that yours will perk up.
25:15
This is the solution. Buy my thing and use it this way
25:19
and this will be the result. So the benefits the cop copious
25:23
has to focus on the benefits or the results.
25:27
So like in this example that the guy gave, which is buy this
25:31
thing today and guaranteed you'll be pregnant in two
25:34
months. So it's giving strong benefits
25:39
for the person who is listening. Then of course, call to action.
25:42
That whole thing that I was saying of by today before 7:00
25:46
PM or e-mail. So, so, so and so before 25th of
25:49
July, something, something, something or call now to take
25:53
advantage of 20% price off or whatever.
25:56
That's a very urgent call to action then.
25:59
So the things that you're going to be doing, if you're going to
26:02
be running these kinds of things, direct response
26:04
copywriting, direct response marketing, you'll be focusing on
26:07
sales letters, e-mail campaigns, landing pages.
26:10
Some people say television commercials, you know,
26:13
television and radio advertising.
26:14
Although in my own opinion, SHA, if you have enough money for
26:17
television advertising and radio advertising, then I guess you
26:21
know you are not that hungry to begin with because people who
26:23
have money for TV adverts, you know, they have, they have bar.
26:26
So you can't say you're hungry if you have enough bar to run TV
26:30
adverts. So direct response marketing and
26:34
copywriting, the work hand in hand for these effective
26:38
campaigns that generate results, immediate results and measurable
26:42
results. When I say immediate, please
26:44
bear in mind though, there's nothing you will do in sales
26:46
that if you do it today on Monday, results will start
26:48
showing up on Tuesday. Well, reasonably speaking, if
26:51
you're doing your direct response marketing right, if you
26:54
run it today on Monday, at least by Monday next week, you should
26:57
have started seeing some, some kind of results.
26:59
You know, people calling people SMS ING or people placing orders
27:03
or whatever. So everybody be involved in
27:06
networking, including those of you who are hungry and angry.
27:11
But if you're hungry and networking is not for you, focus
27:14
on e-mail campaigns, Focus on landing pages, because these are
27:18
the things that will get you direct sales action TV
27:22
commercials. You have money for that.
27:23
That means you're not hungry after all, Might as well.
27:25
Yeah, run your TV commercials, but then try networking and
27:28
things are not that desperate for you yet. e-mail campaign,
27:31
you can run it cheaply. Landing pages, especially with
27:34
weeks and all these things that people can run themselves, you
27:37
know you can. You can do that by yourself.
27:41
So that's it for today. So please connect with me on
27:43
WhatsApp. The phone number is 08064662140
27:48
and the country code is +234. Then connect with me on
27:51
LinkedIn. My name is Tavishima Ayede, I'm
27:53
the host of the show. You can confirm the correct
27:55
spelling of my name because that's what you used to search
27:57
for me on LinkedIn. Confirm that from the link.
28:00
We're currently listening to this episode, so thanks for your
28:03
time and attention. I'll catch you guys at the next
28:05
episode.