The NFL Filled Melbourne, and Still Opened the Season Down

I Don't Know Who Needs to Hear This, But... · Sep 15, 2026 · 17m

The NFL's game in Melbourne pulled 18.5 million average US viewers on Netflix and a live crowd of 100,021 — the seventh-largest in regular-season history — but the week around it still landed soft, with the Patriots-Seahawks opener drawing the league's smallest kickoff audience since 2022. Also today: the San Antonio Spurs hand their local media rights straight to DAZN and skip the regional sports network entirely, L Catterton buys control of Hyrox and bets on people who pay to compete rather than watch, the Seahawks sell for a record $9.61 billion while the league's own TV renewals sit…