A Handshake is not Economics.

Weeks Weekly with Ed Weeks Jr. · Sep 22, 2026 · 9m

Owners get burned when introductions go out before four answers are on paper:

1. Who owns the relationship after the intro?

2. What is each party responsible for?

3. How is everyone compensated if something real happens?

4. What happens if progress stops?

Good intent is not commercial infrastructure.

When social agreements get treated like process, three things tend to follow:

- money shows up and memory gets creative;

- nothing shows up and reputation was already spent;

- or the path stalls and the owner is parked with no written way back to a decision.

Operating standards from this episode…