More Realtors, Better Realtors: The Strategy for 2027

Mortgage Marketing Radio · Oct 7, 2026 · 7m · transcript

Business is still happening.

Homes are still being sold. Buyers are still getting mortgages. And Realtors are still influencing which loan officers get the opportunity to serve those buyers.

So if you’re heading into Q4 wondering where the business is going to come from, the better question may be: Are enough of the right people in your market aware of you?

In this solo episode, Geoff Zimpfer comes to you from the Momentum Builder event in Dallas with a challenge for loan officers preparing for 2027: stop relying on one-to-one chasing and start building a system that expands your reach.

Geoff…