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How To Use Immersion To Create Amazing Experiences
In this episode of the Duct Tape Marketing Podcast, I interview Dr. Paul J. Zak. Dr. Zak is a Professor at Claremont Graduate University. A four-time tech entrepreneur, his most recent company Immersion Neuroscience is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, advertising, and live events. He is also the author of Immersion: The Science of the Extraordinary and the Source of Happiness.
More About Dr. Paul J. Zak:
Getimmersion.com
His book — Immersion: The Science of the Extraordinary and…
The skinny
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