Latest / Influencer Confidential / New Substack Features Every Creator Should Know #309

Transcript

New Substack Features Every Creator Should Know #309 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the curtain? Well,
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  Speaker 1: let's jump in. If you're as excited about Substack as
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  Speaker 1: I am, then you're going to love today's video because
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  Speaker 1: I'm gonna share with you guys some new updates that
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  Speaker 1: Substack has released to help you as a creator make
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  Speaker 1: more money but also build your community out. Now, really quickly, definitionally,
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  Speaker 1: Substack is a platform that allows you to basically have
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  Speaker 1: a monetized newsletter. The way Substack works is that it
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  Speaker 1: basically has like an interface, almost like a blog, where
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  Speaker 1: you as a writer or a creator can publish articles.
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  Speaker 1: And then these articles will then go to your email
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  Speaker 1: newsletter community. So it sends it to them directly if
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  Speaker 1: that's what you want. And of course, my favorite part
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  Speaker 1: is the monetization piece. So you can have paid articles
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  Speaker 1: and free articles. Substack is a really big priority here
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  Speaker 1: at Sidewalker Daily. It's something we're investing a lot of
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  Speaker 1: time in and energy. And what I wanna do is
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  Speaker 1: share with you some of the research that we have found,
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  Speaker 1: some of the new updates, so that y'all could also
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  Speaker 1: implement this into your Substack strategy. So the first thing
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  Speaker 1: I'm really excited about, the major update that's coming to
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  Speaker 1: Substack to help you make more money is the announcements
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  Speaker 1: of sponsorships native on Substack. This just goes to show
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  Speaker 1: that brand deals are where it's at, And Substack knows this.
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  Speaker 1: I've been teaching brand deals and monetization forever here at
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  Speaker 1: our community. And I've always said, you guys should be
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  Speaker 1: monetizing your newsletters and getting sponsors inside of your newsletter.
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  Speaker 1: So I love to see that Substack has incorporated this. Now,
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  Speaker 1: here's how it works. Basically, you either have to be
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  Speaker 1: a bestseller on Substack or have at least 100 paid subscribers.
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  Speaker 1: If you have 100 people paying you monthly, you're going
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  Speaker 1: to get access to this feature. Now, I have access
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  Speaker 1: to this feature online. So I'm going to go ahead
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  Speaker 1: and show you guys what it looks like. But before
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  Speaker 1: I do, I just want to quickly mention the reason
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  Speaker 1: it's called Creator Kit is because they look at it
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  Speaker 1: as like a media kit, which is not our version
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  Speaker 1: of a media kit, okay? But they look at it
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  Speaker 1: as a media kit that they're going to let their
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  Speaker 1: sponsors have access to. So let me show you what
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  Speaker 1: this looks like so y'all can take a look. Okay,
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  Speaker 1: so once you're in your Substack dashboard, ours is here,
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  Speaker 1: the paid creator, you're going to go ahead and hover
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  Speaker 1: under sponsorships. Now there's two things that are happening and
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  Speaker 1: I'm going to go ahead and kind of clearly show
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  Speaker 1: you guys. We have early access because we are a bestseller,
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  Speaker 1: but you're basically going to be able to create your
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  Speaker 1: creator kit right inside of it. So ours is live
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  Speaker 1: for brands. It's showing us our open rate, it's going
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  Speaker 1: to show our subscribers. Now what's interesting is like all
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  Speaker 1: of this stuff, you can go in and edit this yourself.
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  Speaker 1: So this is what they think a good media kit
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  Speaker 1: looks like. We're not going to tell them what a
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  Speaker 1: really strong media kit looks like. But they're keeping it
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  Speaker 1: really simple. They're going in and showing their readers interests,
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  Speaker 1: the top countries, And here we can put in our partnerships.
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  Speaker 1: So we're able to put in logos of brands that
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  Speaker 1: we've partnered with. We can really clearly say what we
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  Speaker 1: want to avoid. So I don't want to do any
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  Speaker 1: partnerships with gambling or crypto or MLMs, tobacco, all of that.
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  Speaker 1: That's not for me. You can go in here and
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  Speaker 1: see like what subscribers are saying, what people are saying,
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  Speaker 1: audience sentiment. So it's really a visually like it does
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  Speaker 1: the job in terms of like being very clear. And
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  Speaker 1: this is something that is like available. So we could
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  Speaker 1: go in here. We can add different things. We could
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  Speaker 1: edit information out, whatever we want, featured posts. But this
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  Speaker 1: lets brands see our kit right off the get. So
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  Speaker 1: this is going to be something that is available right
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  Speaker 1: off the bat within your sponsorship section. inside of Substack.
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  Speaker 1: So this is very exciting. This is a big, big signal,
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  Speaker 1: you guys, that there is serious money to be made
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  Speaker 1: on Substack. And actually, y'all, let's take this as a
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  Speaker 1: minute to be a little bit self-promoting. If you haven't
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  Speaker 1: subscribed to my Substack already, go ahead and check out
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  Speaker 1: the link. There's a free option that you can still
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  Speaker 1: get opportunities sent to your inbox. And then there is
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  Speaker 1: a paid option where you'll get the access to the
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  Speaker 1: contacts names, the emails of the brands, and opportunities that
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  Speaker 1: you can apply to for brand deals, y'all, monetization. So
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  Speaker 1: go ahead and click the link below, the paid creator
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  Speaker 1: on Substack, and check us out. The second thing I
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  Speaker 1: am very excited about, and since I'm sharing my screen,
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  Speaker 1: I'm just going to go ahead and show y'all here,
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  Speaker 1: a new monetization effort that they have built out are
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  Speaker 1: subscriber perks. So right here on the top of my toolbar,
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  Speaker 1: I have something called perks, and these are perks that
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  Speaker 1: I can give to my paid subscribers. So one of
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  Speaker 1: my perks is a discount code. Anyone that comes through
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  Speaker 1: and is a paid subscriber, they're gonna be able to
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  Speaker 1: get a discount. You can only unlock it if you
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  Speaker 1: are a paid subscriber. I have an entire PDF on
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  Speaker 1: questions to ask before you hire your influencer manager. This
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  Speaker 1: is a very robust questionnaire because a lot of times
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  Speaker 1: creators hire managers without thinking. We put content ideas and
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  Speaker 1: some affirmation. So these are PDFs that we have not
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  Speaker 1: made available But if you are within our world, you
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  Speaker 1: have subscriber perks. And I really love it. It is
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  Speaker 1: super exciting and something that we can definitely add to.
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  Speaker 1: Like we just have these perks up for now. But
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  Speaker 1: in the future, I think it's something we can absolutely
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  Speaker 1: add more perks as we go. So I actually just
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  Speaker 1: want to quickly show you guys how you would get there.
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  Speaker 1: So you would go to settings. You would go under payments.
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  Speaker 1: And let's just go ahead and click perks here. Subscriber perks.
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  Speaker 1: Click manage. And now you can add these perks. These
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  Speaker 1: are the ones that we have added. We also put
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  Speaker 1: these up last night. And we should probably let our
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  Speaker 1: people know that they're available. That's something. But here you
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  Speaker 1: can create a perk. And these are the types of perks.
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  Speaker 1: A discount code only for your audience to get. A
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  Speaker 1: digital download. A PDF. A community invite. Access to a
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  Speaker 1: private space. Discord server. Group chat. Forum. This is like
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  Speaker 1: you get invited to a private something if you are
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  Speaker 1: a paid subscriber. a link. Maybe it's a link to
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  Speaker 1: an online resource or a private video. Who knows? Substack
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  Speaker 1: live video, unlock a scheduled live video for your paid subscribers.
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  Speaker 1: So again, it is in Substack's interest to do these
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  Speaker 1: perks because the way it works for Substack to make
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  Speaker 1: money is you have to make money. So they're going
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  Speaker 1: to put a lot of effort into the ways that
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  Speaker 1: we can monetize as a community. So I love that.
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  Speaker 1: There's skin in the game for them and there's skin
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  Speaker 1: in the game for us. So perks is Really exciting.
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  Speaker 1: And it's all being done in the setting sections under payments.
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  Speaker 1: That's where you're going to go ahead and find that. Now,
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  Speaker 1: another thing that I wanted to show you guys that
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  Speaker 1: they've set up that I think is really cool is
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  Speaker 1: QR codes. I just put control F and typing the
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  Speaker 1: word QR to find it. Use this QR to share
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  Speaker 1: your publication. So right here, they literally have a QR
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  Speaker 1: code available for me to share. You know, if I'm
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  Speaker 1: trying to grow my sub stock, which I am by
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  Speaker 1: the way, and I have included a link to our
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  Speaker 1: sub stock below. Our sub stack, what I think makes
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  Speaker 1: us so special, we're more like a job board. So
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  Speaker 1: we are sending out emails to our community with jobs.
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  Speaker 1: I think actually even today, we send out emails literally
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  Speaker 1: three times a day. But like, look at this one
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  Speaker 1: that came out today at the thousand dollar opportunity. There
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  Speaker 1: was a $ 700 Instagram real opportunity that our creators just
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  Speaker 1: got for pet brand. They have a $ 700 budget. They
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  Speaker 1: asked for Instagram. These are the locations, ages. And they
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  Speaker 1: have a deadline. So this is our sub stack is
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  Speaker 1: all about pay. It's called the paid creator. So obviously
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  Speaker 1: we're sending out paid creator opportunities for the cost of
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  Speaker 1: a coffee. So a lot of people are finding a
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  Speaker 1: lot of value in it. Another update we're seeing a
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  Speaker 1: lot more of guys are people are doing a lot
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  Speaker 1: more sub stack lives, but again, they're doing it for
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  Speaker 1: their paid community as an incentive to like get access
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  Speaker 1: to you because a lot of the articles and the
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  Speaker 1: content is written in But adding this live element is
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  Speaker 1: something we are absolutely going to be testing out more
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  Speaker 1: and more of, like doing more subsec lives. I can
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  Speaker 1: just imagine if I was to be doing a live
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  Speaker 1: on subsec, I would be getting more people to access
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  Speaker 1: those lives and pay for them. And again, pricing and
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  Speaker 1: subsec is so important. Like our monthly pricing is $ 8
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  Speaker 1: a month or 80 for the year. So if I
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  Speaker 1: imagine I'm giving you the brand's email, I'm giving you
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  Speaker 1: who to pitch, like you're getting opportunities, you're getting lives,
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  Speaker 1: like you're making it so valuable for your community that
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  Speaker 1: that they're going to want to subscribe to you. And
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  Speaker 1: I do think that live shopping in general is a
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  Speaker 1: big thing. So even if you don't do your subsec
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  Speaker 1: lives only to your paid group, but you make them available,
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  Speaker 1: I think it will definitely help with conversions. Anyways, these
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  Speaker 1: are some of the updates we're excited about. There's so
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  Speaker 1: many more, but I just wanted to share some of
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  Speaker 1: my favorite updates that I'm seeing on the platform so
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  Speaker 1: that y'all can use these to make more money in
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  Speaker 1: your creator business. Until next time.