Latest / The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series / Do You Have a Month-By-Month Action Plan for 2025?

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Do You Have a Month-By-Month Action Plan for 2025? · The Matriarchy Would Never | A Promote Yourself to CEO Podcast Series

• 0:00
  SPEAKER_00: The number one reason most entrepreneurs fail to achieve their goals, they don't have a clear plan to keep them focused.
• 0:09
  SPEAKER_00: As in a documented, checkoffable, implementable plan.
• 0:14
  SPEAKER_00: And that can often translate into not being able to keep up with all of the major functions that our businesses require in order to be successful.
• 0:24
  SPEAKER_00: So if you have struggled to stay consistent with your marketing, to keep your sales coming in, and to make sure that you have enough clients to achieve your revenue goals, then keep on listening because you are going to wrap up the plan your best year ever challenge today and create your 12-month action plan for 2025.
• 0:45
  SPEAKER_00: Are you ready to grow from solopreneur to CEO?
• 0:48
  SPEAKER_00: You're in the right place.
• 0:50
  SPEAKER_00: I'm your host, Rachel Cook, founder of the CEO Collective, and I've spent the last 15 years helping women entrepreneurs to sustainably scale life-first businesses.
• 1:02
  SPEAKER_00: If you're serious about building a life-first business, it actually allows you to prioritize sustainable business growth while at the same time having the freedom and flexibility to fully love every aspect of your life, to have the time and energy to put back into your family, your health, the people who matter most to you.
• 1:25
  SPEAKER_00: Then it's time to put the strategy, systems, and support in place to make it happen.
• 1:30
  SPEAKER_00: Join me each week for candid conversations about stepping into your role as CEO, the hard lessons learned along the way, and practical, profitable strategies to grow a more sustainable business without the hustle and burnout.
• 1:48
  SPEAKER_00: Hey there, welcome back to the final day of the Plan Your Best Year Ever challenge.
• 1:55
  SPEAKER_00: I'm your host, Rachel Cook, founder of the CEO Collective and host of the Promote Yourself to CEO podcast.
• 2:02
  SPEAKER_00: I hope you're feeling excited that you have so much more clarity on what you want your life first business to look like in 2025.
• 2:13
  SPEAKER_00: I know that whenever I go through a strategic planning process like this, I always get up from my desk feeling so inspired and so motivated to kick things into gear so that I can start realigning my business to fully support my life and so that I can achieve those big goals that I've set for myself.
• 2:32
  SPEAKER_00: One of the most important parts of this process is making sure that we are bridging the gap between those goals and the action steps that you need to take each day, each week, each month in order to make those goals a reality.
• 2:48
  SPEAKER_00: So today we're going to create your 12-month action plan.
• 2:53
  SPEAKER_00: This 12-month action plan isn't a day-by-day or a week-by-week to-do list.
• 2:58
  SPEAKER_00: If you want to dive even deeper, I highly recommend checking out the upcoming CEO retreat and checking out the CEO collective.
• 3:07
  SPEAKER_00: But today I want to make sure you leave this five-day challenge with an actionable, checkoffable 12-month action plan you can follow through on and help you stay focused on the right things on the marketing and sales strategy that you need to be focused on consistently in order to achieve your goals.
• 3:27
  SPEAKER_00: Now, one of the biggest challenges for many small business owners is that they get stuck in this feast or famine cycle.
• 3:35
  SPEAKER_00: And maybe you have experienced the feast or famine cycle or you've experienced some dry spells.
• 3:41
  SPEAKER_00: This is incredibly common.
• 3:44
  SPEAKER_00: And it often happens because we go from hustling to fill our client docket, we get a bunch of new clients, and then we're in feast mode.
• 3:53
  SPEAKER_00: We have clients, we have revenue coming in, all is good in the world.
• 3:57
  SPEAKER_00: And we get totally focused on taking care of those clients and delivering the product, program, and service those clients paid for, which is great.
• 4:06
  SPEAKER_00: But what often happens is we stop the marketing and sales activities while we're focused on delivery, which means when those clients roll off your calendar, when those projects are delivered, you end up back in the famine mode and you have to start from scratch all over again.
• 4:23
  SPEAKER_00: So we want to make sure that you are getting out of the feast and famine cycle.
• 4:29
  SPEAKER_00: Like we mentioned yesterday, you don't rise to the level of your goals.
• 4:33
  SPEAKER_00: You fall to the level of your systems.
• 4:36
  SPEAKER_00: And that is one reason why we spent a whole day talking about your client growth engine to make sure that you know what you're doing, what your committed to strategy is for each part of this client growth engine, for your marketing system, your sales system, and delivery system.
• 4:54
  SPEAKER_00: You have an attract strategy you're committed to to get in front of enough new potential clients.
• 5:00
  SPEAKER_00: You have an engage system in place so that once those people hear about you for the first time, they can request a consult or they can request more content to learn more about you, essentially raising their hand and saying, hey, I want to work with you at some point.
• 5:13
  SPEAKER_00: I want to learn more.
• 5:15
  SPEAKER_00: We need to make sure we're consistently nurturing those potential clients because people often don't buy right away.
• 5:22
  SPEAKER_00: They need to build that no-like and trust.
• 5:24
  SPEAKER_00: They need to build that relationship with us.
• 5:26
  SPEAKER_00: So we want to have a strategy that is allowing us to nurture those potential clients so that they become paying clients.
• 5:34
  SPEAKER_00: The next step of the system.
• 5:36
  SPEAKER_00: We want to make sure we have a proactive sales system in place so that we aren't waiting for clients to figure out how to work with us.
• 5:44
  SPEAKER_00: Instead, we're proactively telling people every single month how they can work with us, what offers are available, when you have another spot available in your client docket.
• 5:53
  SPEAKER_00: And then finally, we want to make sure we have a really clear client experience so that our clients are delighted.
• 5:59
  SPEAKER_00: That is what leads to client retention, that is what leads to results, rave reviews, repeat business, and referrals, which is something I know all of us want.
• 6:10
  SPEAKER_00: So as we put together our client growth engine, you already looked at where do you have gaps?
• 6:16
  SPEAKER_00: Where do you need to actually make this a rinse and repeat system?
• 6:20
  SPEAKER_00: And then we want to make sure we're asking ourselves what needs to happen month to month in order to run this system effectively.
• 6:31
  SPEAKER_00: It's not about running it when the next spot is available on your calendar.
• 6:36
  SPEAKER_00: That's how we end up in the feast or famine cycle.
• 6:39
  SPEAKER_00: It's about running this system every single month.
• 6:43
  SPEAKER_00: We need to make sure that we are consistently running this process over and over and over again.
• 6:49
  SPEAKER_00: The more you systematize it, the easier it will be to run because you've created the assets and now you can just rinse and repeat again and again and again.
• 6:59
  SPEAKER_00: So using today's workbook, I want to make sure that we are going through month by month and asking ourselves some key questions.
• 7:08
  SPEAKER_00: We want to make sure that we are planning each month of the year ahead proactively.
• 7:15
  SPEAKER_00: So we're going to start by asking ourselves, what time off do you want?
• 7:21
  SPEAKER_00: That's right.
• 7:22
  SPEAKER_00: Life before business.
• 7:24
  SPEAKER_00: We want to pull up our calendars and look at month after month after month next year.
• 7:29
  SPEAKER_00: What holidays do you want to take off?
• 7:32
  SPEAKER_00: What birthdays do you want to take off?
• 7:33
  SPEAKER_00: What anniversaries do you want to take off?
• 7:36
  SPEAKER_00: What vacations do you want?
• 7:38
  SPEAKER_00: And these can be vacations where you're actually traveling.
• 7:41
  SPEAKER_00: They could just be days off where you want to stay at home and have a staycation.
• 7:46
  SPEAKER_00: You want to plan your time off in advance because the reality is most of us need more rest and more downtime than we are truly allowing ourselves.
• 7:57
  SPEAKER_00: And when we're not proactively planning that time off and we're not incorporating that into our planning process, we're assuming we have 52 whole weeks a year in order to work on our business.
• 8:09
  SPEAKER_00: And for most of us, that is not actuality.
• 8:13
  SPEAKER_00: In reality, we want to take a little bit more time off.
• 8:16
  SPEAKER_00: I would say at least make sure you're taking two weeks off a year, if not four, over the course of the year.
• 8:21
  SPEAKER_00: And these can be days off, weeks off, long weekends, whatever it might need to be.
• 8:27
  SPEAKER_00: I also recommend checking in, especially if you have kids like I do, check on their school calendar.
• 8:33
  SPEAKER_00: I actually go through their school calendars before school starts every single year to proactively plug in all those random days off, all those teacher work days, all those half days.
• 8:44
  SPEAKER_00: By plugging it into my calendar in advance, I'm never caught unaware that suddenly the kids are home for three days this weekend, not just two.
• 8:52
  SPEAKER_00: And I find that to be really, really helpful because then I can adapt and adjust proactively instead of feeling caught off guard and like now I'm missing a potential workday.
• 9:04
  SPEAKER_00: So we're gonna start with this first.
• 9:06
  SPEAKER_00: Go through every month of the year and ask yourself, what days off am I taking?
• 9:11
  SPEAKER_00: And go ahead and plug it in to your workbook.
• 9:16
  SPEAKER_00: The next thing we want to be looking at is when are you selling your signature offer?
• 9:23
  SPEAKER_00: We already reviewed your products, programs, and services for 2025 in day three.
• 9:29
  SPEAKER_00: There's likely one that generates the majority of the revenue for your business.
• 9:34
  SPEAKER_00: And this is, I call it your signature offer.
• 9:37
  SPEAKER_00: It could be your bread and butter offer.
• 9:39
  SPEAKER_00: Like this is the one that makes up a good chunk of revenue.
• 9:42
  SPEAKER_00: So we want to prioritize proactively selling this one.
• 9:47
  SPEAKER_00: I recommend planning for at least two, three, four big promotions a year.
• 9:55
  SPEAKER_00: And depending on how you invite people into your offers, that could be as simple as two to four times a year, I'm gonna proactively book out consults to fill the next available spots in my client docket.
• 10:08
  SPEAKER_00: It could be I'm gonna run a big campaign promoting this program at least two to four times a year.
• 10:15
  SPEAKER_00: Whatever it is, you want to go ahead and plug it in.
• 10:18
  SPEAKER_00: And I highly recommend making this something you can repeat year after year.
• 10:23
  SPEAKER_00: So, for example, in my business, the CEO collective, I know that we generally open enrollment for our membership the month prior to a new quarter starting.
• 10:36
  SPEAKER_00: So we will open it in December, we will open it in March, we will open it in June.
• 10:41
  SPEAKER_00: We're always very clear, and because of this rhythm we've created over the years, I know exactly which months I'm doing a bigger promotion for the CEO collective.
• 10:51
  SPEAKER_00: Now, once you have your bread and butter offer in your calendar and you've chosen which months you're gonna promote it each year, you might also think about other offers you want to fit in there.
• 11:02
  SPEAKER_00: And this is sometimes easier to do when you've been in business for a while and you have additional offers you want to sell.
• 11:09
  SPEAKER_00: Um, one of my favorite ways to make sure that you are building that lifetime client value that you are keeping clients long term is to have internal only offers.
• 11:21
  SPEAKER_00: And these are what we might call upgrade offers for our clients.
• 11:25
  SPEAKER_00: So for your existing clients, is there a next step?
• 11:29
  SPEAKER_00: Is there a next level offer that you can invite them into?
• 11:33
  SPEAKER_00: What does that look like?
• 11:35
  SPEAKER_00: When are you going to proactively invite those clients to go into this next level offer?
• 11:41
  SPEAKER_00: I love this because it doesn't take a lot of front-facing marketing bandwidth.
• 11:45
  SPEAKER_00: It can truly be something you're selling only internally.
• 11:48
  SPEAKER_00: So only people who are currently working with you get access to this offer.
• 11:52
  SPEAKER_00: It's a great way to increase your revenue and increase your profitability because it is much less expensive to sell to an existing client than to a brand new to you client.
• 12:04
  SPEAKER_00: You might also want to be thinking about a bite-sized offer.
• 12:08
  SPEAKER_00: So, what is a smaller offer that you have available?
• 12:12
  SPEAKER_00: And this is often an offer that is usually a lower ticket offer, a lower price point.
• 12:18
  SPEAKER_00: And it's usually the easiest first step to learning how to work with you.
• 12:24
  SPEAKER_00: So if this is the entry point into all of your offers, you might want to proactively plug that in the calendar a few times a year as well.
• 12:32
  SPEAKER_00: So for us, this could be the CEO planner.
• 12:34
  SPEAKER_00: It could also be the CEO retreat.
• 12:37
  SPEAKER_00: This is a great first step for people who are interested in learning more about how I work and learning more about our approach and our philosophy, but at a more accessible price point.
• 12:50
  SPEAKER_00: You also want to plan throughout the year audience building.
• 12:55
  SPEAKER_00: This is something you want to add in on top of kind of your ongoing attract marketing.
• 13:02
  SPEAKER_00: And the reason this is so important is because over time you will burn out your audience if you're not growing your audience.
• 13:10
  SPEAKER_00: Over time, people who sign up for your email list or follow you on social media, people who are following your work, they will over time become less engaged.
• 13:19
  SPEAKER_00: And they will over time often unsubscribe.
• 13:23
  SPEAKER_00: That means you need to be replenishing your audience with fresh faces.
• 13:28
  SPEAKER_00: So I find that it's helpful for me in addition to my ongoing attract marketing.
• 13:35
  SPEAKER_00: Sometimes I'll do little pushes where I'm doing a lot of audience building all at once, just because it gives me that little bump I need to replenish my audience and continue to grow it over time.
• 13:47
  SPEAKER_00: And finally, month by month, we want to make sure that you are doing your marketing activities.
• 13:54
  SPEAKER_00: You want to be asking yourself, how am I attracting people into my community?
• 13:59
  SPEAKER_00: How am I engaging with those people?
• 14:00
  SPEAKER_00: How am I nurturing those potential clients?
• 14:04
  SPEAKER_00: So we're gonna ask ourselves these questions for each and every month of the year: January, February, March, April, May, June, July, August, September, October, November, December.
• 14:14
  SPEAKER_00: We are going to go through month by month and answer and plug in these questions.
• 14:18
  SPEAKER_00: And this becomes the actionable plan that you can use, keep it on your desk, follow through with it over the next year.
• 14:27
  SPEAKER_00: Again, we're starting with time off.
• 14:30
  SPEAKER_00: What time off am I taking each and every month?
• 14:32
  SPEAKER_00: Is it just weekends off?
• 14:33
  SPEAKER_00: Are there additional days I'm taking off?
• 14:35
  SPEAKER_00: Are there birthdays?
• 14:36
  SPEAKER_00: Are there anniversaries?
• 14:36
  SPEAKER_00: Are there vacations?
• 14:38
  SPEAKER_00: Anything else?
• 14:39
  SPEAKER_00: Any travel that I have planned?
• 14:41
  SPEAKER_00: Any time that I'm taking off just so I can have personal time, all of that is relevant and important.
• 14:47
  SPEAKER_00: Then we're asking ourselves, what are you selling this month?
• 14:52
  SPEAKER_00: What is the offer?
• 14:54
  SPEAKER_00: Is it your signature offer?
• 14:56
  SPEAKER_00: Is it an upgrade client-only offer?
• 14:58
  SPEAKER_00: It is your bite-sized offer.
• 15:00
  SPEAKER_00: What offer are you proactively selling in this month?
• 15:04
  SPEAKER_00: Then you want to ask yourself, what are you doing for attract, engage, and nurture marketing this month?
• 15:11
  SPEAKER_00: So for example, in my business, I use TikTok a lot for attract.
• 15:15
  SPEAKER_00: So I might say this month, my attract goal is to post three to five times a week on TikTok.
• 15:24
  SPEAKER_00: I'm sending them to engage with me to join the plan your best year ever challenge.
• 15:29
  SPEAKER_00: And then once they join the plan your best your ever challenge, I'm gonna nurture them with that challenge, but they're also now going to get access to my podcast, and I'm gonna start building a relationship with those potential clients.
• 15:43
  SPEAKER_00: So I want to make sure I have clear, actionable, check-offable goals.
• 15:49
  SPEAKER_00: Three to five TikToks a week.
• 15:51
  SPEAKER_00: That's check-offable, actionable.
• 15:53
  SPEAKER_00: Sending them to engage.
• 15:54
  SPEAKER_00: I have best year ever challenge all ready to roll.
• 15:57
  SPEAKER_00: Nurture marketing, having my podcast go out every single week, having my newsletter go out along with that podcast.
• 16:02
  SPEAKER_00: Like that's check-offable.
• 16:04
  SPEAKER_00: And that's the secret here to make sure you've drilled down enough so that you know exactly what you are doing and you can track your progress.
• 16:13
  SPEAKER_00: And then finally, your goals check.
• 16:15
  SPEAKER_00: So if you had any other goals, let's say you already had parts of your client growth engine built out, running smoothly.
• 16:21
  SPEAKER_00: And so you have additional goals that you're working towards next year that came from your painted picture, from your vision.
• 16:26
  SPEAKER_00: What are the milestones?
• 16:28
  SPEAKER_00: You know, if your goal next year is to write a book, how many chapters are you writing each month?
• 16:34
  SPEAKER_00: Like you want to go ahead and break those down into milestones so that you're not writing down, I want to write a book next year, but then you're not making any progress towards it at all.
• 16:43
  SPEAKER_00: And then at the end of the year, you're like, oh, that didn't get started.
• 16:46
  SPEAKER_00: Instead, you want to start chunking it down to actionable things that you can do to move closer to that goal.
• 16:55
  SPEAKER_00: So make sure you've gone ahead and downloaded the workbook again at the CEO Collective.com slash BYE for best year ever.
• 17:04
  SPEAKER_00: The 2025 Monthly Action Plan is one of my favorite workbooks.
• 17:08
  SPEAKER_00: You're gonna find just by keeping all these workbooks together and reviewing them on a regular basis, you're gonna have so much more clarity and focus and accountability, self-accountability if you start following through with it.
• 17:22
  SPEAKER_00: But if you are wondering, okay, Rachel, this is great.
• 17:25
  SPEAKER_00: I'm feeling pretty good about 2025, but I know I could use a little bit more support, you're probably asking, okay, what is next?
• 17:34
  SPEAKER_00: The reality is for us to move towards what we really want to achieve in our life and business, we have to move through multiple layers of resistance as we get out of our comfort zone.
• 17:47
  SPEAKER_00: If you have been struggling to stay consistent, if you have been struggling to follow through on your plans, there is a lot of resistance that is going to come up as you begin implementing your 2025 monthly action plan.
• 18:02
  SPEAKER_00: Some of the things that I see get in the way quite often, especially for women entrepreneurs that I'm coaching people around all the time, is one, perfectionism.
• 18:11
  SPEAKER_00: How many times have you held yourself back from putting that idea out into the world, from putting that content out in the world, from showing up because it's not perfect?
• 18:23
  SPEAKER_00: I totally get it.
• 18:24
  SPEAKER_00: I understand this desire to have things be exactly how we want them to be.
• 18:29
  SPEAKER_00: But the reality as small business owners is that we need to be taking imperfect, sometimes messy action.
• 18:36
  SPEAKER_00: We need to be okay with doing things with a little bit of messiness involved.
• 18:42
  SPEAKER_00: We need to be okay with putting things out there, even if we said um or whatever the thing is that is hanging you up and keeping you from marketing your business, from making sales and from getting the results that you want.
• 18:56
  SPEAKER_00: We need to let go of the all or nothing thinking.
• 19:00
  SPEAKER_00: This is a huge one.
• 19:01
  SPEAKER_00: And I often find that this all or nothing thinking shows up when people are putting goals that are so big and so complicated, such a heavy lift that they don't even get started.
• 19:13
  SPEAKER_00: It's like if I can't have it this way, I won't even try it.
• 19:17
  SPEAKER_00: The honest truth is we have to start where we are and start with small steps.
• 19:23
  SPEAKER_00: Nothing happens if nothing happens, right?
• 19:26
  SPEAKER_00: We have to start with the small steps that are available to us right now and know that you're gonna iterate, you're gonna get better over time.
• 19:36
  SPEAKER_00: If you are someone who, like I shared, when it comes to goal setting, it's all the new goals, all the new ideas, all the new things you want to create.
• 19:45
  SPEAKER_00: And you're finding yourself always starting over, we need to learn how to embrace the rinse and repeat.
• 19:52
  SPEAKER_00: Embracing rinse and repeat is one of the biggest secrets to having more freedom and flexibility in your business.
• 19:58
  SPEAKER_00: You do not have to constantly recreate the wheel.
• 20:01
  SPEAKER_00: I've been running this challenge for almost a decade, and we have upgraded it and tweaked it and refined it over the years, but the core content has been pretty much exactly the same.
• 20:14
  SPEAKER_00: The workbooks have been pretty much exactly the same.
• 20:16
  SPEAKER_00: And we return to it year after year after year with clients who come back and do this challenge year after year after year because it works and it gets the results.
• 20:25
  SPEAKER_00: I didn't have to start from scratch or come up with another idea.
• 20:30
  SPEAKER_00: So I want you to know it does take a lot of practice to reach mastery.
• 20:35
  SPEAKER_00: It takes a lot of practice to achieve the growth that you really want.
• 20:40
  SPEAKER_00: And it means letting go of the perfectionism.
• 20:43
  SPEAKER_00: It means letting go of that all or nothing thinking.
• 20:46
  SPEAKER_00: And it means learning how to double down and focus on the rinse and repeat.
• 20:50
  SPEAKER_00: The process of becoming a more confident and competent CEO, it is a process where you have to take consistent action in order to get good, in order to get competent at that skill set.
• 21:07
  SPEAKER_00: And as you get more competent at that skill set, your confidence will build.
• 21:12
  SPEAKER_00: So if you have been struggling to consistently show up in your marketing because you don't feel confident, because at perfectionism it's rearing its ugly head and you're judging yourself for that, you have to know that taking the imperfect action, being willing to show up, even if it's a little bit messy, that is what's going to build your competence and then build your confidence.
• 21:35
  SPEAKER_00: It is easier to stay consistent, though, when you have strategy, systems, and support underneath you, right?
• 21:43
  SPEAKER_00: When you have the strategy and systems and support to help you stay focused and in consistent action.
• 21:51
  SPEAKER_00: That is what we do inside of the CEO collective.
• 21:54
  SPEAKER_00: That is the entire framework we have created, the 90 day CEO operating system framework.
• 21:59
  SPEAKER_00: This is a Growth framework that is all about building a flywheel in your business.
• 22:05
  SPEAKER_00: It's all about helping you build the rinse and repeat systems to increase your productivity and your profitability.
• 22:11
  SPEAKER_00: We start with building out your 90-day plan.
• 22:15
  SPEAKER_00: And as we're building that 90-day plan, we are starting to build out your client growth engine and optimize your client growth engine so that you can more consistently get the results you're looking for.
• 22:28
  SPEAKER_00: Quarter after quarter, we work with you to optimize your systems, hire your team, and clarify your vision as your business begins working better for you.
• 22:38
  SPEAKER_00: And each step of the process, we are supporting our clients in leveling up their leadership because the real truth is this process of developing that CEO confidence, it's uncomfortable.
• 22:51
  SPEAKER_00: It means upgrading your boundaries.
• 22:53
  SPEAKER_00: It means upgrading your mindset.
• 22:55
  SPEAKER_00: It means upgrading your habits.
• 22:57
  SPEAKER_00: And that is uncomfortable.
• 23:00
  SPEAKER_00: We want to support you as you lean in to that growth edge.
• 23:04
  SPEAKER_00: So the next step that we recommend is joining us for the upcoming CEO retreats.
• 23:10
  SPEAKER_00: The CEO retreat is a one-day planning event.
• 23:12
  SPEAKER_00: I host them every single quarter.
• 23:15
  SPEAKER_00: I host them both in person in my hometown of Richmond, Virginia.
• 23:19
  SPEAKER_00: You can see our photo here of Richmond VA from a recent retreat.
• 23:24
  SPEAKER_00: And we also will always host a virtual option.
• 23:28
  SPEAKER_00: I host both of these because personally I love the conversations that come up when we're able to get into a room and talk through what we're working on over the next 90 days.
• 23:40
  SPEAKER_00: But I also will always offer a virtual version because for many years, as a working mom and a caregiver, I wasn't able to travel to things on a regular basis to get the support I needed.
• 23:51
  SPEAKER_00: So I will always have a virtual option every single quarter.
• 23:55
  SPEAKER_00: So no matter where you are or what your circumstances are, you can still start implementing this 90-day CEO planning process and start building the flywheel.
• 24:07
  SPEAKER_00: As you sign up for the CEO retreat, you're also going to get access to this training as a bonus.
• 24:13
  SPEAKER_00: This is the client growth engine full training.
• 24:17
  SPEAKER_00: And it is designed to help you make a real marketing strategy.
• 24:22
  SPEAKER_00: Get crystal clear about the core elements that make your marketing work around your messaging, around your offers, around your pricing, around who you're working to attract into your business, but also make sure you're making the right decision for yourself and how you're going to attract, engage, nurture, invite, delight.
• 24:40
  SPEAKER_00: We want to make that as easy as possible.
• 24:42
  SPEAKER_00: And in this bonus training that we've included in your ticket to the CEO retreat, you are going to learn and have the tools and templates to accelerate implementation so that you can start getting results out of your client growth engine.
• 24:57
  SPEAKER_00: You'll also get as a bonus the CEO planner.
• 25:00
  SPEAKER_00: The 90-day CEO planner was created because of the CEO retreat.
• 25:06
  SPEAKER_00: And I was seeing my clients coming to the retreat, creating their 90-day weekly action plan, again, taking this monthly action plan and breaking it down even more.
• 25:16
  SPEAKER_00: But I started realizing they needed something to help them stay even more accountable to that plan.
• 25:22
  SPEAKER_00: And the CEO planner was born out of that.
• 25:25
  SPEAKER_00: So every single person who attends a CEO retreat is going to get a copy of your CEO planner to help you stay accountable to that 90-day plan, to help you set your week up for success with your CEO date, track your progress throughout the week, and then every week review your week and take the time to press pause, reflect, review, get clear about what is or what isn't working so that you can make those tweaks and adjustments as you need to to keep moving forward and stay focused on that plan.
• 25:59
  SPEAKER_00: The next CEO retreats are coming up.
• 26:02
  SPEAKER_00: Like I said, we host these every single quarter.
• 26:05
  SPEAKER_00: So whenever you're listening to this, there is a retreat coming up.
• 26:10
  SPEAKER_00: But the next one, as of the time I am recording this at the end of 2024, is the December CEO retreats.
• 26:16
  SPEAKER_00: As I mentioned, we always have one here in Richmond, Virginia, in my hometown.
• 26:21
  SPEAKER_00: It is so much fun to be in the room with these incredible women entrepreneurs.
• 26:26
  SPEAKER_00: When you join us in Richmond, Virginia, we also always meet up the evening before for happy hour.
• 26:31
  SPEAKER_00: And you will also get an amazing lunch included in your ticket while you're at the CEO retreat.
• 26:37
  SPEAKER_00: You're going to get the bonuses, the client growth engine, and the 90-day CEO planner.
• 26:41
  SPEAKER_00: And if you happen to decide that you want to come down to Richmond, we are also co-hosting a holiday party with the National Association of Women Business Owners and Rebel.
• 26:52
  SPEAKER_00: We are going to be hosting a holiday party that evening.
• 26:55
  SPEAKER_00: So we encourage you to hang out with us and just get to know even more women entrepreneurs who are going to be showing up.
• 27:02
  SPEAKER_00: The virtual option is happening on December 13th.
• 27:05
  SPEAKER_00: And again, this content is all exactly the same, regardless of which retreat you decide to attend.
• 27:12
  SPEAKER_00: So you're going to get the same exact content.
• 27:15
  SPEAKER_00: You're going to get access to the bonus training, the client growth engine, and the 90-day CEO planner.
• 27:21
  SPEAKER_00: We will make sure that gets shipped out to you.
• 27:24
  SPEAKER_00: And you're going to have a whole day live with me and some support from my team to make sure you feel really, really confident going into the new year.
• 27:35
  SPEAKER_00: All you have to do if you want to learn more about the CEO retreat is head over to the CEO Collective.com slash retreat.
• 27:43
  SPEAKER_00: We are really excited about these upcoming retreats.
• 27:46
  SPEAKER_00: And like I mentioned, does not matter when you are going through this challenge, there is a retreat coming up.
• 27:52
  SPEAKER_00: We host them every quarter in December, March, June, and September.
• 27:58
  SPEAKER_00: We always have an early bird promotion.
• 28:01
  SPEAKER_00: So if you happen to be looking while we're in Early Bird, you can save a little bit there.
• 28:06
  SPEAKER_00: But we would love, love, love to see you at the next CEO retreat.
• 28:11
  SPEAKER_00: Thanks so much for joining me for the Plan Your Best Your Ever Challenge.
• 28:15
  SPEAKER_00: I cannot wait to hear your insights and your thoughts as you pull together your 12 month action plan.
• 28:21
  SPEAKER_00: Please do not hesitate to get in touch, to reach out, connect with me on social, connect with me via email.
• 28:27
  SPEAKER_00: I would love to hear how the Plan Your Best Your Ever Challenge has supported you in mapping out what you want to create in 2025.