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The Swimsuit Fashion Gap: Rethinking Swimwear for Midlife Women with Sarah Blaser

Today, we feature fashion designer Sarah Blaser and her mother, Donna, in a heartfelt conversation about bathing suits — from the challenges of shopping and finding the right fit to the menopause-related body changes and frustration many women feel when trying to squeeze into traditional swimsuits.

Inspired by her mother’s struggle to find swimwear that offered both comfort and adaptability for a changing body, founder Sarah Blaser set out to create designs that feel as good as they look. From that journey, Serotone Swim was born, based in Raleigh, North Carolina.

Drawing on her background in…

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