How to Fill an Information Vacuum Before Your Enemy Does with Kristian Ljungberg
On February 4, 2025, ten people were murdered at a school in Örebro, the deadliest mass shooting in Sweden's history. Then came a silence that the internet filled for days. Kristian Ljungberg holds national responsibility for how the Swedish Police communicate on days like that, and his read on what went wrong is not what you'd expect from a serving official: the first error was a decision on an org chart. The agency treated a national trauma as a regional incident, which meant no national chain of command and nobody authorized to speak for the country while rumor took the field.Before the…
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