Episode 117 – Sales Lessons from Spies, Negotiators & Radical Empathy with Jeremy Hurewitz
Sales isn't just about scripts and closing techniques—it's about influence, trust, and understanding motivation on the deepest level. Who better to learn that from than spies and hostage negotiators?
In this episode, I sit down with Jeremy Hurewitz, journalist-turned-corporate intelligence professional, speaker, and author of Sell Like a Spy. Jeremy has spent years learning from ex-CIA officers, FBI negotiators, and intelligence experts—then translating those lessons into the sales world.
We dig into how spies use rapport, empathy, and vulnerability to turn the coldest conversations into…
The skinny
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