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Mortgage Marketing for AI-First Consumers: Why Loan Officers Need 61 Videos
Mortgage marketing for AI-first consumers starts with one hard reality: your customers may ask AI before they call you. In this live keynote, Alec Hanson shows loan officers and local sales professionals how a searchable content library, consistent visibility, and real human connection can help them stay relevant.
The traditional relationship game has not disappeared, but where those relationships begin is changing. Consumers still value local expertise, trust, and personal connection, but they increasingly search Google, watch YouTube, scroll social media, and use AI tools before reaching…
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