Forget the "Oga": Why the Boss Isn't Your Only Customer

Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint · Mar 19, 2026 · 30m · transcript

Selling to other businesses (B2B) in Nigeria isn't just about "knowing the boss." This podcast explains that winning a contract is a team game where many people have a say.

Here is a simpler breakdown of the key lessons:

1. Don't Just Target the "Big Boss"

Many salespeople make the mistake of only pitching to CEOs or high-level executives. In reality, Nigerian companies often use a committee to make decisions. Even if the boss likes you, other people in the office can still block the deal.

2. Every Employee Matters

Tavershima shares a tough lesson: he once lost a contract because he ignored a…