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"Be the Customer, Lead the Brand" - Twin Peaks' CEO Joe Hummel
#176 Podcast Summary
In this conversation, Bart Berkey interviews Joe Hummel, CEO of Twin Peaks Restaurants, discussing leadership, business growth, company culture, and the evolution of the restaurant industry. Recorded live from the Ford Center in Frisco, Texas.
Joe shares his journey from working in distribution to becoming an operator and later a franchisor. He highlights how he and his partners saw an opportunity in Twin Peaks, a brand with only 14 locations at the time, and transformed it into a rapidly expanding, publicly traded company.
They explore the DNA of Twin Peaks, which…
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