Latest / Chief in Tech Deep Dive Shortcast / Chief in Tech S1E60 - Andrea Hofmann : Beyond the Prompt – Architecting Agentic Workflows at the Speed of AI
Transcript
- 0:00Right now, like at this very moment, there are
- 0:03thousands of highly educated, highly skilled
- 0:05professionals sitting at desks all over the world,
- 0:08essentially acting as manual routers. Oh yeah,
- 0:10absolutely everywhere. Right, like they are taking
- 0:12data from one piece of software, formatting it
- 0:15in their head, and just pasting it into another
- 0:17piece of software that doesn't natively speak
- 0:19to the first one. Human glue, that's what they
- 0:22are. Exactly, human glue. They're checking boxes,
- 0:25they're forwarding emails for sequential approvals,
- 0:28and just acting as the connective tissue for
- 0:31broken legacy processes. But imagine for a second
- 0:35if you could step off that treadmill completely.
- 0:37Which is the dream, right? It is. Not just speeding
- 0:40up your busy work with a slightly better search
- 0:43function, but eliminating the underlying process
- 0:46entirely so you can focus on the actual meaningful
- 0:50outcome of your job. I mean, it sounds highly
- 0:54theoretical, maybe even a bit utopian, to be
- 0:56honest. But the reality is the underlying technology
- 0:59to execute that kind of systemic change, it's
- 1:02sitting in front of us right now. Yeah, it's
- 1:03already here. It is. The hurdle is no longer
- 1:06the capability of the software. It is our mental
- 1:09models. We are still trying to force next generation
- 1:12intelligence into these decade old bureaucratic
- 1:16structures. Which is the perfect jumping off
- 1:18point for today's deep dive. We are analyzing
- 1:21a truly insightful piece of source material today.
- 1:24It's a detailed blog post titled Transforming
- 1:28Logistics with AI, a blueprint for success. A
- 1:31great read. So good. on the work of a senior
- 1:34director for commercial BI and analytics at DHA
- 1:37Express. She is actively deploying these systems
- 1:40in one of the most complex, high -stakes environments
- 1:43possible, which is global shipping. Right. And
- 1:45our mission today is to cut through the relentless
- 1:48AI hype, because there's so much of it, and extract
- 1:51the actual mechanics of what she calls Eugentic
- 1:53systems at scale. We're getting into the weeds
- 1:55today. We have to. We're moving past the buzzwords.
- 1:58Understand the literal blueprint she uses to
- 1:59audit and revolutionize massive workflows. The
- 2:02goal here is to give you a framework to assess
- 2:04your own daily operations. Whether you are like
- 2:08managing an enterprise supply chain or honestly
- 2:10just trying to overhaul your own department's
- 2:13reporting structure. Exactly. But before we talk
- 2:15about revolutionizing anything, we need a brutally
- 2:18honest assessment of where the corporate world
- 2:21actually stands right now with artificial intelligence.
- 2:24Yeah. A reality check. The source material highlights
- 2:28a poll the author ran with attendees at a recent
- 2:30session she led, and the results were pretty
- 2:33stark, honestly. Oh, they're very telling. Right.
- 2:36Most organizations are frankly just stuck. Like,
- 2:38they are deploying chatbots, they have some automated
- 2:41workflows, maybe they bought some co -pilot licenses
- 2:44for their staff. But they're just making their
- 2:46existing clunky processes marginally faster.
- 2:49Yeah, exactly. They are not building end -to
- 2:51-end AI systems. Okay, let's unpack this, because
- 2:54the author breaks AI adoption down into three
- 2:57distinct tiers. And understanding the architectural
- 3:00differences between them is the key to figuring
- 3:02out why everyone is hitting this wall. So true.
- 3:05So the first tier is automation. This is your
- 3:07standard robotic process automation, or RPA.
- 3:10It's essentially a script running on a loop.
- 3:12Right, think of automation as purely sequential,
- 3:15rules -based logic. It's like, if an email arrives
- 3:18with an invoice, download the PDF to a specific
- 3:21folder. Very rigid. Entirely rigid. If the invoice
- 3:24comes as a JPEG instead of a PDF, the automation
- 3:27breaks. It just stops. It has zero reasoning
- 3:30capability. Yeah, it doesn't know what an invoice
- 3:32actually is. Exactly. And that brings us to the
- 3:35second tier, which is where the vast majority
- 3:37of forward -thinking companies are hitting a
- 3:39ceiling. And that's the copilot tier. I always
- 3:42think of co -pilots as advanced autocomplete.
- 3:45You know, you are asking an LLM to draft an email
- 3:49or, I don't know, summarize a massive 50 -page
- 3:51strategy document for you. But the distinction
- 3:54is that the human is still completely in the
- 3:56driver's seat, prompting the AI at every single
- 3:59step, verifying the output, and physically moving
- 4:02the work to the next stage. The human is still
- 4:04the central node of the workflow. The AI is just
- 4:07an assistant providing suggestions. And that
- 4:10brings us to the third tier, the critical leap,
- 4:11which is agentic systems. Holy grail. Basically,
- 4:14yeah. This represents a fundamental shift from
- 4:17a sequential tool to an autonomous goal -oriented
- 4:21orchestrator. Right. An agent isn't just generating
- 4:24text. It has access to tools, like your company's
- 4:27databases, API endpoints, or even web browsers.
- 4:30You give it an objective, and it formulates its
- 4:33own multi -step plan. It figures out the how.
- 4:36Exactly. It executes the actions, evaluates if
- 4:39it succeeded, and corrects its own errors without
- 4:43a human having to prompt it at every single junction.
- 4:45The analogy I find really helpful to visualize
- 4:48this transition is transportation. So automation
- 4:50is basically breeding a slightly faster horse.
- 4:54You're doing the exact same thing, just a little
- 4:56quicker. I love that. A co -pilot then is strapping
- 4:58a GPS onto your horse. Right. It helps the human
- 5:01rider make much better navigational decisions.
- 5:03But you're still on a horse. You're still on
- 5:05the horse. But an agentic system. That is taking
- 5:08a step back, asking why we are even transporting
- 5:10this cargo in the first place, abandoning the
- 5:12horse entirely, and building a teleporter. It
- 5:15fundamentally changes the architecture of the
- 5:17solution. And this is why it matters. When companies
- 5:20stay stuck at the co -pilot stage, they accumulate
- 5:23massive technical debt. Oh, massive. Because
- 5:26they are taking a revolutionary reasoning engine,
- 5:29a large language model, and they're chaining
- 5:31it to an inefficient legacy process. Right. Using
- 5:34a supercomputer to help a human fill out a redundant
- 5:3710 -page form a little faster just completely
- 5:39misses the point. The technology is capable of
- 5:42asking why the form exists at all. Exactly. And
- 5:45that shift from how do we do this faster to why
- 5:48are we doing this at all requires a completely
- 5:50different operational mindset. You can't just
- 5:53buy a software license for that. No, you really
- 5:56can't. You have to restructure how the business
- 5:58thinks about work entirely. And that requires
- 6:00a very structured methodology for transformation.
- 6:03The author emphasizes that the core of this transition
- 6:06relies on moving away from sequential tasks.
- 6:09Right. Like stop thinking about Bob handing a
- 6:12file to Susan who reviews it and sends it to
- 6:14accounting. you have to pivot entirely toward
- 6:17the ultimate business outcome. She introduces
- 6:19this concept known as zero based process redesign,
- 6:22right? Yes. And the guiding principle here is
- 6:24a single rather profound question, which is,
- 6:28if an AI agent existed from day one, Would we
- 6:31have ever built the process the way it exists
- 6:33today? Oh, man. That is a brutal question to
- 6:36ask a management team. It really is. Like, if
- 6:39this multimodal intelligence existed when we
- 6:41founded the company, would this 50 -person department
- 6:44with its labyrinth of approvals and manual data
- 6:47entry, would it even exist? For most legacy companies,
- 6:50the honest answer is a resounding no. The execution
- 6:53of a zero -based redesign requires you to strip
- 6:56away decades of operational scar tissue. Yeah,
- 6:59that's a good way to put it. Scar tissue. You
- 7:01start by isolating the pure essential outcome
- 7:04you need. Then you look at the raw capabilities
- 7:06of modern agentic AI and map out where the machine
- 7:10can operate autonomously to achieve that outcome.
- 7:13Leaving only the truly necessary human parts.
- 7:16Right, identifying the very few places where
- 7:18human judgment is still strictly, legally, or
- 7:20ethically necessary. Here's where it gets really
- 7:22interesting because the text grounds this theory
- 7:25in a massive real -world case study from DHA
- 7:29Express. Oh, this is the best part. So they handle
- 7:32global cross -border logistics. We are talking
- 7:35about customs classifications. For anyone listening
- 7:38who hasn't dealt with international shipping,
- 7:40the traditional legacy process here is famously
- 7:43archaic. Painfully archaic. Yeah, it involves
- 7:46a shipper filling out extensive paperwork describing
- 7:48their goods in meticulous detail. Then a human
- 7:52customs broker has to read that description.
- 7:54consult a literal encyclopedia of global tariff
- 7:57regulations called the Harmonized System. Which
- 8:00is huge, by the way. Massive. And they try to
- 8:03interpret ambiguous rules and assign a very specific
- 8:06code so the right taxes are paid. The bottleneck
- 8:09there is severe. I mean, a human might spend
- 8:1120 minutes trying to figure out if a plastic
- 8:13action figure with a tiny battery -operated light
- 8:16is classified as a toy, an electronic device,
- 8:19or a collector's item. And each classification
- 8:21carries a totally different tariff percentage,
- 8:23right? Exactly. So when you process millions
- 8:26of shipments a day, that human bottleneck creates
- 8:30massive supply chain delays. So DHA Express applied
- 8:33zero base redesign. They stopped trying to make
- 8:35the human customs brokers search the encyclopedia
- 8:38faster. They didn't build a faster horse. No!
- 8:41They realized the ultimate desired outcome wasn't
- 8:44read the form and search the book. The outcome
- 8:46was simply accurate customs code. So they built
- 8:50a system where users simply take a photograph
- 8:52of the physical product. That's it. That's the
- 8:55entire raw input. It's brilliant. The agentic
- 8:57AI analyzes the visual data, determines what
- 9:00the object is, cross -references it with global
- 9:03tariff databases, and automatically generates
- 9:05the correct code. And to understand the mechanics
- 9:08of how that actually works, we have to look at
- 9:10multimodal LLMs. Okay, yeah, break that down
- 9:13for us. The AI is using computer vision. to extract
- 9:16features from the image. It's identifying the
- 9:19material, the size, the apparent function of
- 9:21the item. Like, is it plastic? Does it have a
- 9:24screen? Exactly. It takes those visual features,
- 9:27translates them into a semantic understanding,
- 9:29and then queries a vector database containing
- 9:32all those complex legalistic trade regulations
- 9:35we mentioned. Wow. It reasons through the trade
- 9:37rules autonomously to arrive at the classification,
- 9:40entirely bypassing the human interpretation of
- 9:43paper forms. The end result is a system that
- 9:46handles millions of shipments with higher accuracy
- 9:49and just a fraction of the latency. It is a brilliant
- 9:53technical achievement, but I have to push back
- 9:55here on behalf of every listener who manages
- 9:57a high stakes legacy system. Ripping out a known
- 10:01functioning process, I mean, even a slow bureaucratic
- 10:04one, and replacing it with an autonomous AI agent
- 10:07sounds terrifying. Oh, absolutely. Like a known
- 10:10bottleneck is at least predictable. If this multimodal
- 10:13AI starts hallucinating and misclassifying a
- 10:15million shipments of electronics as farm equipment,
- 10:18DHA Express is facing astronomical fines and
- 10:21seized cargo. Yep. How does an enterprise take
- 10:23that leap into the unknown without risking just
- 10:26catastrophic operational paralysis? This raises
- 10:28an important question, and it addresses the primary
- 10:31friction point preventing wide -scale agentic
- 10:34adoption. You cannot deploy autonomous systems
- 10:38in an enterprise environment without an iron
- 10:40-clad safety net. You need guardrails. You need
- 10:43transparent, unbreakable guardrails. The author
- 10:46outlines a very rigorous framework for trust,
- 10:49risk, and security management. It's often abbreviated
- 10:53in the industry as TRSIM. Trism, okay. And it's
- 10:56built on six foundational elements to ensure
- 10:58the AI doesn't go off the rails. You know, I
- 11:00find these dense security frameworks easier to
- 11:03digest with a real -world analogy. Let's hear
- 11:05it. So if we compare deploying an autonomous
- 11:08AI to handing the keys of a sports car over to
- 11:10a newly licensed teenager, how does this Trism
- 11:13framework actually keep them from crashing? That's
- 11:15good. We can use that analogy to visualize the
- 11:17concepts, but we really need to look at the hard
- 11:19technical realities behind them, too. Sure, yeah.
- 11:22So the first element is control. OK, so in the
- 11:24teenager analogy, this is setting a geographic
- 11:27limit. Like, you tell them you can drive to the
- 11:30library, but if you try to merge onto the highway,
- 11:32the engine just cuts power. Exactly. In the architecture
- 11:35of an agentic system, control means defining
- 11:39rigid action spaces. What does that look like,
- 11:42practically? You are using API gateways to hard
- 11:45code exactly which internal systems the AI has
- 11:48permission to write to versus which ones it can
- 11:51only read from. Oh, okay. You might also impose
- 11:54strict token limits so the agent cannot go into
- 11:57an infinite loop and rack up massive computing
- 11:59costs overnight. So it's physically cordoned
- 12:01off from doing damage outside its specific sandbox.
- 12:04I like that. What's the second element? The second
- 12:06is identity and access. Okay. Going back to the
- 12:09car. It's ensuring the teenager actually has
- 12:11their own specific key fob, and they can't just,
- 12:13you know, hand it to a friend to take a joyride.
- 12:15Right. In software, this means implementing role
- 12:18-based access control, or RBAC, specifically
- 12:22for non -human entities. The AI gets a badge.
- 12:25Essentially, yes. The AI agent operates under
- 12:28a specific service account identity, and its
- 12:31authorization to access data is governed by the
- 12:34exact same stringent rules as a human employee.
- 12:37That presents the agent from, say, accessing
- 12:40the HR payroll database when it's just supposed
- 12:42to be classifying customs photos. And if the
- 12:46agent encounters something it can't handle, I
- 12:47imagine that's where the third element comes
- 12:49in. Yes, the third element is human oversight.
- 12:52Right. So the teenager is instructed to pull
- 12:54over and call an adult if the check engine light
- 12:57comes on. For an AI agent, you program risk -based
- 13:01escalation triggers. When the multimodal LLM
- 13:04is evaluating a customs photo, it generates a
- 13:07statistical confidence score for its chosen classification.
- 13:10OK, so it knows how sure it is. Right. And if
- 13:12that confidence score dips below, say, 95 percent,
- 13:15perhaps the photo is blurry or it's a highly
- 13:17unusual prototype product, the agent is programmed
- 13:20to halt execution and route that specific image
- 13:23to a human specialist for review. That makes
- 13:25perfect sense. You let the machine handle the
- 13:2790 percent of routine cases and you reserve the
- 13:30expensive human brain power for the 10 percent
- 13:33of edge cases that require nuance. Exactly. Now,
- 13:36what's fascinating here is the fourth element,
- 13:40observability. This is perhaps the most critical
- 13:43technical component for enterprise adoption because
- 13:46it acts as the ultimate antidote to the infamous
- 13:50black box problem of artificial intelligence.
- 13:53The black box being the fear that like we feed
- 13:56data into the model. Some incomprehensible mathematical
- 14:00magic happens in the hidden layers of the neural
- 14:02network and an answer pops out. And no one knows
- 14:04why. Right. No human alive can explain why it
- 14:07made that specific choice. Observability shatters
- 14:09the black box. In a well -architected agentic
- 14:13system, you engineer the model to log its entire
- 14:15reasoning trace, often called a chain of thought.
- 14:17Oh, I've heard of that. Yeah, you can see the
- 14:19exact sequence of API calls it made, the specific
- 14:22database entries it retrieved, and the logical
- 14:25steps it took to reach a conclusion. So it shows
- 14:27its math. It shows its math. If DHA Express audits
- 14:31a classification and finds an error, they don't
- 14:33have to guess what went wrong. They can look
- 14:36at the observability logs, pinpoint the exact
- 14:39step where the logic faltered, and adjust the
- 14:42system prompt or the retrieval parameters to
- 14:44ensure it never happens again. OK, if I can see
- 14:47the log of an error, that is incredibly helpful
- 14:49for debugging. But how do I ensure the underlying
- 14:53data feeding that decision wasn't corrupted or
- 14:55poisoned in the first place? Like, if the AI
- 14:58is making decisions based on outdated trade regulations,
- 15:01the chain of thought will look perfectly logical.
- 15:04but the outcome is still gonna be wrong. Which
- 15:06leads directly to the fifth element, data governance.
- 15:09Ah, there it is. The AI is only as reliable as
- 15:12the data lake it draws from. Data governance
- 15:14involves automated checks to maintain data integrity,
- 15:17preventing poisoning attacks where malicious
- 15:18actors try to introduce flawed data into the
- 15:21system. You have to protect the well. Yes, and
- 15:23ensuring the vector databases the agent relies
- 15:25on are updated in real time as global policies
- 15:28change. Okay, and the final piece of the safety
- 15:31framework. The sixth element is red team testing.
- 15:33To finish the car analogy, this is the driving
- 15:36instructor putting the teenager on a wet skid
- 15:38pad to observe how they handle a total loss of
- 15:42traction. Spot on. Before you deploy an agent
- 15:44into production, you hire specialized security
- 15:47engineers to aggressively attack it. They try
- 15:50to break it. They really do. They use adversarial
- 15:52prompt injection to try and trick the agent into
- 15:55violating its core instructions. They feed it
- 15:57malformed data. They try to force it to expose
- 16:00sensitive information. Wow. You want the system
- 16:02to fail in a controlled sandbox so you can patch
- 16:05the vulnerabilities before it ever touches live
- 16:07customer data. Control, identity, human oversight,
- 16:11observability, data governance, and red team
- 16:13testing. OK, when you lay out the technical mechanisms
- 16:17behind those six elements, it becomes clear why
- 16:20executives can actually start trusting these
- 16:22systems. The framework makes it manageable. The
- 16:24fear of throwing out the legacy process diminishes
- 16:27because the new system has transparent, mathematically
- 16:30verifiable guardrails. But that brings us to
- 16:33the inevitable looming question. The human element.
- 16:36Yeah. We have zero -based our processes, we have
- 16:39built autonomous agents to execute the tasks,
- 16:42and we have a security framework to ensure they
- 16:44don't break the company. What happens to the
- 16:46human workforce? It's the big question. What
- 16:48happens to the people who used to read the customs
- 16:50forms? Right, and the third major concept in
- 16:53the blueprint is workforce evolution. The narrative
- 16:56that AI is simply going to hollow out the workforce
- 16:59misses the nuance of how these systems actually
- 17:03operate in production. It's not just mass layoffs.
- 17:06No, because as the AI takes over the execution
- 17:09layer, the human skill sets required by the organization
- 17:12shift dramatically. They move away from manual,
- 17:16repetitive button pushing toward highly specialized
- 17:18architectural and governance roles. We are talking
- 17:21about roles like agent architects, the people
- 17:23designing the workflows, and compliance leads
- 17:26who are monitoring those observability logs we
- 17:28just talked about. Exactly. The value shifts
- 17:30from doing the manual labor to managing the intelligence.
- 17:33The most critical asset a human brings to the
- 17:37table in an AI -driven enterprise is deep domain
- 17:40expertise. You have to know the business. You
- 17:42cannot build a zero -based redesign for cross
- 17:45-border logistics if you don't intimately understand
- 17:48the friction points, the legal nuances, and the
- 17:51ultimate business objectives of global trade.
- 17:53Right. The organization needs a culture that
- 17:56values that deep process understanding. and adapts
- 18:00to having machines execute the tactical steps.
- 18:04So what does this all mean for you listening
- 18:05right now? We've covered a lot of high -level
- 18:07architecture and enterprise strategy, but how
- 18:10do you actually apply this to your own department
- 18:12without getting totally overwhelmed? You need
- 18:14a starting point. Yeah, and the source material
- 18:16provides a highly practical 90 -day blueprint
- 18:18to get started, and I want to challenge everyone
- 18:21listening to mentally apply this to their own
- 18:23workday. Step one of the blueprint is to identify
- 18:26a single specific friction point in your current
- 18:30operations? Just one? Where are things slowing
- 18:33down? Where are highly paid experts wasting time
- 18:35on data entry? Step two is to apply the zero
- 18:39-based redesign exclusively to that one friction
- 18:42point. Right. Don't try to reinvent your entire
- 18:44company on day one. Please don't. Look at that
- 18:47bottleneck and ask, if an agent existed, how
- 18:50would we achieve this specific outcome? without
- 18:53the current sequential steps. Okay, and then?
- 18:56Step three is to develop a tightly scoped pilot
- 18:58project integrating agentic AI to solve just
- 19:02that one issue. And step four, crucially, is
- 19:05to bake the safety and observability measures
- 19:08in from the very beginning of the pilot. Yes.
- 19:10Don't build the system and try to bolt the guard
- 19:12rails on later. Build the sandbox first. But
- 19:15I do have to question the timeline here, though.
- 19:17The 90 days. Yeah. In a massive enterprise environment
- 19:20with compliance reviews, budget approvals, and
- 19:22IT backlogs, is a 90 -day turnaround for deploying
- 19:25an autonomous AI agent actually realistic, or
- 19:28is that just a catchy headline? It is realistic
- 19:30specifically because of the scoping. The 90 -day
- 19:32timeline isn't for an enterprise -wide rollout.
- 19:35It is for a contained pilot designed to prove
- 19:38value. Oh. The goal is to build momentum. By
- 19:42tightly restricting the action space, going back
- 19:45to the control element of our safety framework,
- 19:48you drastically reduce the compliance burden
- 19:51for the initial pilot. which allows you to move
- 19:53much faster than a traditional software overhaul.
- 19:56That makes sense. Keep it small. Keep it safe.
- 19:58Exactly. And if we connect this to the bigger
- 20:01picture, I think this practical blueprint is
- 20:04the best antidote to the general anxiety people
- 20:07feel about their roles in an AI future. Because
- 20:10it puts you in control. Yes. And LLM, no matter
- 20:13how advanced, cannot perform step one of this
- 20:16blueprint. It cannot sit in your office and intuitively
- 20:20sense where the most frustrating friction points
- 20:22are in your specific departmental culture. That's
- 20:25a great point. It takes human domain expertise
- 20:27to look at a broken system and say, this is the
- 20:30outcome we actually need. The AI is the ultimate
- 20:32builder, but you have to act as the architect
- 20:35holding the blueprints. It is a profound shift
- 20:37from being a cog in the machine to being the
- 20:40designer of the machine. To wrap up our deep
- 20:42dive today, let's just look at the intellectual
- 20:44journey we just took. It was a big one. We started
- 20:46by diagnosing why so many companies are stuck
- 20:49with simple chatbots, bogged down by the technical
- 20:52debt of applying new AI to old processes. The
- 20:55faster horse. We realized that true transformation
- 20:58requires the courage to ask, why do we even do
- 21:01it this way? And embrace zero -based redesign,
- 21:04bypassing human bottlenecks just like DHA Express
- 21:07did with visual customs classification. We unpacked
- 21:10the hard technical realities of doing that safely,
- 21:12too. Moving it beyond metaphors into API controls,
- 21:17role -based access, and the critical importance
- 21:19of observability. to basically shatter the black
- 21:22box. And most importantly, we mapped out how
- 21:24human value evolves in this new landscape, elevating
- 21:27domain expertise above manual execution. Right.
- 21:30This framework isn't just a white paper for global
- 21:33logistics executives. It is a mental model for
- 21:35anyone trying to cut out the busy work, drop
- 21:37the legacy baggage, and architect a more intelligent
- 21:40way to work. It demands a complete paradigm shift
- 21:43in how we view our daily operations. And as we
- 21:45close out our analysis today, I want to leave
- 21:47you with an intriguing concept to mull over.
- 21:49Let's hear it. We've spent this entire time talking
- 21:51about enterprise logistics and corporate workflows.
- 21:55But if the core premise of agentic AI is forcing
- 21:58us to tear down legacy processes and redesign
- 22:01them from scratch to achieve a pure outcome,
- 22:04What would happen if you applied zero -based
- 22:07redesign to your personal life? Oh, wow. If a
- 22:10personal AI agent existed from the day you were
- 22:12born, analyzing your goals and your constraints,
- 22:14would your daily routine, your habits, or the
- 22:17way you manage your limited time on Earth look
- 22:19anything like it does today? That is a wild thought
- 22:22experiment. A zero -based redesign of how I spend
- 22:25my weekends. The AI would probably tell me to
- 22:28stop manually routing emails on a Saturday, for
- 22:31starters. I'm sure it would. Well, keep that
- 22:33framework in mind as you navigate your own friction
- 22:35points this week. Thanks for joining us on this
- 22:37deep dive and we will catch you on the next one.