
Building Joi+Blokes: Growth, Regulation, and the Future of Wellness
What does it take to build a wellness brand in a rapidly evolving industry?
In this episode, Josh and Katy Whalen of Joi+Blokes join Miguel Mireles to discuss why they launched the company, how patient demographics and regulations are reshaping wellness, and what it’s like running a business together as husband and wife. A candid, insightful conversation on growth, partnership, and the future of wellness.
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