Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Why Your Happy New Month Texts Aren't Working
Transcript
- 0:01Today on the podcast, we're going to be looking at whether
- 0:03it's a good idea to send happy new month, brand new month
- 0:07messages. And the reason why is obvious.
- 0:10It's the 3rd of September as at the date of this recording, 3rd
- 0:14of September 2025. And of course, on the 1st and on
- 0:17the second, I received a bunch of these things.
- 0:20So I know you've received a bunch of these things too.
- 0:22So that's the question we're going to tackle today.
- 0:24My name is Tavishima Aede, I'm the host of the podcast.
- 0:27If you'd love to connect, you can call, send me a text message
- 0:30or WhatsApp message on 08064662140.
- 0:37So back to the question, Brand new month, happy new month.
- 0:42We thank God we have crossed into the amber month.
- 0:45May God see us these blah, blah, blah, blah, blah.
- 0:48Is that a good thing to do to promote your business?
- 0:51By the way, I'm speaking about these things primarily from the
- 0:55angle that some of us are sending these messages because
- 0:57we want to grow our businesses. Now, some of you, it's possible
- 1:00you send these messages because you want to keep in touch.
- 1:03If you generally want to keep in touch, then this is my answer to
- 1:06you. Stop that immediately.
- 1:10All right, Everybody's doing it. You're clogging up my inbox.
- 1:14Same thing with your mumsy. You're clogging up your mumsy's
- 1:16inbox. If you actually mean to tell
- 1:18your mumsy happy new month, sit down, compose something for
- 1:22mumsy send. Compose something for Popsy
- 1:25Send. Compose something for Uncle
- 1:27Clitor's send. Compose something for Auntie
- 1:30Agatha. Send.
- 1:31Of course, it's going to take up your time, but at least when
- 1:34Auntie Agatha sees this thing, the message in her inbox will
- 1:38say, oh, that's my beautiful niece, my sister's daughter.
- 1:42She's the only one that cares for me.
- 1:45Oh my God bless her. May God bless her.
- 1:46Oh, this my child. So stop sending on this generic
- 1:50Happy New Months, you know, send it and then just blast the share
- 1:53to everybody. So your uncle knows that this
- 1:56thing is not genuine. Your mumsy knows that this happy
- 1:59new month you're sending her is not genuine.
- 2:01So if it's for personal reasons, stop sending these messages.
- 2:04Sit down and craft something personal and then send.
- 2:08So that's for those of you personal people.
- 2:10Now let's move straight to business.
- 2:14Now, is it a good idea to send brand new month and happy new
- 2:18month messaging to promote your business?
- 2:22Now, in a sense it is because what you're trying to do is
- 2:25you're trying to remain top of mind because if you're toasting
- 2:28somebody to do business with you, it's not a good idea to
- 2:31leave the space to just be, you know, like that.
- 2:34If you talk to somebody 1st of March and the person says I'll
- 2:38be ready like around, I kind of want ending the gap between 1st
- 2:41of March and 31st of March is large.
- 2:45I'll be how many days is March? 30 days are September, April,
- 2:48June and November. All the rest are 31.
- 2:50OK. Yeah, March 31.
- 2:52So the gap between 1st and 31st of March is large.
- 2:56So you guys look for a way to keep in touch ways that you show
- 3:00up in the inbox every once in a while.
- 3:02Let people remember you, Nasha, you're still there.
- 3:05So that's what we mean when we say top of mind, Nasha.
- 3:08People just they see you small. So the whole point of these
- 3:12things. Happy new month, happy new Year,
- 3:16happy Sunday, Happy Monday, Happy Valentine, happy Easter,
- 3:22happy Salah, happy Del Maloud, happy.
- 3:26You know, that's the whole point.
- 3:28Stay top of mind. So in a sense that is good.
- 3:31However, excuse me, the problem with this approach, brand new
- 3:36month and every every is that the one is repetitive and it
- 3:42doesn't add value to people. Then everybody does it.
- 3:47Because of that, it is easy to ignore and it just becomes
- 3:50background noise on your phone. Let me repeat in case you're not
- 3:55following, in case you didn't get what I'm saying #1 the
- 3:58problem is The thing is repetitive.
- 4:00If you don't believe me, go on. Open your phone, open your
- 4:04WhatsApp. As you're listening to this
- 4:07podcast, open your WhatsApp. Then Scroll down.
- 4:10The first brand new, brand new mouth message you see.
- 4:13Look at it, especially if it's someone who is the business
- 4:15owner. Then Scroll down, you will see
- 4:20that every single communication you've had from that person has
- 4:23been happy new month. The person sent you happy new
- 4:25month in September. Check it.
- 4:27You'll see that the last message that the person sent was happy
- 4:29new month for August. Then underneath that, the last
- 4:35one that he sent you was happy new Month for July, and then
- 4:40check happy new month for June. Then check again.
- 4:45You, you see what I'm saying? You can catch the pattern now
- 4:48you see the formula as is repetitive.
- 4:50That's the only thing the person is sending it will be a
- 4:53variation of happy new month, happy Sunday, happy new month,
- 4:56happy Sunday, happy new month, happy Sunday.
- 4:58Acting is repetitive as if you understand me.
- 5:03So it's known it's not adding value to the person's life at
- 5:06all then plus everybody does it. So the problem is not just that
- 5:10you, you sent it to everybody in your contact list, your customer
- 5:14that is receiving this thing. If the customer has done
- 5:16business with let's say 50 business people this year, at
- 5:22least ten of them will be sending him this message too.
- 5:25So he wakes up on a Saturday morning and then bring, bring,
- 5:28bring, bring, bring notification.
- 5:31Happy new month, happy new month, happy.
- 5:33The guy is ignoring all of you. It just becomes one big blur.
- 5:37You're supposed to remain top of mind, but you are not remaining
- 5:40top of mind in a sea of sameness at all.
- 5:44That's why I say when you fade into background noise, you're
- 5:46sick. Blame.
- 5:47You just look on WhatsApp, you see the first Happ, you just
- 5:51know that is happening. You just ignore it.
- 5:55After a while all of them will pile up on the phone and well,
- 5:59people just ignore. Some people will block, some
- 6:02people will add you to do long press and they'll click on the
- 6:06archive. Do not archive you in WhatsApp.
- 6:10Or the worst one, Google, the messages you're sending, the
- 6:14person doesn't even have to take action.
- 6:16Google will use the algorithm will look and see that OK, this
- 6:21person has sent this business has sent 10 messages to this
- 6:24person in the last 10 months. This person has not opened a
- 6:27single one of these messages. It will now put you in
- 6:29promotions folder. That was before, before.
- 6:34But then now I discovered that there's a new something I
- 6:36discovered because I saw the option one day I open my Gmail.
- 6:41Now Google said show me a modification.
- 6:43He said all these businesses, you have not opened any of the
- 6:48e-mail in the last so and so days.
- 6:50Do you want us to click on subscribe?
- 6:55I was very happy because he saves me the stress of going in
- 6:58and saying unsubscribe, unsubscribe, unsubscribe.
- 7:01So one hand, I just click on subscribe all.
- 7:06Another time I was minding my business, another notification
- 7:08came now, oh, you haven't responded to sources and saw
- 7:11this message. Do you want us to block report
- 7:13as spam? And what do you think I did one
- 7:16hand, I just click select on all report to spam.
- 7:20So if you don't know, Google is offering these options now to
- 7:25consumers and I'm sure other male providers are doing the
- 7:29same thing. So if you continue with this
- 7:31happy new month, happy Sunday, Happy Eden, Malut, happy Easter,
- 7:35happy Valentine, what else? Happy Halloween, happy
- 7:41Children's Day, happy October 1st, what again?
- 7:45You know now there are plenty. This is what's happening to you.
- 7:51People are ignoring you. You have become background
- 7:54noise. People are archiving you in
- 7:57WhatsApp. And then for people who use
- 8:00Gmail, we think is now automatic.
- 8:01They're not even doing anything. Google is now putting you in
- 8:06promotions tab and making it easy for people to unsubscribe,
- 8:11easy for people to delete. Remember, the whole point of
- 8:14happy new month is that we're trying to stay top of mind.
- 8:18So why continue to do something that is making it easier for
- 8:22people to forget you, easier for people to block you, easier for
- 8:27people to deny you. Business owners, I hope you're
- 8:32listening now. Happy new month.
- 8:35Very bad idea. So if you want to do this thing
- 8:41well, you need to look for ways of adding value to people's
- 8:43lives. Every time you receive a
- 8:46message, sorry, your customer, your former customer, or your
- 8:51potential customer receives something in your inbox, you
- 8:53should be aware of adding value to their lives.
- 8:57Adding value just means if they read this thing, will they learn
- 9:00something? If they learn something and they
- 9:03apply, will it make their life better?
- 9:05Will you teach them something they didn't need before?
- 9:07You know, those are the kind of things you should be looking at.
- 9:09You should add value to their life.
- 9:11Now, in case you don't understand where all this is
- 9:14coming from, it is because I received plenty of these
- 9:16messages. One of them was, and I can't
- 9:19remember if you call them optician, I'd be
- 9:21ophthalmologist, you know, eye doctor.
- 9:24I've been to them before. I can't remember where.
- 9:27I haven't gone back anyway, but I've been to them before and
- 9:33this is the kind of messaging that they sent.
- 9:35So of course, I checked my inbox and guess what?
- 9:38All their messages, Happy new month, happy Sunday, happy new
- 9:42month, happy Sunday, happy Children's Day.
- 9:44You understand, useless users, users.
- 9:47So that's actually what inspired me to make today's podcast
- 9:50episode. So I'm going to use these people
- 9:53now, the eye clinic as an example of how you can add value
- 9:57to people's business. I brainstorm some of these on my
- 10:00own. You for your own business.
- 10:03Just sit down, sit down, be calm and see how you can bring some
- 10:08some of these things for your own business.
- 10:10It's not hard. I bring some some of these
- 10:12things just by just before I started this podcast episode, I
- 10:18just wrote one or two things. You 2 you can write one or two
- 10:21things. If coming with idea is a
- 10:22problem, go and use ChatGPT. Go and use Gemini.
- 10:26Go and use copilot. Go and use Claude.
- 10:28Go and use Pez. Is it Peppers perplexity?
- 10:33There are plenty. Pick your air tool of choice and
- 10:36it will help you. So these are some value add.
- 10:40Now for those of you who are opticians, I'll be
- 10:44ophthalmologist up to you know, eye doctors.
- 10:49If you have a website as an eye doctor and these people they
- 10:52have website. I'm assuming that you have a
- 10:54blog feature on your website. On your blog feature, you're
- 10:58supposed you're supposed to be writing some kind of educational
- 11:01things because the whole point of the blog feature on your
- 11:04website is you're trying to instill confidence in other
- 11:08people behind my no. Is that it?
- 11:12Anyway, you're trying to set it up so that when people come and
- 11:15they see you don't feel confident that this is a correct
- 11:19establishment. That's what you're trying to get
- 11:21people to feel. So putting up educational pieces
- 11:25for provoking pieces on your website is a very good way to do
- 11:28that. So you can be sending people
- 11:32links from your website every once in a while.
- 11:36So even if you're going to do it on the first of every month
- 11:39instead of happy new month or brand new month, because believe
- 11:42me, everybody says happy new month or brand new month or
- 11:44whatever variation, how about something like you send them
- 11:53something on the 1st of every month, OK, let's say this month
- 11:55for instance, the message that they receive is how to tell if
- 11:58your eye condition is curable or reversible, for instance, or
- 12:01something like that. Now somebody like me who has
- 12:05been using glasses for a while, wife is using glasses too.
- 12:10My mum, she's using glasses too. My father-in-law is using
- 12:14glasses. My mother-in-law is using
- 12:16glasses. My late father was using
- 12:18glasses. One of my kids is using glasses.
- 12:21You, you see the picture here, you see the pattern, that kind
- 12:24of headline. Do you think I'll click on it or
- 12:26not? Seeing that me, I'm surrounded
- 12:31by glasses on every side. To the front, people are wearing
- 12:34glass. To the back, to the left, to the
- 12:35right, my whole family is wearing glasses.
- 12:38Do you think I might click on that link or not?
- 12:42Chances are I might. Chances are as an eye doctor, as
- 12:47an ophthalmologist, as an optometrician, as an opto,
- 12:50whatever. Chances are if you send nothing
- 12:53to 100 customers, I'm sure at least 30 would click on it
- 12:57rather than sending happy new month.
- 12:59And you know for sure that you sent to 198 ignored you.
- 13:07If you doubt me, go and check your inbox or the happy new
- 13:09month that you sent. How many replies did you get?
- 13:14Maybe your mother replied begrudgingly.
- 13:16She's not happy that you didn't compose something next for her,
- 13:20so she's replying. But even that replies like is a
- 13:23grudge. In fact, maybe she's replying to
- 13:27give you a hint so that you know my son.
- 13:30Next time send me something original.
- 13:35So how to tell if your eye condition is curable or
- 13:37reversible? Some people might click how to
- 13:41care for your expensive lenses. You think I might click on that?
- 13:45My son has glasses. I wear glasses, my wife wears
- 13:48glasses. Anytime we have to go and fix
- 13:53replace or something it's it's money I didn't budget for.
- 13:57Glasses have become expensive even if you go through NHS.
- 14:00So is it NHS? I'll be NHIS.
- 14:03That's the government insurance something the government will
- 14:06only remove 10K from your glass, expenses only 10K.
- 14:10So if you go to the altar, ophthalmologist, optometrician
- 14:14up to whatever eye doctor and they look at your son's eye,
- 14:19they measure everything and they say auger that the lens alone
- 14:22for this, your son is 50K. That's the lens, that's the
- 14:25glass, then the the frame. Now you can select outside.
- 14:32We have our selection here starting at 10,000 all the way
- 14:36up to 120,000. And then your son says, oh dad,
- 14:40I like this one. I like this one.
- 14:41Unfortunately for you, the 1 he pick is 95 K.
- 14:43And then your wife is like, no, no, come on, let's pick
- 14:47something much more affordable and then your wife pick
- 14:49something that is 75 K. Do the math.
- 14:51The government said they're only removing 10K from it.
- 14:55Then now you are sending me this message saying how to properly
- 14:58care for your expensive lenses. You think I might click on
- 15:01nothing or not? Chances are if you send it to
- 15:05100 of your clients you are an up to I person.
- 15:08I'm sure a couple of those people will open it and I
- 15:11appreciate it. And remember, the whole point is
- 15:15that you're trying to remain top of mind.
- 15:17Some people might even see that message.
- 15:18I remember that. Oh, it's been one year since I
- 15:23went for my eye checkup last. They can now ping you to now
- 15:28say, are you people open on Sundays?
- 15:31Then the conversation will continue.
- 15:33Oh, no, Sir, I'm sorry. We don't open on Sundays, but we
- 15:38open, you know, Monday, so, so, so and so and so and so.
- 15:41It's not convenient. You can now say, OK, but we do
- 15:44house delivery service with an extra charge or something.
- 15:47So, you know, you know, whatever I teach.
- 15:48Are you continue the conversation, see these are
- 15:51benefits of remaining top of mind and you can see that you're
- 15:53doing this in value added ways. So how to tell if your eye
- 15:56condition is reversible? How to properly care for your
- 16:00expensive lenses? By the way, this is me just
- 16:03freestanding here. So some of these ideas might be
- 16:05good, some of them might be bad, but you know, I don't know.
- 16:08But I'm just trying to show you that there are options.
- 16:11Another option, you can be sending messages on the 1st of
- 16:13every month, interesting titles, something like maybe something
- 16:19like when I put it like when you're doing promo discount for
- 16:24your annual review, you know the message is, oh, when was the
- 16:28last time that you had your eyes checked?
- 16:30Let's say you send that message in September.
- 16:32Yes, September 2025, you know, was the last time you had your
- 16:35eye checked in October of last year.
- 16:38If that is the case, we have some good news.
- 16:42We are doing a 15% discount for our loyal customers who want to
- 16:49do annual review. In fact, to take advantage of
- 16:55this, just reply to this message and say fast pass.
- 17:02Once you reply to this message, when you get to the clinic, we
- 17:05will put you ahead of the queue so you do not even have to wait.
- 17:09Now those who also have to go to the doctors repeatedly, whether
- 17:13it's for children's malaria or eyeglasses or whatever, we hate
- 17:17the amount of time that we spend.
- 17:19If you go and see doctor for because your son has a malaria,
- 17:25I guarantee you, you're spending six hours.
- 17:28If you want to go and see the eye doctor, it's the same thing,
- 17:30six hours. If you want to see dentist,
- 17:33forget it. Your whole day is gone, gone.
- 17:37If we receive this kind of message by saying not only will
- 17:40you give us 15% discount, you even do fast pass.
- 17:44Like when I enter, all I have to do is show the reception is my
- 17:46phone and they'll say Nos, put him at the head of the queue.
- 17:49I mean, I'll forget it. Of course, we'll respond to this
- 17:52message. So this is just two or three
- 17:56ideas that I just did Sharp, sharp.
- 17:58Now, if you up to Metrician ophthalmologist, up to eye
- 18:02doctor, you will sit down in the office.
- 18:04You are your social media team, you're your customer service
- 18:07team. You will begin to brainstorm.
- 18:09Are you telling me that in one hour you can come up with 15
- 18:14mess? I say 1512 messages the only
- 18:17first of every month you'll be sending people that are value
- 18:20add that will help you stay top of mind.
- 18:24Come on we're all smart. You can come up with it and if
- 18:27you can't, like I told you, perplexity plod.
- 18:34What else? Google, Gemini, ChatGPT,
- 18:40whichever 1 of choice. In fact, you can even do this
- 18:46exercise using Facebook's Metas AI tool.
- 18:51It is in your WhatsApp already. Even me that I didn't get it
- 18:55early. It's now in my own WhatsApp.
- 18:57So it is in your own WhatsApp. So you can go into Metas AI tool
- 19:01and start typing it in there. I am an up to eye doctor.
- 19:06I want to send messages that would help me remain top of mind
- 19:10with my customers. I'm coming up with a messaging
- 19:13sequence for WhatsApp that is going to be delivered on the 1st
- 19:16of every month. I want it to be around value
- 19:20added. How will I say it now?
- 19:24I want the messages to be value add that will educate customers
- 19:28about different aspects of eye care, different ways of
- 19:31maintaining their glasses, and something, something, something.
- 19:39Give me 24 ideas that I can use in this regard.
- 19:46Send. So that's the prompt, this thing
- 19:48I dictated, that's the prompt. You know, hit send and you get
- 19:51some ideas of the 24. Let's say of the 24, let's just
- 19:58say the AI tool is useless and 20 of them are useless.
- 20:01At least you have 4 ideas that you can send for.
- 20:04OK, this September you can send for October, November, December,
- 20:09and January next year. You see that?
- 20:12If you think gives you rubbish results, at least you have 4
- 20:16that you use from now on to January of next year.
- 20:19When January of next year come, we'll worry again.
- 20:22OK, How do we come up with some new ideas?
- 20:24At least you have four months break.
- 20:28This is how you do value add. This is how you send people
- 20:34messages to remain top of mind on the 1st of every month.
- 20:37In fact, in my own opinion, since the 1st of every month
- 20:40everybody be sending these messages.
- 20:41Don't send your own on the first.
- 20:43Chill send your own on the 6th of every month.
- 20:47All those happy new months, they would have sent it September
- 20:511st, September 2nd, September 5th.
- 20:52So chill, send your own September 6th.
- 20:55Send your own September 10th when the person's phone is no
- 20:58fool because we all know that September 1st, October 1st is
- 21:04the day we just used to ignore messages to click mark as read
- 21:12and move to archive. All right, so that is how we can
- 21:17do value add with these messages.
- 21:20Now, other ideas are based on businesses already using their
- 21:27CRM. The CRM is a customer
- 21:29relationship management tool. It is just a tool or the point
- 21:32of record or whatever that you have in your business that shows
- 21:35you who are my customers? When did I talk to them last?
- 21:39Who am I supposed to talk to next?
- 21:43What are the issues that we're still discussing?
- 21:45What is the outstanding that I'm supposed to do for them?
- 21:48What is the outstanding that they owe me?
- 21:53All these sorts of things. That is the CRM tool now.
- 21:57Up to mattress, ophthalmologist, up to whatever, up to eye
- 22:01doctors. You all have CRMS in your
- 22:04business. I know that because every time I
- 22:07go to sit down in those places, whether it's eye doctor, teeth
- 22:11doctor, or general body doctor, you doctors, you sit down the
- 22:14computer and you start typing in a whole bunch of stuff.
- 22:18And then when we're done, the nurse can also see the
- 22:20information on her own computer. So you guys already have
- 22:23something that has all this information, but the problem is
- 22:28you guys just let all that information sit there.
- 22:30You're not doing nothing with it.
- 22:32How about doing this? You already have people's
- 22:35details, you already have ACRMI know that there's some legal
- 22:38issues involved because because of clients, how you say it,
- 22:41client confidentiality, you cannot allow a salesperson to
- 22:44start looking through client records.
- 22:46So I know that there's some legal issues involved, but you
- 22:49know, think I'm sure with some creativity who can come up with
- 22:51something. So using CRM, how about setting
- 22:58personalized and call reminders around annual review?
- 23:03If I'm chilling here, minding my business, and then the phone
- 23:06call comes in. It's for the eye clinic.
- 23:10And then they say, oh, hello, Sir.
- 23:11Am I speaking to Tara Schumer? Oh, yes, I'm speaking to Tara
- 23:14Schumer. You're the father of Susan.
- 23:17Oh, yes, that's my son. So, Sir, I hope you don't mind.
- 23:21We're just doing a what do you call this thing?
- 23:24We're just doing a courtesy call.
- 23:27How's your son doing? He's doing very well.
- 23:28The glasses are OK. Yeah, the glasses are OK.
- 23:30They haven't broken. No problem.
- 23:32But Sir, you know that ideally will be nice for us to be
- 23:35checking up your son's eyes every 12 to 16 months.
- 23:39Say 16 months don't pass. Say yes, Sir, based on our
- 23:43records, the last time you were here with your son was so, so,
- 23:47so and so. Say no, it wasn't that long.
- 23:49So actually it was, I'm looking at the records here right now.
- 23:52We checked and we did this. We did this.
- 23:53We said, oh, OK, actually it's true.
- 23:57So Sir, since we're on the call right now, would you like to
- 24:01schedule your next appointment? Would you like to schedule the
- 24:05next appointment? You see, smooth, easy value add
- 24:15because you have ACRM, you already have the records of who
- 24:19your customers are, when they came last, when they are
- 24:23supposed to call next, put in that call.
- 24:28It's that simple. Then when the man comes in,
- 24:32because you already have the record on file, you also know
- 24:35the last time he came with his wife, you tell him to OK Sir,
- 24:41you know that actually, yes, your son zone is overdue, but it
- 24:45looks like Madam zone is going to be up in six months.
- 24:49Yours is going to be up in another eight months.
- 24:52How about we schedule, you know, both of you to come in for
- 24:56another five months. You can see that setting up
- 24:59these things, having these personalized follow through,
- 25:03calling these people, instead of sending a happy new month, you
- 25:07increase the chances that people come in.
- 25:09You increase the chances that you find something wrong.
- 25:13Maybe your guy has more cataracts in his eye or
- 25:16something. I shouldn't have to be
- 25:20explaining all these things. It should be obvious.
- 25:22Instead, you will have expensive CRM that you've paid for.
- 25:26You're paying people maintenance, paying people the
- 25:29data charges, and then everything.
- 25:31And you're sitting on these things and doing absolutely
- 25:34nothing with it. Absolutely nothing.
- 25:37It's just a wasted resource. So personalized call reminders,
- 25:44upcoming annual review, simple call to check on somebody's eye
- 25:48health, simple things like 1 clinic that we used where we did
- 25:55mom's operation on her eyes. Do you know, until today, they
- 25:58haven't called us to say, oh, how is mummy?
- 26:00How is her eye? Is the thing still there?
- 26:02Did her eye call out? Did her eye fall out?
- 26:05No, single no. So you can see now that with
- 26:12these two ideas, I just sat down and I just sketched this thing
- 26:15on paper. Sharp, sharp 5 minutes if you
- 26:21will sit down with your social media team or with your customer
- 26:24service management team, I'm sure you can come up with lots
- 26:26of ideas, but these are just two ideas that will help you to stay
- 26:30top of mind and value add. People will remember you.
- 26:34You'll increase the increase the likelihood that people will come
- 26:36in to you know, to your clinic for checkup to buy glass to do
- 26:41this, to do that. So this is how you stay top of
- 26:48mind. Not happy new month, not brand
- 26:53new month, not happy Sunday, not happy Christmas, happy Easter,
- 27:00Happy Edo Maloud, Happy Halloween, Happy Hanukkah.
- 27:04Happy. Yes, some Nigerians have started
- 27:06celebrating Hanukkah now. Nigerians you overdue, you
- 27:09should come down Hanukkah. Can you spell Hanukkah?
- 27:12Do you know what it even means? Nigerians are celebrating
- 27:15Thanksgiving. It's an American holiday.
- 27:18What are you celebrating Thanksgiving for anyway?
- 27:24Now chance we can overdue. So yeah, that's it.
- 27:28That's how we stay top of mind. So if you're sending brand new
- 27:32month because you love people, take the time out, send
- 27:37something customized and crafted to them.
- 27:39Send mumsy A personalized message.
- 27:42If it is for business, just skip the happy new month thing.
- 27:44Be sending it on the 10th of every month.
- 27:46Let the thing be value add, increase the chances that people
- 27:49will see your messages and actually click on it and enjoy
- 27:53the thing and actually increase the likelihood that they'll pick
- 27:56up the call because they have to call you to inquire something or
- 28:00call you to schedule something. So that's it.
- 28:02And that's all for today. Remember, if you'd love to
- 28:07connect the number to call, send a text message or a WhatsApp
- 28:10message to is 08064662140. Thank you very much for your
- 28:17time and attention. I will catch you all at the next
- 28:20episode.