Why "Convincing" is Killing Your Sales

Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint · May 30, 2026 · 12m

I was catching up with a former client recently, a professional in the real estate space and I noticed something that a lot of you are probably struggling with right now. He was spending all his energy trying to convince people why they should buy property. He was running from pillar to post, trying to explain the benefits of real estate as a hedge against inflation to people who hadn't even expressed an interest.

Here is the cold, hard truth: If there is no need, there is no sale.

When your entire strategy is based on convincing people to do something they dont already want to do, you are…