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304 - Guide to Athlete Marketing and Women’s Sports with 9-Time Water Ski Champion Elizabeth Montavon
It’s no secret that athlete marketing is on the rise—and the people behind it are only getting started.
This episode’s guest, Elizabeth Montavon, is a pro water skier AND marketing pro. Not only is she a champion, but she and her company Parity aim to empower athletes, their brands, and more. Every athlete has a story to tell. How do you leverage that in an authentic way?
And, athlete marketing isn’t all about fancy cars and the hottest clubs. For many athletes (especially women), being vulnerable and sharing realistic content is something that’s becoming more common. How can marketers help…
The skinny
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